The most lauded marketing extravagance of the Modi Government is undoubtedly the Make In India campaign. The campaign was launched to make india a manufacturing hub. The make in india campaign acts like a single umbrella encapsulating 25 major sectors of the economy. The campaign targets specific sector intending a positive response. The objective behind this initiative is to solve the major marco economic issue i.e. unemployment. The campaign also entitles itself to ensure skill development programme across india. Coming to the origin of this campaign , the seeds was sown in the 1990’s when india adopted the globalization and liberalisation methods to address its death financial situation. Although it was a great failure as india wasnot able to attract major foreign company to invest in india. The same level of the challenges are still in practise and nothing as changed in the overall situation.

The major challenges are still the same but india is on a change due to various positive phenomenon on a global