Convention Center DistrictConvention Center DistrictProperty Owners’ AssociationProperty Owners’ Association

Long-Range StrategicLong-Range Strategic PlanPlan

May 20, 2008

Long-RangeDistrict

Strategic PlanDiscussion TopicsDiscussion Topics

• Strategic Planning Process Update

• Client Input: Top 10 Strategic Initiatives

• Strategic Plan Activities

• Property Owner and Developer Update

• Land Planning Process

• Agent Authorization

• Summary of Activities

• Action Requested

Long-RangeDistrict

Strategic PlanDiscussion TopicsDiscussion Topics

• Strategic Planning Process Update

• Client Input: Top 10 Strategic Initiatives

• Strategic Plan Activities

• Property Owner and Developer Update

• Land Planning Process

• Agent Authorization

• Summary of Activities

• Action Requested

Long-RangeDistrict

Strategic PlanStrategic Planning Process UpdateStrategic Planning Process Update

July 2007 County Mayor directed staff to update OCCC Strategic Plan

Fall 2007 • Property Owners’ Association (POA) agreed to fund and guide process

• Convention Center Client input creates framework

• Identified 10 Preliminary Strategic Initiatives

Long-RangeDistrict

Strategic PlanStrategic Planning Process UpdateStrategic Planning Process Update

February 2008 Orange County Board of County Commissioners:

• Endorsed the concept of the global vision

• Directed staff to continue involvement in the POA’s Strategic Planning Process

• Directed staff to work with property owners and developers

Long-RangeDistrict

Strategic PlanDiscussion TopicsDiscussion Topics

• Strategic Planning Process Update

• Client Input: Top 10 Strategic Initiatives

• Strategic Plan Activities

• Property Owner and Developer Update

• Land Planning Process

• Agent Authorization

• Summary of Activities

• Action Requested

Long-RangeDistrict

Strategic PlanTop 10 Strategic InitiativesTop 10 Strategic Initiatives

Clients Want an URBANIZED District

1. Attached/Adjacent Hotels

2. Attached Ballroom/ Meeting Space

3. Attached Restaurants

4. Adjacent Entertainment

Guest Amenities Transportation

5. Parking

6. Pedestrian

7. Intra-District Circulator

8. District To Airport

9. Ground Transportation

10. Way Finding

Long-RangeDistrict

Strategic PlanDiscussion TopicsDiscussion Topics

• Strategic Planning Process Update

• Client Input: Top 10 Strategic Initiatives

• Strategic Plan Activities

• Property Owner and Developer Update

• Land Planning Process

• Agent Authorization

• Summary of Activities

• Action Requested

Long-RangeDistrict

Strategic PlanStrategic Plan ActivitiesStrategic Plan Activities

• The POA will continuously seek Stakeholder (clients and property owners) feedback

• Surveyed 1,000 clients- Approximately150 target clients

responded to date

- Preliminary assessment indicates strong support for conceptual plan

• Investigating how best to implement- Public Private Joint Ventures- Evaluating funding options

Long-RangeDistrict

Strategic PlanStrategic Plan ActivitiesStrategic Plan Activities

• Studying the potential impact- How will initiative change

clients/events propensity to book?- How often might clients/events come?- How big are clients/events?

• Refining the plan

• Targeting July - September return to BCC

Long-RangeDistrict

Strategic PlanDiscussion TopicsDiscussion Topics

• Strategic Planning Process Update

• Client Input: Top 10 Strategic Initiatives

• Strategic Plan Activities

• Property Owner and Developer Update

• Land Planning Process

• Agent Authorization

• Summary of Activities

• Action Requested

Long-RangeDistrict

Strategic PlanProperty Owner and Developer UpdateProperty Owner and Developer Update

• Adjacent property owners input– Peabody– Rosen – Universal City Property Management– Hilton/Rida– Hyatt– Pointe Orlando

• Strong willingness to partner to implement

strategic initiatives

Long-RangeDistrict

Strategic PlanOCCC-Peabody OpportunityOCCC-Peabody Opportunity

13

OCCC West Building

Peabody HotelImprove

International Drive traffic flow and pedestrian safety by building elevated bridge between buildings

Long-RangeDistrict

Strategic PlanOCCC-Rosen Hotels OpportunityOCCC-Rosen Hotels Opportunity

14

-“Laminate” Convention Center & hotels- Joint use parking- Segregate pedestrians from traffic

Long-RangeDistrict

Strategic PlanOCCC-UCPM OpportunityOCCC-UCPM Opportunity

Relocate Ponds30±

acres

Long-RangeDistrict

Strategic PlanOCCC-UCPM OpportunityOCCC-UCPM Opportunity

16

North Hotel Site14± acres

Ponds 30±

acres

Restaurant/Entertainment30± acres

NW Hotel Site

4 + acres

Convention Way

Hotel Site11 + acres

Plus1.5 + acres

Already Owned

By UCPM

Long-RangeDistrict

Strategic PlanDiscussion TopicsDiscussion Topics

• Strategic Planning Process Update

• Client Input: Top 10 Strategic Initiatives

• Strategic Plan Activities

• Property Owner and Developer Update

• Land Planning Process

• Agent Authorization

• Summary of Activities

• Action Requested

Long-RangeDistrict

Strategic PlanLand Planning ProcessLand Planning Process

Today - BCC input/comments - Authorize UCPM to act as the

County’s Authorized Agent for Plan

Development for the Phase V Site - Authorize staff to review UCPM

Development PlansMay-July - Refine site needs for all potential projects

- Draft Development Plans - DRC review of Development Plans- Begin transaction negotiations

Long-RangeDistrict

Strategic PlanLand Planning ProcessLand Planning Process

July - Sept- Return to Board of County Commissioners

- Present final Strategic Plan- Request approval of Development

Plans - Request approval of funding strategy

Sept/Oct - BCC review/approve Final Plans- BCC approve Reverter Sale, any Land

Swaps, or other purchase and sale agreements

Long-RangeDistrict

Strategic PlanDiscussion TopicsDiscussion Topics

• Strategic Planning Process Update

• Client Input: Top 10 Strategic Initiatives

• Strategic Plan Activities

• Property Owner and Developer Update

• Land Planning Process

• Agent Authorization

• Summary of Activities

• Action Requested

Long-RangeDistrict

Strategic PlanAgent AuthorizationAgent Authorization

• Agent Authorization- UCPM becomes County’s Agent for development of plans for designated Phase V property

• Conditions and Limitations- Submittal of specified development plans- UCPM assumes risks and expense- No assurances or guarantees of approval- Assignment subject to approval- Agency is revocable

Long-RangeDistrict

Strategic PlanOCCC-UCPM OpportunityOCCC-UCPM Opportunity

Proposed Development Plan Property Outline

Long-RangeDistrict

Strategic PlanDiscussion TopicsDiscussion Topics

• Strategic Planning Process Update

• Client Input: Top 10 Strategic Initiatives

• Strategic Plan Activities

• Property Owner and Developer Update

• Land Planning Process

• Agent Authorization

• Summary of Activities

• Action Requested

Long-RangeDistrict

Strategic PlanSummary of ActivitiesSummary of Activities

• OCCC – Peabody Hotel Plans

• OCCC – Rosen Hotel Conceptual Plans

• OCCC – UCPM Conceptual Plans

Long-RangeDistrict

Strategic PlanDiscussion TopicsDiscussion Topics

• Strategic Planning Process Update

• Client Input: Top 10 Strategic Initiatives

• Strategic Plan Activities

• Property Owner and Developer Update

• Land Planning Process

• Agent Authorization

• Summary of Activities

• Action Requested

Long-RangeDistrict

Strategic PlanRequested ActionRequested Action

• Approval of Conditional and Limited Agent Authorization from Orange County to Universal City Property Management III LLC, and its Assigns, and Authorization to DRC and County Staff to review Development Plans submitted pursuant to Conditional and Limited Agent Authorization.