conversionxl website reviews: home page edition
DESCRIPTION
ConversionXL reviews home pages of 5 different websites. See them all at http://conversionxl.com/blogTRANSCRIPT
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ConversionXL reviewsAssessing for persuasive design
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Looks good, great first impression. The dude captures attention.
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This guy is *really* happy. #1 item in visual hierarchy. But attention is not directed anywhere. And why is he wearing Wistia t-shirt?
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Blue on blue ishard to read, headline doesn’t grab attention
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BUT WHAT IS THIS SITE ABOUT??
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BUT WHAT IS THIS SITE ABOUT??WHO IS IT FOR?
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BUT WHAT IS THIS SITE ABOUT??WHO IS IT FOR?WHAT CAN AND SHOULD I DO HERE? WHY?
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This “headline” is below the logical end. Look at Gestalt design principles.
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But even if I read it, I still don’t understand what is it, for whom and why. Clarity ftw!
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The following list of benefits does not tell me anything. I don’t care until I understand.
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And where is the call to action? What do you want me to do on this page?
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What is this place? What can I do here? Why should I do it?
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Is it for ecommerce? TV shows? Blogs? All of the above? Help me understand.
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Most people do not see below this line. You need to make the case above the fold.
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How is it better/different from other search solutions?
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How is it better/different from other search solutions?Oh yeah, says who?
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Too much too soon. I’m not going to sign up when confused.
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Start free trial. How long is it? Full features? Credit card required? How much pain involved? How much is it after trial?
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Nice, yet another ecommerce site. This is surely different from the other gazillion online stores.
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Or is it? In fact, its exactly the same. Where’s the value proposition, bro? Why shop here? What do you even sell?
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Or is it? In fact, its exactly the same. Where’s the value proposition, bro? Why shop here? What do you even sell?
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Auto-rotating banners? Dude.
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This widget only slows down your site. People don’t share yet another ecommerce site type of sites. (Got cat pics?)
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Your CSS for the background image is not working well. I tested 3 different browsers / screen resolutions.
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But I understand there’s a better way to tell my story. Great. What is it? Where do I click / opt-in to find out?
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Am I supposed to know what this warefare is?
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Clever is cute, but clarity trumps it all.
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Clever is cute, but clarity trumps it all.
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Value prop needs copywriting help. This is ego-centric. We specialize, we offer etc.
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It also looks like it’s not really important, low in visual hierarchy. Light green font = poor choice.
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Forget mega menus. Giga menu awaits!
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Don’t expect that people click on these. They won’t and shouldn’t. State the benefit right away, skip “our”.
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How many customers come to look for a specific thing? If many, you need to make search more prominent. Amazon style.
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First impression: it’s nice!
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This area is awfully crowded. Credit card & security info not needed at this stage. I’m not thinking about buying, but understanding.
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You really want me to watch this, don’t ya. Well how long is it?
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Don’t tell me it’s 8 minutes! Test a shorter version.
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When I played it, the dude spoke so fast it seemed like a prescription drug commercial. Slow down bro!
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Good CTA. I’d stand out better without the credit cards above. Also test shorter version + adding a secondary CTA.
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Using sub-headlines like that and partially visible content is a great way to get people to scroll down.
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Great idea!
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Love the idea list. But the font size is too small.
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Wow, Owen Wilson uses it!
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Thank youIf you want to get your site reviewed, follow me on Twitter: @peeplaja
and Facebook: https://www.facebook.com/ConversionXL
http://conversionxl.com