By : Annet Sherpa Sabrina Lama Chhewang Dolkar Sherpa

Digital marketing:

Digital marketing with content marketing:

Traditional marketing vs

Content marketing

Content marketing• According to business insider (2013), “Content marketing

is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Why Content marketing???

• Advertising rarely gets enough response to justify the considerable costs

• Telemarketing efforts often get stonewalled• The specialist press company relied on for coverage has shrunk

or even disappeared• The website, company invested time and effort in creating doesn’t

generate the leads it crave (and it’s really hard to update too)• Even it is company trusted network, isn’t delivering enough

opportunities to keep it going anymore.

Elements of good Content Marketing

• Original content• Strong Headline• Continuous update• Actionable and answerable content • Accurate source of report and information• Engaging and thought provoking content

Content Marketing – Elevator Pitch

• Traditional marketing and advertising is telling the world you’re a rock star.  Content Marketing is showing the world that you are one.

• Two types of group involved:• Site audience• Site owners

Site audience:

People that visits and go through your content

Site owner• The person that controls the content and decides what

needs to be delivered to the site audience.

Importance to site audience

• Provide Value and meet customer need• Relevant information• Make better purchase decision• Save customers time and effort• Sovereignty feeling

User generated Content

Important of content marketing

to site owner

• Content adds value• Increases sales• You get to know your customers• Helps to expand public relations • It builds a community of loyal customers

Company and Content marketing

Problem with Content marketing

• Difficult to create• It isn’t free• Time and commitment• Hard to stray from traditional form of marketing

Conclusion• The “Cons” of content marketing are indeed challenges, but are not

true reasons for discouraging content marketing engagement• Content marketing is crucial for business to grow and sustain its

brand image• Marketing with valuable content is a win-win for company as well

as customers• Valuable content may not be easy but it is an essential tool if you

are going to grow and sustain a successful business in today’s web-driven world.

Reference:

• http://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content marketing/#66b9e7531d70

• http://www.campaignium.com/blog/why-is-content-marketing-important-for-your-business/

• http://www.marketingdonut.co.uk/online-marketing/content-marketing/why-content-is-king-in-today-s-marketing

THANK YOU