content marketing best practice
TRANSCRIPT
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Content Marketing Best Practice Research, Amplification & Monitoring
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Content Marketing Strategy
Research• what content is resonating• current trends• what formats are working• popular authors• use alerts to stay updated• what are competitors doing
• Identifying content opportunities• generating content ideas
Amplification• links, shares & paid• who is amplifying content• Role of Facebook
Monitoring• content benchmarks • domain comparisons• use alerts to track
• Mentions• Links• Content published
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Most content gets few shares and even fewer links
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AverageMedian
Skewed distribution of links and shares. Most articles get few links or shares.
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Good Content Marketing is…
Creating & distributing valuable, relevant, timely and consistent content to build an audience.
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What is Valuable? Relevant? Timely?
What content is resonating with your audience this week, or right now?What is driving engagement, passion, shares and comments?
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You need data not hunches and Hippos
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Content Research
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Valuable and relevant: Will your audience like your content?
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Make sure they’ll like it, with data:
• Research what topics work • Find out which sites are winning • Stay on top of competitors • Choose winning formats • Target the right networks
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Research the content your audience loves
What do they share?
What do they find helpful?
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What are most shared posts in your area?
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Timely :What content is engaging your audience right now?
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Leverage Trends
See what content published in the last 2 hours is starting to trend.
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Create A Competitive EdgeBy knowing what content matters to your audience right now you can:– be the first to share viral content– the first to comment and share viewpoints– create content quickly around the stories that
matter most to your audience
In short, create a deeper level of engagement and build credibility.
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Which sites are winning?
Most shared domains for content on Kitchens on Facebook
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Track the winning sites• Review their most shared content• Be alerted :– every time they publish new content– when one of their stories starts to trend– get a daily digest of their new links
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What content formats engage your audience?
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Which networks work best for your topics?
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What Is Working For Competitors?
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View Their Most Shared Content
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Check Specific Topics
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View Their Top Content Formats
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What is Working For Them On Facebook?
Use BuzzSumo’s Facebook Analyzer Tool
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Amplification
How is content amplified?
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Why Do People Share & link?
• Highly relevant & useful• Comprehensive & evergreen• Authoritative content• Exceptional content• Reciprocity
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Shares valuable for content discovery
But shares don’t lead to links
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Which sharers amplify content?
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This tweet had 492 Retweets!
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Amplifiers Average Retweets
Above 2
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Facebook now drives 25% of all traffic to websites
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What is Working On Facebook?
Use BuzzSumo’s Facebook Analyzer Tool to see trends and top performing content for any topic or popular Facebook page.
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What is Working On Facebook?
Example top questions for Halloween
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View sharers of competitor content
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View sharers
Analyze the fans of your competitor’s content.Filter by:
• Number of followers• Retweet ratio• Reply ratio• Page Authority
Follow and engageExport for Twitter tailored audience list
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View who links to content
See who links to a specific article, sub-domain or domain
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Monitoring
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What did they publish today?
Who mentioned them today?
Who linked to them today?
Example of Competitor Monitoring
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Content Alerts
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Link Alert
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Be alerted every time they publish new content
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Track mentions over time
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Track links acquired over time
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Track volume of content published
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Content Marketing Strategy
Research• what content is resonating• current trends• what formats are working• popular authors• use alerts to stay updated• what are competitors doing
• Identifying content opportunities• generating content ideas
Amplification• links, shares & paid• who is amplifying content• Role of Facebook
Monitoring• content benchmarks • domain comparisons• use alerts to track
• Mentions• Links• Content published
![Page 50: Content Marketing Best Practice](https://reader035.vdocument.in/reader035/viewer/2022070515/5876b1871a28abad1a8b4e47/html5/thumbnails/50.jpg)
Thank You@Buzzsumo @steverayson