conversion optimization case study -...
TRANSCRIPT
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Conversion Optimization Case Study
![Page 2: Conversion Optimization Case Study - wsiestrategies.comwsiestrategies.com/.../uploads/...Conversion-Optimzation-Results-cop… · Conversion Optimization Case Study . Background •](https://reader034.vdocument.in/reader034/viewer/2022043002/5f7faf15aeb9c005054a65df/html5/thumbnails/2.jpg)
Background
• ITransact is a national provider of merchant services to SMBs • WSI was in engaged in 2013 to provide
conversion optimization services • A series of 5 A/B spilt tests were conducted
over approximately 5 months
![Page 3: Conversion Optimization Case Study - wsiestrategies.comwsiestrategies.com/.../uploads/...Conversion-Optimzation-Results-cop… · Conversion Optimization Case Study . Background •](https://reader034.vdocument.in/reader034/viewer/2022043002/5f7faf15aeb9c005054a65df/html5/thumbnails/3.jpg)
Conversion Optimization Tests and Results
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No Flash Panel Original Home Page No Flash Panel
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No Flash Was the Winner Original Home Page No Flash Panel
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Next Test: Bigger Call to Action Previous Winner Bigger Call to Action
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Bigger Call to Action Won Previous Winner Bigger Call to Action
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Next Test –Form on Home Page
Previous Winner Form on Home Page
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Form on Home Page Won
Previous Winner Form on Home Page
![Page 10: Conversion Optimization Case Study - wsiestrategies.comwsiestrategies.com/.../uploads/...Conversion-Optimzation-Results-cop… · Conversion Optimization Case Study . Background •](https://reader034.vdocument.in/reader034/viewer/2022043002/5f7faf15aeb9c005054a65df/html5/thumbnails/10.jpg)
Next Test – Offer of $100
Previous Winner Get $100 if we can’t beat current rate
![Page 11: Conversion Optimization Case Study - wsiestrategies.comwsiestrategies.com/.../uploads/...Conversion-Optimzation-Results-cop… · Conversion Optimization Case Study . Background •](https://reader034.vdocument.in/reader034/viewer/2022043002/5f7faf15aeb9c005054a65df/html5/thumbnails/11.jpg)
Winner – Previous Offer
Previous Winner Get $100 if we can’t beat current rate
![Page 12: Conversion Optimization Case Study - wsiestrategies.comwsiestrategies.com/.../uploads/...Conversion-Optimzation-Results-cop… · Conversion Optimization Case Study . Background •](https://reader034.vdocument.in/reader034/viewer/2022043002/5f7faf15aeb9c005054a65df/html5/thumbnails/12.jpg)
Next Test – Graphics Change & Phone Number
Previous Winner Lighter Cleaner Graphics + 800 Number
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Winner – Graphics Change & Phone Number
Previous Winner Lighter Cleaner Graphics + 800 Number
![Page 14: Conversion Optimization Case Study - wsiestrategies.comwsiestrategies.com/.../uploads/...Conversion-Optimzation-Results-cop… · Conversion Optimization Case Study . Background •](https://reader034.vdocument.in/reader034/viewer/2022043002/5f7faf15aeb9c005054a65df/html5/thumbnails/14.jpg)
Overall Conversion Results
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+86% Improvement in Conversions
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+79% Improvement vs. Prior Year*
*Conversion tracking was not implemented until August in 2012