content organization - university of hawaiicontent organization communication 337 organizational...
TRANSCRIPT
![Page 1: Content Organization - University of HawaiiContent Organization Communication 337 Organizational Systems •Organizational Schemes-defines shared characteristics of content items](https://reader033.vdocument.in/reader033/viewer/2022042913/5f4a2838f851dc467e05a04f/html5/thumbnails/1.jpg)
Content OrganizationCommunication 337
Organizational Systems
• Organizational Schemes
- defines shared characteristics of content items & influences their logical groupings
• Organizational Structures
- defines types of relationships between content items & groups
– Rosenfeld & Morville, p. 26
Organizational SchemesExact versus Ambiguous
Exact
• Divide information into mutually exclusive and easily defined categories
• Examples:
- Alphabetical
- Chronological
- Geographical
• User already knows what to look for
Alphabetic Scheme
1
2
3
4
5
![Page 2: Content Organization - University of HawaiiContent Organization Communication 337 Organizational Systems •Organizational Schemes-defines shared characteristics of content items](https://reader033.vdocument.in/reader033/viewer/2022042913/5f4a2838f851dc467e05a04f/html5/thumbnails/2.jpg)
Chronological Scheme
Geographic Scheme
Ambiguous
• Divide information into categories that defy exact categorization
• Examples:
- Topical
- Task-Oriented
- Audience-Specific
- Hybrid
• Best for browsing and associations
Topical Scheme
Task-Oriented Scheme
6
7
8
9
10
![Page 3: Content Organization - University of HawaiiContent Organization Communication 337 Organizational Systems •Organizational Schemes-defines shared characteristics of content items](https://reader033.vdocument.in/reader033/viewer/2022042913/5f4a2838f851dc467e05a04f/html5/thumbnails/3.jpg)
Audience-Specific Scheme
Hybrid Scheme
Organizational Structures
The primary ways users can navigate a site
Major Organizational Structures
• Hierarchy
• Database-oriented
• Hypertext
• Linear
Shallow and Broad
11
12
13
14
15
![Page 4: Content Organization - University of HawaiiContent Organization Communication 337 Organizational Systems •Organizational Schemes-defines shared characteristics of content items](https://reader033.vdocument.in/reader033/viewer/2022042913/5f4a2838f851dc467e05a04f/html5/thumbnails/4.jpg)
Narrow and Deep
Hierarchical Scheme
Level 3
Level 2
Level 1
Database-Oriented Scheme
Hypertext Scheme
Linear Structure
16
17
18
19
20
![Page 5: Content Organization - University of HawaiiContent Organization Communication 337 Organizational Systems •Organizational Schemes-defines shared characteristics of content items](https://reader033.vdocument.in/reader033/viewer/2022042913/5f4a2838f851dc467e05a04f/html5/thumbnails/5.jpg)
Information Architects
• Clarify the mission and vision• Determine the content and functionality• Define the organization, navigation, labeling,
and searching systems• Develop strategies for accommodating
change and growth– Rosenfeld & Morville, p. 11
Mental Models
• How a user thinks about and approaches their tasks and goals
• The goal of IA is to match the user’s mental models to the information structure
Information Architecture
Miller’s Magical Number Seven
The so-called “Rule of Five” is really based on
George Miller’s 1956 paper “The Magical
Number Seven, Plus or Minus Two: Some
Limits on Our Capacity for Processing
Information”
21
22
23
24