content strategyseminar

Tools of EngagementNew Media marketingMobile Apps

Creating a Content Strategy:

By: Sherry NourainiFounder/President: Captive Touch


About Me

2006 2007 2009 End of 2010

R& D Founder Founder/Marketing Director

Founder


About Captive Touch

Social media, mobile, and e-newsletter marketing, and blogging


About Captive Touch


“Tell me, and I will forget. Show me, and I may remember.

Involve me, and I will understand”Confucius, circa 450 BC


Your input

1- Why are you interested in social media?

2-How do you know social media is giving you results?


Creating a Content Strategy

“Having a strategy is like taking a shower, if you don’t do itevery day, you’ll stink” Unknown


Content Strategy=Knowing what to say


Knowing what to say= Knowing what your target market wants to hear

Creating a content strategy starts with listening


1- What are some of the pain points associated with working from home?

2- What keywords would you use to search for a service like Kohwork’n?

3-What kind of information would you like to seeEddie and Tim share to help you decide they truly careabout your pain points and have solutions for them?

4-What questions do you have for Eddie and Tim beforeYou use their services?


Listening to questions


Learning from Experts

“Top10 (your search word) blogs”


Tools to personalize your search


Tool to Remember Everything


Your Mission, Should You Accept it

6/20 @ noon

Contact me


“No one said social media was going to be easy,only that it would be awesome” Jay Baer

Quote from my favorite blogger/speaker/author/expert


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content strategyseminar

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