Artist/Band How are some or all of the following represented: Gender, youth, ethnicity, place, social class.

What ideologies are promoted about these people and places.

What significant techniques are used to achieve this.

Maroon 5 – Harder To Breathe. Gender: portray as creative, working together, successful,

Promoting the ideology of safe, masculinity, not offensive

Long shots are used to reveal of the band playing together. Emphasising their team spirit which audience can relate to. They have a lot of special effects in their videos. Are used to give a comedic value which reinforces their safety.The use of colours are black, blue and grey are used to give the men a mature level. So if they used a pink or yellow it will become feminine.

Arctic Monkeys – R U Mine? Gender: they are portrayed as fun, creative.Youth: They have girls in the car and are enjoying themselves. They seem to be immature because they’re playing about in the car.

Long duration edits are contributing to realismHandheld camera- it makes the audience feel like they're in the car with them.The car is a key prop is used as a sense of movement. They are going somewhere/ going on a journey. As part of mise en scene.

Imagine Dragons - Radioactive Gender: the men in the video are shown to be aggressive and enjoy watching two people fight.

They’re promoting the ideology of not being safe to be around. Aggressive and dangerous.In the video it shows a pink teddy bear that is shown to be feminine to be able to defeat a masculine person.

The narrative takes up the majority of the video, and as result we don’t get to see much of the band members except for the lead.