continuous learning programs for channel partners
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The Sales Enablement Platform for Continuous Learning
Continuous learning programs for Channel Partner success
Capture more mindshare with Channel Partners
Improve retention & drive better results
The Sales Enablement Platform for Continuous Learning
• Know how your products stand out from the crowd
• Communicate your differences to the Channel Reps
• Stay top of mind to keep your products selling
Keys to winning partner mindshare
YOURISV
The Sales Enablement Platform for Continuous Learning
• Face to face training events
• Online training classes
• Reliance on partner liaisons
• Sales tools pushed to shared file folders or portals
How do you do enable partners today?
YOURISV
The Sales Enablement Platform for Continuous Learning
• In-person training is expensive, resource constrained & infrequent.
• E-Courses take months to prepare, are rigid and become outdated quickly.
• Content absent context & best practices doesn’t get used.
Current methods fall short...
And your revenue suffers here’s why...
The Sales Enablement Platform for Continuous Learning
After a training event your products are no longer top of mind in just a few weeks
# of weeks
Top of mind
Lost among the other
ISVs
TrainingSession
or eCourse
Selling team
retention
The Sales Enablement Platform for Continuous Learning
• Engage with each channel partner rep and enhance one-time training with an ongoing conversation about your products and services.
• Reinforce key messages and provide timely, relevant information.
• Gain actionable insight into the characteristics of successful partners.
Continuous learning programs can keep your business top of mind
The Sales Enablement Platform for Continuous Learning
Resulting in your products and solutions being sold more often
# of weeks
Top of mind
Lost among the other
ISVs
Publish atestimonial
Provide a step-by-step
mini-campaign
Send product updates& success stories
Selling team
retention
TrainingSession
or eCourse
The Sales Enablement Platform for Continuous Learning
Zoomstra simplifies continuous learning programs
• Account Executives• Sales Engineers• Marketing Teams• Premium partners• Etc...
• Import email addresses• Provide self-registration via
a URL• Add to leads/contacts in
Salesforce.com
• Solution selling guides• How-to & examples• Information updates• Tips & tricks• Mini-campaigns
Create channels
Add usersPublish workbooks
Zoomstra delivers actionable information directly to user inboxes
Users get one click access to easily consumable information & guidance
You get visibility and insight into actions and activities
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The Sales Enablement Platform for Continuous Learning
Zoomstra helps companies onboard partners & establish an information flow
Infratel Partner Enablement Program showing the table of contents of the getting started workbook for new partners.
Parallels Desktop for Mac Enterprise Edition global enablement program showing the channel dashboard for a user.
The Sales Enablement Platform for Continuous Learning
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