Content Marketing.

What’s tha’?

Four Questions.

1 - What do You Want to Say?

2 - To Whom Do You Want To Say It?

3 -Using Which Communications

Channel(s)?

4-And To What Effect?

1 - What? 2 - To Whom?

3 - How? 4- Outcome?

Where do they hang out?

Where do they hang out online?

Facebook 2/3

Twitter 3/10

LinkedIn 1/4

Google+ 1/4

Instagram 1/5

Pinterest 1/10

Tinder 1/25

Plenty of Fish 1/100

Grindr <1/100

What is this saying to you?

You’ve got to be where they are.

But how do I get their attention

?

Good Question…I’m glad you

asked me that.

So now FINALLY….Let’s talk

about CONTENT MARKETING

Definition 1: Content Marketing is the

delivery of valuable, relevant and

consistent information to attract and acquire a defined audience.

Definition 2: The Art Of

Communicating With Customers Without Selling.

1897

Spring 2015

The Subscription Model

CONTENT

Developing Your Content Marketing

Strategy

- The How To Guide

Goals - What do you want to

achieve?

Creation AND

Curation?

It’s the end of SEO as we know it…

And I feel fine.

Google algorithms

favour websites offering

quality content, on

mobile.

Play The Game.

Optimise for Mobile

Definition 1: Content Marketing is the

delivery of valuable, relevant and CONSISTENT

information to attract and acquire a defined

audience.

SEO = UX -high quality relevant content,

- user-friendly interface,

- integrated search and social media

effort.

Content Marketing Strategy

-Builds your brand.

-Adds value to your products

and services.

GOAL To create multiple links

to your site from across

the Internet to boost

your website's search

results.

Content Development

The biggest challenge for most companies is content creation.

Content Optimisation

Include the right keywords and optimise it for search engines.

Content Distribution

— The More The Merrier

Social Media Videos Articles

Case Studies White Papers

Email Newsletters Blogs RSS

Press releases Web Pages

Guest Posts Syndication

Conference Presentations Research Reports

Pilot

Optimise,

Revise

Scale

BASED ON DATA

1 - What? 2 - To Whom?

3 - How? 4- To what effect?

People engage with brands not because they have to

watch ads, but because they are truly drawn in. Ideas have to earn their way in.

Our job is to start the conversation.

- Marc Pritchard, Global Brand Building Officer

Proctor & Gamble

BE.

- Consistent

- Relevant

-Engaging