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Page 1: CONTENTSalumni.iima.ac.in/pdf/Alum-Mag-Vol47-No1-Feb2015-min.pdfCONTENTS IIMA Alumnus is a tri-annual journal of the Indian Institute of Management, Ahmedabad. Printed and published
Page 2: CONTENTSalumni.iima.ac.in/pdf/Alum-Mag-Vol47-No1-Feb2015-min.pdfCONTENTS IIMA Alumnus is a tri-annual journal of the Indian Institute of Management, Ahmedabad. Printed and published

CONTENTS

IIMA Alumnus is a tri-annual journal of the Indian Institute of Management, Ahmedabad. Printed and published by Mrs. Revathi Srinivasan, Indian Institute of Management, Vastrapur, Ahmedabad – 380 015 on behalf of the Indian Institute of Management, Vastrapur, Ahmedabad – 380 015 and printed at Sahitya Mudranalaya Pvt. Ltd., City Mill Compound, Kankaria Road, Ahmedabad-380 022.Editor: Arvind Sahay, [Dean (Alumni & External Relations)], Indian Institute of Management, Vastrapur, Ahmedabad – 380 015.

u FROM THE EDITOR ............................................. 03

u SPECIAL FEATURE ............................................... 10 Statistically Speaking… •TheInstitute’sPlacementProcess •InConversationwithProf.SatishDeodharand

VictorPereira

u COvER STORy ........................................................ 18 Saath •TheSilverJubileeRe-union •PanteesSaalBaad •TheFortyYearRe-union •BeesSaalBaad •TheFifteenYearRe-union •CentiCP •TheFourteenYearRe-union

u CAMPUS COvERAGE ............................................ 31 •Prof.AnkurSinhajoinstheInstitute •A.M.Naikre-nominatedasChairperson •Promotions

u STUDENT INITIATIvES ....................................... 32

•BlueprintforIndianRenaissance: •Insight 2014: The Annual Marketing Conclave •A Business can be Born: Endeavour 2015 •IIMA hosts the First Edition of TEDxIIMAhmedabad •ConneXions 2014 •Connecting with Alumni •Talent Nite

u ALUMNI NEWS ...................................................... 42

u CHAPTER NEWS ................................................... 44

u RESEARCH AT IIMA ............................................. 56

www.artmani.in

Volume Number 47, Number 1, February 2015, Tri-annual

IIMA Alumnus

EDITOR Arvind Sahay

EDITORIAL ASSOCIATE Varuna Sharma

PUBLISHERRevathi Srinivasan

ALUMNI OFFICE IN-CHARGE

Himanshu Bhatt

Design & Layout

Printing Sahitya Mudranalaya

Pvt. Ltd

Cover Picture :The Class of 1990 (The Silver Jubilee Re-union)

Volume Number 47, Number 1, February 2015, Tri-annual

IIMA Alumnus

Special Feature:Statistically Speaking…

SAATHTheINSTITuTeSeTSAReCoRDwIThSeVeNRe-uNIoNShelDoNCAMPuSBeTweeNThe

MoNThSoFDeCeMBeRANDJANuARY

u OBITUARy ........ 58• A Tribute to Ranjan Kar• A Tribute to Ashok Rao

u BOOKSHELF ..... 60•NammaBengaluru!•understanding Creativityu The Five-MINUTE READ ................. 64

•ArtforChange•ConnectingtoCollaboratewiththeTotheGuylivingin D-1403•SixDaysattheInstitute•entrepreneurialMagic

u CONTRIBUTING TO IIMA .................. 70

Page 3: CONTENTSalumni.iima.ac.in/pdf/Alum-Mag-Vol47-No1-Feb2015-min.pdfCONTENTS IIMA Alumnus is a tri-annual journal of the Indian Institute of Management, Ahmedabad. Printed and published

February 2015 IIMA ALUMNUS 3

Dear Alumni,

Theacademicyear2014-15isnowdrawingtoaclose.Amongthemanythingsinthisissue,Iwouldliketohighlighttwo.First,inthisissue,wearesharingwithyouvignettesfromsevenre-unionsthatwehadoncampusbetweenDecember2014-January2015—thehighestnumberofre-unionsonthecampusever;organizingitwasaaninterestingexerciseinlogisticsandIinvitethosethatattendedtosendusanycommentsthattheyhaveontheirtimebackatthecampus.ItwasalsosuchapleasuretowelcomebackPGP90fortheirSilverJubileeRe-union.Thereweremanyoldfriendsinthebatchthatonewasabletocatchupwith.Second,wehaveafeatureonplacementsfromIIMAoverthepastfewyearsthattakesyouthroughsomeofthehighlightsandtrendsinplacementsatIIMA.FromthisissueonwardswehopetohaveonefeatureineachissuethattakesthereaderthroughsignificantaspectsoftheInstitute’sfunctioning.overthenextfewissues,wewilllookatthePGPandPGPXcurriculumreview,theresearchandpublications,thefacultydevelopmentprogram,thearmedforcesprogram,executiveeducation,etc.andthechangesthathavebeenmade.Doletushaveyourcomments.

onanothernote,IamveryhappytoinformyouthatMr.AjayBanga,PGP81,CeoMasterCardwillbetheChiefGuestattheConvocationscheduledforMarch21,2015.IIMAisveryhappyandproudtobehostinghim.The50thPGPbatchalsograduatesthisyearattheMarch21convocation!Fiftybatchesthathavegraduatedspeak volumes for the long period of time that the Institute has maintained its high standards.Thatisquiteajourney—withthisgraduationwewillhavemorethan14000PGPalumniandmorethan32,000overall.Iinviteallthealumnitoattendthisconvocation.Also,pleaseletusknowinadvance,ifyouplantocome.

onanothernote,IIMA'sPGPXprogramimproveditsrankingamongglobalMBAprogramsfrom30to26intheFinancialTimesAnnualRankingthatcameoutinJanuary2015.Acoupleofmonthsearlier,IIMA'sPGPprogramwasranked#16(animprovementof2places)bytheFinancialTimesintheirMastersinManagementprogramrankingsglobally.TheABMprogramcontinuestorankas#1intheeduuniversalrankings.whileweareveryhappywiththerankings,werecognizethattherankingsareanoutcomeofprovidingaqualityeducationalexperienceandcontinuetofocusonimprovingthatexperienceonthecampus.Thisincludesrecruitingthebestfacultyandforthefirsttime,weshouldbetouching100facultyontherollsbyApril2015!ItisalsoourgoaltoberecognizedasonethebestintheworldandnotjustinIndiaintermsofeducatingleadersofenterprisesbyconnectingwithdifferentstakeholders,nurturingfacultyandstudentsandgrowingthe footprint of the Institute.

AHMEDABADHimal Kanchanlal Parikh 26, Golden Tulip Bungalow, B/H Shreyas Foundation, Nr. Manekbaug Hall, Ahmedabad, 380015,Gujarat, IndiaMobile: +91 98250 30747Email: [email protected]

Akshat KhareNessa Illumination Technologies pvt ltd,7 Devraj Estate, Pipalaj Pirana Road, Nr. Indian oil petrol pump,Ahmedabad- 382405, Gujarat, IndiaMobile: +91 90161 11723Email: [email protected]/ [email protected]

BAngAlorES. ViswanathanGolden Square Business Centre53/A, 16th 'C' main, 4th Block, Koramangala,Bangalore - 560 034 IndiaTel: + 91 80 4261 3000Mobile: 099009 63270Email: [email protected]

r. Krishna KumarGolden Square Business Centre53/A, 16th 'C' main, 4th Block, Koramangala,Bangalore - 560 034 IndiaTel: + 91 80 42613000Mobile: 99005 46425Email: [email protected]

BAroDA / VADoDArASamish MakhijaChairman, Phonon.in 105-107, Blue Diamond Office ComplexFatehgunj, Vadodara 390 002Tel: (O) 0265 2781717 / 2792128 / 6640405Mobile: +91-94280 11280Email: [email protected]

BHoPAlgyanendra Kumar BhatnagarChairman, Extol Group1/3 Amaltas Parisar, ShahpuraBhopal 462 016 Madhya PradeshTel: 0755-2428675Mobile: 094256 00269 / 093031 33024Email: [email protected]

CHEnnAiS rajagopal2E, Royal Habitat,Kotturgardens, Chennai-600085Tel : 044-24474448Mobile : +91 98407 04448/ Email : [email protected]

r narayan4F (New 13), Prof Subramanian Street(Behind Ega Theatre), Kilpauk, Chennai-600 010Mobile : +91 93800 04428Email : [email protected]

DElHir. JayaramanC-46 Kailash Apartment Greater Kailash INew Delhi 110 048Mobile: 98100 82158Email: [email protected]

HyDErABAD / SECunDErABAD S. V. ramana Murthy, iPS Addl.Director General of Police (Co-ordination), Plot No : 145, Road No 17, Prashsan Nagar, Road No.72, Jubilee Hills, Hyderabad 500033Tel: (R) 040 2355 2626 Mobile: 98480 48558 / 94406 27213 Email: [email protected]

T. Muralidharan Chairman, TMI groupCareer Centre, 1-8-303/ 48/12 Prenderghast Road, Secunderabad 500 003Tel: 040 6676 5314Mobile: 098480 55025Email: [email protected]

KolKATAranjan DasProfessor-Strategic ManagementIndian Institute of Management, Kolkata, 21/2, Lake East, 3rd Road Santoshpur, Kolkata-700 075 Tel: (O) 2416 3576 / 9302Mobile: 98300 52722 Email: [email protected]

Anjan K DebVP Business Development & Corporate Strategy, McNally Bharat Engineering Company Limited, BE 140, Salt Lake City, Kolkata 700 064,West BengalTel: 033 4067 9142Mobile: 97487 14871 Email: [email protected]

luCKnowranjan Dwivedi6 NDMR, Vikramaditya Marg, Lucknow - 226001Mobile: +91-9161222222Email: [email protected]

T.P. Bhandari1/143, Vivek Khand, Gomtinagar, Lucknow 226010 U.P. Tel: 0522 2391846 Email: [email protected]

MuMBAiKalpen ShuklaTransProz Translation Services India Pvt Ltd7/A2, Scindia Society, off M V RoadAndheri (East), Mumbai 400069Tel: (022) 26846060Mobile: 9820143447Email: [email protected]

Sanjay SinvhalF-604, Jalvayu Vihar, PowaiMumbai-400076Tel : +91-92233 23333Email: [email protected]

nAgPurPrakash D SheshManaging PartnerCreative Business TechniquesShesh Bungalow, 153 Ramdaspeth, Nagpur 440 010Tel. & Fax: 91-712-2425327/2436621Mobile: +91-98230 42334Email: [email protected]

PunE Shrikant Pangarkar 32 Golden Galaxy, Someshwar Wadi,Pashan Pune 411008.Tel: +919881240182Email: [email protected]

Deepak VaidyaTel: +919158887633Email: [email protected]

lonDonKamini Banga24 Broadwalk House, 51 Hyde Park GateLondon - SW7 5DZ United Kingdom,Tel: +44 20314 40005Mobile: +447887554042 Email: [email protected]

gaurav JainDirector Altavista Investment Management,UK LLP, LondonTel: +44 78427 82673Email: [email protected]

MuSCATSanjeev Shriram Madavi 3B-54, Muscat Oasis ResidencesP.O.BOX No.2121, Ruwi-112Muscat-Oman, Sultanate of OmanTel: 00968-24582010 GSM: 00968-99898348work:+968 24561356 Ext. 120 Email: [email protected]

nEPAlDevi lal SharmaJanapriya Multiple CamusJanapriya Marg, Pokhra, 8 SimalchourGyan Marga, Pokhra Kaski, Nepal’Mobile: 00977-9846027638Email: [email protected]

SingAPorE rajan raju KankipatiMobile: 0065 98359350Email: [email protected]

Shameeli SinhaMobile: 0065 81325285Email: [email protected]

uSArajesh Makhija94 Bradley Lane, Bridgewater NJ 08807 USATel: 646 326 5448Email: [email protected]

Sachin Doiphode11 Versailles Blvd, Cherry Hill NJ 08003Mobile: 609-206-9166Email: [email protected]

uAEM.P. Sharma President, TechmartP.O. Box No.75188, 2403, Indigo Icon, Jumeirah Lakes Towers, Dubai, UAETel: (O) +971 4368 4888 Fax:+971 4368 4999Email: [email protected]

Please address all communication to:Alumni Office, Indian Institute of Management, Vastrapur, Ahmedabad 380 015Tel: 91 (079) 6632 4660 l Fax: 91 (079) 6632 6896, 2630 6896 l Email : [email protected] Office: 91 (079) 6632 4851 l Email : [email protected] l Alumni website: www.iimaalumni.org

IIMA ALUMNI ASSOCIATION CHAPTER COORDINATORS

FRoM THE EDITOR

Page 4: CONTENTSalumni.iima.ac.in/pdf/Alum-Mag-Vol47-No1-Feb2015-min.pdfCONTENTS IIMA Alumnus is a tri-annual journal of the Indian Institute of Management, Ahmedabad. Printed and published

Annual Alumni Communication: your Contribution really makes a Difference

IampleasedtoacknowledgethetremendousinterestamongalumnigroupsandthestartofsignificantfundingcontributionsincethebeginningofthisyearbytheuniqueanddistinguishedalumnithatIIMAisprivilegedtohave.ThiswillgoalongwaytohelpensurethatIIMAnotonlyretainsitstopbusinessschoolpositioninIndia/regionbutalsoimprovesitsglobalrankingthroughpathbreakingresearch.

whileweare reachingout toourdistinguishedandsenioralumni for their individualaswell as corporatecontributionstowardslargefundingrequiredforsupportingprofessorialchairsandnewresearchcenters;wewouldalsoliketoreachouttoeachoneofyoutohelpusstrengthenourbrandanditsvisibilitytoallstakeholdersforourmutualbenefit.

This June 2014 IIMA announced internally and to themediathe start of generous funding support received through ourdistinguished and senior alumni K. V.Kamath, RaghuramRajan, Dr. harsh Kumar Bhanwala, K. V.Srinivasan, Deep Kalra,ChandrikaTandon,andothersforprofessorialchairsinStrategicManagement;Financeandeconomics;InnovationandPublicPolicy;Agribusiness;entrepreneurshipandMarketing;entrepreneurshipandleadership;besidesthescholarshipssupportto the students from many other distinguished alumni.

Thenewresearchareasandseniorfacultymembers/researchersoncampuswouldalsoneedthenewinfrastructureaswellasupgradationoftheexistingone.Thereareotherareaswhichneedasmuchattentionviz.CaseDevelopmentCentre,visitingprofessorships,internationalcollaborations,short-termresearchfellows,andscholarshiptoourstudentswhoareincreasinglyventuringintoentrepreneurship;civilservices;NGos;andalsohigherstudy.

Thenumberofstudentsoncampushasbeenconstantlyincreasingatafastpaceandsoarethetrainingprogramsbutthenumberoffacultymembersarealmoststagnantsincelastcoupleofdecades.Toensurethequalityofteachingandengagementyouenjoyedoncampusisalsoavailabletothecurrentandfuturebatches,weneedsignificantfundingfornewfacultyhireandinvitestocorporate/industryleaderstoberegularlyoncampusforabetterexposuretoourbrilliantstudents.

Yourcontributionscancometouseither individuallyor throughalumnibatchesoralumni in thesameorganization/citychapter/countrychapter.wewillalsobehappytohostanyprestigiouseventincollaborationwithyoualumnithathelpsyourorganizationthroughco-brandingwithIIMA.

Iandmyteaminalumnianddevelopmentofficelookforwardtoremainintouchwithyoutoexplorehowwecantogethermakeameaningfulcontributiontoouralmamater.

warmregards,

Arvind Sahay

Dean (Alumni and External Relations)

[email protected]

FRoM THE EDITOR

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8 IIMA ALUMNUS February 2015

The Institute's Top 25 Working PapersResearchandPublicationDepartment

Rank Working Paper File Downloads Abstract Views

2014 3 Months 12 Months Total 2014 3 Months 12 Months

Total

1 The Logistics Sector in India: Overview and Challenges Pankaj Chandra and Jain Nimit

34 83 226 362 141 369 1146 1638

2 The Psychological Contract: A Review Model Promila Agarwal

30 30 30 30 2 2 2 2

3 Moving to Opportunity or Isolation? Network Effects of a Slum Relocation Program in India Sharon Barnhardt, Erica Field and Rohini Pande

27 27 27 27 5 7 7 7

4 Financial Literacy amongWorking Young in Urban India Sobhesh Kumar Agarwalla, Samir K. Barua, Joshy Jacob and Jayanth Rama Varma

25 34 77 98 131 180 291 322

5 Indian Railways in the Past Twenty Years Issues, Performance and Challenges G. Raghuram and Gangwar Rachna

20 43 138 210 72 182 572 804

6 Fertilizer Subsidy in India: Who are the Beneficiaries? Vijay Paul Sharma and Hrima Thaker

20 69 227 664 178 561 1841 4604

7 Food Subsidy in India: Trends, Causes and Policy Reform Options Vijay Paul Sharma

16 82 218 305 166 564 1470 1891

8 Explaining Foreign Direct Investments in Gujarat: A Study based on an Opinion Survey of Persons Involved in the Foreign Direct Investment Process Sebastian Morris

12 20 71 137 42 139 732 1183

8 Forecast Accuracy Along Booking Profile in the National Railways of an Emerging Asian Economy: Comparison of Different Techniques Goutam Dutta and Divya Pachisia

12 12 12 12 6 11 11 11

10 India’s Agricultural Development under the New Economic Regime: Policy Perspective and Strategy for the 12th Five Year Plan Vijay Paul Sharma

11 35 107 216 142 484 1510 2052

11 Food Insecurity in India: Causes and Dimensions Dand Sejal A and Sujoy Chakravarty

9 23 128 453 122 321 1150 2980

12 Financial Health of Private Sector Hospitals in India Ramesh Bhat

8 14 67 192 24 74 384 770

12 Role of Universal Service Obligation Fund in Rural Telecom Services: Lessons from the Indian Experience Rekha Jain and G. Raghuram

8 18 57 124 38 131 461 999

14 FDI Outflows from India: An Examination of the underlying Economics, Policies and their Impact Ravi Subramanian, Sachdeva Charu and Sebastian Morris

7 13 69 487 26 64 246 1487

15 Third Party Administrators and Health Insurance in India: Perception of Providers and PolicyholdersRamesh Bhat, Sunil Kumar Maheshwari and Saha Somen

6 10 40 94 33 92 225 510

16 Education and Employment among Muslims in India: An Analysis of Patterns and Trends Rakesh Basant

5 6 12 58 10 20 82 218

16 DSS (Decision Support Systems) in Indian Organised Retail Sector Preeta Vyas and Sharma Ankush

2 13 36 71 13 47 152 302

16 Towards Reform of Land Acquisition Framework in India Sebastian Morris and Ajay Pandey

5 12 31 144 30 70 151 515

16 Mid Day Meal Scheme: Understanding Critical Issues with Reference to Ahmedabad City Satish Y. Deodhar, Mahandiratta Sweta, K. V. Ramani, Dileep Mavalankar, Ghosh Sandip and Vincent Braganza S. J.

5 6 21 100 26 58 240 676

16 Dismantling Fertilizer Subsidies in India: Some Issues and Concerns for Farm Sector Growth Vijay Paul Sharma

5 15 43 133 31 86 288 658

16 Viability of Inland Water Transport in India Rangaraj Narayan and G. Raghuram

5 10 36 82 32 65 175 459

16 A First Cut Estimate of the Equity Risk Premium in India Samir K. Barua and Jayanth Rama Varma

5 12 47 215 32 106 341 1118

16 Relationship Marketing in Online Retailing - A Meta-Analytic Approach Varsha Verma and Dheeraj Sharma

5 7 27 27 8 18 81 81

24 Issues and Concerns in the Implementation and Maintenance of HRIS Manjari Singh and Sandeep K. Krishnan

4 16 56 241 23 91 371 1089

24 Demand for Fertiliser in India: Determinants and Outlook for 2020 Vijay Paul Sharma and Hrima Thaker

4 13 23 83 17 41 93 243

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10 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 11

In a report on the Institution’s placement process for the three main signature courses—PGP, PGPX and PGP-ABM—Varuna Sharma, Editorial Associate, Alumnus visually analyses the Institute’s official placements reports for 2011-2014

Statistically Speaking…The Institute’s Placement Process

IIMAoverthecourseofthelastfouryears,haswideneditshorizonsevenfurtherbyincreasingthenumberofcourses,facultyandstaffalongwithfocusingonresearchdevelopment;investingincampusinfrastructureandtechnology;andalsobycontinuingtonurturethebondbetweentheInstitutionanditsalumni.withtheideathat“IIMAaimstoeducateleadersofenterprises”AshishNanda,Director,IIMAgoesontosay,“Inourendeavour,wedrawuponthereserveofgoodwillamongthediasporaofouralumni,reputationamongrecruitersandpotentialstudents,andcommitmentofourfacultyandstafftotheInstitute.”Communicationnetworksgloballyaccessiblehavestrengthenedinstitute-alumnibondstherebyleadingtoawell-nourishedgrapevine.Theideaistobecomeinternationallyrecognizedasoneofthepremiermanagementschoolsworldwide.ThisgoalfollowsNanda’sprioritiestoconnect,nurtureandgrow.

The Placement Process at IIMA

PlacementsattheInstitutearehandledbytheStudentPlacementCommittee.Theseareconductedunderthesupervisionofthefaculty,viaaprocessthatoptimizestheinterestsofboththestudentsandthecompanies.Thestudentcellgetsinvolvedingrass-rootprocesseswhichincludecorporateinteractionsthroughouttheyear;pre-placementtalks,co-ordinatingactivitiesetc.Therearethreemainplacementactivitiesoncampus—theSummerPlacementforfirstyearstudents;andthelateralandFinalPlacementforthesecondyearstudents.CoursesofferedbyIIMAincludethefollowing:

1. Fellow Programme in Management (FPM)2. One year Post-Graduate Programme in Management for Executives, (PGPX)3. Post-Graduate Programme in Management (PGP)4. Post-Graduate Programme in Agribusiness Management (PGP-ABM)5. Faculty Development Programme (FDP)6. The Armed Forces Programme. (AFP)

Note : This report covers a bird’s eye view of the placement reports for PGP, PGPX and PGP-ABM between 2011 and 2014.

The PGP Placement Analysis (2011-14)

ThePost-GraduateProgramme(PGP)foraspiringmanagersisIIM-A’smostsoughtafterdegree.Itoffersplacementsfromtheworld’sbestcompaniestodeservingcandidates.TheInstitute’sflagshiptwo-yearcoursesignedupatotalof316studentswhichoveracourseoftwoyearsincreasedto388in2014.witha19%increaseinthenumberofcandidatesoptingfortheprogrammebetween2011and2014,placementshaveexpandedandstablemultinationalschoosethecrème de la crèmeofthenation’sfinestmanagersfrom the Institute.

Figure 1.0 represents the sum total of the number of studentswhograduatedovertheregulartwo-year

programmeandthenumberofstudentswhochosetooptforadualdegreewhichstretchesoveraspanofthreeyears.StudentswhooptforthedegreehavethechoicetooptforanInstitutionplacementatthetimeallottedtoregularPGPplacements.AconsiderableincreaseinthenumberofDualDegreeStudentscanbeseenoverthecourseoffouryears.

Figure 1.1

Figure 1.0

Figure 1.2

A look at the placement overviewshowsthenumberofstudentswhochosetooptforInstitutionplacementsasopposedtothenumberofstudentswhodidnot.Summedup,theyequalthetotalnumberofeligiblecandidates.Figure 1.1 displaysasteadyriseby15%inthenumberofstudentswhooptedforInstitutionplacements.however,asignificantnumberofstudentshaveoptedoutofInstitutionplacementsintherecentyears—themajorityofthemarenowinnovativeentrepreneurs.IIMAhasbesidesitsconsistentnationalranking,had100%placementsbetween2011and2014.

TakingacloserlookattheInstitutionplacements,2012witnessedthehighestnumberofsuccessfulcampusplacementswithall365studentsplaced.Asteadyincreaseby16%inthenumberofInstitutionplacementsbetween2011and2014canbeobservedinadetailedvisualanalysisbelow.

IIMAcontinuestonurtureentrepreneurialinitiativesleadingtoatotalincreaseinthenumberofstudentswhochoosetowalkpathslesstravelledby.Anincreaseby6%inthenumberofstudentswhowenttheentrepreneurshipwayaccountsforwellnurturedinitiativesbytheInstitutebetween2011and2014. Figure 1.3stronglyindicatestheriseinthenumberofstudentswhoarebittenbytheentrepreneurialbug.Innovationinentrepreneurialstrategycombinedwithnecessaryresourcesplaypivotalrolesinfosteringandnurturing a good entrepreneur.

Fromaparticipationstrengthrangingbeyond130firms,studentsareprovidedwiththeflexibilitytocomeclosertotheideaoftheir‘dreamjob’.Awiderangeoffirmsapproachthe Instituteeachyear tochoosesomeof thebestprofessionalsinthecountryandoverseas.Toprecruitersin2014includedAccentureStrategywiththehighestnumberofplacementoffersfollowedbyTheBostonConsultingGroup

SPeciAL FEATURE SPeciAL FEATURE

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12 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 13

Figure 1.4

Figure 1.5

Figure 1.6

Figure 1.7

Figure 1.8

Figure 1.9

The PGPX Placement Analysis (2011-14)

Aone-yearfulltimeresidentialprogrammeforexecutiveswithconsiderableexperience,thePGPXisdesignedinaccordancewiththeInstitute’swellestablishedexperienceof designing and running post-graduate management programmesforexceptionallybrightstudentsandawiderangeofexecutiveeducationprogrammesforpracticingmanagersfrommanycountries.Theobjectiveofthecourseistodevelopbright,enthusiasticandhigh-initiativeexecutivesintomanagementleadersandchangeagentsintheglobalarena.Theprogrammehasageneralmanagementfocus,includinganemphasisonmanagingacrossbordersandcultures.Incubatedin2006,thesix-segmentcoursestructuregivestudentsabalancedplatformtobuildupon.

Figure 2.0 depictsan18%riseinthenumberofPGPXgraduatesin2012.Thefollowingyearssawadecreaseinthenumberofgraduatesby16%.

Figure 2.1 showsthenumberofstudentswhooptedforentrepreneurshipeachyearbetween2011and2014.2011and2014sawthemaximumnumberofgraduatesturned

Figure2.0

Figure 2.1

Figure 2.2

whoextendedover15offerstostudents.A.TKearney,Bain&CompanyandMcKinsey&Companyextendedsevenofferseach.otherfirmsincludedeXl,hSBC,hindustanunilever,StarTVIndia,Reliance,AmazonandSamsung.Figure 1.4 belowvisuallydescribesthenumberofsectorswhohiredstudentsbetween2011and2014.Domesticconsultingfirmshave hired the maximum number of graduates (432) surpassingtheBFSIsectorby34%.TheBFSIsectorstandssecondwith287graduatesplacedbetween2011and2014whiletheFMCGandITsectorcomeinthirdwith145and144graduateshiredrespectivelybetween2011and2014.Approximately31.3%ofthestudents,overthelastfouryears,havebeenplacedintheconsultingsectorwhileabout20%havebeenplacedintheBFSIsector.About20%ofthetotalplacedgraduateschosetheFMCGandITsectorastheirprofessionalfield.

AfunctionbasedclassificationcanbeobservedinFigure 1.5 whereConsulting,yetagain,holdsthestakesat33%ofgraduatesplacedaccordingtofunction.MarketingandSaleshascloselyfollowedupat21%ofthetotalnumberofplaced

Figure 1.3 graduateswhileFinanceholds20%ofthesame.

Figure 1.6 and Figure 1.7analyseboth,globalanddomesticlocationsintermsofplacements.whileglobally,Indiacomesoutatthetopwiththehighestnumberoffirms,onanationalscale,MumbaihasgraduallymadeitswaytobeingthecentralclusterofIndianplacements.

Figure 1.8 and 1.9depictthemeanandmedianofthetotalguaranteedcashpayments(DomesticandInternational)exclusiveofthebasesalaryandotheradditionalincentives.

entrepreneurs.

29%of the total number of placedPGPX graduateswereplacedwithintheITsectorwhile21%wereplacedwithinthefieldofconsulting.MarketingandTelecomfollowedupcloselywith6%ofthetotalineachsector.

Intermsoffunctionareas,27%wereplacedunderGeneralManagement between 2011 and 2014. 21%were placedaccordingtotheirskillinITfollowedby19%inthefieldofconsulting.

GloballyIndiaholdsthestakeaccordingtoalocation-basedclassificationoftheplacements.Themajorityofgraduatesgrabbed domestic locations as depicted in Figure 2.4. Bangalore appears tobe thehubof domestic placements

SPeciAL FEATURE SPeciAL FEATURE

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14 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 15

Figure 2.4

Figure 2.5

Figure 2.6

Figure 2.7

The PGP-ABM Placement Analysis (2011-14)IIM-Ahmedabad’scommitmenttotheAgri-Businesssectordatesbacktoitsinception,whentheInstituteacceptedmanagerialissuesrelatedtoagriculture,food,andothersociallysignificantsectorsaspartofitsthrustareas.ASpecialPrograminAgriculturewasstartedin1974.TodaytheSPAhasevolvedintothetwoyearPostGraduatePrograminAgri-BusinessManagement(PGP-ABM)—establishedtotransformdynamicanddeterminedmenandwomenintotomorrow’sleaders and decis ion makers in the food , rura l ,developmental,andalliedsectors.

ThePGP-ABMprogramisasector-specificprogramfirmlyrootedinIIM-A’smanagementcultureandphilosophy.Ithasconsistentlybeenrankedastheworlds’bestinAgribusinessandFoodIndustryManagementprogramsbyeduniversal,Paris,Francefor2011-12,2012-13and2013-14.

Figure 3.0 displaysthetotalnumberofPGP-ABMgraduatesover2011-2014.2014sawthehighestnumberofgraduatesat27%.

Figure 3.1 examinesthetotalnumberofgraduatesplacedineachgivensector.42%ofthegraduatesoptedtoworkintheAgriInputssector.InFigure3.2,30%ofthegraduateschose

Figure 3.0

Figure 3.1

Figure 3.2

Figure 3.3

Figure 3.4

marketingandsalesastheirareaofexpertisewhile10%chosebusinessdevelopment.

Globally, twograduatesperbatchwereplaced ininternationallocationsbeginning2011atethiopiafollowedbyAfricain2012andAsiain2013.Figure3.4shows36%ofthetotalcoursegraduatesbaggingjobsinMumbai.

Figure 3.5depictsthemeanandmedianofthetotalguaranteedcashpayments(Domestic)exclusiveofthebasesalaryandotheradditionalincentives.

Note : The Indian Placement Reporting Standards (IPRS) is an effort towards standardizing B-school placement reports. This initiative taken by IIM Ahmedabad and contributions made by the various stakeholders like media, recruiters and other B-schools have resulted in designing a comprehensive Placement Reporting Standard. The standards designed not only assure the privacy of the individual level data or information but also specify the format for reporting aggregate statistics which would satisfy the information needs of the different stakeholders.

CRISIL Limited is a global analytical company which provides ratings, research and risk and policy advisory services. Headed by Roopa Kudva, PGP 1986 and current CEO of India’s leading rating agencies, CRISIL believes in relying on its core values for excellence — integrity, independence, analytical rigour, commitment and innovation—values which must remain

as per Figure 2.5with28%ofthetotalgraduatesbaggingjobsinBangalore.TheNCRalsohasasignificantnumberofPGPXgraduatesat23%followedbyMumbaiat16%.

Figure 2.6 and 2.7depictthemeanandmedianofthetotalguaranteed cash payments (Domestic and International)exclusiveofthebasesalaryandotheradditionalincentives.Figure 2. 3

consistent for excellence in a reputed ratings agency. In the following report, the statistical data for each year’s placements at IIMA has been compiled by CRISIL keeping in mind the IPRS. CRISIL's majority shareholder is Standard and Poor's (S&P). Standard & Poor's, a part of McGraw Hill Financial (formerly The McGraw-Hill Companies), is the world's foremost provider of credit ratings.

Figure 3.5

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16 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 17

Prof. Satish Deodhar

In Conversation with SatishDeodhar and victor PereiraProfessor Satish Deodhar teaches in the Economic Area and heads the Placement Committee along with Victor Pereira, Placement Officer at the Indian Institute of Management, Ahmedabad

FAQ Website Related Difficulties

1. I have forgotten my alumni code and password.

Please login at www.iimaalumni.org to find youralumni code. Click on ‘Recent Activities’ to accessfurtherinformation.Youcanalsosimplyclick‘Forgotyouralumnicode’or ‘ForgotPassword’ontheloginpage. Submit your registered e-mail id and clicksubmit.Yourcodewillbemailedtoyoushortyatyourregisterede-mailaddressunderthesubjectof‘IIMAAlumniPortal-AlumniCodeNotification’.however,iftherearefurtherissuesinretracingyourcode,pleasesend in a scanned copy of an official governmentrecognized identity proof. This may include eitheryour IIMA Degree Certificate/ Passport/Pan Card/VoterCard/AadharCard.Youmaymailthesedetailstothealumniofficeatalumni@iimahd.ernet.in .

2. I have forgotten my registered e-mail id. I am also not registered on the website.

For either of the above two situations, pleasecontact [email protected] mentioningyourentirenamealongwiththeprogramyou attended followed by the year you graduated.Please attach a scanned copy of a governmentrecognized identity proof. This may include eitheryour IIMA Degree Certificate/ Passport/Pan Card/VoterCard/AadharCard.

3. I want to apply for an Alumni Identity Card.

Toapplyforanalumniidentitycard,pleasevisitwww.iimahd.ernet.in/alumni/aluicard. enter the requiredinformation and submit the form.

4. i want to join official iiMA Linkedin Groups. how do I go about this?

Please visit the alumni website at www.alumni.iimahd.ernet.in/contents/index/35 . Please use your registerede-mailidtocontinueaccessingthegroups.

What would you consider as principle challenges in regards to the placement process?

Prof. Satish Deodhar :ArjunahadcomeoutofcompleteobliviontowinDraupadiSwayamwar.hehadtokeephisneckdown,focuspatientlyontheemergingreflection,andaimforthegoldfishabove.hewouldhavelosttheswayamwarhadheaimedatthegoldfishdirectly.ourstudentstooarriveon

campusoutofcompleteoblivionandbegintoaspirefortheverybestofthejobs.Thechallengeistokeepthemfocusedonacademicvalueadditionduringtheprogrammeandnotaimatjobsfromdayone.Thestaffandthechairhastofacilitatetheplacementprocessinaself-effacingmanner,leststudentsgetdistractedbytheimminentjobprospects.

CXosoffirmsaretherealdo-goodersoftheplacementprocess,fortheyrecruitourstudents.Theyarealsothego-getters-Recruitmentisanopensystemforthem,wheretheywouldliketodoeverythingpossibletogetthebesttalentfromIIMA.ForIIMA,however,recruitmentisaclosedsystemandthechallengeistostriveandremainfairtoallfirmsinprovidingrecruitmentopportunities.IIMAisthepioneerandoneoftheveryfewinstitutionsinIndiawhichtookupthischallengebyinitiatingaclusterbasedplacementprocess.Firmswithsimilarbackgrounds,functions,jobdescriptionsand/orcompensationarecalledforplacementinterviewssimultaneouslywithinagivencluster.

everyNovemberandFebruary,about450studentsand150firmsengagethemselvesinsummerandfinalplacementinterviews.Duringsuchpeak-loadperiod,arrangingon-campusinterviewroomsandfacilitatingoff-campushotelroomsisverychallenging.Fortunately,IIMAhasaveryefficientstaffthatmakesthislogistictasklookeasy.

victor Pereira :Accommodatingrecruitersontheirpreferredclusters.everyrecruiterwantstocomeforfirstorsecondcluster,whichattimesbecomesdifficulttomakethemunderstand.Firmsalsoliketoconductoffcampusinterviewavoidingtocomeoncampuswhichisagainsttheplacementpolicy.

Highlight the differences between placement processes across the PGP, PGPX and PGP-ABM

Prof.SatishDeodhar:PGPXisafull-time,one-yearprogrammeforexperiencedprofessionals.Thereexistsanichemarketofseniorpositionsfortheseprofessionals.Therefore,InstitutefollowsarollingprocessforPGPXwhichstartsinthemonthofNovemberandcontinuestillApril.ForPGPandABM,weholdon-campusjobfairsinNovemberandFebruaryforsummerandfinalplacements,respectively.whilePGPandPGPXplacementsattractfirmsofallkinds,ABMplacementsattractfirmsinvolvedinagriculturalinputmarketing,foodprocessing,FoodFMCG,andbiotechnology.

VictorPereira:PGPandPGP-ABMhavecohortandclusterbasedplacementprocesseswhileforPGPXthereisarollingplacementprocess.

Talk about the role that students play in the placement process. How do they constitute it? Also, how is it unique?

Prof. Satish Deodhar :unarguably,studentsarethemostimportantstakeholdersandtheydischargeanimportantroleintheplacementprocess.everyyear,astudentplacementcommitteeconsistingof20,7,and7membersisconstitutedforPGP,ABM,andPGPX,respectively.oneamongthemineachofthecommitteesiselectedassecretarybythestudentbody.FPMstudentplacementcommitteehasthreestudentmembers.onestudentfromthePGPstudentplacementcommitteefunctionsasthemediasecretaryforplacementsfor all the programmes. Administrative support is provided bythestaffinplacementoffice.Thestudentplacementcommitteesandtheplacementofficeworkundertheoverallguidanceofthefacultyplacementcommitteeheadedbyplacementchairperson.

oneofthehallmarksoftheplacementprocessatIIMAisitsfairnessandtransparency.AllstudentshavetoprovidedocumentaryevidenceoftheassertionsmadeintheirCVsandcommitteesfollowaCVverificationprocessbeforeCVsaresenttofirms.Moreover,analgorithmhasbeeninplacewhichmatchesthepreferencesofstudentsandfirmspriortodecidingonpairedinterviewsequencing.Thisprocessfacilitatesanefficientandsatisfactoryinterviewexperiencebothforstudentsandfirms.

victor Pereira : Students play major role in the placementprocessrightfromcontactingthehRheads,sharinginformation,invitingthemtotakepartintheprocess,andexecutingwellplannedplacementprocess.Theplacementsecretaryalongwithtwoothermembersiselectedbystudentsintheplacementcommittee.Theplacementsecretaryselectsothermembersintheteam.Theprocessisverytransparent,wherestudentsandrecruitersaregivenfairchancetooffer/acceptrolestostudentsandfromstudent’sside,thereisfreedomtochoosetheirdreamjob.

Highlight the goals of the placement process over the next few years.

Prof. Satish Deodhar :AllIIMAactivitiesareprocessdrivenandreviewedperiodically.Ataskforcetoreviewtheplacementprocessmaybeconstitutednextyear.Amongotherthings,IIMAisthinkingofandalreadyinitiatedafewsteps to promote entrepreneurship among the graduating students.whiletheInstitutewouldliketomaintaintheorganicassociationstudentshavehadwiththeplacement

process,freeingsomemoretimeforacademicactivitiescouldbethoughtthrough.engagingwithprofessionalrecruitmentservicesand/orenhancingthescopeofin-houseplacementservicesmaybeconsidered.

victor Pereira :Tomakecompanyregistration,jobconfirmationandoptingoutoftheplacementprocessonline.

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18 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 19

SaathVaruna Sharma, Editorial Associate, Alumnus compiles inputs from various alumni on the re-unions held on campus over the months of December and January

Editor’s Note : Re-unions invariably bring to the fore, memories of days well-spent at IIMA. They also highlight the realization that time is one heck of a roller-coaster ride. Hence, every year, batches from across generations meet to re-discover, celebrate and shine well-knit bonds of friendship, love and togetherness. The seven re-unions (highest record in a year) ushered in winter evenings well spent under the starry skies visible from and around IIMAs architectural marvel—Louis Kahn Plaza.

The Silver Jubilee Re-union : The Batch of 1990

Thebatchof1990celebratedtheirSilverJubileeRe-unionfromDecember26-28,2014.Attendedby66batch-matesmanyofwhomwereaccompaniedbytheirfamilies,there-unionwasorganizedefficientlyandpro-activelybythealumninetwork.whilethefirstdaycoveredeventswhichincludedasessionofgolforganizedbyLenkaduringthedayatKalhaarBluesandGreensGolfClub,atreasurehuntandamusicalnightwithperformancesbyaukrainiantroop;theseconddaybeganwithalumnipayingtheirrespectstodeceasedbatch-mates.Interactionswithfacultyandanofficialphotosessionwerepartofthescheduleonthesecondday.Allinall,anabundanceoftalentwasondisplay,whichwouldhavebeenfurtherenhancedifsingingstars, Anupam Pandey, Panja, venky, Arnab Mallik and Ramabhadran’swifewerepresent.Theysetthestageonfirewiththeirmusicalabilitiesbackin2010duringthe20yearre-union.GivingBalajicompanywithaspritelyperformancewasApurvi–maybehernewfoundtalenthassomethingtodowiththespiritssheimbibesonthejob(Diageo)!Pushkar and Ranjan Kar alsoentertainedthebatchwiththeirnumbersandthenwehadShobana and her sportingdaughterwithsomepeppy,Tamilnumbers.

oneofthemostexcitingmomentsofre-visingcampusincludesthemomentwhenalumninostalgicallytourthedormsoncepossessedbythem.TheBatchof1990hadpreviouslypaidhomagetofivedeceasedalumniduringtheir20yearre-union.Thisyear,thebatchpaidtributetoatotalofeightdeceasedalumni.Atthe20yearre-union,wehadpaidhomageto5batchmates;with3morebatch-mateshavingpassedawaysincethen,wepaidhomageto8ofourdepartedbatch-mates.Therewererecollectionsaboutthegoodtimesspentwiththemandinterestinganecdotesbythosewhowereclosetosomeofthesedepartedbatch-mates.Inparticular,giventhetragiccircumstancesofRambo’sdeath,itwasfeltthatweshouldhaveaclose-knitcommunitysothathelpisalwaysathandifrequired.Mayukh Mitter, thequizwiz(only2-timewinneroftheBournvitaQuizContestinthehistoryoftheQuizProgramme),whopeoplemayrememberastheonewhohostedtheNostalgia

Quizatourearlier20yearre-unioninJan2010,hasbeenhonoredwithaPAN-IIMQuizinhismemoryatSingapore,the1steditionofwhichwasheldthisyear.Thiswasmadepossibleduetotheinitiativetakenbybatch-matesfromSingapore—Amit Gupta and Alok Sharmainparticular.ThecircumstancessurroundinghowProf. Pratap Oburai, our batch-mate,wentmissing,remainuncleartothisday.

Duringthesessionheldforinteractionsbetweenthefacultyand alumni, Rama BijapurkaradvisedwIMwIanstomoveawayfrombeing‘insecureoverachievers’.Prof. G. S. Gupta advisedalumnitokeepsmiling—advicewhichthealumnirecognizedasfamiliarandwarm.Prof. J. C. varma recollectedmemoriesonhisspecialbondwiththebatchespeciallysinceitwashissecondyearofteachingatthe

Institute.healsore-affirmedhiscontinuingloveforbreadasrecollectedbyoneofhisstudents!Batch-matesrecalledProf.Rao’sfamous‘liftproblem’.Prof.Raoaffirmedthattheproblemremainedunsolvedtothisday!Prof. venkat Raoalsocommentedonthedifferencebetweenstudentsofyesteryearandtoday.Thebatchcouldnotstoplaughingwhenhesaid,“Thestudentsaretallernow!”Inkeepingwiththe theme of re-living memories, Amit GuptaconductedaNostalgiaQuizforthealumni.Interestingquestionswereaskedtoanexcitedaudienceofwittyalumniwhoseresponseselicitedwarmfeelingsofnostalgia.withmany

“ It was hilarious to observe pleasantries being exchanged on a few occasions where the concerned ‘exchangers’ avoided eye contact only to have their eyes glued to the concerned individual’s name tag—a quick recovery from long-term amnesia! ”

“Nostalgia aside, it was interesting to note how some alumni enjoyed re-visiting the dorms several times!”

Venkat Rao bringing the house down

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20 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 21

“PGP 1980 contributed an approximate total of ` 13,75,000 towards Prayas, sports activities, and the Heritage Club ”

Pantees Saal Baad: The Batch of 1980

PGP1980celebratedthirty-fiveyearsfromDecember19-21,2014.There-unionmarked10yearssinceDecember2004,whenthebatchcelebratedtheirSilverJubileeRe-union.Atotalof38alumnifromacrosstheglobe,attendedtheget-togetherheldoncampusearlierthisyear.Batch-matestouredthecampusalongwithfamiliesandre-visitedplacesoncampuswhichbroughtbackmemoriesofdayslonggone.Alumnigottogetheratvariouslocationsoncampus(CR2,thedorms,324,RJMC,thenewsportscomplexetc.)

wheretheyre-livedtheirexperiencesattheInstitute.Arun Wakhlu led a silent prayer for the departed souls of P. vellodi, Purnima Parshad, N. Sivakumar and R. K. Nagpal. Jayantha Bhakta conductedaNostalgiaquizbyshowingoldphotosofthebatch-matescollatedbyyasho Saboowhogenerouslyputhiswatchupforauction.Theauctionwaswonby Ravi Jain and KMSwhocontributedatotalof`71,000

each.withfurthercontributionsfromotherbatch-mates,thekittycarriedatotalof`2,25,000whichwenttowardsfurtheringnoblecauses.

InteractivesessionswiththeDirector,DeansandFacultywereconductedandinformalinteractionsbetweenthealumniandfacultycontributedtowardsstrengtheningbondsbetweenthealumniandtheInstitute.Activitieswereorganizedtokeepthe alumni engrossed and entertained during their three-day

stayoncampus.QuizmasterSanjay Chakrabarty,TritonAdvertisingconductedafunquizforthealumni.Sunil Chainaniledashortrunforhisbatch-matesonthemorningofDecember20,2014.ThebatchalsocelebratedRadhika Haribhakti’s birthday on the same day. A sports tournament betweenthealumniandcurrentPGPXstudentssawintenseexcitementandacompellingsportsmanshipspiritinallthe

“It is often said that talent in some blooms late. Who would associate P Balaji, I-Schol, Tass recruit and CEO extraordinaire, with music and singing? Balaji’s performance and rendition of Kishore Kumar songs on Musical Nite was so wonderful that one wondered how his talent went un-noticed on campus”

Music night with Balaji

TheeveningsawabunchofkeenfolkswantingtodotheFirewalk. Sanjay Pande had promised to organize aFirewalk for the SJR at a previous re-union. The ideacame into shape and although Pande was unable toattend theevent, thewalkon fire remainsacherishedmemory.13bravealumniwalkedoverabedofburningcharcoal, after receiving insightful guidance and pre-walktraining.Someofthemwoundupwithblistersontheir feet but everyone agreed to the event being a memorableone.Thismakesforoneheckofagoodstorytotellthegrand-children.

Firewalkers

The Class of 1980

Music night with Apurvi

batchchildrenontheirwaytocollege,there-unionalsoofferedanopportunityformanytoexchangenotesoncolleges,campusesandadmissions.Alumnispenttimeexchangingusefulandvaluableadvicewitheachother.Asaresultofthisexchangeofinformation,newlinksandbondswereformed.IttranspiredthatStud verma’s son and Saurabh-Abha’stwindaughtershavebothrecentlyjoinedthesameuniversity—theuniversityofChicago.Duringthecourseofthere-union,someofthechildrenbuilttheirownbondswithotherbatchchildrenand,asofmatteroffactmadetheirownplans!SometookoffforadayofshoppingwhilesomedecidedtowatchAamirKhan’slatestflick—PK.othersdecidedtotourthecitywhiletheirparentsspentqualitytimecatchingupwiththeirbatch-mates.

Inputs By: P. V. Sreenath

Tour de’ Ahmedabad

The class of 1990 organized visits to the following locations within Ahmedabad:1. Kalhaar Greens 2. Vishala

Tour de’ Ahmedabad

The batch organized visits to the following locations within Ahmedabad. 1. Astodia Darwaja 2. Chandra Villas 3. Sabarmati Riverfront 4. Patang

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22 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 23

The Forty year Re-union : The Batch of 1974

Theyearwas1974—timeswereundergoingdrasticchangeswhenaprivilegedbatchofstudentswereoneofthefewinthecountrytobepartofanInstitutewhichatthetime,wasoneoutoftwolocationsinthecountrywhichprovidedaccesstoacomputer.

The10thbatchofIIMAreceivedtheirdiplomasfromKasturbhai Lalbhai,atatimewhenIIMAhadrevolutionizedthe idea of management studies in India. Alumni of the era holdclosetotheirheartsmemoriesofthepast—atatimewhenthepresentgymnasiumhousedD-323/24.

Theclassof1974celebratedfortyyearslastyearfromDecember12-14,2014attheIMDCNewCampusin

Ahmedabad.Theoriginalstrengthofthebatchcomprisedof116PGPsand11FBAsincluding2studentsfromAfricancountriesand10femalestudents.with30outof116batch-mates,theparticipationstrengthincludingfamilycrossed60.Atotalof31batch-matesandtheirspousesattendedthere-unionheldattheIMDCNewCampusinAhmedabad.

Arvind Raje,theseniormostbatch-materecentlyturned80.Asamarkofrespect,Rajeandhiswifewerepresentedwithashawlandbouquetofflowersrespectively.howdidagroupofalumniconnectofficiallyforthefirsttimeinyears?well,theideatoholdare-unionafter40yearsfloatedamidst

batch-matesasearlyasFebruary2014viaane-groupmail.Theresponsewaspromptaseverybodyrealizeditasanopportunitytomeetandshareexperiences—gainsandlosses,bothprofessionalandpersonal.withmanyretired,there-unionposedastheperfectwaytospendsomequalitytimewithfriendsoflong.TheInstitutepresenteditselfastheperfectlocationtoholdahomelyget-together.

TheexcitementbuiltupfromtheverybeginningandcontinuedallthroughtillthedateofarrivaloncampusinDecember,2014.Anextensiveeffortwasmadetotraceeachbatch-mateandinvitethemforthislandmarkre-union.however,theprocessofrevivinglinksentailsthediscoveryoftime’sworstreminder—theinevitabilityofdeath.Thebatchpaidtheirrespectsto10fellowbatch-mates—R. Sankaran, J. J. Nazareth, A. M. Rao, M. Bhargava, Manoj D u t t , R . L a x m i n a raya n a , S h a n k a r B o s e, M . S . Chnadranouli, A. v. Ajmera and P. S. Sethi.

onceoncampus,alumnisetoutonatourofthecampus.NostalgiasetinatitspeakwhenPGP1974couldnotgetenough of looking at an enlarged photograph of their convocationsetsingularlyonthewallatthereceptionadjoiningtheharvardSteps.oneofthehighlightsofthere-unionincludedinteractionswithDirector,Ashish Nanda and Dean (AE&R), Arvind Sahay.YearbookscamealiveinaninteractivesessiondevisedbyB. S. Prakash and alumni spentqualitytimeengaginginnostalgicdiscussions.ThebatchthanksPaka for making the presentation not only memorable but also interesting and fun. After three days of memorablefun,thebatchdepartedfromcampusafterbiddingeachothergoodbyeinGujarati(Aavjo).

Inputs By : Babulal yadav

players.Thetournamenttitled‘PSB(PanteesSaalBaad)versus.Youngistan(PGPX)comprisedofplayersforbadminton(Jayantha Bhakta, Praveen Gupta and Arun Wakhlu) and table-tennis (KMS Sreeniwas, Arun Wakhlu and Balu Iyer). TeamPSBwonthetournamentagainstallodds!

Aheritagewalkwasorganizedforthealumniduringthecourseofwhichtheywerepresentedwiththechoicestoptionsinfoodfromwell-knownlocaljoints.Intermsofentertainment,alumnisawperformancesbyhindustaniclassicalartists,ghazalsingersandlocaldancetroupes.Asthere-uniondrewtoaclose,thebatchpledgedtomeetagaininMuscat,twoyearsfromnow,fromDecember16-18,2016.

Inputs By: Himal Parikh

“Usha wound up being called a policewoman after continuously urging everyone to move forward to the next destination. This had us in splits of laughter!”

‘The fairest things have fleetest end,Their scent survives their close’

Francis Thomson, Modern British Poet

Batch-mates pose for a groupie at Kankaria Lake

The alumni office team

The class of 1974 at Sarkhej Roza

At the Gandhi Ashram

“The new campus is amazing and worthy of a truly world class institution. I am leaving now with the firm conviction that we must have re-unions only on campus”

G.R. Srinivasan

“ Usha, Beena and Babulal had worked very hard indeed to make it so for all of us. Everything, without exception, was plannedmeticulously, with attention to the minutest details, and also executed to perfection and clockwork precision— a perfect example of selfless service for collective benefit ”

Samish Makhija

“ Though I could attend only one day, it was such a delightful experience that I wish I could have been there all three days. The opportunity to meet so many class-mates, to see the old and new campuses and to spend the day steeped in warmth and nostalgia was wonderful. Thank you again and to all classmates who were there – it was great meeting you again ”

Hemrekha vishvanath

“ The memories and taste of the feasts that you laid out for us still linger—congratulations! The whole program was meticulously planned and executed by the team.It kept the participants in a fabulous mood and families enjoyed the program. Jayashri wants me tell you all that she remembered the days when she would visit the campus with my son Prasad every Wednesday to have Egg Curry for lunch. I was overwhelmed by the love that was showered on both of us by all of you ”

Arvind Raje

Alumni Speak

“I was impressed by the new initiatives that have been taken by the Director and the Faculty, specifically in the two areas of student exchange and Prayaas, thereby creating not only the best managers that the country can produce, but also responsible human beings, aware of their duty to society, was heart-warming. Our sincerest appreciation to the Director, Faculty, Staff and the Students for giving us such a great opportunity”

Debu Halder Tour de’ Ahmedabad

After arriving on home ground, alumni spent oodles of time with their batch-mates and families on campus and otherwise. PGP 1974 organized visits to the following locations within Ahmedabad. 1. Sarkhej Roza2. Rajwadu3. Sabarmati Riverfront4. The Gandhi Ashram5. Gulmohar Greens

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24 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 25

Itwasthefirstweekendof2015–andIarrivedatthecampuswithmixed expectations alongwithmy husbandandson.IwasworriedandscaredifIwilleverbeabletoidentify anyone at all after 20 years. And as one by one, startedarriving,itwasheart-warmingtoseefamiliarfaces,so very familiar, while the names were evading, and alongishstarehelped,butIwasunsureifthenamesweusedtocalleachotherthen,willstillhold.Andsoon,the90-odd45-somethings (some accompanied by bal-bacche),recoveringfromseeingtheyearin,trudgedintothecampusforourfirstreunionever,20yearsaftergraduation.AndsoIheard,webroketherecord,ofthehighestbatchsizeeverat reunions.

The tempo had already been building up.Reddy, in a magnificent single-handed display of organization andpersistence(intheprocesstearingdownallourdearly-heldnotionsofcollaborationandgroupwork),drummeduptheenthusiasmofajadedbunch.Asthefolksstartedgatheringon campus, thewhatsApp group came alive with selfiesfromlKPandexcitementbuiltintoacrescendo.Andthosenotpresent,wishedtheywerehere.Specialmentionisdueto the Singapore contingent which had almost fullattendance.

After registrations and checking into the comfortableroomsatthestrangeandswankyIMDConthenewcampus,weconvenedforaninauguralsession.willanyonerecognizeanyone—was uppermost in everyone’s thoughts! But astheintroductionsstarted,theyearsfellawayandwewereallonceagainstandingupandacknowledgingourmisspentyouth— the embarrassing nick-names, the arbit CP,dunkingsandwetDJ,Rambhai andNR.

AwonderfulBollywoodnightpartyhadbeenorganizedonthefirstnight.whatnostalgiawaskindledasRafi (Arun Rangaraju)tookthestagetorender‘Nadiyasedariya’with

Nachi (Narasimhan Easwar) and Cheeku (Rajat Agarwal)joininginlater.NewtalentwasalsodiscoveredasReddy, Slow Surd and Maxallbeltingoutnumbersaswell.Andthen,inalovelyflashbacktotimesatthelKP,thepartyendedwithmuchthrowingaroundofarmsandlegs(readdancing)andasthejawsofthewatchingchildrendropped,their parents formed a train and did a little jig to the strains of‘ZindagiMilkeBitayenge’

DidIsaythepartyended?wrong–SeveraltemporaryNRsrunbyD13,D4andamusicgangcroppedup.TherewasBolji’sroomsokindlysetupwithafreeVisaonArrivalbistro and continued reminiscing and catching up on 20years till it was time for the yoga session for the moreelastically inclined amongst us. Navjeet, the early riser, took us thru yoga lessons.

Themorningsawacricketmatchwhichwastakenveryseriouslyandplayedwithgreatsincerity-thespiritswereverywillingevenifthefleshtookalittlelongertorespond.Dormvisitsandsittinginouroldplacesintheclassroomsbroughtbackafloodofmemories.Thephoto-sessionshavegiven us something tangible to look at, but for most, the memoriesarereallytreasuredelsewhere.InteractionswiththeDirector,Deanandfacultyduringthecourseofthetwodaysweregreateye-openers.ThenewdirectionandaimssetforIIMAaretrulyinspirationalandtheclassof1994iscommittedtodoingwhatitcantogivebacktoourbeloved

almamater.effortstoendowachairareunderwayandwehopetobeabletocontributesignificantlytoIIMAclimbinggreater heights.

The night finished with a very pleasant dinner atBarsana, an open-air restaurant themed around a villagesetting.Forachange,allofuswereinuniform,thesponsoredsweatshirt-hoodies. Spouses and children enjoyedthemselves at the music, palmistry and other activities.Nalwahadusinsplitswithhisshayiri—andarequesthasgoneoutforaYoutuberenditionofthis.“Abgharjakarkyamooh dikhaonga? Jab saath na number ya numberwalilekarjaoonga”and“TohBaitheRehnesekuchnahinmiltahaiYaaron…NaMiltihaiShriNaVidya”still lingersasweareconvincedthatheisinthewrongprofession!

And as we started winding down and making ourfarewells,arealizationslowlydawned.wehadexperiencedsomethingtrulymemorableandtreasured.oldfriendshipshadbeenrenewed,newconnectionsforged.Thestrainsof‘ZindagiMilkeBitayenge’ (the anthemduring our times!)maynolongerwaftthroughtheairbutthereissomethingincrediblyspecialinreturningtothewarm,acceptingfoldsofthosewhostartedoutinlifetogetherandawowtakentomeetupagainattheSilverJubileeReunion.

Bees Saal Baad: Memories from the Class of 1994Kalpana Sitaraman, PGP 1994 and other alumni sent in a feature article on their re-union held from January 2-4, 2015

The Class of 1994

Narendra Murkumbi and Himanshu Bhatt share happy memories

The Fifteen year Re-union : The Class of 1999

Theclassof1999celebrated15yearssinceIIMAfromDecember26-28,2014.extractedbelowareinputsfromalumni.ThebatchcheckedinathotelPrideontheeveningofDecember26,2014.Thenexttwodayssawthebatchcatchingupwithbatch-matesoversessionsofgupshup.ThebatchalsointeractedwiththeInstitute’sDirector,DeansandFaculty.Interactivesessionswereheldforthebatchwheretheyreviveddaysofold—whetheritbeinclass-roomsorout.Alumnuscapturesprecioussnippetsgenerouslycontributedbyalumni.

Caught in the heat of the game

coVeR STORy coVeR STORy

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26 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 27

The Class of 1999

Performing on stage

“Fifteen years ago, we stepped out of the brick walls of a well-known institute of management in western India ready to set alight the new millennium. And as 2014 drew to a close, the batch of 1999 reassembled in Ahmedabad to continue the chaos”

“We must say that the manager of Mirch Masala was more than happy to see our back—our noise levels caused quite a few other guests to walk away”

“We were happy to hear about the Director’s vision and about some of the recent developments at the Institution”

“One of our major agendas focused on a discussion regarding methods by which the batch could contribute to the future of IIMA. In spite of several CP kings and queens missing in the CR, it was the most active discussion in our batch history. A dipstick survey of the batch’s willingness to contribute (positively) surprised us and a five-member committee has been created to take this further”

On the dancefloor

Enjoying a game of Cricket

“Shagun, Dholu and DJ got the audience to their feet after they rolled back the years by belting out number after number on stage—no one could not resist the temptation.”

“The high quality of the music can be assessed from the fact that in a never-before-seen incident, Apte too was seen shaking a leg!”

“As the fifty of us assembled for the last time to discuss the next steps, sadness had set in. The re-union was coming to an end"

“We all feel a tremendous sense of vicarious pride at what our peers have accomplished”

“Soon, Mani, DJ and Kuldeep were giving us ‘senti’ accounts of how IIMA changed their life, while Senti kept notes”

“Frisbee showed our real state of fitness! Within minutes, we were begging for half time. Even as Ram, Phony, Boxer and Shubhendu showed us that class is permanent, we unearthed new talent in the form of DJ, Karthik, Goriya and Parag. By then, we had burnt enough calories to prepare us for a Gujju thali at Toran!”

“We thank Kissan without whom this reunion was beyond the realm of the possible. We can’t wait to get back to the Institution in five years and continue the chaos”

coVeR STORy coVeR STORy

Inputs By : Srinivasa Addepalli, Sumeet Mehta and Deepak Jayaraman

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28 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 29

The batch really missed Rambhai's chai

Mess masti on campus

Centi CP: The Class of 2004 celebrates Ten years

Welcoming back the year 2004

“There are several eateries which have come up on the campus apart from the mess. The new campus is absolutely gorgeous and still maintains the serenity and soul of WIMWI”

“We appreciate the critical role played by Whatsapp in all this co-ordination. At one point, there was a non-trivial possibility of the number of Whatsapp groups formed for the reunion to cross the number of participating families!”

Alumnicelebrated10yearssincetheirconvocationin2004fromJanuary2-4,2015inAhmedabadattheIIMcampus.whenthecommunicationregardingthere-unioncamefromtheInstitution,theexcitementinthebatchwaspalpable.Alumniacrosstheworldlookedforwardtocelebratingtenyearsandspendsome‘senti’timewitheachother. Interestingly, alumni noted, that they had not spent sufficienttimetouringthecityconsideringthefactthattheyspentmostoftheirtimeinacademics.hence,there-unionposedastheperfectopportunitytocaptureandinhalethe‘Amdavadi’wayoflife.

There-unionbeganwitheveryoneexchangingwarmgreetings.Alumnifondlycalledtheirbatch-matesbynicknamesandcaughtupovernostalgicsessionsoftea.ThebatchwentonacampustourwheretheywerehappytonoticethegrandchangesintheInstitute.SessionswiththeDirector,DeansandFacultywereorganizedoverthespanof

there-union.Theyhighlightedthenumberofchangesinthelastfewyears.SpecificallymentionedwasthesuccessofthePGPXprogram.Therecentbatchcomprisesof30%women—categorizedpurelyonthebasisofmerit.Manyfeltthattheyhadgraduatedabittoosoonuponlisteningtothenews.Asstudentsandsuccessfulprofessionalsandmoreimportantlyasfamily,thealumnifeltmotivatedtogivebacktotheInstituteviacontributions.

AsessionwasorganizedwiththelegendaryProf. Ravi Chandranwhohadgenerouslyagreedtoconduct a case

study for the re-union.Inthetenminutebreakbetweenthetwosessions,astoldtoAlumnusbyfellowbatch-mates,Bachcha(MadhurSinghal)wasseenmuggingdesperately

beforefinallygivingaReMtohisbatch-mates.Thebatchre-visitedvividmemoriesofProf.RaviChandran’swelcomingsmileuponwatchinghimenteraclass-roomtenyearsaheadoftheconvocation.onecannotforgethisclassicopeningquestion,“So,whowouldliketostartthecase?”heinstantlyknewthatwehadnotreadthecase,especiallysinceoldhabits die hard.

Inputs by: Anurag Kedia

Evening fun at the re-union

“Prof. Handa was at his usual best—candid, insightful and concerned about the students and the institute. He shared many interesting incidents about the campus”

On Prof. Sunil Handa

The batch with family

Alumni on Faculty

“He conducted one of the best sessions any of us had ever attended on “life”. This was probably Prof. Ravi Chandran at his sweetest best, and we sincerely felt obliged”

On Prof. Ravi Chandran

The Class of 20041. Aakrosh Sharma (Jigo)

2. Chirdeep Bagga (Bubbu)

3. Sachin Singhal (Fatlee)

4. Anurag Kedia (Dalla)

5. Om Prakash Periwal (OP)

6. Akhilesh Tilotia (Fudkoo)

7. Samrat Mandal (Chutta)

8. Mahdhur Singhal (Bachcha)

9. Ram Ganesh Iyer (Zilli)

10. Karthik Balasubramaniam (P Schol)

11. Amberish Rathi (Huggie)

12. Kartik Seth (What)

13. Ani Deshmukh

14. vivek Tuteja (Chaate)

Tour de’ Ahmedabad

Akshardham TempleTomatoesKankaria Lake

coVeR STORy coVeR STORy

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30 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 31

The Fourteen year Re-union: The Class of 2000

Aftertwofailedattemptsinthelastfiveyears,anytalkabouttheY2Kbatchreunionwasviewedwithhealthyskepticism.Someengagingbanterinproseandrhymeonthebatchs’FacebookGroupwastheoverdoseofentertainmentthatimprovedbothcredibilityandattendance.Somegemsarereproducedbelow:

ThankstoZuckerberg, Ken, Sid, Bhaskar, vidyaC,Nonieablysupportedbytherestwehadaturnoutof68PGP,30spousesand14offsprings.Nowthiswasaparty!TheAlumniofficeteamheadedbyArvind Sahay, Dean (Alumni and externalRelations)alongwithAnjumKhan,himanshuBhattandthePGPanchor–Mohamad Farhanwereextremelygenerouswiththeirhelp.Fromaccommodationtotheagendatheydidpulledeverytrickinthebooktomakeourvisitcomfortable,enjoyableandeasy.Khadu–firstwillinglyandthenatgunpoint-anchoredthelogisticswiththem.

Alightagenda(partlybydesignandpartlyinertia)allowedustocatchuptheentiregoingsonofthelast14years.ThePGP

One last one before we go, For old friends that we know, Thanks for a truly great time, Really hard to capture in rhyme, Was amazing the fun we had, Remembering both good and bad I could hardly believe my eyes.Those calendars clearly are lies,it seemed like time rolled back.It all seemed straight out of WAC.RaviC A. K. Jain WIMWI and us,all seemed a trippy magical bus.Tomorrow life goes on again,for most of us in the fast lane.Old friends they say are good for the soul.T h e l a s t t w o d a y s w e r e p u r e rock'n'roll!So long everyone-fare thee good,See y'all soon - knock on wood!

Ken

Peshhai mere do centsFully non sense agenda haigood masti and foodLekin please ek changeEven if it's strange2 States mat lagaanaAlia Bhatt ka NaachgaanaNahi jhela jayega againBahut jyaada hoga painCampus toh live we will seeWhy re-visit the movieBaaki all is well

Facebook Posts from the Class of 2000Arre Push, you are forgetting,Saiko has become oldPar mombatti ko jalaomike one will hold,Gayenge Zombie, even if raat iscold,Santa tum kahan ho, for talentnite uncontrolled?

Ken tu ne kardiya floor 2 states hoga no more.Alia can’t a mombatti hold to Nonie and Saiko magic unfold.

Saiko, you can never age.You and your crow are forever a rage.Santa Gugu will strum and singas Prof. Nitika's CP will wisdom bring.

Ken, Push, Vidyac, Bhas and now Saiko too,Add Gugu, Santa, Battery to this and by God, what a rock star crew!Who can forget ‘Zombie’, ‘Breathless’ and ‘Ironic’?Only thing missing then was gin and tonic.Can hardly wait for the reunion to arrive-Ramp party, T-nite, dance and jive.Mirch Masala, Patang and VishallaReliving good old times at our masti ki pathshaala!

2swerekindenoughtotakeusaroundthecampusonaguidedtour.everynookintheoldcampushadstoriesarounditandthenostalgictourwaspepperedwithtemposhouts.wewereamazedattheinfrastructure-bothacademicandsocial.ThedinneronthelKPlawnsstretchedforfourhoursasthefoodwaslacedwithanecdotesandgossip.PostthatwehadaroundofamateurmusicalperformanceswhereSanta strummed, Saikosangandtherestofushowled.SriniwontheawardforthehottestnewtalentforhistributetoS. P. Balasubramanium.Themusicstoppedsoonbuttheconversationsranthroughthenightatthenicecafesbetweentheoldandnewcampus.

earlyonSaturdaymorning,wehadtoruntoaclassbynoneotherthanProf. Ravi C.Thecasediscussionwasseriousanddemonstratedthatsomepeoplewereuntouchedbythese14years.Prof.NikitawasthoroughlyimpressedbythequalityandquantityofCP.ThesessionwithProf.NandaandProf.ArvindhelpedusunderstandtheirvisionofIIMAandtherolestheywantedthealumnitoplay.Prof.BasantsharedthewonderfulworkthatCIIehasbeendoingandhisvisionforthecentre.

westuffedourselvesattheiconic‘Tomatoes’whichwasfrozenintime–fromthecuriosonthewallstothepopcornbasketstothedessertplatter.MorelazyconversationsaswebracedupfortheMotherofRamppartieswithD. J. SidwithGovindaremixesflowninfromNY.Fatiwentback14yearsandchoreographedelectricpelvicthrustsforhisfavorite‘TunakTunak’number.Thefunflowedfreelyandsodidtheapplejuice.wehadaspecialguestforourGrouppiconSunday–theinimitableProf. Jainwhostillhadthat‘Iknowyouhaven’treadthecase’twinkleinhiseyeswhenhesawus.FinallyaftertwodaysofnostalgiaandmerrimentitwastimefortheY2KjuntatogobacktobeingBankers,Consultants,Pegurus,hiTechgurus,CXos.extractsofconversationsbetweenalumnihavebeencapturedintheformofascript.

The 50th ConvocationTheIndianInstituteofManagement,AhmedabadwillbehostingtheInstitute’s50thConvocationonMarch21,2015oncampus.TheChiefGuestforthelandmarkeventisAjaypalSinghBanga,PGP1981,PresidentandCeo,MasterCard.

Interactions with Ashish Nanda and Arvind Sahay

coVeR STORy coVeR STORy

Alumni Poets

This rhyme makes complete sense.Disqualified it is right away hence.The un-waxed football legs in lycra that sizzled!The unmade point in the CP that puzzled!Strings and scales in the LKP camp,Govinda belting on the holy ramp,Surprise surprise a RaviC mellow,Santa went yellow that Cocubes fellow.Shishir late for class, how can that be? Nitika in class but zero CP?Late night banter with burgers Wonton? When Beta said "Wow" was he turned on? Hajaar such questions can fill up a tome We went back in time when campus was home.

Push

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32 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 33

Kalsi:Yaar agenda kyahai?

Ravi C: After this class, I don't know how to stay in touch with all of you.

VidyaC: Sir, there is a tool called LinkedIn…

Nonie: Sir I want to make a point...

RaviC:Of course, otherwise why would we let you speak?

Zhandu: Sir I want to say something which is relevant to this.

Ravi C: You say, we will decide later whether it's relevant or not.

Kalsi:Yaar agenda kyahai?

Jasmeet: Tanya's father is a pilot (muffled noise in Tomatoes)

Miranda: What? Her father is a pirate?

Jasmeet:Nahin— pilot.

Sid: Imagine, if the father was a pirate

and he comes to meet Jasmeet, extends his right hand, and it turns out to be a hook !

Kalsi:Yaar agenda kyahai?

Soccer: The two team captains were out in the first 10 minutes owing to injuries. In 20 minutes, half the players were out injured or tired.

Badri comes along and says: Is this first half or the second half?

Shantu (while reading the case):yaar ye to bada‘intrusting’ case hai!

Shantu (while having breakfast on day 2): you know, these PGPs, they have 180 girls ‘for’ 400 guys.

Shantu (heard by someone, somewhere in WIMWI): I have dressed down to meet you guys.

(Ken told us the story of how he got a better grade than Kamal Agarwal in

Managerial Communications. The story is too long and intrusting to be repeated here.)

Someone: Where is Bappi?

Someone else: Wherever Nonie is...

Beta (pointing the camera at Santa): Aameinteriselfiletahoon

Sid: Why did Santa wear a Bandana while playing the guitar? Because he wanted to play like Santana.

Someone asked a passerby take a picture of the group at LKP Miranda:Yaar ye apnekhudke camera se to nahin le raha picture?

Jasmeet: When I go to have Langar in a Gurdwara, they say "daal, daal, daal, (and when they see me) lentil sir?"

Cyrus Driver, after Tomatoes, pointing to his tummy: Mere andarek 16- year-old hai, jobahutrorahahaimera pet dekhkar.

Live Feeds

u Prof. Ankur Sinha joins the Institute Prof. Ankur Sinha joinedtheInstituteonFebruary02,2015 as an Assistant Professor in the Production andQuantitativeMethodsArea.Priortohisassociationwiththe Institute, Sinha was working as a Post-doctoralResearcher at Aalto university School of Business,helsinki,FinlandsinceApril2011.hewasalsoavisitingscholar at theMichigan State university from January-August2013.SinhaalsohasadoctoraldegreeinBusinessTechnology(2011)andaB.TechfromIITKanpur(2006).he is available at his office in wing-04 G and can bereachedonextensionnumber4837.Youcanalsoemailhim at [email protected].

u A.M. Naik re-nominated as ChairpersonThe Ministry of human Resource Development, Government of India has re-nominated A. M. NaikasChairpersonoftheBoardofGovernorsandSocietyofIIMAhmedabad for a period of three years.

u PromotionsSobhesh Kumar Agarwalla and Rama Mohana Turaga have been promoted to thepositionofAssociateProfessor.

Members of the FDP Committee

FollowingProf. Rajeev Sharma assuming the responsibility asChair, FacultyDevelopmentProgramme(FDP)onNovember25,2014,thecompositionofthereconstitutedFDPCommitteeisasfollowsRajeev Sharma- Chairperson

Naman DesaiA. K. JaiswalKirti ShardaRama Mohana Turagavijaya Sherry ChandTheInstitutethankstheCommitteefortheircontribution.

Ankur Sinha

cAMPuS COvERAGEcoVeR STORy

Inputs by: Pushkaraj Shenai

TriviaQuiz

whichpartofcampusisthis?

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34 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 35

Insight 2014: The Annual Marketing ConclaveTeam Insight gives the Alumnus readers an insight into the Institute’s Annual Marketing Conclave

Insightlauncheditsfirstconclavewaybackin1986—itbecame the first festival and the only fifth festival in thecountry to get the ISo certification. It was originallyconceived as a market research festival, where studentsperformed market research. however, it has nowtransformedtoaMarketingConclavewithanentiregamutofevents likemarketingcompetitionsforstudentsacrossthecountry,speakersessionsfromthebestinthecountryandworkshops for themarketing enthusiasts apart fromtheuniqueGreatAhmedabadMela,aplatformfordisguisedMarketresearch.

over thecourseof27years, Insighthasemergedasasolution provider for corporates through innovativeMarketing Research conducted in the Great AhmedabadMelatherebydrawinghugelocalaudience.ItalsofeaturesawiderangeofeventsthattestthemettleoftopB-Schoolbrains, and seminars by eminent speakerswhich dissectthelatestdevelopmentsinmarketing.Insight2014drewafootfallofover8000whichincludeslocalfairaudienceandB-schoolstudentsfromacrossthecountryintwodays.

InInsight2014attheGreatAhmedabadMela—thefairwhichactsas theplatform fordisguisedMarket researchwasimmenselysuccessful.overthetwodays,thefairsawaparticipationofover8000peopleofdifferentagegroups.There were two star nights which attracted differentsegments of population. First night was featured by aGujaratimusicartistand theothernightwas featuredby

Blueprint for Indian Renaissance: Confluence 2014Team Confluence sends in a report on the brief ideas of the event

Confluence2014, theFlagshipManagementSymposiumof IIMAhmedabadwitnessedfoot-printofmorethan15,000studentsfromB-schoolsacrossIndiaincluding IIM B, IIM C, XlRI, FMS and other IIMs. over the three days fromNovember28,2014 toNovember30,2014 IIMAcampushosteda cumulativeaudienceofover3000enthusiasticparticipants.TeamConfluenceconducted20registeredeventsandgaveawayaprizemoneyofmorethan` 20 lakhs to the winners.undertheManagementStudentProgramworkshop(MSP)series,sevenworkshops were conducted consisting of four eminent professors of IIMAhmedabad, one fromapolicy think-tankMYParliament, one from the SouthAsianCeoofthemarketresearchcompany,Millward Brown and one from the e-commercecompanyInfibeam.

with the themeBlueprint for IndianRenaissance, Confluence2014 aimed to pioneer a radical amalgamation ofsuccessful past practicesand emerging innovative ideas inthediversefieldsof Management with theIndian context kept in

mind. Against this backdrop eminent speakers were called to address thegathering. The keynote speakers includedRichard Rekhy, Ceo, KPMG India;Mark Pierce,AustralianConsulate-General;Neeraj Bhargav,founderandCeo,ZodiusCapitalAdvisors;VishalMehta,founderandCeo,Infibeam;Lt. General Shekatkar, Armyveteranwhohas co-authored twelvebookson security andterrorism; Dilip Chenoy, Managing Director, National Skill DevelopmentCorporation;Jayprakash Narayan,theeminentfounderofthelokSattaParty;MohandasPai,Chairman,ManipalGlobaleducation;Prem Das Rai,India’sfirstIIT-IIMMember of Parliament;Parth Shah, Founder,Center for Civil Society;Aarif Aziz,GM-humanResources,GeIndiaTechnologyCentre;Ayaz Memon, renownedsportsjournalistandvarun MathurofNimbusSports.

Anothermajor focusof thesymposiumwason the twentyregisteredeventsacrosssixdifferentdomainslikeFlagship,Finance,Marketing,Strategy,Policyandoperations.Confluence2014gaveawayprizemoneyof `20 lakhs.Theeventsstimulatedtheintellectualcapitalofthestudentcommunityasawholeandbrought

The panelists at Confluence 2014

out various innovative solutions to the real time problems that the different corporates are facing. Confluencecollaborated with Ge to conduct their flagship B-schoolcompetition,GeNIuSforthesecondtimeconsecutively.

The Management Student Program (MSP) workshopserieswitnessedregistrationsofmore than600studentsfrom various institutes across India. There were sevenworkshopsconductedbytheeminentprofessorsofIIMAaswell as corporates. For the first time ever, Confluenceconducted‘Parivartan’—apublicpolicyeventacrossfourcities simultaneously at IIM Bangalore, IIM Calcutta, IITBombay and FMS Delhi on September 7, 2014. TeamConfluencebelievesthatthisisaverystrategicrelationship,whichcouldbeexpandedtoothercountriesaswell.

twoperformancesofaclassicaldanceandaclassicalmusicartist.wesawahuge footfallduring theseperformances.Insightapproachedschoolsanditsawtheparticipationofover 500 kids in different competitions like drawing,extemporeandquiz.Atthesametime,youthandtheeldersenjoyedtheevents.Also,Campuswalk,whichshowcasedthe history, architecture and culture of IIMA attractedhundreds of people.

while visitors enjoyed the fest to its fullest, the IIMAprojectteamsthendesignsinterestinggameswhichcaptureconsumerresponsestoprovideaninsightintothefactorsthatmatterinmakinganydecision.Theprojectteamswerethrilled with hundreds of responses for their disguisedsurveyshelpingthemgainincredibleinsights.TherewereeightcorporateprojectsrolledouttoIIMAstudentteamswhich involves a run up to the event in the form of theclients releasing theprojectproposals and then selectingamongtheteamswhosubmittheirentries.

This year Insight achieved new heights with newMarketing events like ‘Adarsh’ and ‘Cinemark (Moviemarketing)’andStarManager (SportsMarketing)whichare among the seven different marketing competitionsorganized. Students from B-schools across the countrycontested hard to win the prizes worth 5.5 Lakhs. ‘Adarsh’—asalesandmarketresearcheventdesignedtohelp the NGos (Srishti and Blind People's association),was conceptualized in order to contribute to thecommunity outreach initiative. During the event, theparticipantteamssoldproductsworth20,000 Rs. for the NGos and obtained bulk deals worth 80,000 Rs. tentatively for the NGos. The success of the event waspublishedinTheTimesofIndiaandAhmedabadMirror.

The event also featuredworkshops from establishedfirms such as lowe lintas (Advertising), Social Beat(DigitalMarketing) and IPSoS (Market research). Theseworkshopsalongwithspeakersessionsarehighlysoughtafterbylocalaswellasvisitingstudentssincetheseputthestudentsindirecttouchwithleadersoftheindustry.This year saw an unprecedented participation of over1000 students for the workshops and speaker sessionsfrom top Business schools and undergraduate collegeslikeIIM-udaipur,IIM-Trichy,FMS,SRCC,BITSPilani,etc.The ‘Speaker Series’ witnessed some brilliant speakerswho mesmerized the participants with their amazingInsights. These speakers included Ramesh Srivats, Managing Director and Ceo, Tententen Digital Productsand Twitter Celebrity;Ashok Lalla, Global Digitalhead(Marketing),Infosys;Harish Bijoor,Ceo,BijoorConsultsand Purvi Sheth,Ceo,ShilputsiConsultants.

Student INITIATIvES Student INITIATIvES

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36 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 37

A Business can be Born: Endeavour 2015Team Endevour talks about the event held on January 10, 2015

January10,2015isadatethatwillberememberedasthe day when PGPX students from IIMA hosted eminententrepreneurs, who have successfully nurtured anddevelopedtheirownbusinesses,andstudents,whoarestillsearching for the ‘Aha’moment, and built a platform forinteraction, for networking and most importantly, forlearning.

The inaugural speechwas delivered byProf. Anurag Agarwal, Chairperson, PGPX, IIMA, who welcomed thechiefguests,thepanelspeakers,thestudentsandallwhohonoredtheeventwiththeirpresence.Thediscussionwasmoderated by Prof. Shailendra Mehta,Vice-ChancellorofAhmedabaduniversityandVisitingFaculty,IIMA,whoviatheversesofGhalibandIqbal,dealtontopicsrangingfromthefourbiggestmotivationsofbusinessviz.money,power,impact and relationship to the ‘Nazar’ to see things thatotherscannot.

The Chief Guest,Lord Karan Bilimoria, founder and chairman of Cobra Beer and founding member of Prime

The TEDXIIMAhmedabad group takes some time out for a quick photograph

Ministerof India’sGlobalAdvisoryCouncilmotivated thestudents with his keynote speech. Guts, buildingrelationships, extreme motivation and determination and relentlesspersuasionneedtobeyoursuccessmantras todevelopasuccessfulandlonglastingbusiness.

Navin Kapoor, Managing Director, Xpertize united,Dubai, dealt with opportunities that all buddingentrepreneurscanlookforwardto.The$57Billionbilateraltrade between uAe and India provides a plethora ofopportunities in tourism and hospitality, education, realestateandinfrastructure.

Soon,itwastimeforthefirstpaneldiscussion—‘Ihaveanideabutcannotstart’–andwhoelsebutProf.ShailendraMehtawasagainseenmoderatingthediscussion,pushingthepanelists totalkonreasonsbehindtheirsuccess.Thepanel consisted of successful entrepreneurs —Manish Palliwal, Founder Member, Corporate legal Partners;Ashish Jhalani, Founder and Ceo, e-Tailing India andfIndian School of e-Business and Bhavik Jhaveri, Ceo,FounderofAmbabInfotechPvt.ltd

After a brief presentation by CIIe, IIMA, the secondpanelstarteditsdiscussion.ModeratedbyProf. P.K. Sinha, ProfessorofMarketing,IIMA,thetopicwas‘leanStart-up’.once again, there was a high voltage degree interactivediscussion among the panelists—Dewang Neralla, Ceo,

Atom;Apul Nahata,CTo,RelianceGenextandaVC;Anchal Jain, Founder, Trenspott S.A. andSunny Chandiramani, Ceo.

Analysis shows 10% of PGPX students turnedentrepreneurs. Senthil Govindan,Co-founderofDatawrkz,Peyush Agarwal, Founder of Tricolor Nation, Rohit Raghav,Founderofrealizing.in,tonamejustafew,areallPGPXalumniandproudownersofmilliondollarbusinesses.Theclasswasfortunatetohearsomeofthelifeexperiences,the challenges faced and the learning from these peoplewhohavebeenthereanddonethat.

Finally,Prof. Anil Gupta, IIMA, motivated the students withhisconcludingspeech.ItwashearteningtofindProf. Saral Mukherjee, IIMA, also chipping in with hisencouragingwordsattheveryendoftheday.Itwasadaywhenwe,thestudentsofPGPX,IIMA,understoodthemindsofsuccessfulbusinesspeopleandgotinsightson“havetheeye to feel the pain of the customers” along with beingbrave and having to fight it out only time will tell, howmany,fromthepeoplepresentinthatroom,onJanuary10,2015,willeventually take theplungeandstarthisorherentrepreneurial venture.

IIMA hosts the First Edition of TEDxIIMAhmedabadTeam TEDxIIMAhmedabad writes into Alumnus with a report on the event

TeDxIIMAhmedabadwasheldattheIndianInstituteofManagement,AhmedabadontheJanuary11,2015.TeDisanon-profitorganizationdevotedto‘ideasworthspreading.’Initiallyfocusedontechnology,entertainmentanddesign,TeD isnowaglobalplatform forviewsonevery topicofinterest and an educational, inspirational medium forpeople all around theworld. TeDx is a program of local,self-organizedeventsthatbringpeopletogethertosharea‘TeD-like’ experience. These local, self-organized eventsarebrandedTeDx,wherex=independentlyorganizedTeDevent.

TeDxIIMAhmedabadsawaneclecticbunchofspeakerscometogethertopresenttheiropinionsandexperiencesona diverse range of themes. vishal Talreja, founder of Dream a Dream foundation spoke about how the franticpaceofchangeaffectsIndia’schildrenandhowtheytheir

growthisaffectedbyadversity.Thepowerofempathy,hesaid, was necessary to unlock the hidden potential ofchildren; to help teachers understand them better anddevelopemotionallysafelearningspaces.

Dr. Indu Prakash Singh,theNationalConvenerfortheNationalForumforhousingRights(NFhR)highlightedtheissues of homeless urban residents, who he termed theCityMakers. he spoke about an India unreached bydevelopment,andhowthenationalcapitalandothercitiesdidnothaveenoughsheltersforthousandsofcitizens.Dr. Deepak B. Phatak highlighted the need for holisticeducationinIndiaandtheneedforeducationalprocessesto take into consideration the individual learner. Dr. Phatak, a Padma Shri and the Subrao Nilekani ChairProfessoratIIT-BombaystressedtheimportanceofopenSource advances and showcased several innovative ideasthat could transform education in this country. he iscreditedwithimprovementstotheAkashtablet.

Cdr. Abhishek Kankan, a submariner, marine commando, paratrooper, mountaineer and motivationalspeaker spoke about the need to understand negativity and not let it affect you. he inspired the audience to worktowards their dreams and shared his experiences andperspectivesonsuccess.Anoj viswanathan,co-founderofMilaap, an online fund-raising platform that enables people from around the world to fund communities in need ofcapitalinIndiasharedthestoriesthatinspiredhimtostartMilaap.hespokeabout the incrementalchanges thatcanimpact people’s lives. The need for capital holds peopleback,crowd-fundingacausecanhelpcommunitiesachievetheir potential. Dr. Parag Bhargava, Professor at IITBombayspokeonhowideasspreadandhowsmallsparksof innovation can ignite fires of change. he focused onmeasures to eradicate malnutrition and India and urged

The TEDXIIMAhmedabad group takes some time out for a quick photograph

Student INITIATIvES Student INITIATIvES

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38 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 39

the need for radical thought and the requirement of theinvolvementofcroresofIndianstomakeadifference.

Archana Sardana, mountaineer, skydiver, base jumped anddeepseadriverspokeabouthowadventurebecameapartofherlifeandhowsheconqueredherfears.Anshumani Rudra, author and gamedesigner— studio head of TinyMogulgamessharedfivestoriesthathelpedhimunderstandpeopleandproductdesignbetter.Buildingdeepexperiences,recognizingtheintrinsicvalueofareward,appreciatingtheend-user’s perspectives and realizing that there is no‘averageuser’,hesaidweresomeofthelessonshe’dlearnedover time. Prof. Mudit Kapoor spoke on the good, bad and ugly side of the plight of women in Indian democracy.Through data, he helped the audience understand thepossiblereasonsbehindwhysofewwomengetelected.healsohighlightedhow65millionwomenweremissingfromtheIndianelectorate.

The audience was riveted to their seats through theevent as the speakers took them through a journey of opinions and diverse viewpoints. The organizers ofTeDxIIMAhmedabadbelievethatitisthroughthesharingofideas, throughdiscourseanddebate thatchangeemerges.The first of many, TeDxIIMAhmedabad hopes to be theplatformtodiscussthefuture.

ConneXions 2014 Team ConneXions sends in a brief review on the annual knowledge summit

The ninth batch of PGPX (class of 2015) organizedConneXions—theannualknowledgesummitofIIMAfromNovember6-8,2014.Keepinginmindthewindsofchangesweeping India, the theme for this year’s event was'ResurgentIndia:TappingInfinitePotential'.Theeventsaw

eight engaging panel discussions, a business war game(Xbiz), a 10 k.m. run-for-a-cause, two Ceo dinner eventsandthePGPXannualalumnireunion.Thebatchhosted45+top leaders from the industry, academiaandgovernmentwhoaddressedtheparticipantsthroughinspiringkeynotespeeches,participatedinhighprofilepaneldiscussionsandsharedinvaluableperspectiveswiththestudents.Someof

the topics for panel discussions were new age banking,integrating India into the global supply chain, brick andmortarvs.electroniccommerce.Thevision,challengesandjumpstart models for a digital India, 'energy security ofIndia, building India's indigenous defense prowess andReviving the glory of Indian sports.

NamesontheguestlistincludeR. Gandhi,DyGovernor,RBI; Ravi Uppal, Ceo, Jindal Steel and Power; Kumud Srinivasan, President, Intel India; Dr. Alok Sheel, Secretary, GoI, Bharat Joshi, British high Commission,Chennai, Sunil Pant, Chief GM (Retd), SBI; Navneet Kapoor, head, Target India; Pratyush Kumar, head,BoeingIndiaandArvind Thakur,Ceo,NIITTechnologies.The event, once again, established IIMAandPGPX as thehub of top class management education and provided astage of convergence for great minds and seasonedstalwartsfromthecorporateworldandpolicymakers.

ConneXions 2014 was truly well planned from a diverse topic perspective (from ‘red hot’ media grabbing headlines to the steady state long term ones) and more importantly, very well executed

Great job with the speakers, sessions, branding, the 5k/10k run and the logistics around it. As alumni, the welcome from the entire batch was amazing

Rohit Kelkar

Topics were well thought of and the audience were given a right orientation to the sessions. Speakers were chosen from a right mix from the corporate world. I am very sure that the audience benefited much from the entire event

N. Sundaravalli

Connecting with AlumniPrasanna Kumar Jagannathan, PGPX 2015 talks about the International Immersion Program as a means to gain a global perspective on interactions with a number of faculty and students

yearduringthemonthofSeptember,thePGPXclassgoesout for International Immersion Program (IIP) to various internationalschoolslikeChineseuniversityofhongKong,eSCP,warwickBusinessSchooletc.Thepurposeofthesevisitsistogainaglobalperspectivewhileinteractingwithglobalfacultyandstudents.

ThealumnicommitteeofPGPXclassof2015hasbeenworking to strengthen the relationship and networkbetweentheInstituteanditsalumniandexchangestudents.ThecommitteeseizedtheopportunityofconnectingwithlocalalumnibasedattheselocationsduringtheIIP.withthe help of Arvind Sahay, Dean (AE&R) and Anjum Khan fromAlumnioffice,andSajan JosephfromPGPXoffice,wewereabletoapproachtherespectivechaptersandorganizealumnimeetsinlondon,hongKongandParis.

The London Alumni Meet

ThelondonalumnimeetwasorganizedbythelondonChapteronSeptember12,2014atAllBarone inCentrallondon.AfewexchangestudentswhocametoIIMAfromwarwick also participated in the event enthusiastically.Thenetworkingduringtheeventwasveryeffectiveandindue coursemay open up leads for projects and researchopportunities. Thanks to Kamini Banga (President, London Chapter), Murthy Nuni (Committee member, london Alum Chapter) and special thanks to Swastik Nigam and Gopal Balakrishnan fororganizingthemeet.Allinall,itwasaverysuccessfulevent.

ThePGPXisaoneyearfulltimeMBAprogramofferedby IIMA. Professionals fromvariousbackgroundshavingthe mettle to step out of their managerial roles and gain KASh(KnowledgeAttitudeSkillsandhabits)jointhePGPXcourse.ThethirdtermofthiscourseisIIPprogram.every Inside IBM, Paris

The Hong Kong Alumni Meet

Despite a short notice, and multiple scheduleconstraints, eight alumni were able to attend the eventorganized in Central hong Kong on September 9, 2014.hongKongbeingafinancialhub,amajorityofthealumnicame from the banking and finance sectors, barring acouple, one from trading industry and another bankerturned entrepreneur. once the ice broke with the one -minutenetworkinggame,oneonone chatsmadeway todiscussionsonavarietyof topics ranging from the latestdevelopments on campus, grapevine gossip at CaféTanstaafl and updates on Tnite to elaborate theories onsubprime mortgage crisis leading up to easing of theChinese Dragon. The absence of any senior alumni wasconspicuousinthehongKongmeet.

The Paris Alumni Meet

Dinner on the new campus lawns

Student INITIATIvES Student INITIATIvES

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40 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 41

The cohortofPGPX2009 studentswhowent toeSCPbenefittedfrommeetingthewidernetworkofeSCPalumniineurope.ThisluckyopportunityhappenedinIBM,Paris.ESCP alumnus, Oz Hussein had arranged for a visit of the IBMofficeinParis.wemetasenioreSCPalumnusThierry Groulet (1984 batch of eSCP)who acts as SPoC for theclient organization within IBM. he explained the vastnetworkofeSCPalumniacrosseurope.FollowingthatwemetwithPierre-Charles Parsy.heisanMBAgraduateofwarwickuniversity,towhichourclassmateshadgoneforthe exchange program. he is part of the IBM leadershipprogramanddescribedhiscurrentrolesandresponsibilities.All theparticipantswereeager toknowabout thecareeropportunitieswithineurope.Itwasalsoapleasantsurprisefor the IBMers when we told them that quite a few ex-IBMers in PGPX. Atleast one IBMerwas present in eSCP,warwickandCuhKexchangeprograms.wewerealsogladtohearthateSCPstudentswillcometoIIMAasexchangestudentsforthefirsttimeandinteractwithcurrentPGPXcohortinoctober.ThiswillleadtoastrongconnectionwithIIMAalumniandeSCPalumninetworks.

ESCP Alumni visiting IIMA and PGPX

Pursuant to the exchange agreement, eSCP executiveMBA students came to IIMA to attend their internationalimmersion program for the first time. They had theopportunity to interact with PGPX students. Both thegroups had strong industry experience in many diversefields.Aftertheintroduction,freeexchangeofideasflowedin CR1 as well as during dinner on IMDC lawn duringdinner. The eSCP participants formed a diverse group.ESCP Prof. Jyoti Gupta and Michelle Predali lead the studentdelegation.Thestudents includeaCeorunningafamily owned business with three grandchildren tomarketing specialist and telecom industry veterans. Agroupprojectbetweentwoexecutivestudentgroupsisinthepipeline. Thiswill helpdevelop relationshipbetweenIndian and European businesses.

Alumni get together in Hong Kong

Talent NiteAkriti Gupta, Cultural Secretary writes into Alumnus with a report on Talent Nite

Purple all the way

TalentNiteorT-Niteisanannualevent,largelyanticipatedand celebrated at IIMA. It has been instrumental inupholdingthetraditionsofthelonglastingstudentcultureofwIMwIanditreinventsitselfwithnewideaseveryyear.This event marks intra section bonding and intersectionrivalry. It is the unique platform for interaction betweenseniors and juniors. It is an intersection competition forthefirstyearstudentsandthePGPxbatchwhichincludesalotofactivitieslikedance,singing,drama,sportsetc.eachsection forms their section names, section t-shirts, theirslogan etc. They alsomake a t-nite advertisement whichis shared on facebook and they are supposed to get the

maximumnumberof likes.Thecompleteevent ismajorlydivided into three days:

1. Pub Run :Thisisthefirstdayoftheintersectionrivalry.Thedaybeginswithamarchfromeachsectionandisfollowed by a welcome performance by the secondyearmusicclubmembers.Afterthisthereisaseriesofraceslikefrograce,sackrace,three-leggedraceetc.AllthestudentsalsomakeposterswithsectionnamesandstickitintheMessarea. StudentsalsomakeaGraffitidepictingtheirsectiontheme.

2. Mess Nite : on this day each section is supposed topreparea45minutesperformance.Thisincludesmockrock(whichmeansarockperformancewithhand-madeinstruments) and dance performance (including bothpreparedand impromptu).The sections also comeupwithextremelycreativeentryandexitthemes.

3. RJMNite :Thisisthefinalnite.Thisincludeseverythingfrom drama, dance,music, advertisement and fashionparade.Therearealsoslotswhereinthewholesectionis supposed to perform together.

Apartfromallthistherearefewothersubmissionslikethenewsletterwhichis likeanewspaperforeachofthedaysbyeachsectionaboutall theparticipants.eachsection isalsosupposedtomakeaflagoftheirsectionandabannerof their sectionwhich remains displayed for a long timeoutside the Mess. Students also participate in makingtheirownexhibitioninwhichtheyareencouragedtobeascreativeaspossible.Theyalsosubmitasectionvideowhichis played in the last day of the event.

Theeventisamajorsourcetobringallthesectionstudentstogether. Due to the legacy that each section carries,there is participation from their senior and junior batchalso.winningT-Niteistakenveryseriouslyamongallthesections.PGPxbatchalsoparticipatesveryenthusiasticallyin all the events. This year infact thewinnerswerePGPxpeople. As students get only 3 days to prepare for the complete plethora of events, it forces each and everystudent of the section to participate in someway. It alsoinvolvesalotofinteractionamongthebatchmates.Attheend of T-nite, a very strong section bonding is ensured.Memoriescollectedinthethree-dayeventarecherishedforalongtime.Thetotalnumberofparticipantsinthiseventisaround600students. Itdoesnotincludetheseniorbatchwho is equally involved and enthusiastic about makingtheirsectionwin.

This is Sparta

Student INITIATIvES Student INITIATIvES

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42 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 43

u Srinivasa Addepalli wins ISB-Ivey Global Case competition

A case study on corporate ethical misconductauthoredbyavisitingfacultyfromIIM-Ahmedabad,Srinivasa Addepalli, haswon first prize in theISB-Ivey Global Case Competition 2014. Theannual competition isheld jointlyby theCentrefor Teaching, learning, and Case Developmentat the Indian School of Business (ISB) and IveyBusiness School,western university, Canada.SexualharassmentatPrashantiTechnologiesbyAddepalli,isabusinessethicscasethatdescribesallegations of sexual impropriety at high levels of acompany,andthedilemmafacingthecompany’s

ethicscommitteewhichmustdecidethefateoftheprincipalplayers.AddepalliwonuS$4,000inprizemoneydonatedbyISB,andamarketinganddistributiondealwithIveyPublishing.TheISB-IveyGlobalCaseCompetition,whichwaslaunchedin2010,invitessubmissionsofIndia-centricbusinesscases,whichareevaluatedbyapanelof internationallyacclaimedsubjectexpert judges.The topcasesaremarketed toaglobalaudienceofbusinessschools through Iveyanddistributedthrough Ivey Publishing and harvard Publishing —the two largest sources ofbusinesscasesintheworld.

Srinivasa Addepalli

u ICFAI holds third Convocation in Mizoram

Prakash Ramappa, PGP1973andcurrentViceChancellorof the ICFAI university in Mizoram held the thirdconvocation of the university on November 14, 2014on campus in Aizwal. L. Thanawala was the chief guestat the event held in Mizoram earlier last year. AlumnuscongratulatesRamappaonhissuccess.

Convocating batch

Deepak Shantikumar Raja

u Pride of GujaratDeepak Shantikumar Raja, PGP 1969 was awardedwith the Gujarat GauravAwardonDecember8,2014bytheGujaratStateSangeetNatak Academy for hiscontribution to hindustaniClassical Music. Alumnuscongratulates Raja on hisachievementsinthefieldofmusic.

u Alur Sivakumar wins Case Competition

Alumnus congratulates Alur Sivakumar on winning the ISB-GlobalCase Competition 2014 in the category ofoperations Management.hiscase,uPSl–exploringoperations Strategyoptionswontheawardforthecategory.

Sivakumar Alur

D. P. Chandrashekar

u The young Faculty Research Chair: IIM-Indore

Alumnus congratulates Sushanta Kumar Mishra is the first to hold theYoung Faculty ResearchChair at IIM Indore. As a Chair holder, Mishra willreceive some benefitsto pursue her researchagenda.

u D. P. Chandrashekar awarded Honorary Doctorate

Alumnus congratulates D. P. Chandrashekar who was recentlypresentedwith an honorary doctorate ineducation by the People's university ofMilan, Italy onoctober5, 2014 inDubai.whilehe ispresently servingas theCooof The JGI Group Schools and is basedout of hyderabad, Chandrashekar beganhis academic careerwitha graduation inManagement from Bangalore university.he later completed his post-graduationfrom IIM,lucknow.hehasalsobeen therecipientofthehMAYoungManageroftheYear2012,InspirationalleaderoftheYearandtheBharatJyotiAward.Chandrashekaralsohastohiscreditanawardforleadinghis school chain as INDIA's Best SchoolChain from Salman Khursheed in 2013. The university congratulates him on apromising academic record and manyaccomplishments. D. P. Chandrashekar

A prestigious moment in time

u S. Ramanathan conferred with the CSI Fellowship

During its Golden Jubilee celebrations in hyderabad onDecember 13, 2014, the Computer Society of India (CSI)conferred a Fellowship on S. Ramanathan, PGP 1982 inrecognitionofhiscontributionstosocietyandforcontributingto the growth andbetterment of IT fraternity. Previous CSIfellowshipawardeesfromtheIIMAfraternityinclude Mohan Kaul, Nitin Patel, J.G. Krishnaya, S. C. Bhatnagar, L. K. Sawhney, T. P. Ramarao and Ashank Desai.

ALuMni NEwS ALuMni NEwS

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44 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 45

The Bangalore ChapterSuhruta Kulkarni writes into Alumnus on behalf of the IIMAAA-Bangalore Chapter

Bangalore Chapter launches Namma IIMA Connect: TheIIMAAA-BangaloreChapterlauncheditsnewsletterNammaIIMAConnectonAugust15,2014.40alumniattendedtheeventwhileover250peoplewerepresent.Thenewslettercoversinterviewswithalumni,anintroductiontoalumniauthoredbooks,eventsorganizedandplannedbytheIIMAAA-BangaloreChapter,anIIMAQuiz,alongwithevents,news,jobpostings,classifiedswhichareofinteresttoalumniinBangalore.ThenewsletterhassofarconductedinterviewswithSalil Shetty,PGP1983,GeneralSecretary,AmnestyInternational;Sunder Nookla, PGPX 2008 and Prashant John, PGPX 2008—foundersofKwench;Hanuman and John Cherian(bothPGP-2010)arefoundersofenParadigm.NammaIIMAConnecthasalsofeaturedtwoIIMAalumniauthoredbooksandhascapturedsportyalumniwhoplayFrisbeeatCubbonParkandalsorunmarathons.TheNewsletterhashelpedconnectthealumnibetterandtheBangaloreChapterhasseenadistinctincreaseinalumniinteractions.ThenewsletterisavailableontheIIMAAA-BangaloreChapterwebsitewww.iima-blr.org.

IIMAAA, Bangalore Chapter organized a CSR Workshop ‘The Nuts and Bolts of CSR’alongwithlocalchaptersofalumniassociationsofIIM-Bangalore,IIM-CalcuttaandISB-hyderabad.ThisworkshopwasincontinuationwiththepaneldiscussionorganizedbytheIIMAAA-BangaloreChapterduringAshish Nanda’s visit to BangaloreinJune2014.Theworkshopwassoldoutwithaparticipationstrengthof250.CSRinitiativesaremandatoryundertheCompaniesAct,2013,amongothers,forallcompanieswithaminimumnetprofitof5 Crores.ThisworkshopwasintendedforcorporateswithCSRprograms

I reached o Jodhpur yesterday morning with pleasant memories of both the study circle talk and heritage walk. I wish I was based in Ahmedabad so that I could attend these meetings more often activities more often.

Varun Arya, PGP 1983

Interactions between alumni and faculty took place at the study circle

Participants discussing case studies

The Ahmedabad ChapterHimal Parikh, PGP 1980 and Director, Interface Capital Markets Pvt. Ltd, and Chapter President, Ahmedabad Chapter sends in news on local activities

TheAhmedabadlocalChapterhasconductedavarietyofactivitiesoverthelastfewmonths.PosttheDiwaliget-togetheronNovember9,2014whenDirectorandRobertBraucherProfessorofPractice,Ashish Nandawasthechief-guest.hehadthenoutlinedhisvisionandplansforIIMA’snetworkingwithitsalumni.Theeveningwasspentlisteningtohindifilmsongs.ThiswasfollowedasumptuousdinneronthelawnsofIIMAwhilethealumniwiththeirspousesharedgreetingsandamemorableevening.ThealumniofmembersofIIMAAAACwereinvitedbythebatchof1980tocelebrateandmarktheir35thyearre-union.2015commencedwithastudycirclemeetingonJanuary16,2015addressedbyvarun Arya,PGP1983on‘ethicalentrepreneurship’whichwasverywellreceivedbyeveryone.Acopyofthepresentationwasemailedtoallthememberswhocouldnotattendthestudycircle.Hon. Secretary Akshat Kharecompiledthethirdupdateddraftofthedatabaseoflocalalumni.updatingourdatabasewillcontinuetoremainaconstantendeavor.

A picture always feels incomplete without family

ThiswasfollowedbyaheritagewalkonJanuary18,2015organizedinassociationwiththeheritageClub,IIMAwhichwasattendedbySamirBarua,formerDirectoroftheInstitutealongwithothermembersandtheirspouses.

cHAPteR NEwS cHAPteR NEwS

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46 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 47

orforthosewhointendedtosetupCSRinitiativesasitenabledmeetingandinteractingwithpractitionersofCSRfromdifferentindustrieswithseveralyearsofexperience.Thereweretwouniqueaspectsoftheworkshop—1.Bringingthegivers(corporatesandreceivers)i.e.NGosonacommonplatformand2.hands-ongroupexerciseonstructuringCSR.

Amber Sinha fromNovoJuriscoveredthe legalperspectivesofCSRundertheCompaniesAct2013andotherregulationsandprovidedguidelinestoparticipants.N.e.SridharfromTitanIndustries,Archana Sahay from CISCoandvijay vardhanfromITCprovidedinsightsandcasestudiesonthestructuredCSRwork,whichtheyhavebeendoingonthegroundforseveralyears.ThiswasfollowedbyapaneldiscussioninwhichG. Srinivasan from IIMPACT,Ramesh Swamy fromSGBSTrustandUnnati and Moloy Bannerjee from Sattva joined the representatives fromcorporatestodiscussCSRactivitiesandissuesfacedbycorporateandNGoswhileundertakingCSRinitiatives.IIMPACT,SGBSTrustandSattvaarefoundedrespectivelybythealumniofIIMA,IIMBandIIMC.Paneldiscussionwasmoderated by Mayura Balasubramanian, founder CraftizenFoundationandalumniofISB.

Priya Naik,founderofSamhitaSocialVenturesspokeonimportanceofstructuringoflongtermCSRprogramsandprovidedcasestudiesonstructuredCSRinitiativeswhichwereenabledbySamhita.ShealsospokeonsocialimpactmeasurementmethodsandprovidedframeworksforstructuringCSRactivities.Followingthis,theparticipantsweredividedingroupsof10andweregivencasestudiesrelatedtoCSR.Participantshadtoapplythetoolsand

The Chennai ChapterR. Narayan, PGP 1993, Secretary, IIMAAA-Chennai writes in with news from the Chennai Chapter

The Delhi ChapterSalil Agrawal sends in a report on the chapter’s activities

TheDelhiChapterorganisedtheannualdinnerandpaneldiscussionontheNovember22,2014.Nearly300alumniandspousesattendedtheevent.AskMewhichisalocalsearchenginetofindwhatyouneedwaskindenoughtosponsortheevent.

Thisyeartheeventwasprecededbyapaneldiscussion.Thesubjectwas‘Changewiththechangingtimes.”ThepanellistsincludedP. D. Rai, Member of Parliament from Sikkim;Ashish Nanda,Director,IIMA;Santosh Desai,Ceo,FuturebrandsandKiran Karnik.Thediscussionwasmoderated by Salil Agrawalandmanagementconsultant.Salilwhilesettingthestageidentifiedthreetrendsthataregoingtoforceustooperatedifferently.

1. Agenerationofyoungindividualswhowerebornintheconnectedworld,bornwithinternetandmobile

Manage, Live and Lead

The panel discussion

Panelists address the audience

TheChennaiChapterorganizedapaneldiscussiononSeptember13,2014amongstalumniturnedauthors,whosharedtheirexperiencesasalsothesecretofwhatmadethemturntowriting.Thebookswereagoodmixoffictioninthe thriller genre (P. R. Ganapathy),humorous‘reallife’experiencesofanNRIreturningtoIndia(Amar vyas) and non-fictionrelatedtocareerchoices(Rajeshwari).

Thepaneliststookusthroughtheirfirsthaltingstepstowardswriting,andthequestionsthataroseintheirmindsaswellthoseraisedbytheircircleoffriendsandwell-

PanelistsRajeshwari victor, PGP1994andauthorofMylifeMyChoice

P. R. Ganapathy, PGP 1993 and author of The AnzaDeception;TheSympathywave

Amar vyas, PGPX2011andauthorofNow,ReturnedtoIndia

Badri Seshadri, B.Tech, IITM, Ph.D., Cornel university[Publisher]

Chandu Nair, PGP1983moderatedthepaneldiscussion. Best gang ever- the batch of 1984

frameworksofCSRtotheproblemsgivenincasestudies.onegrouppresentedtheirfindingstotheentiregroup.

Theworkshophadmorethan250participantsandtheparticipantsprovidedapositivefeedbackontheworkshop.TheIIMAAA-BangaloreChapterintendstofollowupwithanotherCSRsessioninthecomingfewmonthsandwillbeshortlylaunchingaCSR-NGoportaltointerconnectCorporatesandNGos.

Forthcoming Events: ThechapterhasplannedforthefollowingeventsforthefirstquarterofCY2015:

1. AjointprogrammewithAmnestyInternationalonhumanRightsandCSR(entitlements)whichwillbefundraisingeventforahumanrightschairinIIMA

2.launchofourCSRwebplatformconnectingCompaniesandNPos

3. AfuneventinFebruary2015

wishers.Thestylesadoptedbytherespectiveauthorsandthetypicalroutinefollowedbythemwhilewritingtheirbookswereelucidatedingooddetailbythepanelists.Thepublishingcommunity(representedbyBadri Seshadri, founderofCricInfoandawell-knownpublisherinTamil)cameinforcriticismandconstructivefeedback,someofitofcourseinalightervein.Badriprovidedthecounterperspectivefromthepublisher’sangle,tobalancethediscussion.Chandu Nair’s legendaryskillsinwitandreparteecameinhandytoenliventhediscussionandmakeitonthewholeaninformativeaswellasentertainingevening.

Afterthepaneldiscussion,itwasourprivilegetohavethebook release of another distinguished alumnus turned author, C. venkat,PGP1977,whohandedoverthefirstcopyofhisbookManage,liveandlead(basedonhisexperiencesin strategy and management) to our President, S. Rajagopal. ItwasindeedahearteningsighttohaveapastPresidentofourChapter(Venkat)launchhisbookinthepresenceofthecurrentone!Itwasafamilyeventandtheinformaldiscussionswiththeauthorscontinuedwellintothecocktailsanddinner.About45-50participantshadturnedupforthisfamily event.

The batch of 2007 pose for a group picture

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48 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 49

Theyear2014markedwhatwehopeisaturningpointintheactivitiesoftheIIMAlondonAlumnichapter.Inthemiddleoftheyear,anewboardwasputinplace,withKamini Banga,PGP1977asChairperson;vikas Nanda,PGP1988asDirector-Treasurer;Murthy Nuni,PGP1988asDirector–educationalInstitutions;Gaurav Jain,PGP2003asDirector–Secretary;Swastik Nigam,PGP2008asDirector–events;G o p a l B a l a k r i s h n a n , PGP 2013 a s D i rec tor –Communications;andMehmood Khan,PGP1977asDirector–Philanthropy.

Sincethetime,theboardhasworkedinahighlycollaborativewaytoidentifywaystoreinvigoratethechapter.Thereare481IIMAalumniinunitedKingdomasperlinkedIn.Thereareanother249alumniinFranceand107inGermany,whoarelikelyexchangestudents.Assuch,thereisasufficientalumnibasetocreatewhatcanbeathrivingcommunity.

Thechapterplannedaneventonoctober29,2014tocoincidewiththevisitofAshish Nanda,Director,IIMAand

The London ChapterThe IIMA London Board sent in an article on the latest chapter news from London

Arvind Sahay,Dean,Ae&R.Toprepareforthisevent,theboardcalledameetingonJuly31,2014forallwhichwasattendedbyapproximately20alumni.Theconversationswereahealthymixtureofcynicism,optimism,pessimism,passion,commitment,hopeandanger.Theenergy,participationandcontributionsintermsofideasleftnooneinanydoubtthattheIIMAAlumnilondonchapterwasaliveandkicking.

overAugustandSeptember,theboardtookvariousothersteps,suchaspreparingaformalchartertoclearlyidentifyfocusareas,reachingouttocorporatestoassessinterestinsponsorshipofevents,andreachingouttoinfluentialcitizenswhocouldbepatronsofthechapter.Currently,ourpatronsincludeSir Martin Sorrell, Rt. Hon Patricia Hewitt, Anshu Jain, Bss. Patience Wheatcroft, Ivan Menezes, and vindi Banga.

TheinteractionwiththeDirectorandDean(Ae&R)servedasausefulcatalysttoorganizeourfirstflagshipevent.Astheeventtookshapeandexpanded,enthusiasmgrewandvariousalumnisteppedforwardtohelpout.Jitendra Dhageya,PGP2007andNamrata Kaul,PGP1988helpedoutextensivelywithoperationsandsponsorship.TheeventwasopentoalumniofallIIMsandIITs,aswellasselectinvitees.Itwassplitintotwosessions.ThefirstsessionwasanInnovationForumwhichwasattendedbyover70people.Thesecondsessionwasapaneldiscussionattendedbyover150

"Thanks for organizing the event. I enjoyed it"

Ashish Nanda

"It was different, and we enjoyed a lot !"

Sameer Nigam

"Got to meet old folks”

Dipanker Mukherjee

"Delhi chapter organizers are doing a phenomenal job. Let there be more such opportunities"

Hemendra Singh

"Many thanks. Was a fantastic event indeed. Here's hoping for more"

Amber Dubey

"The turnout, presence of Dr. Ashish Nanda, the aptness of the discussion topic, responses of people on the panel, the live music, on the house drinks, dinner table arrangement, engagement and overall energy ... bottom line a thoroughly enjoying event"

Kamal Sharma

"Venue and the weather were awesome. It was very evident that a lot of effort had been put in to take care of the minute details"

vineet Sharma

"Everything was so well organised. Special mention: Presence of Ashish Nanda, superb ambience, food & drinks; excellent live music; smooth online registration; Uber tie-up and free rides; lively photo session"

Manish Trehan

"Very well organised"

Lalit Dash

"Liked the mix of panel members"

Amitesh Tyagi

"Excellent - had a great time. Ambience and range of activities was excellent. The entire site layout made the event have a cozy feel without getting crowded"

Anirudh Gupta A though provoking interaction

telephonyarebecomingadultsand joining themainstream.Theseyoungadultsthinkandworkdifferently.

2. Theconnectedworldhaswieldedalotmorepowertoanindividual.Anindividual’sabilitytomakeanimpacthasprobably never been greater.

3. Thereisanewgovernmentatthecentreandtherearesignsofthewaygovernancemaychange.Thereseemstobeanendofthefamilyruleandweseeanewbreedofpoliticianstakingcharge.

Thepanellistssharedtheirviewsonhowtheyseethescenarioevolvingandwhatmayneedtobedone.Thediscussionrevolvedaroundmultitasking,needforfundamentalchangesinlegislation,empoweringthewomenandtheyouth,needfor jobcreation,managingtheaspirationsofthepeopleetc.ThediscussioncontinuesontheDelhiChapterFacebookgroup.

Therewasactiveparticipationfromthe150strongaudience.whiletherewerenoclearanswersthediscussiongotusallthinkingandidentifiedtheneedformorefocusseddialogues.

Thepaneldiscussionwasfollowedbycocktailsanddinner.ThedrinkswerebroughttouscourtesyofJinro,Carribeanlegend,Kingfisher,BlackDogandPepsi.Therewasavocalistwhoenthralledtheaudiencewithlovelynumbers.As the evening progressed he had people join in and sing alonginsmallgroups.Therewasalsoaroamingmagicianwhomanagedtoengagetheaudiencewithhisskill.wealsodisplayedthebooksofsomeIIMAauthors.ThesebookswerelatergivenawayasprizesbytheemceeAniruddh Gupta.

Salem Ganapathi, and senior member of the Delhi ChaptertalkedabouttheactivitiesofthechapterandRahul Aggarwal,proposedavoteofthanks.Allinallwehadagreateveningoffun,entertainmentandnetworking.Theproofofthepuddingwastheglowingcommentsfromthepeoplewhocame.listedaresomemessagesreceivedviaFacebook,mailsand the formal survey.

Panelists at the Delhi Chapter meet

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50 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 51

people.Thiswasfollowedbynetworkinganddrinks.ThesponsorsfortheeventwereICICIBank,wipro,DiageoandRedRibbonAssetManagement.wiprowastheeventpartnerfortheInnovationForum.

The Innovation Forum: TheInnovationForumfeaturedtheInnovationCentresofuK’sleadinguniversities–Cambridgeenterprise,ImperialInnovations,oxfordISISInnovationsandCIIeatIIMA.TheforumaimedtopositionCIIeatIIMAasIndia’sleadingInnovation/IncubationcentreandfacilitateandfosterpartnershipandcoincubationopportunitieswiththesetopuKenterprises.Cambridge,oxfordandImperialhaveasuccessfultrackrecordincommercialisingIPandtechnologiesemergingfromtheiruniversitylaboratories,withsomeoftheirspinoffcompaniesemergingasindustryleadingglobalenterprises.ForinstanceoneofoxfordISISspinoff’sNaturalMotionwasacquiredbyZynga for $527Mnin2014andCircassiaPharmaceuticals,anImperialspinoff,waslistedlastyearat£600 Mn.

TheInnovationforumeventservedasagreatplatformforCIIeatIIMAandalumnitointeractwiththetopleadershipoftheseleadinginstitutionstolearnfromeachotherandfosterstrongpartnerships.FollowingabrieffromProf. Ashish Nanda on the entrepreneurship spirit at IIMA, Prof. Rakesh BasanthighlightedtheimpressiveachievementsofCIIeatIIMAinitsshorthistoryfrom2005toemergeasIndia’sleadingincubator.Thiswasfollowedbyapassionatespeech

Discussionon‘PoweringIndoBritishInnovation’moderatedby Sanjeev Bikhchandani . The panel discussedopportunitiesforBritishentrepreneurs,investorsandVCstoinvest in India and take advantage of its large pool of technologytalenttodevelopinnovativelowcostproductsandofferingsfortheglobalmarketplace.

The Panel Discussion :ThemomentumalreadybuiltinwithastellarpanelmadeupofProf. Ashish Nanda, representingacademiaandmanagementandpolicythought,Sunil MunjalfromheroMotocorp,representingtheIndianindustry, Lord Adair TurnerrepresentinguKpolicyandbringinginaregulatoryperspective,Rt. Hon. Patricia Hewitt fromtheuKIBCrepresentingtheBritishpolicyandalsoathinktankforuKIndiabusinesstiesandLord Karan BilimoriawithinterestintheuKpolicyaswellasabusinessownerwithathrivingbusinessinBihar,India.Adam Jones,BusinesslifeeditorofTheFinancialTimes,moderatedthePanelDiscussion.

GiventherecentchangesintheIndianGovernmentandtheu.K.Government’scontinuedeffortinstrengtheningtieswithIndia,thisdiscussionwasapropostothebusinessclimatebetweenthetwonations.ThediscussionbeganwithwhattheIndianGovernmentcoulddoandtheideasthatkeptlargecorporatesawayfrommakingsignificantinvestmentsinIndia.ItmovedtowardstheideaofhowthereisanenthusiasminIndiaanduKbothingovernmentandindustrytoextendthiscollaborationformutualbenefit.

Lord Adair Turner wasquicktopointoutthatthedemandfromtheindustryformorefinancialliberalizationissometimeslopsided.Andoneneedstotempertheserequestswiththeneedofthehourbyrealizingthat“ItisbettertohavefinancialsystemliberalizationdirectedtohavebetterbasiccreditflowingtoSMesthantohavedevelopedCDSmarket.”Therewasalsoa lotof enthusiasm for the Indiangovernments‘MakeinIndia’campaignandSunil Munjal remarked,“Manufacturingisthegamechanger."

ontheeducationfrontallpanelistsagreedthatthebestwayforuKandIndiabusinesstiestoexpandinthelongtermistohavemorestudentpartnershipsandexchanges.TheuKwas losingout toeventhe lowerrankedAmericanuniversitiesduetothelackofawarenessandpolicymeasurestodirectIndianstudentstotheuK.TheDirectorsuggestedthatgloballyrespectedinstitutionsinIndialikeIIMAcouldhelpstudents,businessesandinstitutionsfromtheuKunderstandIndiaandhowtogrowwithitsgrowth.TheeveningsawalotofintensepointsbeingbroughtupanddebatedandtheaudiencealsogotinvolvedinthediscussionswithquestionsrangingfromtheevolutionofuKIndiatiestotheculturalandlinguisticcommonground.

The Mumbai ChapterKalpen Shukla, PGP 1986, President, IIMAAA-Mumbai Chapter reports on Yearend Bash 2014

TheMumbaiChaptercelebratedtheir‘YearendBash2014’onNovember22,2014.Forthefirsttime,wehadaneventwherewehadajuggler,DJandclownnottomentionadozenkids(aged2-20)andevenlargernumberofspouses(agenottobespecified)!wemustadmitthattheorganizerswerequitesurprisedattheirownabilitiestowork-outaprogramthatwouldkeepthekidsandspousesengagedandentertained. Saylee Kurhekar, spouse to Kartikey Lande, PGP2013givesherinputsontheevent.

“TheIIMAAlumniAssociation’sYearendbashwastheveryfirstalumnimeetIattendedasthespouseofanalumnus.Itwasquiteamemorableeventformebecauseof2reasons.Ifeel,apartfromalltheprofessionalbenefitsyougetfromthese meets, another thing it does is to remind you that you belongtotheInstitute.Nomatterhowmanyyearsithasbeen,youarestillapartofthefamily.AnotherreasonconcernsthesurroundingsIwasin.wecouldseesomanysuccessfulpeoplerightinfrontofoureyes.Thenetworkingduringtheprogramhelpedtounderstandtheirpointofviewoflifeandcareer.Therewereparentsandgrand-parentswithasenseofsatisfactionfromlife.Ionlyknewmyhusbandinthehall,butlookingatthemIfeltIamalwaysoneofthem.Inthreehours,myhappiestmomentcamewhenanoldsuccessfulcouplestarteddancingfreelyasatokenoflove,happiness,andmostimportantbeingapartoftheIIMAalumnievent.Theideaofengagingkidsthroughvariousgameswasreallyawesomeandthelightmusictokeptthingssimple.Fewmorestructurednetworkinggamesifintroducedmightgivesomemoretimetointeractwithseniorleaders.onceagain,abig

Alumni watch on as panelists discuss a variety of subjects

In conversation with Ashish Nanda

The organizing team

byourownSanjiv Bhikchandani on his spirited journey withInfoedge. Jaideep Prabhu,ProfessoratJudgeBusinessSchool,CambridgeandDr. Rakesh Roshan, senior member ofthemanagementteamatISISInnovationsoxfordpresentedcasestudiesonIndoBritishInnovation.ThecasestudiescomprisedofsuccessfulproductofferingsdevelopedinCambridgeandoxforduniversitiesfortheIndianmarketintheareasoflifeSciencesandCleanenergy.

Dr. Tony Raven,Ceo,Cambridgeenterprise;BrianGraves,head,engineeringTechnologyTransfer,ImperialInnovations;Rob Azualay,head,oxfordISISoftwareIncubator,Prof. Rakesh Basant, and Dr. Tony Hart, oxfordshireInnovations,oxfordparticipatedinaPanel

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52 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 53

The Pune ChapterShrikant Pangarkar talks about recent events held by the Pune Chapter

ThePuneIIMAAlumniAssociation,PuneChapter(IIMAAAPC)alongwithPuneInternationalCentre(PIC),organizedacollaborativeprogramheldattheMahrattaChamberofCommerce,IndustriesandAgriculture(MCCIA)towersinPune.42alumniattendedtheeventheldonJanuary19,2015atBajajGalleryinPune.Atotalof200participantswerepresentatthemeet.TheeveningbeganwitharoundtablemeetingwithAshish Nanda and some of the top managementandindustrycaptainsofPuneandotherdignitaries.TheseincludedAbhay Firodia,Chairman-ForceMotors, Anand Deshpande,Ceo-PersistentSystems,Satish Magar, President-MCCIA, Ashutosh Parasnis,Ceo-Qlogicandseveralothersincludingprofessors—Satish Deodhar, Arvind Sahay and Indira Parikh (ex- Dean of IIMA). Subhash Bhave,PGP1967,andtheIIMAAAPCexecutivecommitteemembersalsoparticipatedinthediscussionswhichcenteredonmethodsbywhichtheInstituteandtheindustrycouldworktogether.AshishNandamentionedthatIIMAwasworkingwiththeindustryatthreedifferentlevels.ThefirstlevelfunctionsonpromotingentrepreneurshipviatheCentreforInnovationIncubationandentrepreneurship(CIIe).ThesecondleveldealswithhowIIMAjoinstheindustry indeveloping contemporary casesusingexperiences from the industry. The third level ofcollaborationrevolvesonhowtheInstituteandtheindustrycancometogethertopromotemanagementdevelopment.

Thiswasfollowedbythemainprogram,apaneldiscussiononthetopicof'Make in India'anchoredbyShankar Aiyar,awell-knownjournalist.Thepanelmembersconsistedofmanyfromtheautoindustry.Abhay Firodia ChairmanForceMotorsandPrakash Telang,erstwhileManagingDirectorofTataMotorswhowerejoinedbyAshishNandaandSatishDeodharofIIMA.

ThediscussionstartedwithPrakashTelangtalkingofhisexperiencesofveryquickcreationofmanufacturingfacilitiesinothercountrieslikeThailandascomparedtoIndiaheattributedthedelaysinIndiato,primarily,lackofpoliticalwill.hegavetheexampleofTataMotorsgettingallthenecessaryclearancesinthreedaystostartmanufacturingofNanocars,inGujarat,whenthecurrentPrimeMinisterandex-ChiefMinisterofGujarat,Narendra Modi, took the initiative.Butthiswasarareinstance.AbhayFirodiagaveascintillatingdescriptionof industrialistwalchandhirachand'sinspiringstoryofbuildingthefoundationof

Kids having fun

Announcing the winners

When I went for the IIMA Alumni meet which was held at Worli, I was a total stranger there but when I left from there, I carried many good memories and new friends. It was indeed a very well organized and entertaining program. The best part that the children were taken care of very well through lovely party games, juggler show etc. that further gave us the opportunity to mingle with each other. The lucky draw also added to the attraction. Thanks for organizing such a program and I look forward to such events happening more frequently in the near future

Shiva Singhi, Spouse to Pratik Singhi,MDP 2009

Spouses catch up over the meet

thankyoutoallthoseinvolvedinorganizingtheeventandhopetogetinvitedformanysucheventsinfuture.”

Theeventwasannouncedratherlateanditwasorganizedwithintwoweeks.Butwehad150attendeesforwhichwearesincerelygratefultoallthespousesandkidswhojoinedus!It also happened due to an initiative taken by J. S. Prasad, MDP2007andOm Biradar,PGP2007.IncaseofPrasad,hiswholefamilycontributedsignificantly—hisdaughtervolunteeredattheregistrationdeskandhiswifeallowedPrasadtoremaincompletelydedicatedtothiseventfora

coupleofweeks!Shravya Jandhyala, daughter to J. S. Prasad talkedtoKalpenaboutherexperienceattheevent.

“IhadnoideawhattoexpectfromanalumnimeetsinceallIhadheardfrommyfatherwas,thatanalumnimeetiswhereallthesmartgraduatesoftheprominentIIMmeetanddiscussabouttheirbusinessandwork.ButwhenIenteredthepremisesoftheevent,Iknewitwouldnotbeanother

The ambience was amazing! With great enthusiasm I attended a chapter meet for the first time and wound up winning! It was a memorable event for me to meet and interact with other alumni of IIMA. The discussions and sharing of thoughts with alumni of different fields and age groups, turned out to be memory forming moments that shall linger on for long and has left me enriched and overwhelmed

Foram Mehta MDP 2009

boringcorporatedinner.Theyhadthiselaboratesettingforthegueststositinandrelaxandenjoy.Theprogrammesplannedoutwereasuccess,especiallytheclownwhothoroughly entertained not only the kids but the adults as well.Thehostwascharmingandgallantashesurelygoteveryone'sattentiontoparticipateinthequiz.Thenoveltiesandgiftsgivenoutputasmileoneveryone’sfaces.Itwasawonderfulevening,whereeveryonewascladintheirbestoutfitswithadrinkinonehandandchatteringawaywitheitheranoldbatchmateorratheranewfriend.everyoneenjoyedthescrumptiousfoodthattheyservedandthedessertswereadelight!Iguessthewholeambienceandthepeoplewhocametogethertomakeitawonderfuleveningmadethatnightmemorable.well,IguessIwillmeetmanyofyouinanothermeet.”

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54 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 55

The IIMA community listens intently

hindustanAeronauticsafterachancemeetingwithanAmericanaircraftcompanymanageronaflightandhisspeedofdoingbusinessin1939.Firodia'sprescriptionforMakeinIndia is that the government should play the role of enabler, andnotthatofacontroller,tosupporttheinnovationandentrepreneurshipexistinginIndia.healsomentionedthatthe existing permission raj must go and the industry must be allowedtofunctionfreelywherethemarketisthemonitor.

TheDirectormadeseveralexcellentpointsinthediscussion.hepointedoutthatdespitemanyhurdlesfacedbytheIndianindustry;ithasdoneextremelywelltobewhereitis.however,healsoaddedthatthegovernment’sroleneededtobemoreofafacilitatorratherthanauthoritarianormandatingthedirectionforIndianentrepreneurshiptotake.hesaidaslongastherightconditionswerecreated,freemarketforceswouldtakecareoftherest.Prof.Deodhartalkedoftheneedfor'lubricants'tobeprovidedintermsoffacilitationofmakeinIndiatoremovehindrancestogrowth.healsosuggestedthatthegovernmentmustallowthe

industry to operate freely and that government should interfereonlywhenthereismarketfailure.Shankar Aiyar moderatedthepaneldiscussionveryablyandefficiently.

Attheendofthepaneldiscussiontherewasaspiritedquestionandanswersessionwiththeaudiencemadeupofseveralindustryrepresentativesandstudents.ThiswasfollowedbyhandingoverofmementoforIIMAwhichwasreceivedbytheDirectoroftheInstitutefromShrikant Pangarkar,President,IIMAAlumniAssociation,PuneChapter.AvoteofthankswasproposedbyG. S. Narsing Rao, an eXeCoMmemberandDirector,IBSBusinessSchool,Pune.TheeveningclosedwithlivelyminglingoftheIIMAProfessorswithIIMA Alumni over a rooftop dinner under the bright stars.

Theentireprogramforthedaywasplannedandmanaged,veryprofessionally,byIIMAeXeCoMmembersvinita Dang Mohoni,PGP1982;Rahul Dasari,PGP2007;Deepak vaidya,PGP2009;Udayan Paranjpye,PGP1973;andPrashant Girbane,PGP2002,Director(hon),PIC.

The Psychological Contract: A Review Model Authors :PromilaAgarwalType : workingPaperPublication Date :December3,2014

Abstract :Theobjectiveofthispaperistoreviewandsynthesizetheliteratureofpsychologicalcontractinordertoprovideacomprehensiveframeworkofpsychologicalcontractthroughindividualandmulti-levelanalysis.Thearticleprovidesaninclusivereviewofantecedents(individualandorganizational)andoutcomesofpsychologicalcontract.Thelastmeta-analysiswasdonein2007(Zhaoetal.,2007)andresearchhasgrownsignificantlyfromthereon.Thecurrentpaperextendstherangeofvariables(antecedentsandoutcomes)consideredincomparisontoearlierstudies.Thestudyextensivelyreviewstheliteraturefromtheperiodof1972to2013(July).Thefindingshighlighthowindividualandorganizationallevelvariablesinfluencethepsychologicalcontractofemployees.Italsorevealsthatpsychologicalcontractisassociatedwithfavorableorganizationaloutcomes.whiledoingsothepaperbringsoutthechallengesinthefieldofpsychologicalcontract,gapsintheresearch,andmakespropositionsforfutureresearch.Theexhaustivesynthesisofreviewofliteraturepromisestoprovideaholisticpictureofpsychologicalcontracttothescholarsinterestedinthefieldofpsychologicalcontractandemployeerelations.Ithighlightsthegapwhichcontributesintakingthisconceptforward.Practitionerscanusethisresearchformanagingpsychologicalcontractinthelightofitscriticalfactors.Thepaperconcludesthatindividuallevelantecedentsofpsychologicalcontractrequiredetailexaminationandsummarizetherelationshipbetweenmacrolevelvariablesandpsychologicalcontract.

Moving to Opportunity or Isolation? Network Effects of a Slum Relocation Program in IndiaAuthors : SharonBarnhardt,ericaFieldandRohiniPandeType :workingPaperPublication Date :November01,2014

Abstract : AhousinglotteryinalargeIndiancityprovided110outof497participantstheopportunitytomoveoutofaslumandintoimprovedhousingonthecity'speriphery.Fourteenyearsafterhousingassignment,relativetolotterylosers,winnersreportbetterhousingconditionsfartherfromthecitycenter,butnochangeinfamilyincomeorhumancapital.winnersalsostateincreasedisolationfromfamilyandcastenetworksandloweraccesstoinformalinsurance.Inparticular,theyaresignificantlylesslikelytoknowsomeonetheycanrelyonforborrowingneedsandreportfewerinformaltransfersintheeventofshocks.wealsoobservesignificantprogramexit:34%ofwinnersneverevenmovedintotheassigned

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56 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 57

ThefollowingstatementaboutownershipandotherparticularsoftheIIMAAluMNuSispublishedinaccordancewithRule8ofNewspapers(Central)Rules,1956.

FoRMIV1. Place of Publication Indian Institute of Management Vastrapur, Ahmedabad-380 0152. Periodicity of its publication Tri-Annual3. Printer’s name Sahitya Mudranalaya Pvt. Ltd. 4. Whether citizen of India Yes Address City Mill Compound, Kankaria Road, Ahmedabad - 380 022.5. Publisher’s name Revathi Srinivasan6. Editor’s name Arvind Sahay 7. Namesandaddressesofindividuals IndianInstituteofManagement,Vastrapur whoownthenewpapersand Ahmedabad380015 partners or shareholders holding more thanonepercentoftotalcapitalI,RevathiSrinivasan,hereby,declarethattheparticularsgivenabovearetruetothebestofmyknowledgeandbelief.

Ahmedabad, Revathi SrinivasanFebruary, 2015 Publisher, IIMA Alumnus

housingand32%eventuallyexitedthecolonytobeclosertofamilyandthecitycenter.ourresultssuggestthatthebenefitsofimprovedsuburbanhousingwereoffsetbyitsdrawbacksintheformofdestructionofsocialcapital,pointingtotheimportanceofconsideringsocialnetworkswhendesigninghousingprogramsforthepoor.

From Well-heeled to Tip-toed, Shoe-shine to Shoe-lace: valuing Product Differentiation in Men’s Formal Footwear Indian Railways in the Past Twenty years Issues, Performance and ChallengesAuthors :VishalKumarandSatishY.DeodharType : workingPaperPublicationDate:December04,2014

Abstract :GonearethedayswhentheonlybrandedfootwearIndiansknewwasBata.Afteryearsofeconomicliberalization,onefindsmanyfirms;local,national,andinternationaljostlingforconsumerattentionbyproducingvarioustypesoffootwearinIndianmarket.Infact,todayIndianfootwearindustryisthesecondlargestintheworld.Thismarketcanbedescribedasastylizedcaseofamonopolisticallycompetitivemarketwherethereisintensecompetitionamongfirmsmanufacturingdifferentiatedproducts.Inthisstudy,wefocusourattentiononmen’sformalshoeswhicharedistinguishedbythepresence(orabsence)ofmanydifferentiatedattributessuchasheel,toes,color,surface,laces,bucklesandbrands.Invokinghedonicpriceanalysisandbidandoffercurvesofthecustomersandfirmsrespectively,shoepricesareviewedasthesumtotalofthevaluationofeachoftheshoeattributes.weestimatetherelativevaluationoftheshoeattributesbyregressingmarketpricesofshoesonvariousqualityattributes.Analysisshowsthatshoesmadeofleather,shinysurface,buckles,laces,andbrandscarryapremiumanddifferentiationbasedoncolor,pointedtoes,highheels,andtextureisnotimportant.Inahighlycompetitivemarket,suchdatadrivenstudiescanprovidepointerstofirmsinalteringexistingshoemodelsandsuccessfullylaunchingnewerones.

Extended Producer Responsibility as an Instrument for Electronic Waste Management: A Critical Analysis of India’s e-waste RulesAuthors :Bhaskar,K.;Turaga,RamaMohanaType :workingPaperPublication Date :February3,2015

Abstract :extendedproducerresponsibility(ePR)hasbeenawidelyusedpolicyapproach,indevelopedanddevelopingcountriesalike,tomanagethegrowingproblemofelectronicwaste(e-waste).ePRassignstheresponsibilityoftheend-of-lifewastemanagementtotheproducersofelectricandelectronicequipment.IndiahasadoptedePRapproachinitse-waste(Managementandhandling)Rules,2011,whichhavecomeintoeffectinMay,2012.Accordingtotheserules,theproducershavebeenmaderesponsibleforsettingupcollectioncentersofe-wasteandfinancingandorganizingasystemforenvironmentallysoundmanagementofe-waste.Inthispaper,weuseimplementationoftheserulesinthecityofAhmedabadinwesternIndiaasacasestudytoconductacriticalanalysisoftheprovisionsofIndia’snewrules.Interviewsofmainstakeholdergroups,includingasampleofcommercialestablishmentsregulatedundertherules,regulatoryagenciesenforcingtherules,informalactorsinvolvedinwastecollectionandhandling,aswellaspubliclyavailableinformationontheimplementationconstitutedataforourcasestudy.wedrawbroaderimplicationsofouranalysisofimplementationinAhmedabad.Ingeneral,thereisaneedformoretransparencyfromtheproducersinprovidinginformationonthemechanismforcollectionandrecycling;moreawarenessmustbegeneratedone-wasteandtheRulesamongsttheconsumers;anditisimportanttosortoutpotentialissuesaroundenforcementjurisdiction.

Don’t Bother Me as Long as The Client Has No issues: Control and Resistance in TeleworkAuthors :Bathini,D;Kandathil,GeorgeType :workingPaperPublication Date :February16,2015

Abstract :employees’presenceandassociatedvisibilityinacentralworkplacefacilitatedirectsurveillanceandexerciseofnormativecontrolsthroughtheirparticipationinvariousorganizationalactivitiesanddiscourses.Scholarsarguethatlackofsuchvisibilityandpresenceinteleworknecessitatesnewcontrolmodes.nturn,theassociatedresistanceanditsmanifestationarealsolikelytobedifferent.Yet,teleworkliteraturehasunderexploredcontrolandresistance.usingthetheoreticallensofdialecticofcontrolandresistanceandadoptinganinterpretivemethodology,weexplorecontrolandresistanceinteleworkusing data from a wide variety of sources such as face-to-face in-depth interviews, blogs, online news articles, readercommentsandarchivaldata.Thestudydocumentstheuseofsophisticatedtechnologicalmeansforenhancingtaskvisibilityand employee visibility.we find that the social norm of reciprocity and the professional norms of client-centricity andownership act as powerful control means that obviate the need for direct supervision. Further, the study shows howteleworkerssubvertorganizationalcontrolmechanisms,creativelyappropriating themtoresist thepower thatoperatesthroughthecontrolmechanisms.

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58 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 59

“Itwasanimmeasurableloss.RanjanandIandsomemorestayedveryclosetooneanotherafterwegraduatedfromthecampus.hewasworkingforReliancewhileIworkedforlarsen&Toubroatatimewhenthetwocompanieshadadversarialrelationship!weusedtotalkabouthowDhirubhaievaluatedhisprojectsandIusedtovisithimseveraltimesinVashiiandhetaughtmeasimplebachelor'srecipeformakingchickencurry.AfterwegotmarriedwestillstayedintouchtillImovedtoeurope.IlosttouchwithhimbutalwaysknewthatIhadthisfriendinBangalore/Pune/Mumbai.IusedtocallhimDada.weworkedonseveralprojectstogetheratIIMandIwouldcallhim‘DoFlower’—ourinternalcodeformakingourshoddilywrittenprojectreportslookgood.hewastheguythatwewouldalwaysturnourreportstosomethingmorereadabletothefaculty!Atcampushewouldjoinusforsomeofourwildsessionsbutwouldstillbethesoberguyaround-bringuptheaveragematuritylevelswhereverhewent.hegaveoutalotofmysecretstomywifewhenIgotmarriedbutkepttheessentialsback!!ItooreciprocatedhisgenerositywhenPranaticameonboard.ItwasathrilltomeetDadainAhmedabad.Icalledhimonhimcellthemomenthelanded.ourfamilyhadagreattimetogetheratcampus.whenIwasreturningviaMumbaihecalledmehome. IwasdrivingtohishomewhenI foundoutthatmydaughterwassickandneededattention.ItoldRanjanthatIwillnotmakeit,butheinsistedthatIcomehomeforatleastfiveminutes.Ididandstayed90mins!heshowedmehishouseandhiswholecomplex.Talkedproudlyofhisdaughterandhiscompany.wehadRosgollasandothergoodstuffathisplaceandtookpictures.hewantedmetostaywithhimwhenIvisitedMumbainext.hecamedowntoseemeoff.littledidIrealizethatitwasmylastgoodbyetoRanjan-ourDada.”

- Arvind verma, PGP 1990

Duringandpostcampus,wecanallseeabitofRanjaninourselves.Twoadagesspringtomind—oneonthe'bestlaidschemesofmiceandmen'and'thosethattheGodslove,dieyoung'.Itistragictoseetheseappeartobetrue,hereinourre-unionpicture,RanjanKar,isseenrightatthecentre,right in front, with his trademark smile. he will have acentralplaceinourmemories.GodBlessyou,Ranjan,andmay God give strength to your affected family, for theirterribleloss.ourprayersandthoughtsarewithboth.

The Class of 1990

Ranjan Kar after performing for his batch-mates during the Silver Jubliee Re-union

A Tribute to Ashok M. RaoAlumnusregretstoinformyouaboutthepassingawayofAshok M. Rao,PGP1974.heartfeltcondolencesgoouttofamilymembersandlovedonesacrosstheglobe.BornonJuly 4, 1947, Ashok Rao, Dorm D2, PGP 1974, popularlycalled RAulS among his friends Debuhaldar, DhruvChak,RamdevMaheshwari, Bharat Patni, R. Mohan, and others,passed away due to sudden heart attack on october 15,2013. Post IIMA he first worked at Paharpur CoolingTowers ltd, where he met Nilimafollowing which theyweremarriedin1976.TheyareparentstoSiddharthaandSalonee. Post retirement Ashok was working at SPJIMRManagementInstituteinMumbai,asProjectAdviser,eMBADivision—ajobheenjoyedverymuchasit, inhiswords,"helped him stay abreast of developments in business/industrywhilekeepinghiminspiredandenergizedbythe

A Tribute to Ranjan KarNirod Kumar Lenka, Radesh Rangarajan along with the class of 1990 pay tribute to their batch-mate and friend Ranjan Kar

Batchmatesconveningafteragapof25years,fortheirSilverJubileeReunionatIIMAhmedabad,inDecember,2014weremeticulousinwearingtheirnewdogtags handedout by the receptioncommittee.Thereasonwassoonclear.withmanyofushavingacquiredasilverpatina on our heads, or a level of shininess,orboth,asalsophysicalgrowthinalldimensions,fewcouldberecognizedwithouttheiridcards.oneman,whohadalwaysbeenshyifnotretiring,inclass,25yearsagowasrathereasytoidentify.his

faceanddemeanorhadchangedlittle.hisengaging,andpleasantsmile,hadonlygrownbiggerandfriendlier—RanjanKar.hewaswidelypopular,because,noonecoulddislikeanythingabouthim.

Inthecourseoftheeveningmusicprogramme,whentheregularmusicwasflaggingalittle,audienceparticipationperkeditup.oneofthefirstandbestnumberswas‘ChooKarMereManKo’,beltedoutwithaplomb,byRanjan,bringingthecrowdaliveandtotheirfeet,applauding.lookingbackandwatchingthevideo,bringsalumptothethroatsofhismanyfriends.onJanuary21,2015,wegottheshockingnewsthatthisgentleandgenialman,whohadonlyfriends,andnoenemies,hadpassedawayinthemorningafterhismorningpuja.AshockedandgrievinggroupoffriendssharedtheirmemoriesofRanjan.N.K.lenkaandP.K.DashsharesomefondmemoriesofRanjanKaronandoffcampus.

Campus Memories

Thethreesome'sfavouritehauntwasthebunandbhurjishopatthegate,wheretheywouldspendmanyanidlinghour.ThesecondfavouriteeatingspotwaslaBella(thathighVFMplace)whereRanjanwouldtuckintothemuttonwithgusto.Ranjanlovedoldhindifilmsongsandmovies—whichheseemstohavecarriedonwell.Theinformalodiagangoncampus,wasenrichedbyhispresence.hewasanhonoraryD-2itewherelenkastayed.Adutifulandlovingsonandbrother(hewasanonlyson),hewouldoftentalkofhismotherandsisters,withfondnessandconcern.RanjanwasproudtobeanIITgraduate,andafterIIMwantedtodobetter,tomakehismotherproud.hewasasincereandhard-workingscholar.

Ranjan Kar with Ashish Nanda

Post IIMA Memories

RanjanwashappilymarriedtoPranatiandhadacharming18yearolddaughter.Themodelfamily,cametogetherforthereunionandmanyofuswerefortunatetomeetthem.hebrokehishandtwice,butneverlosthiscomposureorsmile,eventhenRanjanwasaveryhardworkingexecutive.hewasconsciousofoilyfoodandhealthissues,butwouldhappilyindulgetherareoccasionalsinglemalt,withfriends.Ranjanhadrecentlycrossedtwomilestones.hehadjoinedalargerespectedMNC,asitsManagingDirector,andboughtanewhouse.oflate,apparently,hewasreadytostartrelaxingabit,andplanningtotravelmorewithfamily.

young minds around him".his wife Nilima has primarilybeenahomemakerandisinvolvedintheeducationalfield.Siddhartha,anengineerinelectronics,isanauthorandVicePresidentforProductSecurityatSAPSe,Germany.Salonee,anengineerinComputerScience,isaPMP-certifiedProjectManageratl&TInfotech,Pune.

OBITUARy OBITUARy

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60 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 61

Nilanjan P. Choudhury at the book launch

The Case of the Secretive Sister Authored By: P. Nilanjan

Publishers: Niyogi Books, 2014Review By: P. Rajesh

Photo Credit: vishnu Ratheesh

Namma Bengaluru!P. Rajesh, PGP 1993, D-1512, writes an interesting review on The Case of the Secretive Sister, a novel by Nilanjan P. Choudhury, PGP 1998

BookSHELF BookSHELF

The Case of the Secretive Sister

Nilanjan P. Choudhury,PGP1998hasdoneitagain!hedemonstrates once more, the ability to laugh at himselfwhile creating characters that are wodehousian yetbelievable,andleaveyougaspingwiththeirabilitygetintocliff-hangersituations.InhissecondbookTheCaseoftheSecretive Sister, Choudhury has shifted the setting of hisdebutnovelBaliandtheoceanofMilk,fromAmaravatiandthekingdomoftheAsurastogoodoldBengaluru—butitisnolessrepletewithmagicalcharacters.

TheCaseoftheSecretiveSisterfeaturestheadventuresof oneMr. Chatterjee (BA, llB), founder of a bedraggleddetectiveagencycalledtheChatterjeeInstituteofDetectionandreluctantinvestigatorofdisappearingdrivers,missingcatsandmisplacedmaids.Inthisbook,Mr.Chatterjee,facesthemostunusualcaseofhiscareer—togetfour-year-oldPinkyChaddhaadmittedintoBangalore’ssnootiestschool.Thisseeminglyinnocuousassignmentbristleswithdangerateverystep,fortheschool’sheadmistressisaMachiavellianadversary.

I don’t know ifMr. Chatterjee is how the author seeshimselftwentyyearslater,onceheisfinishedsellingtonsofsoftwaretounsuspectingclients.ButIsuspectthatthismust have been the outcome of a lazy afternoon’s postprandial navel gazing, after a satisfying assault of somesmelly machcher jhol bhat on the senses, resulting instrikingcharactersthattickleyourfancy.

Itcannotbuthavebeendrawnfromsomememorableepisodes in his own life or anecdotes of harried parentsstrivingforadmissionstotonyschools,thevicissitudesoflife in urban India and his own wanderings around thestreets of Bengaluru. But we must be thankful that inChoudhury’scharacters,thereisapieceofeachoneofus—eitherasweareorasweshouldbe.

everysituation,characterandprivateruminationgivesusaglimpseintotheauthor’sviewsandwesuspectthatheissecretlylaughingateveryoneandeverything.littleescapeshiswitbuthedoesitwithouthurtinganyone.unlikehisfirstbook,IamsurethatChoudhurywillnotbehoundedbythemoralpoliceorthelurkingfundamentalistforthisone.onthecontrary,readersofalldispositionswillappreciatethering of authenticity that informs his writing – conveyedthroughheatedchasesthroughthestreetsofBangalore,theruminations of the disgruntled ‘local’ Bangalorean againstthe‘invaders’andthelocallingo,ofcourse.

The book brought back fond memories of readingAgathaChristie’sParkerPyne,decadesagoinschool—thistimeinnammaBengaluru.AndIamgratefultotheauthorforthis.Toooftendoesadetectivestorymeanblood,goreand human misery that leave you panting for denouement andmercifulrelease.Choudhuryshowsthatthesamegenrecan have anxious anticipation and characters painted incoloursthatgobeyondtheviolentred(exceptperhapsthatofastubbedtoe)which leavetheappetitesatedwiththeinterestsimultaneouslypiquedforthenextinstalment.

I am also proud to see that awIMwI-ian has not lethimself become a mindless cog in the IT wheel that isBangaloreandhasusedhiswACassignmentstoproducesomethingofvaluetoothers—thatgivesthemarollickinglaugh and helps them de-stress. If there are outbursts of hilarity that emanate from the dorms of Vastrapur or from the thousandsofcubiclesofslavingautomatons in the ITcoloniesofBangalore,IamsureafewofthematleastmustbecausedbyTheCaseoftheSecretiveSister.

Ihavedecidedtogiftcopiesofthisbooktoallthosewholosesleepworryingaboutyear-end targets, to thosewhoworryabouttheirkids’admissionintoschoolsandcollegesaswellastothosewhojustneedagoodlaughtosmoothoverthepalecastofwoe.

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62 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 63

Understanding CreativityAsha Kaul, Professor, Communications Area (IIMA), writes an in-depth analytical review on Creative Society: Prospects for India— a book authored by Pradip N. Khandwalla, former Director of the Institute (1991-1996)

In Creative Society:Prospects for India, Pradip N. Khandwalla ventures forth to explore the relevance ofcreativityinIndia.Khandwallaassertsthatinnovative,yetrelevant solutions and novel perspectives can facilitategenerationofacreativesocietywhichwillaugmentchangeandacceleratetheprocessoftransitionfromtraditionalismtomodernityandpovertytodecentstandardsofliving.hearguesthatbyharnessingcreativity,thirdworldsocietiescanbyfarwitnessasocietalrenaissance.

The book is divided into nine chapters which can beclearlysegmentedintothreeparts.Thefirstpartpresentsthe relevance of creativity and techniques of developingit. Contrary to popular belief, Khandwalla argues infavour of merging logic with imaginative detours toproduce innovative solutions. while creativity can belearned, intrinsic factorsaspersonality traits,motivation,challengingandinnovation-inducingenvironmentalsoactasdrivers.Interestingly,creativityinthebookisdiscussedandattributedboth to the individualand thesociety.Forinstance, one of the chapters in the book elaborates onthe concept that the forms of creativity and output arecontingent on the family and sociocultural environment.Notwithstanding these intrinsic and extrinsic factors,creativity,arguesKhandwalla,canbelearnedandproceedstoprovidepracticalmethodologieswhichcanbeaugmented

by modest increases or decreases in the promoting orobstructingfactors.

Proceeding to link creativity to societal developments,Khandwallaassertsthateventhemostbackwardofsocietiescanemergeasthemostcreative,providedtheenvironmentis made conducive to imaginative growth. In the secondpart of the book, there is deliberation on the different constituencieslikethebusinessenvironment,educationalinstitutions,andcivilsocietieswhichcananddocontributetodevelopmentandgrowthofcreativecapital.Propositionsaremadetosyncbackwardcommunitieswithmodernisticsocieties or approaches by providing an invigoratingenvironmentinwhichnovelideascanbegenerated.Manyof these ideas have already been explored and proposed by scholarshiponcreativity.however,whatsetsthissectionapart is the progression from conceptual and theoreticalunderpinnings to elaborations on how processes can beconcretizedandimplemented.Beginningwitheducational

Creative Society Prospects for India

Pradip N. Khandwalla

institutions and moving on to organizations and civilsocieties, the book presents diagnostics and multiplemodelswhichcanbeadoptedforgeneratingcreativity.

Thebookderivesitsstrengthfromthefinalsectionwhichemphasizes governmental role in societal creativity,with focus on new public management, governance anddemocracy.Thisisthemostrelevantandinterestingpartofthebookwiththemostcompellingargumentsandpracticalsuggestions.Khandwalla closes this sectionby a studyofIndia,itsgrowthandevolutionasacreativesociety.Thereis focus on the role of the government in shaping thesociety.Agreeing tocommonallegationsofgovernmentalinefficiencies, the book emphasizes that the use of NewPublic Management (NPM) together with reflection onflaws, if any, can make the government approach moreinnovative.Pointdefinitelyworthdeliberatingupon!

As the focus of the book is on generation of creativesocieties, it rightlyuses Indiaasacasestudyandappliesconceptsdiscussedintheearlierchaptersforthebusinesscontext,educationalinstitutionsandcivilsocieties.Thelinkbetweenthedifferentconstituenciesisclearlyestablishedprior to application of concepts. explaining the need toembed creativity at an elementary level methods aresuggested formaking changes at the level of educational

institutionsandcivilsociety.Toexaminehowgovernmentcannurture thisconcept, thebookoffersdiagnostic toolsand models for implementation.

Theintendedaudienceofthebookareteachers,businessleaders, cvil societies and policy makers and all thosewho engage in implementing changes and reengineerfacilitative processes for economic, political and societalgrowth. The most relevant audience for the book is thegovernment which is held responsible for creating anenvironmentwherecreativity insocietiesandindividualscanflourish.wouldthemethodologyproposedinthebookholdgoodforotherthirdworldsocieties?Conceptuallyyes,thediagnosticsproposedand themethods suggestedcanbe replicated. however, the book does not categoricallyassertthedirectcorrelationbetweenapplicationofmodelsin India and the other countries. Instead, adopting aconservativetonestatesthatthesamecanbeappliedpostacomprehensiveassessmentofthecontext.

Creative Society:Prospects for India

Authored By: Pradip N.Khandwalla

Publishers: vikas Publishing House Pvt. Ltd. (2014)

Review By: Asha Kaul

Request to Update Contact Details

GreetingsfromtheIIMAAlumnus!Asyouareaware,theportalwww.iimaalumni.org,hasbeenrunningsuccessfully.Maywerequestyoutopleasevisitthewebsite,loginwithyourregisteredemail-idandpassword,andcheckwhetheryourdetailsinthedatabasearecorrect?Thiswillhelpusupdateourmailingaddressdatabase.TherearecertainfeaturesinthewebsitelikeAlumniSpeak,BatchNotes,FeaturedAlumni,GoodReads,etc.whichmaybeofinteresttoyou.Also,wewouldliketopublishyourachievements,andanyotherhappeningsthatyouwouldliketosharewiththealumnicommunity.Dosendinyourwrite-upstotheAlumnioffice([email protected]).withbestwishes.

Now Read Previous Issues!

Alumnusbringsyougoodtidings!onceyoulogintoyouraccountonthealumniwebsite,youhaveacesstoourpreviousissues of Alumnus at http://alumni.iimahd.ernet.in/journals/shownewsletter/.happyReading!

BookSHELF BookSHELF

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64 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 65

To the Guy Living in D-1403

Mainak Dhar, PGP 1996, Managing Director, General Mills India, posted an article dated October 24, 2014 on LinkedIn, with the aim to address current students of the IIMA Community. The article went viral across the net with 17,729 views, 287 likes and 76 comments on LinkedIn alone

Where does art come into the picture? Art can be used as a great tool to build bridges between functions, to articulate aspirations and expectations and help understand and absorb the transformation on a higher and strategic note

Littoral - a painting of Powai Lake done En Plein Air

Merits of such a Technique as a Developmental Tool

1. Thereisbonding,expression,rangesofcolourandrevelation. Difficult ideas can be expressed oncanvases and important breakthroughs could bearrivedat.Thisactivity,wheninfusedwithtrainingwillstrivetobringthroughmutualRespect.

2. Being individualistic innature,Arthoversaroundindividual styles and looks down on plagiarism.Integrity is one of the key drivers of art. Infusing Art inlearningandDevelopmentorengagementcouldhelpdrivestrongandpracticallessonsofIntegrity.

3. employees become largely tolerant when theyunderstand the reasons for different perspectives.The initial amazement at seeing differentreproductionsofthesamescenebringsinstorming,normingandthenperformingastheytrytoacceptthediversityandbecomeinclusiveandappreciativeofchange.

Art for ChangeKasturi Borkotoki, FDP 2004 talks about art as a medium for change

IhavebeenworkinginhRtransformationforaboutayearnow,initiallyinlearninganddevelopmentandnowintheemployeeengagementspace.Culturechangeinanorganizationisnoteasy.Itisaboutshakingthesystem,upsettingthecartandrefurbishingthewholescene.Policiesareeasytowritebutitischallengingtoredosetsystemsandintroducenewmeasuresasitismetwithacertainamountofresistance.

usuallyorganizationalchangeisintroducedthroughsensitizationt ra in ing fo l lowed by employeeengagementmeasuresandpolicychanges.organizationaltransformationusuallybeginsbyintroducingasetofguidingvalueswhichformthesocialconscienceofthepeopleandprocesses.Thefocusisonwhatshouldchangeandhowitshouldchange.

Trainingandengagingthepeopleforthebehavioralchangethatisexpectedfrom them is a humongous task as many

peopleretaliatewithskepticismandresistance.Somearepassivewhilesomeacceptitpositively.Atransformationinitiativecanclaimitselftobesuccessfulwhenthechangemeasureshavepercolatedbetweenfunctionsandbrokeninter-systemboundariesandwhenallseethechangeasabroaderaspectthantheirimmediateroles, responsibilities and daily deliverables.

wheredoesartcomeintothepicture?Artcanbeusedasagreattooltobuildbridgesbetweenfunctions,toarticulateaspirationsandexpectationsandhelpunderstandandabsorbthetransformationonahigherandstrategicnote.Arthelpsinbuildingperspectivesandextractingabstractionsfromthewhole.Iwouldliketociteatechniqueofpaintinghereasanimportanttoolthatcanbeusedforemployeeengagement and training.

AsmallcasestudycanbetakenfromthePleinAir(openairinFrench)techniqueofpaintingordrawing.Paintingenplein-airusuallycomprisesagroupofartists(orindividualartist)whogoouttodrawintheopenairinaparticularlocation.however,eachonechoosestoextractaviewoutofthewholepanoramaandthenpaintitinhisorheruniquestyleandcomposition.Interestingly,eachcanvaswilllookdifferentdependingonwhattheartisthaschosentorepresentorhighlight.Itoftenstemsfromthecolourrangeschosen,uniquenessofstyleandschoolsof

Kasturi Borkotoki

training.Thebeautyhereisinthelearningthateachindividualhasdifferentstylesofabsorptionandexpectation.eachonecandeliverresultsifhis/herstyleisrespected.

ThiscanbeusedasanengagementoroutBoundlearning(oBl)activitytobreakbarriersandinfusetheimportanceofperspectives.

ThesemeasuresshouldbeintroducedbyafacilitatorwhoisskilledbothinArtanddeliveryskills.Theinfusionofdrawing,colourandmanagementskillsneedscriticalhandlingandexperience.InmyexperienceasanhRprofessionalwhoisalsoanartist,IhavedevelopedamoreholisticandmatureapproachtoseeingworkanddealingwithpeopleduetotheinsightsIhavereceivedfromart.Iseegreatprospectsofusingitasabehavioralinterventiontool.

About the Writer : KasturiisahumanResourceProfessionalemployedinRelianceIndustrieslimitedandiscurrentlyworkingonorganizationalChange.SheisanalumnifromtheFacultyDevelopmentProgramme,2004.Shealsopaintsinhersparetimeandworksinoilswiththepalette knife. She blogs about her art on [email protected].

Mainak Dhar

SPeciAL FEATUREtHe FiVe-MINUTE READ tHe FiVe-MINUTE READ

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66 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 67

Aspartofacompany’steaminteractionwithfirstyearstudentsonthesubjectofinternshipopportunities,Ire-visitedIIMA—mybusinessschool.ItwasmyfirsttimebackaftermanyyearsandsinceIreachedearly,IwalkedaroundthecampusandforthefirsttimesinceIleftschool,IwentbacktotheroomthatwasmyhomeforthetwoyearsthatIspentoncampus—D-1403.

Imetabunchofguysthere,includingtheonenowstayinginmyoldroomandwechatted,asthosewhohavesharedexperiences,albeitseparatedbyagapoftwentyyearsdo.Talkingabouthowthingshavechanged,sharinghowthingswere‘backintheday’,andofcourse,themanythingsthatremainthewaytheyalwayswere.AsIlookedatmyoldroom,itstruckmethatsinceIleft,atleasttwentydifferentguyshavemadethistheirhome,andthengoneontojointhecorporateworld,perhapslearningmanyofthesamelessonsIhaveovertheyears.Itbroughtbackalotofnostalgia,butitalsomademethinkofsomethingelse.Thisroomwasmycocoon,myretreat,myhomefortwoyears.likemanyofthekidstherenow,IhadlefthomeforthefirsttimewhenIjoinedIIM-A,andthisroommarkedmyinitiationintothebig,badworldofworkandindependence,withallthepositivesandnegativesitentails.ItwasinthisroomthatIdreamedofallthethingsIwoulddo

onceIpassedoutanddealtwiththeinsecuritiesthatcomewithwonderingwhichdirectionyourlifewouldtake,andmostofall,realizingthatonceIleftthisroom,mylifewouldneverbethesame.Iwouldhaveajob;Iwouldbeworking;Iwouldearnmoney;IwouldbesteppingoutintoaworldIhadaspiredto,readabout,buttobehonest,hadverylittlerealideaof.Thatwasthen,thisisnow.Twentyyearslater,asIsawmyoldroom,IwonderedwhatitisthatI’vereallylearnedinthosetwentyyears.IfIcouldgobackintime,whatwouldItellmyselfthatIknownowandIwishIknewthen?IfIcouldatonestroke,reachouttoalltheguyswhohavefollowedmeinD-1403,andindeedinalltheotherroomsoncampus,whatwouldIsay

aboutwhatthesetwentyyearshavetaughtmethatIdidn’trealizeinthoseyearsIspentoncampus?

it is not often about finding the right answers, but about asking the right questions

Inschool,itisallaboutfindingtherightsolutions,andlearningframeworksandconstructsthathelpusframeproblemstogettotherightanswer.whatIwishIknewbackinD-1403wasthatindealingwithrealbusinessandorganizationalproblems,thereseldomisone‘right’answer.Thebiggerchallengeisaskingtherightquestions—questionsthatchallengeyourthinking,yourteamandstatusquo.Breakthroughseldomcomesbyapplyingdifferentframeworkstoaproblem—restatestheproblemandpaintabroadercanvasforthesolutiontoplayitselfout.Questionsassimpleasthecategoryyouarecompetingin—beitcolddrinksorallliquidsconsumed;aboutthemarketyouwanttoenterandwininaparticularchannelorstate/country;aboutwhatsuccesslookslike—shorttermprofitabilityorcreatinglongertermsuccess.Ihavelearnedthatthescaleofyourambitionandoftheresultsthatyouachieveoftenliesinthebreadthandambitionofthequestionyouaskatthebeginning,notinusingelegantframeworksandresearchtoansweranarrowlydefinedquestion.

The only ‘P’ of marketing that really matters is the one they do not teach you about

Imaybeexaggeratingabit,butperhapsnottoomuch.whenIwasbackinD-1403,IdevouredallthebooksIcouldgetonmarketingandsoughtoutalltheprojectsIcoulddo.Now,Irealizethatnoneofthosebookscanreallyteachyouabouttheone‘P’thatreallymakesadifference—people.whatsetsapartgreatmarketers,andindeed,greatbusinesspeople, is the ability to build empathy, trust and relationships.Tobuildinsightsaboutconsumersthatwillleadtoideasthatdelightthem.Tounderstandwhatretailpartnersreallyneedtosupportyourbrand.Tobuildcollaborationacrossteamsandfunctionsthatleadstobreakthroughideasandexecution.Tocreateastrongorganizationthatdeliversresultsyearonyear.Thereasonfor that is simple. Marketing, and indeed business, is a team sport,andwhetheryou’reanewhire,orthecaptainoftheteam,learninghowtomotivateothers,toempathizewiththem,tobuildtrustandconfidenceamongthem,andmostimportantly,seetheworldthroughtheireyes,isperhapstheonethingthatwillsetyouapart.

NPv calculations are great, but first apply it the one thing that really matters

welearnedmanytoolsoncampus,andasplacementsapproached,IsawmanyfriendsworkouttheNPVofhowmuchtheywouldearnwithdifferentcareeroptions.Indeed,mostpeoplespendtheirlivesplanningoutwhattheywillgetinthefuturematerially—money,stockoptions,andpromotions.IfIcouldreachouttomyselfallthoseyearsago,IwouldsaythatNPVisagreatconcept,butapplyittothethingthatmattersmost—happiness. Inchasingbonuses,

promotions and designations, people put off the little things thatmatterlikebeingthereforfamilyorsimplytakingcareofone’shealth.Keepingsomespaceforthethingsoneisreallypassionateabout.Youmaynotbeabletoputafinancialvalueto them, but they are perhaps bigger drivers of happiness than anyoftheotherthingsmentionedabove.AndlikeanyNPVcalculation,ifyoumissoutonthemnow,youwillnotgetthesameimpactbydoingthemlater.SodonotprocrastinateaboutthesethingsbecauseonceyouhavethedesignationandthepaychequeyouoncedreamtofsittinginD-1403,youmayfindyourselfaskingwhyyoustillfeelunhappy.

Dream of your successes and glory, but also prepare to fail

InD-1403,IwoulddreamofsuccessesandofthethingsIwouldgetright—Iamsurealltheguyswhooccupiedthatroom after me did the same. I guess you should never stop beingpositive,neverstopplanningforsuccess,butdorealizethatintherealworldofwork,youoftenlearnyourbestlessonsfromyourfailures.Andfailyouwill.Nocasestudywillprepareyouforhowitfeelstohavealongcherishedprojectcrashandburn,foralaunchyouspentyearsperfectingbomb,foraproposalyouputyoursoulintoberejected.Thatistrulythenatureoftheworldofbusiness,wheresuccessandfailurearebothsidesofthesamecoin.BusinessSchooldoesagreatjobofequippingpeopletosucceed,butlearntoembracefailureandtolearnfromthem.Thatisperhapsthebesteducationyouwillgetinyourcareer.

Read your article on the message to the current occupant of D-1403—very topical and engaging. Beautiful. Thanks so much

Arvind Sahay

In school, it is all about finding the right solutions, and learning frameworks and constructs that help us frame problems to get to the right answer. What I wish I knew back in D-1403 was that in dealing with real business and organizational problems, there seldom is one ‘right’ answer. The bigger challenge is asking the right questions —questions that challenge your thinking, your team and status quo

you will share your ‘room’ with others in the world, and it will stop being about yourself

IhadgreatfuninD-1403,andoneofthethingsIwasexcitedaboutwastheindependence.Notbeingathome,beingabletodefineformyselfwhoIwasandwhatIwantedtobe.Therealityoflifeisthatovertime,yourealizethatyouareneverreallyonyourown.Youwillshareyour‘room’withmanyothers,whethertheyarephysicallytherewithyouornot—yourfamily,yourfriends,colleaguesatwork,yoursubordinates.Andwhoyoubecomeandhowyoumatterintheworlddoesnotcomefromdefiningyouridentityandsuccessinisolation,butthedifferenceyoumaketothem.

YouwillleaveD-1403asIdid,youwilllearnyourownlessons,andreachyourownconclusionsaboutlifeandwork.Manyofthemmaywellbedifferentfrommine,butwhatisimportantisthatyourealizewhatIdidwhenIlookedbackatmyoldroom.Theonlylessonsthatmatteraretheonesthatareshared,andthatwhenyourtimecomes,youshareyourlessonsbacktotheguythenlivinginD-1403.

Entrepreneurial Magic Anurag Singal, PGPX 2015, writes into Alumnus with an interesting read on the new entrepreneurs in town. With the PGPX producing a significant number of entrepreneurs each year, business is just as cut throat as it always was, if not more!

PGPX(1yearfulltimeMBA)atIIMAhasbeensuccessfulincreatingasustainableecosystemfortheentrepreneursoftodayandtomorrow.Around10%ofthePGPXcommunityhasturnedentrepreneurial.Thisarticleexploressevensuchstart-upsbythecurrentaswellaspreviousbatchofPGPXthathaveattainedsignificanttraction.

Cajobportal: A start-up by Anurag Singal

Cajobportal.comisIndia'sfirstrecruitmentwebsiteexclusivelyforCharteredAccountants.AnuragSingal,PGPX 2015andhisteamatcajobportal.comhaveworkedacrossDeloitte,ITC,TataSteel,ABG,ICRAetc.ItsAdvisoryBoardincludesHari Mundra,PGP1971,40+yearsacrosshul,RPG;v. N. Saroja,PGP1990—co-founderNaukri.comandcurrentCeo—Agriwatch.com;CA. Dilip Apte,35+yearsathDFCandCouncilMemberwIRC,ICAI;Prof. Arvind Sahay, Dean (A&ER) and Prof. Biju varkkey (P&IR) area at IIMA. Currently

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68 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 69

theportalhassecured700,000+pageviews.Currentlyithasapan-Indiauserbaseandarunrateof‘onevisitorperminute’.ItsB2Bclientsincludeadozenoddpremierecompanies.Thecompany’sbusinessplanwonthefirstprizeat“CzarsofonlineBazaar"andreachedthefinalroundatMasterplanatConfluence’14,IIMA.IthasbeennominatedforTataFirstDotStudentstart-upawards(Jan’15)[email protected].

Realizing: A start-up by Rohit Raghav

Realizing.in is a start-up by Rohit Raghav, PGPX 2010 focusedoneliminatingdigitallagandservicevacuumprevalent in Indian realty market by deploying innovative solutionsthatdeliverdelightingandrewardingpropertydecisions.Thecompany’sfocusisonallfacetsofdecisionjourneyratherthanjusttransaction,digitalservicesanddeepinsightsbasedonproprietaryanalytics,alignedwithconsumer.Thecompanyobtaineditsfirstroundfundingaftersixmonthsofoperations,strongorganictrafficwithbouncerate~5-6%andgrabbedattentionofalmostallleadingplayersinthemarket.Rohitcanbereachedatx09rohit@iimahd.ernet.in.

Tricolor Nation: A start-up by Peyush Agarwal

TricolorNationisastart-upbyPeyushAgarwal,PGPX 2010.PostPGPX,heestablishedabrandcalled'Tricolor

Nation',whichcelebratesone’sloveandprideforthecountrythroughoriginaldesignsforT-shirtsandotherartifacts.hisgoalistobethatone-stopshopforallthingsassociatedwithIndianpride!Tricolornation.inisnowsellingonAmazon,Flipkart,andSnapdeal,aswellasafewboutiquesinBangalore.Peyushcanbereachedatx09peyush@iimahd.ernet.in.

Datawrkz: A start-up by Senthil Govindan and Anand Prakash

Datawrkz.comisastartupbySenthilGovindan,PGPX 2009 and Anand Prakash, PGPX 2013.DatawrkzassistsclientswiththeironlineAdvertisingcampaigns.Theseincludevideoadvertismentsandbanneradvertisingyouwouldnormallyseeonwebsitesormobileapplications.ontheotherendofthespectrum,Datawrkzalsoengageswithpublishers(websitesormobileapplications)toassistthemwithmonetizingtheirtraffic.DatawrkzwentliveinJanuary2014.withateamsizeof20,itcurrentlyhasatoplineof$500K/month.Itserves ~ 1 bnimpressions/dayonbehalfofclients,mostlysituatedabroad.IthasopenedofficesinSingaporeandplanstoopenoneinNewYork.SenthilandAnandcanbereachedatx08senthil@iimahd.ernet.in and [email protected].

mySPOGA: A start-up by Rohit Kapoor

mySPoGAisastartupbyRohitKapoor,PGPX2008.Itaspirestobringbackjoyinthelifeofsportsandfitnessloversbycateringtotheentiregamutoftheirrequirementsbyprovidingqualityproductsbackedbyexpertservices.ThecompanybeganinJuly2013withafocusonsportsandfitness.Currently,mySPoGA'sannualturnoverisINR ~2 Croresandisgrowingattherateof400%[email protected].

23.4 Degrees Education Services Pvt. Ltd: A start-up by vinay Chousalkar

23.4DegreeseducationServicesPvt.ltdisastartupbyVinay Chousalkar, PGPX 2008.Thisistheonlyknownsolutioninthemarketthatisdesignedforteachers.Theadventofcloudcomputingandmobiledevicesmakesthisanopportunetimetoleveragethesetechnologiesfortheirproduct.Thesetechnologiesalongwithpicoprojectorsprovideahighlycosteffectiveyetimpactfulsolutiontoprovidingconsistentlyeffectiveteachinginclassrooms.Thecompanyhasthefirstfewcustomerssignedupfortheproductandhasthecoreteamandfundinginplace.Itiscurrentlylookingtoexpanditsproductline,[email protected].

Six Days at the Institute After reading the experiences of the PGP students in the October 2014 issue of Alumnus, Prakash Almeida, MDP (Knowledge Management) 2010, Founder and Director of Knowledge Fountain felt that an MDP alumnus must also share the transforming experience that occurs to any student on entering IIMA.

IIMAhasalwaysbeensynonymouswithqualityandhigheraspirations.IIMAhasproducedleadersforthenationwhohavecarvedtheirownplaceofglorybygivingtheirdistinctvitalcontribution.Itisaplacewhereleadersaretrainedandnotjustfollowers.SowhenIdecidedtodoanMDPonKnowledgeManagementIwasprofoundlyawareofthegloryofIIMA.

Ispentameresixdaysatthecampusbuteverythingwasoverwhelming.Itallgaveadistinctfeeling—asenseofselfanddignity.IwaskeenonunderstandingthesecretbehindthisInstitute’soverwhelmingeffectonmarketsworldwide.Therewasanairofexcellencepervadingthecampus.everythinghadaclassofitsown;eventhebuildingsgaveacertainandratheramysterioussenseofsuperiorityanduniqueness.Iwasveryconsciousthatonlythebestwilldohereandthatthebestinmewillbedrawnout.Ifeducationisto‘drawout’thenthiswastheplacewherethebestinmewaschallengedanddrawnout.AsaprogramparticipantIfoundmyselfnotjustinvolvedbuttotallyimmersed.Thecasestudies,theprojectsandofcourseworkingaroundtheclock.Isawwehavethecapabilitytostretchmorethanwerealized.

Thefaculty,theirpedagogy,theirteachingstyleandtheirstrongholdoversubjectsenthralledus.wewerechallengedtothinkbeyondtheobvious.Andsoonwerealizedthatbetter

thingsarepossibletousandwecanthinkjustnotoutofthebox,etc.butwithoutanybox.Itgavemeanewperceptionofmyself.Icouldseethatanyonewhostudiesherethebestinhimfillfindutteranceandexpression.Iexperiencedvarioustypesoflearningmethodsanditopenedmyeyesasateacher.Itwaslearningtolearn;nothingofcutandpaste,etc.Thekeywasbuildingone’sownconfidencethroughcuttingedgeknowledgeandskills.ItwasjustafivedayprogrambutgaveanincisiveexperienceofconcentratedlearningwhereIencounteredwithmyselfinabetterway.Thesearchlightturnedinwards.ThebenefitsofsuchMDParethatyougettheopportunitiestolearnquicklyandwithbetterdiversity.Bettergrowthbecamevisibleandthepossibilityofunlockingavenues for doing better.

IrealizedthattheInstitutehelpsonestretchtheirimagination,wideninnerhorizonsandopenafreshperspectiveonone’sself.Youlearnmanymorethingsaboutyourselfthanotherwiseknowntoyou.Itindeedchangestheverythoughtsystem.Itwasindeedahumblingexperiencewortheverything.IcouldseethequestforexperienceandIwasremindedofwhatJRDTataoncesaid,“Agoodplumberisbetterthanabadscientist.”Allthatisdoneanddeliveredat IIMA is different and far superior as driven by passion for doingandbeingthebest.Itbecameclearthatwhenyouareinsuchcompanyyoualsostrivehardtopushyourboundariestogrowsomemore.Indeed,greatqualitycomesfromgreatpeople.MybriefstayatIIMAgavemeacertainsenseofconfidenceandselfbelief;andofcoursetherealizationthattrueconfidencecomesfromknowledgeandexcellence.

Anurag Singal

Prakash Almeida

Make ’n’ Live: A start-up by Achal Agarwal

Make’n’liveisastartupbyAchalAgarwal,PGPX2007.Thewebsiteisaplatformprovidingknowledgeandconnect ing users to profess ionals , vendors andmanufacturersintheconstruction,renovationandinteriorsindustryinIndia’sleadingprofilingproductmanufacturers,dealers,serviceprovidersandbuilders.ThesitewentliveintheQ3of2014andhasreceivedastrongresponsefromusersandindustryprofessionals.Itattractsmorethan10,000visitorspermonth.Bytheendof2015,Make‘n’liveaimstohave3,000industryprofessionalsandproductvendorsshowcasingtheirservicesorproductsonthesite.Achalcanbereachedatx06achal@iimahd.ernet.in.

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70 IIMA ALUMNUS February 2015 February 2015 IIMA ALUMNUS 71

“I am thankful to CRISIL and ATS Infra for establishing chairs in Financial Markets and Infra-structure respectively. SAP’s desire to foster the spirit of entrepreneurship is in line with II-MA’s long-term goals, and we are delighted to partner with them. The contribution of these companies will help the Institute to strengthen its impact and maintain its quality. As we con-tinue to connect with practice, I am confident the Institute will benefit from access to current management practices and challenges; and also support for high-quality research”

Ashish Nanda, Director, IIMA

“The entrepreneurial ecosystem is a tremendous generator of employment and innovation and a substantial contributor to GDP growth. Through the Faculty Fellow at IIMA and the associated incubation cell, SAP aims to create a knowledge base that will significantly help policy makers, administrators and other consti-tuents of the entrepreneurial ecosystem to work in a collaborative way to enable high-growth social enter-prises, emerging startups, micro small and medium enterprises and small and medium businesses”

Ravi Chauhan, Managing Director, SAP India

“We believe that collaboration between industry and academia is critical for enhancing our understanding of the financial markets and spot the next growth opportunities. The setting up of the CRISIL Chair of Financial Markets at IIMA is a significant step in that direction. We are proud of this association and hope it will fuel insightful research that can help investors, market intermediaries and other stake-holders make better informed investment and business decisions”

Roopa Kudv, Managing Director and CEO, CRISIL

Partnering with CorporatesUjjal Kumar Dey, Senior Executive, Communications- Branding and PR, briefly discusses the Institute’s partnership with corporate bodies in a report on the event held on December 10, 2014

2014hasprovedtobechallengingmonthsattheInstituteasfund-raisingactivitiesgainedmomentum.AformalinteractionheldonDecember10,2014oncampusre-sultedinapartnershipbetweentheInstituteandvariouscorporatebodies.SAP,CRISIl,ATSInfraandwGCareamongstthemanywhohavejoinedhandswiththeInstitute.Afundingof20croreINRwillbespenttowardscutting-edgeresearchinfinancialmarkets,infrastructureandentrepreneurship.TheInstitutehadalsopre-viouslyannouncedcommitmentsworth16 crore INR from thegovernmentandcor-poratebodiesearlierlastyearinJune.

‘SAP Faculty Fellow’ at IIMA to support entrepreneurship and innovation as a part of CSR initiative of SAP India : overthelastfewyearsSAPhasbeeninstru-mentalinacceleratingthegrowthofsocialenterprisesthroughtheircapacitybuild-ing,mentorship,andtechnologydonation.This‘SAPFacultyFellow’furthersSAP’s

(L to R) H. S. Bagga, Ravinder Chauhan, Ashish Nanda, Arvind Sahay, Raman Uberoi

visionandmissionoffosteringsocialentrepreneurstobolsterasustainableandin-clusiveeconomicenvironmentinIndia

‘CRISIL Chair of Financial Markets’ to support research and learning in areas of financial markets on campus : CRISIllimitedisaglobalanalyticalcompanywhichprovidesratings,research,riskandpolicyadvisoryservices.headedbyRoopaKudva,PGP1986andcurrentCeoofIndia’sleadingratingagencies,CRISIlbelivesinrelyingonitscorevaluesforexcellence—integrity,independence,ana-lyticalrigour,commitmentandinnovation.Thecompanysetupthe‘CRISIlChairofFinancialMarkets’atoneofthemostreputedInstituteinIndia,IIMA.Thepurposeoftheprofessionalchairistoenableresearchactivitiesthatcanhelpfinancialmarketsevolveandfunctionbetter.

‘ATS Infrastructure Chair of Infrastructure Management’ to support research and learning in the area of infrastructure development and housing manage-ment : Getamber Anand, Chairman and Managing Director,ATSGroupofCompa-nieshighlightedtheideathatgoodinfrastructureactsasacatalystinadevelopingeconomy.ATSInfrastructureltd.—acompanyinthefieldofconstructionandhous-inginNorthernIndiahasagreedtoestablishthe‘ATSInfrastructureChair’atIIMAforpurposesregardingresearchandlearningintheareaofinfrastructure

andhous-ingmanagement—giventhecompletionofanational agenda to provide housing for all by 2022.

The World Gold Council :onNovember26,2014,wGCannouncedthesettingupoftheIndiaGoldPolicyCentreincollaborationwithIIMA.Theobjectiveofthecen-teristodevelopaninsightintomethodsbywhichsignificantstocksofgoldinthecountrycanbeusedtoadvancegrowth,employment,socialinclusionandeconomicwealthofthenation.wGCaimstoconductresearchthatispracticallyapplicableandfeasible.Thesestepswillgraduallyleadtoindustrialdevelopmentandaneffi-cientuniversalgoldecosystem.

contRiButing to IIMA contRiButing to IIMA

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72 IIMA ALUMNUS February 2015

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Please mail your completed form and Cheque/Demand Draft to:

For donors in India :Draft/Cheque payable to“IIMA Alumni EndowmentAccount” or the credit card form should be mailed to:In-Charge,Alumni OfficeIIM, Vastrapur, Ahmedabad-380 015.email:[email protected]• Contributions are 100% exempt under section

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For donors in the United States & Canada The cheques should be drawn in favour of "IIM-A Alumni Association” or the credit card form should be mailed to:

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Contribute Online by Credit Card:Donors from any country :http://www.iimahd.ernet.in/institute/giving-to-iima-donations/designating-your-gift.htmlhttp://www.iimahd.ernet.in/institute/giving-to-iima-donations/giving-online.html

Contribute by Credit Card (Donors in USA must mail this form to the above address for IIMA Trust)Please bill my credit card: oMaster card oVisacard no: _______________________________________________expiry date: ____________________name on card: __________________________________________Amount: _______________________Make this Contribution: _______________ One time_______________ Recurring till further notice _____Monthly or _____Annually_______________ Until Further Notice or For _____ number of periods

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