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Conversion Rate Optimization Case

Study

This Presentation will Talk About

Best Conversion Rate Optimization Case Studies to Learn From-

How Walmart Increased Conversion Rate Using Simple Method-

Increasing Monthly Revenue of a Community Website-

79.3% Increase in Conversion Rate of a Logistic Company-

Removing Social Buttons on eCommerce Lead to Conversions-

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Best CRO Case Studies to Learn From

In the world of Conversion Rate Optimization, it is important to understand the customer journey and create the same in a strategic manner to acquire more visitors at less cost. For entrepreneurs every page of the website or app is important to target with the right her content, design elements, Call to Action, graphics, and other necessary things. Time and again, we get to find big enterprise giants follow a strategic and profit-oriented conversion rate optimization tactics to make an impact. It is essential for your business to learn something new and out of the blue from several industry giants most followed strategies and implements few elements to improve your business.

How Walmart Increased Conversion Rate by 20%

Walmart the biggest retail giant all across the world experienced the significant decrease in customer acquisition rate due to not having a fully responsive website. It nearly took a year for Walmart to make their site responsive by making strategic change that increased the conversion rate by 20% and mobile orders went up by 98%.

The Initial Research The traffic on mobile device was significantly decreasing. Especially with the tablet and Walmart realized their current solution was not working properly. The first issue was the overall look and feel of the site was awful on the mobile device. Second main issue was the site taking too much time to load on the mobile. Prior research provided plenty of data related to the downgraded experience of site on mobile and tablet.

Walmart Conversion Rate Optimization The Solution * Walmart used the hands-on usability testing on both old and new designs to see the real difference. * They conducted A/B testing on various elements and performed the speed testing for the further improvement of the site. As a result, conversion rate of Walmart increased by 20% on all devices. There is a 98% increase in sale of products via mobile purchase. By removing View Details button for products view, they saw significant increase in conversion rate. Actionable Insight Walmart witnessed a lot of visitors coming to their mobile and tablet site once the decision was made to go for a fully responsive design. Walmart got rid of the distracting buttons and other elements to actually increase conversion rate by a maximum extent.

Increase Monthly Revenue of a Community Website

A community living solutions website witnessed an increase in revenue by $106,000 by just optimizing the images. The pictures outperformed the explainer videos to a great deal of extent resulting in increasing conversion rate.

The Initial Research The community living solutions websites of BrookdaleLiving that offer real-time solutions to senior citizens had a very basic website. The platform had a simple structure with no testimonials, basic designing, graphics, and limited content all over the place. The brand hired a designing and conversion rate optimization company to completely revamp the website. The objective was to redesign the current website by adding more content, testimonials, USP, graphics, credibility logos, and more. After redesigning the website, it came up with two different variants.

Increasing Conversion Rate of a Community Living Website

The Solution Testing was performed to analyze the resultant outcome of each variant. The image variant outperformed the video website and witnessed an increase in conversion rate by 3.92%. The video variant website just got only 0.85% lift as compared to the image one. The image variant website resulted in an increase of revenue of the company by $106,000. Actionable Insight Brookdale was an already established brand and adding a video on the homepage caused nothing but distractions for users. Most of the targeted users of the brand are of t nature as they are interested in services rather than reading about the same.

79.3% Increase in Conversion Rate of a Logistic Company

Truckers Report is an online logistic company that helps truck drivers to connect with a professional truck industry forum to find a suitable job. At the initial stages, the company experienced various loopholes of not generating expected traffic, conversion, and ROI. Initial Research At the initial stage of analyzing the website, several factors came into consideration. 50% of the traffic of the website comes from mobile and tablet. So, it requires a highly responsive design. The website has a weak headline that does not include the major benefit and USP. Need better pictures to relate with. Need creative and interactive design elements.

Logistic Company Witnessed a High Conversion Rate

The Solution

Fully responsive design was created to make this website highly engaging. Hypothesis test was conducted to make its less friction and increase conversion rate. Enhancing the copy of the content to let truck drivers easily relate with the same. Comparison was made between an old landing page and a new landing page. Created a shorter and simple version of the web pages to let targeted users easily understand the same. Actionable Insight Numerous testing methods were adopted to learn from each step and learned to make the specific changes. Making the website straightforward and easy to navigate as per the basic level of understanding of truck drivers. Finally boost 79.3% of the conversion rate by making a fully responsive, mobile-friendly, and intuitive website.

Removing Social Buttons on eCommerce Lead to More Conversions

Taloon is an eCommerce website that deals in offering a range of products like electrical, gardening, plumbing, and other hardware products. The company was looking to increase product sales by making specific changes to the website. The Initial Research As a belief that adding social media sharing buttons on the website can increase the traffic by 84%. After testing the website, it was found the social sharing button on this platform resulted in decreased traffic. The comparison was made between the website having social sharing buttons and the platform without such buttons. After the comparison, it was found to have a website without social sharing buttons increased the conversion rate by 11.9%.

End Note

Conversion rate optimization of a particular website involves different strategies and tactics to try and see the best results ahead. Make the best use of different case studies belong to a particular industry to come up with the new idea and changes to increase conversions. To be a real success, enterprises need to see the resulted outcomes of big corporate giants having a similar kind of targeted audience and using different trying methods.

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