contextual inquiry or: how i learned to stop talking and love observation
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CONTEXTUAL INQUIRY OR:HOW I LEARNED TO STOP TALKING AND LOVE OBSERVATION
by Kevin Vigneault at Lean UX & Content on February 19, 2013
HI! I’M
KEVIN VIGNEAULT
STORY TIME
URL or Source
BYPASS LANE
CREDITS
URL or Source
CHICKEN SANDWICHES
OH SHIT!
CONTEXTUAL INQUIRY
uber-formalprocess
justwinging it
An ethnographic research method in which users are observed and questioned while they work in their natural environments.
DEFINITION
An ethnographic research method in which users are observed and questioned while they work in their natural environments.
DEFINITION
1.
2.
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4.
THE PROCESS
Brief Interview
The “Switch”
Observation
Summarization
FOUR PRINCIPLES
Conduct the inquiry in the actual context in which the work is performed.
#1 - CONTEXT
Collaborate to understand the user’s work.
#2 - PARTNERSHIP
URL or Source
MASTER APPRENTICE
MASTER-APPRENTICE
URL or Source
PARTNER PARTNER
PARTNERSHIP
Share your interpretations and insights with the user during the interview.
#3 - INTERPRETATION
Steer the interaction toward topics that are relevant to you.
#4 - FOCUS
THREE PRO TIPS
People will be more likely to work in their normal, natural way if they feel comfortable around you.
#1 - BE LIKABLE
It’s a pain to set up and runs the high risk of making the subject less comfortable.
#2 - NO AUDIO / VIDEO
Photos, screenshots, notes on paper; whatever you can collect.
#3 - CAPTURE ARTIFACTS
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4.
LET’S RECAP
An ethnographic research method
Happens in a real context
Pick a model to follow
Be likable & don’t disturb
NAMEPLACEDATE
THANK YOULET’S DISCUSS!