AWAYOFLOVE CONTEST

YOUR CULTURAL CREATIVE

PROJECTS:

EXAMPLE OF A CULTURAL, CREATIVE PROJECTELIGIBLE TO QUALIFY AS AWAYOFLOVESUBMISSION:

Example:Cardboard bicycle can change the world,

says Israeli inventor…By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

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AWayOfLove Cultural Creative Project submission demonstrates:1. Passion to improve the life experience of others

MOSHAV AHITUV, Israel(Reuters) - A bicycle madealmost entirely ofcardboard has the potentialto change transportationhabits from the world'smost congested cities tothe poorest reaches ofAfrica, its Israeli inventorsays.

By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

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3. PROVEN, DEMONSTRATED, AND TESTEDDESIGNS AND PROCESSESB E S T P R A C T I C E

Replicable; can beproduced, done orpracticed:

C O M M I T M E N T T OQ U A L I T Y

Example:"Making a cardboard box iseasy and it can be verystrong and durable, but tomake a bicycle wasextremely difficult and I hadto find the right way to foldthe cardboard in severaldifferent directions. It took ayear and a half, with lots oftesting and failure until I gotit right," he said.

By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

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4. AWAYOFLOVE IS AFFORDABLE:

Gafni owns several top-of-the-range bicycleswhich he said are worth thousands of dollarseach, but when his own creation reachesmass production, it should cost no more thanabout $20 to buy. The cost of materials usedare estimated at $9 per unit.

By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

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AWayOfLovecan go GLOBAL

"GAME CHANGER"Nimrod Elmish, Gafni's business partner,

said cardboard and other recycledmaterials could bring a major change incurrent production norms becausegrants and rebates would only be givenfor local production and there would beno financial benefits by making bicyclesin cheap labor markets.

By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

A W A Y O F L O V E . C O M ■ R A V E W A Y O F L O V E ■ I N T R E P R E N E U RC O A C H I N G . C O M 6

AWAYOFLOVE ELIGIBLE SUBMISSION

6. SUPPORTS GLOBAL BALANCE AND PROSPERITY:“It changes ... the way products aremanufactured and shipped, it causes factoriesto be built everywhere instead of movingproduction to cheaper labor markets,everything that we have known in theproduction world can change," he said.

By Ori Lewis and Lianne Gross | Reuters

As reported on YahooNews 16 Oct 2012

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 7

All benefit with AWayOfLove!

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AWayOfLovevalues humanity

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9. TRANSFERRABLE ACROSS SECTORS:

"…. We are copying a business model from the high-tech worldwhere software is distributed free because it includes embeddedadvertising," Elmish explained.

By Ori Lewis and Lianne Gross | ReutersAs reported on YahooNews 16 Oct 2012

R A V E W A Y O F L O V E ■ I N T R E P R E N E U R C O A C H I N G . C O M 10

AWayOfLove project is a process, design, way of being or product that can beimplemented across public and private sectors for the greater good of all involved.

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Marsha Jane Orr, MS, MA, MEdAWayOfLove.comMarsha@AWayOfLove.comIntrepreneurCoaching.com