‘control costs‘ campaign partner readiness
DESCRIPTION
‘Control Costs‘ Campaign Partner Readiness. Campaign Overview. What is ‘Control Costs’ Campaign?. Target Segment. Target Audience. Target Audience. A campaign that communicates the value proposition of Enterprise Solutions from Microsoft to Control Costs. Enterprise, Upper Mid Market. - PowerPoint PPT PresentationTRANSCRIPT
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‘Control Costs‘ Campaign
Partner Readiness
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Campaign OverviewWhat is ‘Control Costs’ Campaign?
A campaign that communicates the value proposition of Enterprise Solutions from Microsoft to Control Costs
Target Audience
Network support and managed services
CEOs, CFOs,CIOs (IT Pros & ITDMs)
Creative Approach :CFOs Business Dilemma - How can an investment in
IT in this time SAVE MONEY?
Target SegmentEnterprise,
Upper Mid Market
Target Audience
Network support and managed services
Partners
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Ten Enterprise Solutions from Microsoft to Control Costs
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Partner Benefits & Commitments
Partner Benefits• Campaign Readiness
• EDMs• MSPP Newsletters
• Partner Events• Marketing Collaterals
• Pitch cards• EDMs (Solution)
• Tele-calling Scripts• Brochures
• Customer Ready Deck• Lead Generation
• Print Advertising• TV• PR
• Digital/Online Advertising• BTL (3rd Party Events)
• Online Presence (Leads)• Customer–Partner interaction through
‘Locate a partner’ Application)
Partner Commitments
• PSP Sign Off for this campaign
• Single Point of Contact for this campaign
• 5 Qualified Leads/month/Solution
• Regular Leads status update- 48 hrs SLA
• Regular Reporting
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LEAD GENERATION THROUGH MARKETING EFFORTS
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PR coverage - Top Stories
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Print Ads• Business Today• CIO• India Today• Economic Times• Outlook Business• Outlook• CFO Asia• CTO Forum• HBR• Economist• Dataquest• Northern Business
Review
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Digital Advertising• BusinessWorld.in• Business Today• CIO• CXOToday• LiveMint• Economic Times• Linkedin• BBC• Outlook Business• Outlook Online• CFO Asia• Google• Bloomberg• Web 18 (Money Control)
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TVC
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MARKETING COLLATERALS
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Pitch card-Partner Readiness
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CIO BrochureFront
Back
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CFO Tool Kit
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ONLINE PRESENCE (LEADS)
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Leads generated through Locate a Partner ApplicationHOW DOES IT WORK?
• Customer Selects competency• Selects Partner• Submits request• Customer fills in contact details in a Preformatted Outlook mail template (To- Partner email id, CC – [email protected])