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contractseptember 2010

CELEBRATING FIFTY YEARS

www.contractdesign.com

contract

september2010

renovation. restoration.adaptive reuse.designers help their clients build anew

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CUMBERLAND

beautiful objects that work

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Celina chairs, Deauville table, and Alton bench designed by Yohandel Ruiz of RTKL for Cumberland Furniture.

American design and craftsmanship to make architectural spaces comfortable.

cumberlandfurniture.com 800.401.7877

Select No. at visit Contract .com/readerservicedesign58

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contents: pint

12 editos note

14 industr

20 esouces

28 focus: eye of the beholdeA taditional patten gains new lie and a hint o eye-catching

movement in Dots Damask om Luna Textiles

30 pactice: making ainmakes

How to ceate a business development cultue in you m

34 classic BachKlingStubbins estoes the most beautiul oom in Philadelphia

to its oiginal gandeu

36 ceated equalGundeson Dettme in Redwood City, Cali., einvents itselin theor and

in pacticein a new ofce designed by the San Fancisco ofce o HOK

42 the new days of oeMak Cavagneo Associates keeps an eye on the past while tansoming the

Pak City Museum into a beacon o leaning and pesevation o the utue

48 baefoot chicICRAVE bings a New Yok Hamptons sensibility to the Hollywood scene

with its design o The Colony

54 keep the faithMansou Design tansoms the omely notoious Limelight nightclub in

New Yok into a amily-iendly destination etail acade

59 souces

60 designes ate: unitue systems

62 pocess: lase dissection

Contempoar technology gives pesevation a boost

63 ad index

64 pespectives: Lionel Ohayon, ICRAVE

CONTRACT, volume 51 issue 7 (USPS 307-970, ISSN 1530-6224, September 2010) is published in January/February, March, April, May, June, July/August, September, October, and November/December; issued by NielsenBusiness Media Inc., 770 Broadway, New York, NY 10003-9595. Editorial and advertising ofces: Nielsen Business Media, Inc., 770 Broadway, New York, NY 10003-9595; 646-654-4500; ax: 646-654-7370. CustomerService: For address changes (provide old mailing label and new address including zip or postal code and allow our to six weeks), single copy sales ($10 payable in advance), and subscription inquiries ($89/year U.S., $94/year Canada, $175/year all other oreign), call 800-697-8859, ax 847-291-4816 or write to [email protected], or Contract Magazine, P.O. Box 3601, Northbrook, IL. 60065-3601. Periodicals postage paid at New York, NY,and additional mailing ofces. Pr inted in the USA. Postmaster: Please send address changes to Contract, P.O. Box 1056, Skokie, IL 60076-8056. Canada Post Publications Mail Agreement No. 40031729. Return undeliverableCanadian addresses: To DHL Global Mail, 4960-2 Walker Road,Windsor, ON N9A 6J3.

issue 7 volume 51 www.contractdesign.com

60

48

cove: The Colony, designed by ICRAVE with custom

Women of The Colony atwok by ICRAVE. Photogaphy

by John Ellis. Page 48.

20

28

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contents: online

contributors:

Mateials: Rock, Pape, SquakSquak Mountain Stone, a sustainable, stone-like

mateial made om post-consume pape and

glass, looks so natual that even Mothe

Natue is doing a double take

www.contactdesign.com/squakmountainstone

Tends: Renew, Reinvent, RevitalizeThee ae a signicant numbe o buildings in the

epositioning maket today, and an eve-inceasing

inteest om developes to ceate highly maketableand nancially viable building assets

www.contactdesign.com/eneweinvent

Design: Saced HeatButle Roges Baskett designed the new Johnson

Chapel at the nexus o the Tinity School to suppot

a vaiety o activities

www.contactdesign.com/johnsonchapel

Design: On the Wild Side

A pai o ome Nike missile silos take cente stagein a Noll & Tamm Achitects design as home to the

esidents at a 24-hou escue and ehabilitation

acility in Sausalito, Cali.

www.contactdesign.com/mainemammal

Design: Restoing FairtalesThough a ceative use o animated colo and

lighting, as well as advanced technology inclusions,

Page & Tunbull and the Rockwell Goup estoe

thee, histoic militar buildings in San Fancisco

into the engaging Walt Disney Family Museumwww.contactdesign.com/disneymuseum

Pespectives: William PedesenA Q&A with the winne o the CTBUH 2010 Lynn

S. Beedle Lietime Achievement Awad. Hee,

Pedesen shaes his insights on the ecent ecogni-

tion, his caee, and the impotance o tall building

achitectue to communities

www.contactdesign.com/williampedesen

Pespectives: Kaspe SaltoThe ceative mind behind Fitz Hansens successul

NAP seies gets up close and pesonal with

Contractmagazine about his unique design back-

gound and inspiations

www.contactdesign.com/kaspesalto

Pespectives: John RinekThis young designe, who designed RINEKWALL

Wallcoveings o Designtex and holds a passion

o tavel and photogaphy, clealy bings a unique

atistic eye to the inteio design eldwww.contactdesign.com/johninek

Jane Felsen Getle ecently joined New Yok-based Helpen

Achitects as an associate and diecto o maketing.

A gaduate o Syacuse Univesity with dual degees in

Communications and Psychology, Getle is a Cetied

Poessional Sevices Makete (CPSM), and in 2004 she

helped to ound SMPS Long Island Chapte, seving as its

pesident om 2007-08. Co-autho o Architecture as a

Design Partnershipshe has witten columns o New York

Construction and Building Long Island, as well as aticles o

Real Estate Weeklyand New York Real Estate Journal. Read

Getles Pactice aticle Making Rainmakes on page 30.

Anne E. Webe, FAIA, is a senio associate with FaewellMills Gatsch Achitects in Pinceton, N.J. Duing he 27-

yea caee, she has concentated on managing lage-scale

institutional histoic pesevation pojects. He ecent

notable woks ae the estoation o the Essex County

Couthouse, the Pinceton Univesity Chapel, and lie saety

impovements at the Statue o Libety. Read Webes

Pocess aticle Lase Dissection on page 62.


contactdesign.com highlights:

Essay: Designing fo HealthFollow this online column, contibuted by the

expets at Pekins+Will, o the latest tends

and design challenges in eseach-based client

communications. Read this months installment:

How Geen is You Funitue?

www.contactdesign.com/designingfohealth

News:Contract Joins Whats New, Whats

Next @ 200 Lex EventContracteditos to host pogams on topics including

how to get published, the eect o social media on

the unitue maket, and a discussion with Michael

Vandebyl o Vandebyl Design

www.contactdesign.com/whatsnewwhatsnext

on the blog:

Building a Vitual Wold fo A&D in

Second LifeAchitectue may be about design, om, and aes-

thetics; but in todays tech-savvy wold, Second Lie,a vitual wold ceated by Linden Lab in 2003 that

allows uses to communicate via avatas, highlights

an aspect o achitectue that is ofen ogotten

www.contactdesign.com/vitualA&D

Is a Design Degee Really That Impotant

Anymoe?With moe and moe students opting to postpone college

(ecent suveys says up to 36 pecent ae holding o due

to the economys impact on amily nances), what long-

tem eects can these tends have on the next geneation

o A&D poessionals? Will design education need to

change to a moe expeience-based model?

www.contactdesign.com/designdegee

My Size Chicago Exhibit Showcases Citys

Achitectual HistorThe Chicago Achitectue Foundations (CAF) Chicago

Model City eatued a my size exhibit o downtown

Chicago. Six months, 4,000 hous, and ove 1,000

buildings late the Model City is the lagest model

poduced by Columbian Model and Exhibit Woks

www.contactdesign.com/mysize

Contractmagazine would like to thank ou August

inten Zoe Nameow o he had wok and dedication

to the TalkContact blog and epoting on the latest

new design poducts.

4 contract september 2010

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i n k - e r a s a b l e w i t h w a t e r

m a d e f r o m S i l i c o n e a n d P L A

z e r o P V C - z e r o s o l v e n t s

memo s amp l e s . c om


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Jennie Thiele Busch, Hon. IIDA

Editoial Diecto

Danine AlatiManaging Edito

[email protected]

Stacy Staczynski

Associate Edito

[email protected]

Jonathan Masland

Ceative Diecto

[email protected]

Wendi Van Eldik

At Diecto

[email protected]

Linda Bunett

Amy Milshtein

Jean Naya

Holly RichmondMichael Webb

Contibuting Editos

Editoial Ofces

646-654-4500 phone

646-654-4480 ax

770 Boadway, 8th Floo

New Yok, NY 10003

Editoial Advisor Boad

Kelly Baue, ichd+baue

Bill Bouchey, M Mose Associates

Robet Bown, Childs Betman Tsekaes/CBT

Shashi Caan, The Shashi Caan Collective

Mitchell Cohen, NELSON

Kaen Daof, Daof Design Inc + DDI Achitects

Tama Dufy Day, Pekins+Will

Atuo Febr, IA/Inteio Achitects

Rick Focke, HOK

William Gatz, Callison

Mak Hions, OWP/P |Cannon Design

Eileen Jones, Pekins+Will

Pamela Light, HOK

John Mack, HLW

Pimo Opilla, studio o+aJohn Peteson, Public Achitectue

Bigitte Peston, lauckgoup

Lauen Rottet, Rottet Studio

Rysia Suchecka, NBBJ

Tom Vecchione, Gensle

Kendall Wilson, Envision Design

Teese Wilson, Lehman Smith & McLeish

Douglas Wittnebel, Gensle

Copyright 2010 Nielsen Business Media, Inc. All rights reserved.

www. contactdesign.com

TAMA DUFFY DAY, FASID, IIDA, LEED AP BD+C

Skyline DesignArchitectural Art Glasswww.skydesign.com888.278.4660MADE IN CHICAGO SINCE 1983

DESIGN:PERKINS+WILL

PHOTO:KENHAYDEN

NCIDQ Headquarters, Washington DC

features Skyline Design eco-etch glass

from the Light+Shadow

collection.Tama Duffy Day, principal of Perkins+Will,

says, Glass was utilized as a screen to

allow daylight to penetrate deeper into

the workplace. Shimmer by Deborah

Newmark was chosen for its combination

of transparency and translucency.

Select No. 2 at Contractdesign.com/readerservice

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A r t o f C a r e

Healing EnvironmentsHill-Rom Art of Care Overbed TableDesigned for style and ease of use.

An overbed table is more than just a tableas the second most used piece of equipment in the patient room, the overbed table serves as

anything from a patients personal storage and dining space to a caregiver working surface. Te Art of Care Overbed able provides both

pleasing aesthetics and innovative features to make life easier for patients and caregivers. Unique features include:

Cupholders Mirrorandstoragemodule Hygienewipesdispenser Dualfoodservicetray Multiplesurfaceandstoragecongurations

Choosefromseveralstylesandcongurationstotanyenvironmentfrom

LaborandDeliverytoICUtoMed-Surg.

For more information, visit www.hill-rom.com or call 800-445-3730

to locate a Hill-Rom sales representative near you.

2009 Hill-Rom Services, Inc.

2009 recipient of


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Main Advetising Ofces

Nielsen Business Media

770 Broadway, 8th Floor

New York, NY 10003

New York

Vito Salvatoe

646-654-4576 phone

973-215-2449 fax

[email protected]

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6636 N. Loron Ave.

Chicago, IL 60646

773-792-1830 phone

773-439-2078 [email protected]

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Ellen Cook

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Signal Mountain, TN 37377

423-580-8827 phone

815-377-2410 fax

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Lar Shoe

805 Avalon Drive

Seal Beach, CA 90740

562-598-5560 phone

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[email protected]

International

Olive Casiaghi

Via Cardano 8122100 Como, Italia

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Vice President, Online

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Production Manager

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Licensing

Barbara Grieninger

[email protected]

Building Design Group Publications:

Contract, Hospitality Design,

Kitchen + Bath Business

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WHAT YOU PUT IN DEFINES

WHAT YOU LEAVE BEHIND.

The First Life of a carpet of Antron fiber can last up to 75% longer than the majority of

competitive carpets pushing sustainability expectations to new boundaries through the

right mix of performance, aesthetics and environmental responsibility.

Now, Antron Lumena solution dyed nylon with TruBlend ber technology delivers a balance of

recycled and renewable resources for today, while anticipating innovative blends for tomorrow.

Get it right the rst time at antron.net.

INVISTA 2010. All Rights Reserved. Antron and the Antron family of marks and logos are trademarks of INVISTA.

Select No. at Contract .com/readerservicedesign170

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PRODUCED BY

supported by:

The Premier Design Exposition for Commercial Interiors

with a Focus on the Federal Government

To register and get event details go to neoconeast.com

October 28-29,2010

The Baltimore Convention Center

Dont Miss

New Products

Innovative Design

250 Exhibitors

and over 30 CEU Programs


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800.523.0731 | [email protected] | www.eurotexinc.com

Exploring surfacesUncommon solutions for walls and vertical surfaces

Concourse.

Woven. Wool blend.

19 colors. Lots of naturals.

Absorbs sound

and reduces building

operating costs.

NOW Flame retardant pre-coat back.

W A L L C A R P E T


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editors note

www.contractdesign.com12 contract september 2010

Reinvention has never been so inor so necessaas it has been in the recent

years of economic distress, and one shi for the A&D community has been the way

design firms approach business development and marketing. During the economic

recession of the 1990s and the economic slowdown following 9/11, when Contract was

still publishing its annual Sala and Hiring Surveys, survey results and anecdotal evidence

indicated that dedicated business development managers and marketing people were

among the first design firm employees to be let go during a downturn. What might seem

like backwards logicwhen business is slow, why lay off the people charged with finding newbusiness?actually made some sense when you consider the fact that principals were fully

expected to assume business development and marketing responsibilities until work picked up

again, and budgets could allow for rehiring dedicated rainmakers.

This time around, things are different, and the lines that traditionally have differentiated functions

within a firm have become quite blurred. With massive layoffs across the board, eveone is

required to take on additional responsibilities, and the new norm for A&D firms is that eveone

from principals down to junior designerscan be expected to contribute to new business development.

Just as all employees once were required to get up to snuff on new technology, now employees at all

levels should be expected to add business development to their skill sets. Add it to the list of practical

business skills that design schools are not teaching.

In this months Practice column, Jane Felsen Gertler, a veteran marketing director who recently

joined New York-based Helpern Architects, offers practical advice on how design firms can create a

business development culture from the top down, with eve staff member engaged in some way

in the function of cultivating new business. The message is clear that in this economic-driven

age, the skill that may differentiate you from your colleagues when it comes time for promotion

(or for downsizing) is not just your design talent or your leadership qualities, but your ability

to bring in new work. Even small contributions can make a measurable difference. Think ofit as a challenge to reposition yourself, before you lose your market value.

reposition yourself

Please give us your feedback at www.contractdesign.com/contact.

Jennifer Thiele Busch

Editor in Chief

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Conflux,byCarlGustavMagnusson

TheVignetteCollectionwasinspiredbytheneedfor

loungeseatingandtable

sinreceptionareasandprivate

officesaswellastoadd

flexibilityincasualconferenc

ing

areasa

growingrequirementofthenew

workplace.


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industr

Global A&D m HOK ecently announced its new business, HOK

Poduct Design, an initiative that will encouage HOK designes

to ceate poducts elating to the ms coe achitectue and

inteio design business. Though HOK Poduct Design, m

designes can license thei designs o manuactue and sale.

The new initiative, led by Susan Gossinge, ome diecto

o inteios o HOK Los Angeles, hopes to suppot poducts

anging om achitectual and inteio design to consume,

healthcae, and sustainable items. The business plan o

HOKs new poduct design goup is centeed on the concept

o developing innovative poduct ideas that povide value to

ou clients and the maketplace and then pesenting them to

tageted manuactues who have an inteest in poducing and

distibuting them, says Gossinge.

She adds, Ou business goal is to povide the maketplace with

something bette than what exists today in the sectos whee we

have deep expetise such as healthcae, sustainability, science

and technology, lighting, and stategic planning to name a ew.

The new business is of to a geat stat, with 12 poducts aleady

in the woks and manuactuing patnes on boad. Poducts

ange among healthcae, lighting, uban planning, unitue,

nishes, e and lie saety, and sustainability. These include:

FRENO Rain Gaden, an uban ain gaden o stomwate ltation

and goundwate echage by HOK planning and achitectue

License to Design


An exectuve lounge collection for Cumberland Furniture (top), the Spectrum Collection

for Mannington (above), and FRENO Rain Garden (below) are three products already in the

works by HOK Product Design. (Renderings courtesy of HOK.)

designes Matt Snelling and Paul Wilhelms; ubbe and

capet tile Spectum Collection o Mannington by HOK

Chicago inteio designes Tom Polucci and Natalie

Banaszak; and an executive lounge goup o Cumbeland

Funitue Designes Speak pogam by HOK Houstoninteio designe Paul Smead.

HOK Poduct Design is stuctued as a standalone business

within HOK, and it is the st business ceated unde the

umbella o the new HOK Blue Box Ventues. This umbella

m and Poduct Design wee both developed at HOKs

Blue Ocean Design Chaette in Octobe 2007, attended

by moe than 180 HOK leades.LC

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industr

Cesaie 2010, the intenational exhibition o ceamic tiles and

bathoom unishings, will be held this yea om Septembe 28 to

Octobe 2 at the Bologna Exhibition Cente in Bologna, Italy. Now in

its 28th yea, the annual, ve-day aai will eatue moe than 1,000

exhibitos om 34 counties and typically daws ove 90,000 design

poessionals om all ove the wold. This yeas exhibitos will occupy

moe than 577,000-sq.-f. o space. Additionally, Cesaie again will

host the Building Dwelling Thinking coneence as pat o the events.

Exhibitions and Oferings

David Childs, pesident emeitus and design patne at SOM will actas keynote pesente, and he will discuss ecent pojects, such as the

ms design and constuction o Feedom Towe in New Yok City.

Othe coneence headlines include Kaim Rashid, Enzo Mai, Cino

Zucchi, Natalie De Vies, and Maio Botta.

The action-packed schedule eatues a seies o Achitectue and

Naative talks by leading achitects, on topics like The City in

Pictues and Wods, and elevant seminas on such issues as touism

design, mico and maco social housing, the theor and ethics o

design, and the use o ceamics in moden achitectue. The pogam

also includes an evening concet in Bolognas Piazza Maggioe andmany oppotunities to netwok and socialize.

Othe notable exhibits ae the Emilia-Romagna uban polis utue;

Ceamic Tiles o ItalyPlaygound; Beautiul Ideas; and the Cental

Saint Giles exhibit. This last exhibit, sponsoed by the Renzo Piano

Building Wokshop, invites young achitects to paticipate in an on-site

wokshop o insight into design pactice and to lean about Renzo

Pianos ecent completion o Cental Saint Giles poject in London.

The ticketed event is appoximately $13 (10) o walk-ins, but oes

ee admission to pe-egisteed poessionals.

Whats New in Tile

Cesaie highlights its Say YeSSSS to Cesaie 2010 tend peview

with ou key aeas: style, sustainability, suoundings, and slim. The

show will eatue moe than 510 tile manuactues.

Style: Inspied by popula TV shows like Mad Men, tile is hakening

back to the 1950s and 60s. Achetypal pattens, including masculine

stipes and muted metallics, will eceive a moden twist with the

help o technology. Paolo Zanis Mumansk Collection o Ascot

ecalls vintage ostich and cocodile skin accessoies, while PatickNoguets Lines Collection and Nasto om FAP eatue classic

stipes. Fondovalle and Cesada both oe lines with metallic

elements, as well.

Sustainability: Duable, low-maintenance, and easy-to-clean tile

is expeiencing gowth as moe designs ae expanding usage o the

mateial beyond the kitchen and bath to othe inteio applications.

Many Italian tile manuactues now use a closed-loop pocess that

ecycles 100 pecent o aw mateial and wate wastes back into the

poduction cycle. Eco-conscious oeings at Cesaie include Novabells

Tuscania, Maca Coonas Mamo Ecologico, and Casalgande PadanasBios. The Geen Powe line by SantAgostino is the st ceamic line

eatuing total compensation o cabon dioxide emissions.

Say YeSSSS to Cesaie

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How will green inspire you?

SW 6922

outrageous

Color inspires. Paint finishes.

Be bold with your clients built environment and gentle on their natural one. Step out and explore

a world of high-performance green coatings. swgreenspecs.com

facebook.com/SherwinWilliamsforDesignersArchitects


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industr

Surroundings: Poducts inspied by the natual wold will combine

with digital technology o moden sophistication. Tends include

looks mioing natual stone and mable, such as Gallua by Alalux,Pieta Piasentina by Floo Ges, and Scabas by Coem. Phoma ofes

seveal wood-look lines, and Mutina will launch the unique The Big Bug

hexagonal table with a tile top, the latest in thei Bugs Family Collection.

Slim: Slende, eco-iendly tile that educes enegy consumption, aw

mateials, and tanspot costs is inceasingly popula. The Italian tile industr

will actually ovesee a committee developing intenational standads o

the manuactue and installation o thin tiles. Ofeings include Laminams

Filo, Cotto DEstes Kelite lines, and Capis I Tavetini.LC

SEPTEMBER

Cersaie

Septembe 28Octobe 2

Bologna Exhibition Cente

Bologna, Italy

www.cesaie.it

West Coast Green

Septembe 29Octobe 1

Fot Mason Cente

San Fancisco

www.westcoastgeen.com

Built in China: Designing and

Delivering Your China Facilities

M Mose New Yok Semina

Septembe 30

10 on the Pak, 60 Columbus Cicle

New Yokwww.mmose.com

OCTOBER

Destination London

M Mose Semina

Octobe 1

The Wit Hotel, Wilde Balloom

Chicago

www.mmose.com/destination-

london

Orgatec

Octobe 2630

Koelnmesse Exhibition Cente

Cologne, Gemany

www.ogatec.com

NeoCon East

Octobe 2829

Baltimoe Convention Cente

Baltimoe

www.neoconeast.com

NOVEMBER

HI Design Asia

Novembe 1012

Shangi La Hotel

Chiang Mai, Thailand

www.hidesign-asia.com

Healthcare Design.10

Novembe 1316

MGM Gand Hotel

Las Vegas

www.hcd10.com

International Hotel/Motel &

Restaurant Show

Novembe 1316

Jacob K. Javits Cente

New Yok

www.ihms.com

Greenbuild

Novembe 1719

McComick Place West

Chicago

www.geenbuildexpo.og

JANUARY

33rd Annual Interiors Awards

BreakfastJanuar 28, 2011

Cipiani

New Yok

www.contactdesign.com

For more events, visit www.

contractdesign.com/calendar

Coming Events

Select No. 34 at ContractDesign.com/readerservice

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resources

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resources


EurofaseThe creative Eurofase Orillia plays on the risqu for an

ornate and embellished look. Its a beautiful, classic ceiling

chandelierin onyx, ivo, and even hot pink. Cstal leaflet

and carillon accents accompany the layered structure, and

tones contrast with the light of the chandelier bulbs.

www.eurofase.com Reader Service No. 202

York WallcoveringsBejeweled and bedazzled, Christies Trellis offers metallic luxu wallcoverings with

a pop of glamour. As one of York Wallcoverings Vintage Jewel Collection patterns,

the product is available in silver metallic and gold metallic, featuring real Swarovski

cstallized elements as focal points among the stately cross-tile pattern.

www.yorkwall.com Reader Service No. 201

EurotrendFun, versatile Kiko proves that two uses are better than one. This functional coffee

table only needs an upholstered cushion to become a small stool. Made from carved

canaletta walnut wood, Kiko measures 31.5 in. in diameter and 15.7 in. in height.

www.eurotrendusa.com Reader Service No. 204

ICFICFs Mobi mobile

workstation allows for

multiple reconfigurations. It

includes a worksurface and sound-

absorbing partition in different sizes and

colors. Wheels allow for easy mobility,

and units can be combined for group

collaboration, ideal for university,

school, and libra settings.

www.icfsource.com

Reader Service No. 203

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SSeelleecctt NNoo.. aatt vviissiitt CCoonnttrraacctt ..ccoomm//rreeaaddeerrsseerrvviicceeddeessiiggnn11 1178

resources

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resources

OdegardOdegard is bringing back hippie style in a fresh way. The

new Batik Kelim Collection presents a line of hand-tie-dyed,

handwoven rugs, inspired by batik textiles. The rugs feature

100-percent, Tibetan wool construction and offer a distinct

texture in an abstract motif. www.odegardinc.com


Sina PearsonSina Pearsons new Italian

Style takes its cues from the

glamorous, post-war era ofFellini, Venini, and Gio Ponti.

Six interrelated designs

from luminous solids to

complex textural weaves

to crisp graphicshint at

the refinement, energy, and

dynamism that defined mid-

centu, Italian modernism.

The six complementa

patterns are available in 28

tonal colorways.

www.sinapearson.comReader Service No. 207

ArtekTake flight back to 1954 with a revisited design by

Alvar Aalto. Angel Wing (A805) features an aestheticallyshaped lamp shade, made from painted metal strips,

that is reminiscent of heavens guardians. The shade

diffuses light evenly for a divine glow.

www.artek.fi Reader Service No. 206

From luxurious Venetian and

textured plaster wall nishes, stone-

eect cast products, to stunning,

seamless wall systems, Armourcoat

is a global powerhouse in decorative

surface nishes.

Most products have low or zero VOC

content and incorporate pre and

post consumer recycled material,

qualifying for inclusion within LEED

projects. Please visit our website for

more information.

INNOVATION

SOPHISTICATION

DISTINCTION

Armourcoat Surface Finishes Inc.

4330 Production Court, Las Vegas, NV 89115Telephone: 702 644 0601 Fax: 702 644 0554

Email: [email protected]

www.usa.armourcoat.com

USA

ArmourcoatSculpturalFlowDesign


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carnegiefabrics.com/insidetrack

800.727.6770

InsIde Track collecTIon

Bleach cleanaBle

recycled content

high Performance UPholstery


resources

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Bretford ManufacturingBretford launches a new cart

that vertically stores, charges,

and protects up to 42 Netbook

computers. Its sophisticated power

management system distributespower to preserve batte life

and reduce power to prevent

overheating. It requires only a single

outlet. The 32-in. by 26-in. cart fits

in tight spaces and includes a top

shelf for classroom use.

www.bretford.com


DuneFall in love with Enamored, the new furniture line

from Dune. An international group of designers

developed this cohesive collection, which offers

funky reinterpretations of classic items. The bright,

playful pieces combine comfort and lively style with

an eye-catching color palette and technologically

advanced engineering. www.dune-ny.com


Hartmann & ForbesApplying traditional hand-loom techniques, the Liniedge

Collection of window treatments is made-to-size from

natural sustainable fibers, including arrowroot, river reed,

ramie, and palm. All weaves are hand-finished to create

a continuous warp-edge and are available in 37 designs.www.hfshades.com Reader Service No. 210

Finally a solution to the age-old compromise. Connectracs ultra-sleek and flexible raceway system gives you the freedom of connectivity without compromising design.

Our innovative system allows you to easily install power, voice and data with unlimited possibilities. For more information visit us at connectrac.com or call 877.480.5637.

F O R M + F U N C T I O N

connectivity with flexibility

_ _


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Occasionally even the most beautifulobjects have to bask in reflected glory.

Picto, series of directional spotlights using12V halogen and metal halide lamps.

www.artemide.us

THE HUMAN LIGHT.


esouces

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PerformaWink is all about exibility. The shiable shel has

long, multiple layes that can slide up to 20 in. while

it emains mounted on the wall. Featuing integated

bookends, Wink is easy to install and allows uses to

confgue new, unctional wall deco at any time.

www.performa.de Reade Sevice No. 211

Hastings Tile & Bath

Muse eatues both wall-hung and eestandingbasins, designed by Matteo Thun, o a stong visual

impact. Delicate-looking but study, Muse poducts

ae available in fnishes o silve, black, and white.

www.hastingstilebath.com

Reade Sevice No. 212

LeavittWeaverThe sculptual qualities o the LeavittWeaveONE

Collection blu the boundaies between unitue

and at, as in the Fuselage Libar Table. Designed

by Caig Leavitt and Stephen Weave and thei

design team, each hand-fnished, unique pieceeatues unctionality with an imaginative ai.

www.leavitt-weaver.com Reade Sevice No. 213

_ _ _


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G

R


ocus

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When it comes to textiles, wee used to a what you see and eel is what

you get model. Howeve, Dots Damask, one o two upholster pattensavailable in Luna Textiles Kinetic Collection, pushes the envelope by

ceating an optical illusion that maniests the hamonious and intinsic

paallel between tadition and modenity.

The concept o Dots Damask initially gew out o a desie to ceate a

exible upholster line that could easily cossove into varing poject

makets and showcase a patten in an aay o hues, om neutal to spicy.

Luna Textiles senio technical designe Kaen Rodiguez and Ray Wenzel,

a contact and esidential wallcoveings, textiles, and laminate suacesdesigne, collaboated with Luna on the Kinetic Collection and kept thei

minds open when they sat down at the design table. Sometimes we like

to stat with a concept in mind o a collection, but this time we stated by

looking at many dieent kinds o pattens and gaphics, and the idea o

the collection began to coalesce and cohee as we woked on it.

One o the esults was Dots Damask, a lage-scale, digitized epesentation

o a taditional damask patten that boldly eads as a pixelated image when

viewed up close (think o the popula toy Lite-Bite, intoduced in 1967).

This optical illusion is thanks to Lunas unique, ceative pocess, accodingto Rodiguez. Duing development, Lunas designes look at a pospective

patten om whee the end use is going to see it. They put it on the wall and

then slowly step back to get a sense o how the patten eads at dieentviewing distances. You get a sense o uban innovation when youe

up close and then, when you step back, you get this sense o tadition,

Rodiguez notes. And thats whats eally nice about Dots Damask.

Wenzel believes that this eeence to an obvious histoic textile tadition

is a big pat o Dots Damasks cham. One doesnt have to be teibly

sophisticated about textile design to be ascinated with the intepetation

o the taditional patten in a moden way. It speaks to everbodyWe see

physical layeing in achitectue today, and we ae sot o echoing that byputting two layes o meaning togethe on one piece o abic.

Dots Damask, which launched this May, oes designes a vetical epeat

o 20 in. and is available in fve coloways including oange, ed, blue,

geen, and, as Rodiguez ees to it, a yummy yellow, all o which wee

eceived quite well by NeoCon 2010 attendees.

We had a lot o un at NeoCon inteacting with people and showing

them the collection. It eally was a big love est, descibes Rodiguez.

Wee like the ches who love thei own cooking, and its wondeul whenthat happens. Reade Sevice No. 200

By Stacy Straczynski

A traditional pattern gains new life and a hint

of eye-catching movement in Dots Damask

from Luna Textiles


eye o thebeholde

Ray Wenzel Karen Rodriguez

Revolution and Resilience:Hope, Possibility, Surprise, DelightOctober 12-15, 2010

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Applied Brilliance is one of the most original thought leadership events, designed to raise the

level of creativity, innovation and applied intelligence for the intellectually curious, business

leaders, creative, marketing and design professionals, community organizers and educators

-- plus anyone who wants to stretch their boundaries and do better work in the world.

Applied Brilliance identies current forces that are creating new models in our global

community. In two full days, attendees will work together to solve problems and give meaning

to the most important paradigm changes of the moment so that we can understand how

these trends matter.

Brilliance is designed as live theater in four acts; from the opening keynote through the four

panels and the closing speaker, attendees have the opportunity to be awed, challenged,

dazzled and ultimately, transformed. Presenters are 19 brilliant speakers whose insights onemerging trends and cultural paradigm shifts provide actionable roadmaps to the future.

O j a i Va l l e y I n n a n d S p a

Applied Brilliance2010 CONFERENCE

Speakers:

Keith Bellows, Editor in Chief,National Geographic Traveler

Greg Boyle, Founder and CEO,Homeboy Industries

Nathan Callahan, Cultural Critic

Jenova Chen, Video Game Designer

Andre Fenton, Professor at the Centerfor Neural Science at New York University

Rick Foster, President, Foster,Hicks & Associates

Bob Full, Chancellors Professor,Department of Integrative Biology,

U.C. Berkeley

Adam Gazzaley, Director, NeuroscienceImaging Center, University of CaliforniaSan Francisco

Mark Kingwell, Professor of Philosophy,University of Toronto

E.C. Krupp, Director,The Grifth Observatory

Stephen Erickson, Professorof Philosophy, Pomona College

Blair Lock, Neural EngineerRafael Lozano-Hemmer, Visual Artist

Patrick Meier, Director of Crisis Mappingat Ushahidi

Ambar Past, Poet

Karen Stephenson, Associate Professorof Management, Erasmus University,The Netherlands

Ramsay Taum, Founder and President,LEI of the Pacic

Chris Tilak-Sri Dharmakirti, Inventor,State Enterprise Reformist

Daniel Wildcat, Professor,Haskell Indian Nations University

Hotels: Reserve your room at the

Ojai Valley Inn and Spa using the

special Applied Brilliance rate.

Media Partner:

design+concept:w

w

w

.dolcevita.net

Register today on www.appliedbrilliance.comContract Magazine rates: Alumni, $1375 each for two or more; Non-Alumni, $1500

each for two or more. Registration covers all sessions, meals and receptions.


practice

practice

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Creating a business development culture in your firm means inciting

an awareness that each individual plays a role in increasing the

bottom line. It may take the form of charging each staff member with

a task, role, or set of responsibilities that contribute to increasing

client awareness. Or it can mean a more direct exposure to client

contact for any number of individuals. However you choose to shape

the parameters of your business development (BD) culture, there first

has to be a BD mind-seta buy-in of sorts where the firm clearly

believes that this not only is the optimal way to function, but also

its the way your firm will survive and thrive in todays marketplace.

And why should they embrace this model? In an economy where thereare weekly, if not daily, surges and drops, one of the best ways to

protect your job is to be a contributor to developing new business. If

it becomes imperative to cut staff, it would be diffi cult for a principal

to sever ties with one who is keeping the flame alive. In any economy,

if its your desire to elevate to partner or principal, the task of bringing

in business is usually a requirement. The ability to increase revenue is

not only beneficial to your firm, but its also beneficial to your individual

career. In an interview with the New York Times, Cristobal Conde, CEO

of SunGuard says, Always, along the way, have a sales job. Selling

something to somebody who doesnt want to buy is a life-long skill.

A key factor in marketing professional services and getting involved

in business development is understanding that your character, your

personality, and your ability to establish rapport are critical. When

you purchase a designer dress, or a computer, or a car, you have

no knowledge of the personalities of the people who worked to

create these products. When your client commissions professional

services, your firms qualifications may get you to the short list, but

the personalities and reputations of your people win you the work.

Unable to t out a service before buying it, clients do the next best

thing: They imagine what it would be like to work with the person

who delivers the service. Smart BD professionals learn what drives

their clients and what their needs are, as opposed to focusing on

their own individual needs and services offered. Fulfilling the needs

of a new business friendwhether its solving a problem, sending

them useful information, or introducing them to a key contact

helps build long-term relationships and referral driven business.

Staff members need to grow comfortable venturing out of the offi ce

because even in this age of technology where we spend our day moving

from screen to screen, nothing replaces the potential congeniality ofperson-to-person contact. To be prepared for that interaction, all

business developers need to know their firms portfolio (as opposed to

just the project theyre working on). Staff should be conversant in the

services your firm provides and be armed with five good case studies of

completed projects that are illustrative of its most significant services.

They should be coached in your unique value proposition or what it is

about your firm that sets you apart from the rest.

For those at the dawn of your business development efforts, there are

creative yet painless ways for you to get started that will enhance your

clients awareness of your capabilities. Target your client group, and:

E-mail a relevant news article to a client accompanied by a short,personal note.

Write an article useful to your client and place it in an indust

newspaper.

Collect and harness the power of client testimonials; better still,

create a client retention survey, and interview past clients on the

quality of your firms performance

Speak at your local indust association or networking meeting.Committee program directors generally are hung for content.

Use social networking in a professionally responsible manner by

developing guidelines for firm entriesthen hit Facebook, Twitter

and LinkedIn with information consistently relevant to your clients.

Brainstorm a topic and create a workshop for your clients; or make

it a lunch-and-learn in their offi ce.

Promise to meet and engage three people youve never met before

at your next networking opportunity. Then see if you can introduce

them to someone beneficial to them.

Critical to ongoing success and sustaining an energetic level of

activity is the response of principals, partners, and marketers to

the efforts of staff members as they progress in developing client

relationships. Its up to management to nurture these efforts and

send a clear message that even small steps lead to positive gains

and eventually larger rewards. Reinforce the positive strides and

celebrate the victories together.

making rainmakersBy Jane Felsen Gertler, CPSM, Helpern Architects

How to create a business development culture in your firm


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face it...you cant see it all in 2.5 days.

Thats why we created contract-network.com. your single

source for the Best of NeoCon product entries - every last

one of them. Available wherever you are, whenever you want.

Log-on and register. Its that simple.

contract-network.com

the 32nd annual

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CALL ENTRIESF

OR

presented by contract

How to ente:

No kit is needed. Submit you entr in a

standad-sized (no lage than 10 in. by 13 in.)

thee-ing binde with end pockets. Enclose

the ollowing items in the ode noted:

This ent form completed and enclosed in a

standad-sized plain white envelope tucked into

the ont pocket o the binde, along with the

appopiate entr ee. Do not eveal you ms

identity on any mateials except this om.

A brief description of your project, including

client objectives, design program, square

ootage, budget, i available, and date o

occupancy (impotant!) typed on a single

sheet o pape and enclosed in a clea plastic

binde page. I you ae submitting studentwok, indicate the school and assignment.

A oor plan no larger than 8 in. by 10 in.,

enclosed in a clea binde page.

No more than 10 color prints (8 in. by

10 in. in size) o poessional achitectual

photography of your project (or in the case of

student/conceptual wok, two dimensional

endeings), each enclosed in a clea binde

page. Do not send slides with bindes.

Entries will not be returned.

Enties must be eceived by:

FRIDAY, SEPTEMBER 24, 2010

Deadline: Septembe 24, 2010

What to ente:

Any interior design project occupied/open for business

aer Janua 1, 2009. Older projects will be disqualied.

Pevious publication is acceptable.

Categoies:

01. Large Oce (25,000 sq. . and up)

02. Small Oce (up to 25,000 sq. .)

03. Hotels

04. Restauants

05. Healthcae

06. Retail

07. Education

08. Public Space

09. Showoom/Exhibit

10. Spots/Entetainment11. Spa/Fitness

12. Histoic Restoation

13. Adaptive Re-Use

14. Envionmental (Geen) Design

15. Student/Conceptual

Fees:

Ent fees are $200 for the rst project submitted and $175

for each subsequent project. (For design school students

o class o 2010 gaduates who submit student wok incatego 15, the fee is $75 per project.) Please submit fee

with entr and make checks payable to Contract.

The jur:

Malon Blackwell, Marlon Blackwell Architect

Randy Bown, Randy Brown Architects

Dik Denison, Dirk Denison Architects

Las Keckebeg, Gaf

Kimbely Sacamone, HLW Intenational

I you win:

You and your client will be honored at the 32nd Annual Interiors Awards

Beakast in New Yok in Januar 2011. Winnes ae expected to attend.

Your project will also be published in the Janua 2011 Design Awards

issue o Contractmagazine. Note: Winnes will be notied by Octobe

20, 2010, and will be asked to povide imagesincluding poession-

quality, high-resolution electronic images of their projects as well

as drawings and renderingsfor publication and use at the Annual

Interiors Awards Breakfast in Janua 2011. Entries will not be etuned.

Deadline and addess:

Enties must be eceived by Septembe 24, 2010,

at the ofces o:

Contractmagazine

770 Broadway, 8th oor

New Yok, NY 10003

Download entr om at:www.contactdesign.com.

the 32nd annual

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CERTIFICATION:

I cetiy that I have povided ull and accuate inomation heein, including appopiate design cedits, and that any eos o ommisions ae my

responsibility. If the project submitted is a winner, I hereby convey to Contractmagazine pemission to publish it in the Januar 2011 issue.

I will provide professional-quality, high-resolution electronic images for this purpose and for use at the Awards Breakfast in Janua 2011 andwill compensate my photographer for usage fees, if required.

CALL ENTRIESFOR

Categories (check one)

___ 01. Large Oce (25,000 sq. . and up)

___ 02. Small Oce (up to 25,000 sq. .)

___ 03. Hotels

___ 04. Restauants

___ 05. Healthcae

___ 06. Retail

___ 07. Education

___ 08. Public Space

___ 09. Showoom/Exhibit

___ 10. Spots/Entetainment

___ 11. Spa/Fitness

___ 12. Histoic Restoation

___ 13. Adaptive Re-Use

___ 14. Envionmental (Geen) Design___ 15. Student/Conceptual

Deadlines & Address

Send your ent form and project binder

to aive by Septembe 24, 2010

at the ofces o:

Contact magazine

770 Broadway, 8th Floor

New Yok, NY 10003

You can also download the entr om at:


presented by contract

interiors

awards

Signatue

Name (pint please)

Date

Title

ENTRY FEES:

I have enclosed my check made out to Contract o:

Total:

ENTRY FORM:

Name and Location of Project:

Date occupied o open o business:

Full name o submitting m o name o school (Fo student enties)

Address

City

State Zip Code

Telephone

Fax

E-mail

I you patneed with anothe m

on this project, please name the rm:

$200 - Fist Entr

$175 - Per Subsequent Ent

$75 - Pe Student Entr

(Applies to Catego 15)

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National Exposition of Contract Furnishings

To exhibit or register to a ttend, visit merchandisemartproperties.com or call 800.677.6278.

IIDEX/NeoCon Canada

TorontoSeptember 2324, 2010

iidexneocon.com

NeoCon Worlds Trade Fair

ChicagoJune 1315, 2011neocon.com

NeoCon East

BaltimoreOctober 2829, 2010

neoconeast.com

PRODUCED BY


design

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classic Bach

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contract september 2010 35

When it opened in 1857, the Academy o Music in Philadelphia was a sight to behold. It is Ameicas oldest

opea house still used o its oiginal pupose, and its balloom was descibed as the most beautiul oom in

Philadelphia at its opening. Yet a scant decade late, it sueed though its st o many alteations until the

space looked tied and liteally geen aound the gills. Restoing the oom was on the Academy o Musics(AOM) to-do list, but it wasnt until Leonoe Annenbeg, enowned philanthopist, civic leade, and long-time

paton o the Academy, tied o the ooms geen-tinged glow that estoation became a eal possibility.

Designated a National Histoic Landmak in 1962, the building had plenty o documentation o its oiginal

design, but pehaps the most exciting document was a photo om 1860 that was scanned and enhanced

with advanced compute sowae. Along with the photogaph and documents, KlingStubbins senio

associate John Tosino and his sta painstakingly scaped and analyzed layes o paint to detemine

the oiginal patten, colo scheme, and eason the paint ailed. Then estoation wok began in eanest.

Moe than 100 dieent paint colos wee used to ceate the inticate tompe-loeil that decoates the

walls thoughout. Fou o the ve oiginal stained-glass windows in the tansoms wee uneathed ully

potected; the h was aithully epoduced. Oiginal lights, designed and manuactued by Conelius and

Bake, wee epoduced using witten and pictoial documents, and eeencing one suviving xtue in the

acility. Even though the oiginal foo was wood, the Pennsylvania Histoical Commission gave pemission

to design a capeta magnicent piece manuactued by Bitish capet make Bintons that incopoates

the musical imager ound in the est o the oom.

The entie poject took ove 12 months; a hadship o the AOM as the oom is in continual demand. But

all agee the esults ae woth the wait.

Fo the full stor on the Academy of Music in Philadelphia, visit www.contactdesign.com/AOM, and foa

poject souce list, see page 59.

KlingStubbins restores the most beautiful room in Philadelphiato its original grandeur

classic Bach


By Amy Milshtein Photography by Tom Crane

design

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created equalGundeson Dettme in Redwood City, Cali.,

einvents itselin theor and in pacticein

a new ofce designed by the San Fanciscoofce o HOK

By Jennie Thiele Busch

Photogaphy by David Wakely

36 contract july/august 201036 contract september 2010

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Ove the past two decades, the Ameican legal poession

has expeienced a shake-up that has witnessed the demise

o many a once-mighty m, but has esulted in spin-os

o many moe that ae smalle, moe nimble, and embace

a moe pogessive attitude towad the pactice o law. One

such m is Gundeson Dettme in Redwood City, Cali.,

which was ounded by Robet Gundeson in 1995 with

a handul o big-m alums who saw the witing on the

wall and joined him in a pactice that pledged to be moe

entepeneuial, like its tech-industr clients.

All this has been good news o design ms, which have

ound inteesting and ceative wok with upstats like

Gundeson as they seek to buildliteally and guativelyoces that dey the mable and mahogany sel-indulgence

o the 1980s. These new spaces suppot the notion that

todays new beed o attoney is moe ecient, economic,

agile, anddae we sayun.

Louis Schump, a senio associate in the San Fancisco

oce o HOK, has been lucky enough to gow up with

Gundeson, and he ecently designed the law ms second

geneation o oces in a copoate pak in Redwood City.

Accoding to Schump, We didnt want to lose the enegy

and camaadeie o the st oce, whee shaed pivate

oces wee the standad o everone om patnes on

down to legal secetaies and administative suppot, and

a subset o attoneys moved ever six months to pevent

the omation o cliques and mind-numbing comot

zones. When you move people aound, says Gundeson,

you dont get so set in you pattens o inteaction.

The new space, taken ove om ailed Intenet entity Excite@

Home, was entiely intended to be o open oces, notes

Schump. Thee was nothing about the stuctue, planning

modules, o cutain wall that would have suggested enclosed

oces. Nevetheless, the space needed to accommodateGundesons list o specic equiements, including

univesally sized oces that efect the ms egalitaian

attitude, and spaces outside oces and coneence ooms

that would povide a thid place to wok.

The biggest challenge to the new layout was a oo plan

that included ve lage skylights. This eatue became

the pojects biggest asset, as the skylights detemined

the placement o open spaces vesus pivate wok aeas.

HOK used copious amounts o glass to create a sense o transparency, bring light into the interiors, and visually connect Gunderson employees to

each other and to the views beyond its Redwood City, Cali., corporate park setting. The highly reective result (opposite) creates a dynamic space that

changes mood and color as the sun travels across the sky. In keeping with Bob Gundersons mandate to create a third place to work, HOK located

communal living rooms in circulation spaces (above lef) and turned six sunny lof spaces (above right)reached by tread stairsinto casual work areas.


design

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The majoity o Gundeson employees wok in

univesally sized, glass-enclosed oces, some

pivate, some shaed, some on the peimete,

some on the inteio (le). Even attoneys

ae equied to wok in inteio oces, a

eality that eects the ms egalitaian

cultue, and employees ae eoganized om

time to time to beak outine pattens o

inteaction. Despite the technological age,

Gundeson maintains a athe extensive lawlibar (above). A meeting zone on each oo

ofes coneence ooms with varing levels o

pivacy o client meetings (opposite).


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www.contractdesign.com contract september 2010 39

The diagam, diven by the location o the

ve existing lage skylights on the thid oo,

povided a clea oganizing pinciple within the

idiosyncatic building peimete, explains HOK

senio designe Tanja Pink, who was the pimar

designe on the Gundeson poject. Since pivate

oces could not be placed unde skylights,

these aeas became the public wokspaces thatGundeson sought. Thid oo pivate oces

wee oganized aound these living ooms,

and the same plan was duplicated on the othe

two, 30,000-sq.-f. oos. We wee inspied

by a book on Swedish cottages, explains Pink.

We tied to captue the idea that the ciculation

has multiple unctions. Thus, the living ooms

become pat o the ciculation space, and each

is uniquely unished and lit to povide glimpses

into Gundesons entepeneuial cultue.

The ealities o the oo plan equied a cetain

numbe o ocessome pivate, some shaed

to be located on the inteio. We wanted to

do a lot o things eciently, and we wanted to

teat everone with equal espect and dignity,

explains Gundeson. So in ode to dive daylight

into the coe and give everone a stong visual

connection with the suounding landscape andviews, which stetch beyond the copoate pak

design

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setting to the San Fancisco Bay, HOK enclosed all the oces in oo-

to-ceiling glass. The esult is in an exteme level o tanspaency and

visual connection thoughout the space.

The thing that supises me, obseves Schump, is the ole eection

has also played in the inteio. When a cloud passes by this building,

the entie colo o the inteio changes. The eect is heightened by an

almost complete lack o colo in the mateials palette. The mateials

ae simple and elegant, says Gundeson. And the oces ae open

and light, and look moe like the spaces whee ou clients wok.

Because isk management and condentiality ae always impotant

consideations in a legal pactice, meeting zones o visiting clients

on each o the thee oos povide varing levels o visual pivacy withsolid walls and osted glass. A caeteia and law libar almost ound

out the list o communal spaces, but thee also ae lofs, anothe quiky

eatue o the building. Accessed om the thid oo by tead stais

something you dont see ever day in a copoate law pacticethese

six mezzanine spaces ae labeled expeimental by Gundeson. I

dont think theyve been used extensively, he admits, but says that,

along with the living ooms, they play a symbolic ole at the m. They

ae places you can go i you dont want to be inteupted, and they

einoce the idea that you sometimes can get moe wok done i you

ae not in you oce.

Its had to beak down all the dieent elements, Gundeson concludes.

Thee is a set o things that have come togethe in this paticula location

that have been a big boost o us. We can say we ae egalitaian, but

putting attoneys in inteio oces eally demonstates it.

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UP

UP

UP

Fir F l r l

2 1 32

A exible caeteria (opposite) provides even more work and interaction

space or Gunderson employees. The extensive use o glass and other basic

materials and the extreme lack o color in the palette, save or a solid black

wall here and there (above, top, and le), help to create a simple, elegant,

open interior that is more indicative o Gundersons entrepreneurial clientsthan it is o a corporate law ofce. Five large skylights on the third oor

dictated the placement o the living rooms (oor plan below), and the same

basic layout was repeated on all three oors.

OPEN TOBEYOND

'-

"

PERIM. OFFICEINTERIOR

(E)CROSSBRACING

L l L

1 1

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Pak City, Utah, may be best known o hosting megawatt

events like the Winte Olympics and the Sundance Film

Festival and o being a chic, engaging winte holiday

destination. What Pak City was not known o, until

ecently, was having an equally inspied museum. Its a

joke that we ae the best kept secet in Pak City. Local

esidents didnt even know we had a museum, laughs

Sanda Moison, Pak City Museums executive diecto.

A secet no longe, the newly expanded and eubished

museum bidges the past to the pesent though an

innovative yet histoically sensitive design.

No small undetaking to be sue, San Fancisco-based

Mak Cavagneo Associates updated and modenized the

existing pogammatic spaceswhich oeed just moe

than 1,000 sq. . o galler spaceinto a seies o buildingsthat expand the acility to 13,000 sq. . A 5,400-sq.-.

addition completes the new museum by ceating much

needed space o galleies, a lobby, eseach ooms, and

administative oces. Mak Cavagneo, pincipal in chage,

explains that the fst objective was to expand the acility

in ode o the museum to adequately host its visitos and

to display the vast collection o at and atiacts that wee

in stoage due to lack o galler space. The second piece

to ou design challenge was to ceate the peect balance

between old and new, to oe a sense o modenity within

an histoic context, he says.

Located in the heat o the towns histoic Main Steet, the

museum always has celebated the aeas ich and ugged

histor as a cente o silve mining and a haven o skiing

and othe winte spots. The site oiginally was composed

o thee histoic buildingsthe City Hall and Teitoial Jail

(1885), the Libar (1900), and the Fie Depatment Whistle

Towe (1901). Cavagneo and his team intently ocused

on pogamming as well as the uban design o the site to

have the old and new spaces mege seamlessly into the

suounding steetscape. The addition is located behind the

thee histoic buildings on Swede Alley, which seves as a

second Main Steet, and is composed o a noth wing, south

wing, and cental spine. It is not only a moden countepoint

to the adjacent histoic buildings, but it also seves as a

connecto om Swede Alley to Main Steet. We designed

the addition as a lanten o beacon to ushe in this new,

exciting aspect o the city, says Laua Blake, poject diecto

and pincipal at Mak Cavagneo Associates.

With a two-stor window wall o steel sash set in steel

amatue and punching though the buildings sandstone

massing, the addition has an oveall height o 17 . and a

length o 60 ., which povides daylight and visual access

to both the new galleies and the histoic aades beyond.

The new addition also is lit om within at night, allowing

passesby to view the damatic inteio spaces that oen

ae ented to copoations and oganizations o events.

(Micoso used the main galler space o an event duing

last seasons Sundance Film Festival.)

Yet, this moden space peectly nestles into its suounds

the noth wing is set back uthe than the south to mimic

Pak City Museums new 5,400-sq.-.

addition is clad in Mountain Valley Sandstone

with a guillotine nish (le). The two-stor,

17-. by 60-. window wall is a steel sashset in steel amatue, eminiscent o the

mining equipment displayed within. The

lobby, pat o the old libar, ushes visitos

acoss the cental spine to the main galler

housed in the histoic City Hall (opposite).

The wood fooing is ed oak, which is a

continuation o what occupied most o the

existing spaces.


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the stepping patten o the buildings along the

alley, and at its ooine, the eave o the noth

wing aligns with the eave o the histoic City

Halls gable oo. We did not want the poject

to be aux westen o too obviously histoic, so

ou mission was to eintepet the past instead

o eplicating it. We wee constantly challenging

ouselves to hit the nail on the head by ofeingsomething that was in keeping with the histoic

pesevations guidelines, but also was esh,

explains Cavagneo.

This challenge also was ealized in the museums

inteio spaces. The Teitoial Jail in the basement

was meticulously peseved, while an adjacent

histoic shed was conveted om a undown public

estoom into a damatic galler space that houses

numeous mining exhibitions. The oo-to-ceiling

dimensions o the addition acilitate the display o

lage objects, including mining and skiing atiacts,

and also povide exibility o utue exhibitions.

Set between the two wings o the museum, the

cental spine makes the connection between old

and new efotless and houses accessibility amps

and a mezzanine. The spine also conceals the

museums state-o-the-at HVAC system. Wewee tuly pleased with the design aesthetic and

unctionality o the connecto stai, emaks Blake.

The main ciculation spine is situated between histoic City

Hall and the libar and extends om the Whistle Towe

to the ea window wall. Exposed bick and achitectually

exposed steel oe a sense o connectedness between old

and new (le). One o the basement galleies showcases

the skie subway (below), an old ail ca that was used

to tanspot mines into the mines and late was used to

tanspot skies to the mountain slopes. A 1926 Gaham

Bothes Dodge fe tuck is housed within the Whistle

Towe (opposite). Old hoses and exposed bick peseve

the histoic fe depatments chaacte.


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Not only does it easily accommodate visitos though all thee levels, but it

does so in an open and inviting way. It is a place to view the exhibitions, as

well as people watch, and the act that it hides the mechanical components

om public view inceases the spaces oveall tanspaency.

Cavagneo agees with his colleague, believing that the building neve

detacts om the exhibitions. I you look up, all you see is museum lights

and beautiul stone walls. Thee ae no unnecessar visual distactions,

which gives the space a pistine quality. The 21st centur inastuctue

simply melds into the 19th centur building, he concludes.

The expansion and enovation o the Pak City Museum has geatly

inceased its pesence and statue within the histoic city cente.

Moison epots 40,000 visitos in the fst six months, an achievement

about which she and the museums boad o diectos ae extemely

pleased. The museum is everthing it should be now, she says. Visitos

come in and disappea o hous, which I love to see. Thats the point,

ight? Moison believes both locals and visitos ae ediscoveing Pak

Citys dynamic past, and with the enewed enthusiasm o pesevation,

will help ushe in an exciting utue.


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The Territorial Jail in the

basement (opposite) is

meticulously preserved and

displays original, 109-year-

old cell doors. The public

staircase (le) connects

the basement, rst, and

second foors, uniting what

would otherwise be three

disconnected levels. Mining

equipment is a huge part oour collection (below le),

and it is wonderul or people

to be able to see it and learn

rom it now, says Sandra

Morrison, the museums

executive director.


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barefoot chicICRAVE brings a New York Hamptons sensibility to the

Hollywood scene with its design of The Colony

48 contract july/august 201048 contract september 2010

By Danine Alati | Photography by John Ellis

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The Hamptons and Hollywood may seem worlds aparteach a distinct A-listers scene seton opposite coasts. Yet the new SBE-owned and operated club The Colony brings a beachy

East Coast eel to the heart o Hollywood with its design by ICRAVE, the New York-based frm

known or designing a host o New York City and Los Angeles hot spots. We wanted it to be

an oasis so that when you walk into The Colony, it transports you somewhere else, making you

orget youre in the middle o Hollywood, says Behzad Souerian, vice president o SBE real

estate. LA has the best setting that is conducive to this type o theme.

ICRAVE designed The Colony in a space

that housed former LA nightclubs. Based

on a Hamptons beach theme, the design

features a decidedly beachy palette

including rough sawn lumber, sand dune

and beach grass landscaping, and a tall

structure reminiscent of a lifeguard stand

denoting the main entrance.


By Danine Alati | Photography by John Ellis

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Located on the once-seedy but now trendy Cahuenga Boulevard in a

vast, 13,000-sq.-. space that was previously home to shuttered clubs

Halo and White Lotus, The Colony adeptly melds indoor and outdoorspaces into a cohesive nightspot thats unlike the traditional Hollywood

club. Souerian and SBE ounder and owner Sam Nazarian sought a

scene that would be reective o their experiences summering in the

Hamptons, but ICRAVE ounder Lionel Ohayon explains, We were more

ocused on the idea o a beach resort setting because o what it lent

to the notion o eeling casuala kind o bareoot chicwhich sets

this venue apart rom other Hollywood clubs. He adds, We wanted

to create something that diferentiates this experience rom what the

LA scene had been delivered to date. Aesthetically, we were looking orsomething that was non-pretentious and invited the guests to engage

ully in the spaceto literally take their shoes of and dance on a table.

This approach to encourage the guests to eel at home completely

changes the dynamic o the room and ultimately the experience.

ICRAVE designed The Colony as a series o spaces, each with its own

personality, that work well as one cohesive venue where circulation

seamlessly ows rom inside to outrom dance oor to lounge to pool

and bar areas. It also is designed to be scaled back to smaller, separately

operated venues. I you look through the space you will see a series o large

sliding lower walls and rotating panels that close of rooms and allow the

space to unction practically with a oor [plan] that makes sense, Ohayon

notes. Souerian adds, The seating o the interior was designed with

the DJ in the middle and stadium-style seating throughout, making or a

high-energy atmosphere With the sight lines, no one gets blocked, and

it allows or patrons to be active participants rather than just spectators.

The client Sam Nazarian o SBE wanted to incorporate an indoor/outdoor ow that makes the club experience seamless rom one room to another, and the massive

13,000-sq.-f. space lent itsel well to that design scheme. ICRAVE created a series o spaces (opposite)the dance oor, lounge, bars, and pool areathat each has

its own personality, yet unctions as one large merger club, according to Lionel Ohayon o ICRAVE. The design team custom designed patio urniture (above) to reect

the Hamptons beach theme.


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With a lage space and a meage budget, the ICRAVE

team had to be judicious in thei allocation o dollas,

ceating maximum bang o the buck with stategicselections o mateials. The ough sawn lumbe

woked peectly to lend the conceptual context as

well as meet budgetar equiements, Ohayon says.

Salvaged distessed ban wood ooing achieves a

beach boadwalk eel and also woks as cladding o

walls and seating. ICRAVE-designed unitue cafed

o distessed wood and aged steel help oste the

desied aesthetic. And cabanas on the patio exude

a tue beach club ambience, as do the stuctue

eminiscent o a lieguad stand that denotes the

main entance and the peectly landscaped exteio


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Inspied by 1970s suntan lotion

ads, ICRAVE custom designed

atwok that they elt captued

the essence o The Colonys

beach club theme. We wanted

to ceate thee chaactes that

you love to hate, with a sense

o humo, o couse, saysICRAVE designe Paola Tassaa.

Nadia is on the top level o

the dance aea, Mackenzie

is on the lockes in the etail

maket (lef), and Annabelle

(opposite) is outside, by the

main entr to the club. As

the backgound behind the

innocent images, the designes

wote cheeky stoies in the

witing style o intenational

gossip tabloids.

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that eatures sand dunes and beach grass. Versatile

lighting throughout the space ranges rom so

highlights to a ull-scale rig with moving heads and an

LED grid or a ull nightclub efect, according to Ohayon.

It is true that this is a Hollywood club, but in many

ways that gave us carte blanche to create a spacethat was literally a set, explains Ohayon. Since the

building was a standalone, it afords us the opportunity

to create a complete immersive experience and use

the exterior to reorm and reinorce the idea o what

lay beyond the velvet rope.

For a project source list, see page 59 or visit

www.contractdesign.com.

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keep the aith

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It began its lie as the Episcopal Chuch o the Holy Communion in a

sheep pastue in Manhattan in 1846. Moe than a centur late, in the

1960s, it was conveted into an uban community cente, and then a dug

ehabilitation cente in the 70s. Next it emeged as the notoiously aucous

Limelight nightclub in the 1980s, living though two moe incanations as

dug-inused dance clubs in the 90s until its doos wee nally shutteed

in 2008 afe epeated closings by the NYPD. Now, afe sitting empty o

two yeas, the Gothic Revival-style chuch stuctue once again has ound

new liethis time as a amily-iendly destination shopping acade called

Limelight Maketplace. And its newest occupantsownes o moe than

50 unique shops and eateiesmay at last be the most comotable andeven wholesomely pospeous in this histoic stuctues landmak skin.

Located in New Yoks Flation Distict, the oiginal 25,000-sq.-f. chuch was

designed by the achitect Richad Upjohn, a maste o the Gothic Revival

style and the ceato o lowe Manhattans notable Tinity Chuch. Built duing

a gand ea o chuches in New Yok, its congegation counted among its

membes seveal pominent nancies, businessmen, and industialists,

including Conelius Vandebilt, John Jacob Asto and Jay Gould. Founded

by the Reveend William Muhlenbeg, a ecto om Flushing, Queens, who is

The exterior o the landmark Gothic Revival-style church was kept intact with the

creation o the Limelight Marketplace. New plantings enliven the landscape and a new

banner and plaque were approved by the landmark commission (below). A view to toward

the west reveals a stained-glass window in the MarieBelle store that was careully

restored and original trestles and portions o steel walkways that had been installed in

the 1980s, when the structure was converted into a nightclub (lef).


Mansour Design transorms the ormerly notoriousLimelight nightclub in New York into a amily-

riendly destination retail arcade

By Jean Nayar

Photography by Rob Loud

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Located in the ome sistes house, Mais Bownies and the Cupcake Stop in the Sweet Shop acade (above) look into the new opening that was ceated to lead into the Specialty Food

acade, which is located in the ome ector. A view o the Festival o Shops (below ight) includes Booksmat, Soapology, and Its Suga as well as the second level sidewalk mezzanine

and thid level shops above. The stoeonts and sign types in the Festival o Shops wee designed to ceate a timeless atmosphee that emains unchanged as tenants move in and out.

The Bocade Home shop on the second level (below lef) includes wallpape and unitue by Bocade and is situated whee the nightclubs notoious bathooms had been located. One o

thee 15-f., English stained-glass, osette windows was uncoveed in the thid-level John Wye shop duing the estoation and enovation (opposite).


ecognized today as the ounde o the Episcopal eligious school

movement in this countr, the chuch seved as a pominent house

o woship o decades until it ell on had times in the mid-20 th

centur Its last ministe petitioned o and was ganted landmak

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centur. Its last ministe petitioned o and was ganted landmak

status o the chuch beoe selling it to a community goup withthe undestanding that it would be used to help the needy.

Ae legendar club impesaio Pete Gatien tuned the chuch into

the inamous Limelight dance club, the Reveends intentions wee

inveted, and the histoic stuctue seved only those with the need to

patyclub kids and celebities like Eddie Muphy, Cherl Tiegs, But

Reynolds, and Madonna, who equented the club in the 80s and

90s. But, ae enduing thee decades o decadence, dug dealing,

and even mude, the chuchs neighbos gladly kissed its nightclub

days good-bye and vocally opposed thei etun once the most

ecent club closed. Mindul o the communitys concens, but eage

to epupose the iconic landmak with a new use, its landlod, Ben

Ashkenazy, consideed vaious options beoe ageeing to a poposal

by New Yok etail develope Jack Menashe to tun the distinguished

stuctue into a etail venue and estoe its ome luste.

Menashe enlisted New Yok achitect James Mansou o

Mansou Design to wok on the edesign and enovation. But

beoe stating the poject, Mansou encouaged Menashe to joinhim on a tou o a seies o etail makets in London, including

Convent Gaden, Libetys Dove Steet Maket, and Bulington

Acade, which inspied the intimate Euopean-style maketplace

o specialty stoes that now chaacteizes the new etail venue.

We wanted to develop a concept that would be entetaining

and un, something that would stand etail conventions on thei

heads, says Mansou. New Yokes ae so jaded that they can

sleepwalk though most etail stoes and know what to expect.

Ae months o eviews with the landmaks commission and a lot

o hand holding with a vigilant local community boad, the multi-

million-dolla enovation poject took place in a ast-tack time

ame o 12 months om kick-of to execution. The esult is an

exteio that emains lagely untouched, and an inteio that has

been tansomed into an intimate yet lively thee-stor maketplace

o small- and mid-sized shops, each with unique acades peppeing

the twisting and tuning lanes o the maze-like layout.

As we did the demo wok to see the condition o the building,we peeled though aggegates o sheetock 40 inches deep,

including walls that had been put up in the 1960s, says

Mansou. But behind the sheetock and club banquettes, thee

wee seveal stained-glass windows that we could see om the

outside and wee able to peseve. Thee wee also stuctual

steel mezzanine elements that wee built in the 1980s, potions

o which we eclaimed. Anothe challenge was to impove the

ciculation among the thee buildingsthe chuch, the ector,

and the sistes housethat make up the complex.

design

Mansou and his team also developed the banding elements and

signage o the Limelight Maketplace. Among the band ltes wee

wods like chic, supising, unexpected, upliing, witty, New Yok icon,

memoable and un and we tied to apply these ideas to ever aspect

The goal was to ceate New Yoks most exciting etail envionment

to datea hybid between a depatment stoe and a mall, says

Jessica Shie, leasing diecto o Limelight Maketplace, who was

incedibly selective in soliciting and cuating a goup o vendos that

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memoable, and un, and we tied to apply these ideas to ever aspect

o the poject, he says.

The design ecipe daws its unique avo om a ich mix o souces

shopping scenes om late-night 40s movies, Boadway stage sets,

dashes o the enetic quality o Japanese shopping disticts, and

touches o Londons etail scene. In mixing-up these contasting

etail inuences we intended to ceate a eeling o discover and yet

amiliaity o consumes in the gip o a ecession, says Mansou.

The designes also poduced a seies o mateials palettes and

templates o the vendos to choose om to keep the design cohesive

and povide a tun-key way to set up shop with minimal efot. At

the same time, they also ceated all o the elaboate shop aades in

vaied styles and established of-beat adjacenciesa candy shop next

to a boot shop, o exampleto wrly evoke a maketplace that has

oganically evolved ove time and to einoce the sense o discover.

Mansous team designed the inteios o moe than hal the shops,

as well, while the emaining shops developed thei own stoe designs

in line with thei banded stoe palettes. Some absobed two o thee

o the appoximately 200-sq.-. ootpints to ceate lage spaces,

uthe einocing the oganic quality o the inteios.

incedibly selective in soliciting and cuating a goup o vendos that

wee well-known but not ove-satuated in the maketplace. It wasntabout stoes, but about stories, she says o the lively mix o vendos,

including the Its Suga candy shop, Petossian, Jezelins Goumet,

Olatz luxur linens and sleepwea, and Hunte Boots among othes,

who have leased space in the building.

Although the poject kicked of in the midst o the woldwide

economic meltdown and its location is of the beaten etail path, it

opened this past May to a celebity-spinkled champagne eception,

plenty o newspape and television buzz, lively consume inteest, and

positive eviews om the community. And, i all goes as planned, it

also pomises to inspie the ceative einvention o othe neglected

landmaks into innovative etail destinations.


The peimete o Jezlins Goumet ood shop in the ector aea o the enovated chuch

complex (below) eatues oiginal bick walls and new cast-ion decoative elements

eminiscent o the llgee balconies in New Oleans, which demak dieent zones o

the stoe. Ceamic tile foos wee chosen to mimic teacotta.


souces

Project: Academy of Music (p. 34) Caeteia, dining, taining tables: Davis, Acedemia, ICRAVE. Funitue deale: Custom unitue custom

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whoOwne: The Academy o Music/The Philadelphia

Ochesta. Achitect: KlingStubbins;

contract 201009

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