content marketing - planning and executing fantastic content-first digital marketing
TRANSCRIPT
www.laurencejennings.com
YOUR BRANDED
CONTENT
PLANNING AND EXECUTING FANTASTIC CONTENT-FIRST DIGITAL MARKETING
www.laurencejennings.com
YOUR BRANDED
CONTENT
ENQUIRY LEAD SALE
OWNED
DIGITAL CHANNELS
OFFLINE CHANNELS
PAID
DIGITAL CHANNELS
EARNED
DIGITAL CHANNELS
www.laurencejennings.com
YOUR BRANDED
CONTENT
WRITE IT DOWN “86% of businesses are doing some form of content marketing but only 36% have a plan.” CMA - 2015
www.laurencejennings.com
EDITORIAL CALENDAR
DAILY TICKLIST
MONTHLY PLAN
OVERALL STRATEGY
YOUR BRANDED
CONTENT
www.laurencejennings.com
ANALYTICS SETUP
CONNECTED CHANNELS
CONSISTENT BRANDING
YOUR BRANDED
CONTENT
www.laurencejennings.com
USE HASHTAGS
FOLLOW & UNFOLLOW
CONSIDER PAYING
BE ACTIVE AND
ALTRUISTIC
YOUR BRANDED
CONTENT