1.Presents A Content State of Mind or Where are brands at and what do consumers want

2. Content Marketing Agency Sports Marketing Agency Intellectual Property Generation Est. 2007 3. Content Marketing Agency DistributionProduction Creative/De sign Strategy 4. The 4 Content States For brands Doing it and getting measureable results. Doing it and not getting results or attributable results. Not doing it but would like to. Not doing it and have no plans 5. A Content State of Mind Research 6. A definition... 7. The Definition of: ADVERTISING 8. The Definition of: PR 9. The Definition of: BRANDING 10. The Definition of: CONTENT MARKETING 11. Have you experienced some kind of branded content online? Yes 59.1% No 40.9% 12. We asked the public 13. How would you describe most branded content you see? Irrelevant 42.2% Funny 29.8% Rubbish 13.2% Moving 8% Other 6.8% 14. So What Is Content Marketing? An editorially led marketing activity created in a brands name that either entertains or informs the target audience in a way that puts the brand sell second to the relevance of the content but is always looking to drive marketing and business results 15. The important points Entertains or informs the target audience Puts the brand sell second Drive marketing and business results 16. Entertains or Informs The Target Audience 17. Research/ Focus Groups Activity/Media Identification Creative/Product ion Distribution Content Strategy 18. Cross Platform Editorial outreach placement Cross Platform media partnerships Social Outreach Talent partnerships Viral Distribution Advertising Promotion Content Placement 19. Entertainment/Inf ormation Content Marketing 20. The Audience Who Are They? Where Are They? What do they Fancy? 21. We asked the public 22. What forms of online content do you like? Written 58.3% Audio 30.8% Video 62.7% Animation 36.9% Pictures 62.1% 23. Event Amplification Short Form Entertainment/ Film Sizzle Reel/ Showreel Product Demonstration Consumer/ Brand Insight Animated White Paper/ Infographic/ Thought Leadership Studio Based Panel Show 24. Branded Content Reel 25. Puts The Brand Sell Second 26. We asked the public 27. Are you more likely to buy, or consider a brand having seen relevant and well produced content? Yes 68.9% No 31.1% 28. Have you ever done any of the following after seeing a piece of branded content? Liked a brand on Facebook 36.6% Followed a brand on Twitter 15.7% Visited a brand website 48.0% Visited a high street store 30.2% None of these 28.3% 29. We asked the public 30. Would seeing poorly produced content have a negative impact on a brand for you? Yes 70.5% No 29.5% 31. Drive Marketing and Business Results 32. Results Positive Advocacy Engage Niche Target Audience Enhance Natural Search Drive Awareness Entertain & Inform Communications Drive Data Capture Increase Social Footprint Drive Sales 33. Success Metrics Consumption Metrics Lead Generation Metrics Sharing Metrics Sales Metrics 34. What qualities should a piece of brand content have? Humour 48.6% Relevance to brand 72.9% Drama 15.7% 35. If youd like to see the full findings of Phase 1 of A Content State of Mind Contact us @bigshottweet www.facebook.co.uk/thebigshotuk Oliver.russell@thebigshot.co.uk