conversion rate optimization
TRANSCRIPT
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Conversion Rate Optimization
May 14th, 2013
Paul RyazanovDirector of business development Promodo Inc.
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Promodo at a Glance
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Why it is Important
Home page tweaks
Categories & filters
Product page
Shopping cart
Checkout
Q&A
Plan
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Why it is Important
One simple change which One simple change which takes only few minutes to takes only few minutes to apply might significantly apply might significantly improve your conversions improve your conversions up to 100% and more. up to 100% and more.
One simple change which One simple change which takes only few minutes to takes only few minutes to apply might significantly apply might significantly improve your conversions improve your conversions up to 100% and more. up to 100% and more.
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Home page
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1Improved navigation with extra filters
Promotion of few offers at once
Featured brands with focus on brand logo
Clearance with special icons
Features models with stickers
SEO text
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Clear logo, what you do, toll-free, clear shopping benefits as well as clear shopping cart and checkout button– that’s sample of a good website header
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Use mouse-over effect for menu, highlight selected categories, and correctly activate top navigation once selected. Search field is supposed to work with auto-suggest.
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Replace the slideshow with one single collage, clear call-to-actions.This way you can better track performance of each ad.
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Analyze what brands/categories are the most popular – use Google analytics. Use brand logo and sexy product photos with no watermark.
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Analyze what models are best-sold with a help of Google analytics. Keep them on the home page. Use discount labels in different colors.
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Small details such as labels – New / Top Sales are very important.This way you can drive customer attention to specific models.
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You can collect the most frequently asked questions
from your support and reply to those questions in a very
professional way.
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Store reviews, ratings, presence at eBay, Amazon stores – key to get immediate trust of your visitors
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Brand page6
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1 SEO text, image for brand
Advanced filters
Sub-categories listing
TOP models for this brand
Product listing with labels, compare and buy
Compare block
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It’s good idea to highlight TOP models of specific brands. Sometimes people search for keywords including top models queries.
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Understand how visitors search for products. Use filters and order them by popularity
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Let visitors make the choice of a very few models and compare them.This will help you identify which models are popular.
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When you list models by different brands, showcase a brand with logo.Use big images. You may use popup to showcase product preview.
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Clean navigation helps to drive visitor to what they want faster.This sample lets you combine 2 options at once.
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Product page
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1Big photos, no watermark, zoom
Social icons, store benefits, support
Clear pricing, delivery info, payment info
Recently viewed section
Recommendations by customer experience
SEO text – for a specific model
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Showcase product gallery. Use video if you have.Keep labels if such model is New / Top Sale / Recommended etc.
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Use social tools such as FB, Twitter, Pinterest.Showcase benefits and present ways to ask questions about specific models.
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Price, savings.Shipping and delivery info.
Big buy now button.Showcase payment options.
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Keep tracking of viewed products.
Especially with a big range of products visitor might loose one
while searching.
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Use your data to build recommendation lists based on customer behavior.
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Cart page
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Return policy, phone support
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Keep the shopping cart data for a while. Even for non-members.
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Final list of benefits.Final info about delivery.
Phone number for support.Information about security.
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You can suggest alternative discounts. Or suggest to subscribe for deals.
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Checkout page
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Easy checkout step for guests
Simplified shipping section
Clear showcase of cart and price
Only required payment fields
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Simplify the checkout process for guests. They might signup later if you value their time now.
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Let user view the cart and pay fast.
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Content page
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Clear navigation
Content mixed with images
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What Next?What Next?
In God we trust. In God we trust. Everything else we test.Everything else we test.In God we trust. In God we trust. Everything else we test.Everything else we test.
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Free SEO and CRO auditWe would like to invite all you to take a free 10-15 minutes personalised webinar for a quick audit of your website and marketing campaigns by Google certified experts.
- Quick usability audit of the existing site;- Quick SEO audit and review of existing analytics;- Audit of PPC campaigns;- Technical audit;- Best practices of conversion rate optimization.
Reach out: [email protected]
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Thank you!
Paul RyazanovDirector of business development at Promodo
e-mail: [email protected]: pavel.ryazanovwww.promodo.com