Instant Auto Credit App – Convert more of your website visitors into qualified leads by enabling them to instantly see if they are pre-approved and see their credit score

Websites – Custom built, SEO effective, fully responsive websites with complete ProMax integration

Inbound Call Tracking – We can track & record all incoming sales calls allowing dealers to see exactly how well calls are being handled and how well each advertising source is performing

Outbound Call Tracking – We can track & record all outbound calls allowing dealerships to measure and monitor the effectiveness of their sales reps and BDC reps

Direct Mail – Credit related mail for Prime and Subprime buyers

Market Thief – Trigger Leads that target active buyers in your market that are looking for a vehicle.

Internet Leads – Finance leads and also Franchise leads for specific makes and models

Bankruptcy Leads – Freshest list of bankruptcies in your market delivered weekly

BDC Services – In house full service BDC to help you sell more cars

ProMax Marketing offers an array of services to help deal-erships increase leads, strengthen processes, and be more efficient. We realize every dealer is different from the next and every dealer has different goals they are trying to achieve. We will evaluate each dealership and formulate a plan on how to achieve their desired goals.

ProMax Marketing Solutions

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Drive more traffic to your

showroom!

Instant Auto Credit App gives consumers the ability, while on the dealership’s website, to instantly see if they are pre-approved and see their exact credit score. All we need is the consumer’s name, address, and email…no Social Security Number is required! Because of this dealerships are converting a higher percentage of website visitors into actual leads. It’s that easy, but very effective!

Increase your online finance leads using soft pull technology

See how quick & easy it really is for both the consumer and the dealership: y We provide the Instant Auto Credit App plug-in form to the dealership y The dealership places the form throughout their website for consumers to see. Direct consumer to

your app through email marketing, social media and pay-per-click y Consumer clicks on the form and provides their information (All we need is name, address, and

email…no Social Security Number is required) y Consumer answers security question to verify & protect their identity y Consumer instantly sees their pre-approval status and exact credit score if pre-approved y Dealership immediately receives lead along with valuable auto summary information on all pre-

approved leads. Below are some of the items included in the consumer’s auto summary. What other lead source provides this kind of information?

Monthly payment Interest rateOriginal loan amount Term of loanRemaining term

Est. Payoff# times late last 24 months JointPlus more...

We offer versions of this product through both TransUnion® and Equifax®

Instant Auto Credit App™

ProMax WebsitesWe provide state of the art websites which are fully integrated with ProMax. All of our websites are custom designed, built for effective SEO, responsive mobile, and come with a robust backend man-agement system. The integration with ProMax will allow you to manage your website inventory and content with changes posted to your website immediately. No more having to manage your inventory, leads, or website content through multiple software systems. We also custom design websites for your special finance department.

Benefits & Features y Complete Integration with ProMax y Custom designed graphics y Responsive mobile design y Designed for effective SEO y Robust and easy to use back end management

system. Even build your own web pages y Inventory updated in real time y Inventory can automatically be exported to

third party companies such as Autotrader, Cars.com, etc.

y Video can be displayed specific to each vehicle

y Customers can search inventory by monthly payment

y Specific comments can be added to each vehicle

y Custom ‘Call to Action’ forms y Analytics & reports to track website activity y Custom designed special finance websites y Promote brand identity with photo overlays y Plus much more...

Dealer Group WebsitesWhether your dealer group has 2 locations or numerous locations we can provide what your website needs for success. We can build a home page displaying all the dealerships in your group as well as links to each separate dealership’s website. Customers will have the ability to search the entire group’s inventory at one time or go to the dealership of their choice and search its inventory. Leads can be sent to one main dealership, closest dealership or to the dealership where the vehicle resides. Managing a group website couldn’t be easier or more effective.

Call Manager™ - Inbound Call Tracking System

Track and record all your incoming sales calls with precisionCall Manager is our incoming call tracking system which is completely integrated with ProMax. It tells you with precision how many calls you are getting from each advertising source along with how well your calls are being handled by your staff. Every incoming call is automatically tracked, allowing you to measure the results of each advertising source. Not only do we track the calls but we can also record each call for review and training. Within ProMax you will be notified of every new call. Each new call will automatically create a new customer within ProMax along with their pertinent information and voice file.

Complete Integration with ProMax y Incoming sales calls sent directly to ProMax y New customer account created from incoming

calls y Voice file attached to every customer’s work-

screen y Notified in ‘Message Center’ of missed calls y Separate ‘Incoming Sales Call’ prospect log y Reports to track each advertising source ROI

Call Manager Features & Benefits y Numerous reports to measure effectiveness y Calls can be recorded y Multiple call routing options y Compare advertising ROI’s y Toll Free, vanity & local numbers available y Identifies ad source for each incoming call y Voice mail system for all missed & after hour

calls

Message Center alerts dealership of missed calls so immediate action can be taken

Message Alerts

Outbound Call Tracking System

Do you have any idea how many outbound calls your sales reps and BDC reps are making or the quality of the calls?

The ProMax Outbound Call Tracking service will allow you to improve sales performance and accountability. Through ProMax, all outgoing calls will be tracked, managed, and recorded allowing you to effectively measure your most valuable resource - potential new customers.

No more wondering if your reps are actually mak-ing their calls. Now you will know for sure!

Outbound Call AnalyticsReports display all outbound call activity and break down the critical information.

y By individual sales or BDC reps y By date and time y How many calls were made y How many calls were answered y Compare sales and BDC reps with one

another for performance tracking y Plus more…

Making calls couldn’t be easier. Within ProMax, every prospect’s Workscreen and Daily Workplan will have a ‘Click to Call’ button. Clicking this but-ton will automatically initiate the call. No more wasting time dialing numbers; it’s that easy!

Each outgoing call will be linked within the ProMax customer Workscreen along with all the informa-tion such as date & time of call, who made the call, and length of call. Additionally, the voice file is provided so you can listen to the call.

Click to Call

Direct MailStart working with the winner of Auto Dealer Monthly’s Diamond Award for Direct Mail three years in a row to help drive more traffic to your dealership.Event Mailers – Promote New or Used car sales events

Buy Back Mailers – Target specific makes & models for trade-in opportunities / Kelley Blue Book or Black Book values are available

Trade Equity Mailers – Focus on specific makes & models based on their amount of equity

Service Conquest Mailers – Acquire new service customers

In Market Now Mailers – Concentrate on those customers who are most likely to purchase a car in the next 6 months

Recall Mailers – Market to customers who have an open recall on their vehicle

Co-op Approved Mailers – Utilize mailers that are co-op approved

Holiday/Seasonal Mailers – Great option during the special times of the year to reach out to cus-tomers or use in conjunction with other mailers

Direct Mail

Utilize Experian, TransUnion, and Equifax Credit Bureau data to wisely narrow in and target the right customers at the right time!Credit Card Mailers – Provide a firm offer or credit for an auto loan

Subprime Mailers – Go after the subprime customers in your area

Payment Reduction Mailers – Gear mailings towards individuals with a specific payment range to offer trade in or refinance opportunities

Lease Termination Mailers – Seek out people with an automotive lease at a specific age

Key Benefits of using Direct Mail with ProMax

y Customized wide range of unique mail pieces and envelopes

y When targeting Credit Score, mail is available for everything from No Score to 800+

y Fully integrated with ProMax y BDC Services available to call leads and set

appointments y Professional staff with automotive experience

and expertise y In-house fulfillment center – data never leaves

our facility, we handle everything! y Full Data Analysis for every market to ensure

dealers get the exact list they want for their dealership

y High open rates with hundreds or options, many co-op approved

Market Thief ™

Extend your market by targeting consumers that are actively pursuing an auto loan and actually have the intention of buying a car today!What is Market Thief?Market Thief is a highly effective way to capture in-market car buyers that are looking to purchase now. A Market Thief lead also known as a trigger lead is someone that just had their credit report pulled by a dealership or lender for the purpose of automotive financing. Your dealership can step in and help these frustrated shoppers who have been turned down by other dealers.

How Market Thief Works y Fresh list of names available daily y We immediately send a letter with a firm offer

of credit y A 2nd letter is mailed to all leads that respond y Leads are imported directly into your CRM y Utilize our turn key follow up process OR y Utilize our BDC services to set appointments

for you

What is Auto Triggers Plus? y An enhanced version of Market Thief that

includes soft pull technology y Soft pull technology includes customers credit

score and auto summary y Allows customers to see their free credit score

How can Market Thief benefit your dealership?

y Leads are exclusive to your dealership y Response rates between 4-9% , 1% is typical

for traditional mail y Capitalize on “in market now” subprime

consumers not properly handled by other dealerships

y Subprime accounts for 42.5% of the market now

y Change rejections at other dealerships into deliveries at your store

y Completely integrated in your ProMax system y Allows you to engage and attract customers

that have applied for automotive financing but may have been turned away at other dealerships because of their lower credit score

Internet Leads / Bankruptcy Leads

ProLeads are internet leads that ProMax generates for your dealership without the hassle and headache of marketing and advertising costs!

y Leads are exclusive to your dealership y You customize the leads with the following

filters: y Distance/Radius from dealership y Income level restrictions y Age restrictions y You select the number of leads you

want to receive y Prospects have filled out a credit application

looking to purchase a vehicle y Real time prospects are imported into your

CRM y Track and work your leads in ProMax OR y Utilize or BDC services to set the

appointments for you

Bankruptcy LeadsLast year, more than 785,000 people in the US filed Bankruptcy!

y Target customers that have filed for bankruptcy and want to repair their credit score with an auto loan

y Every week a fresh list of bankruptcy leads are imported into your ProMax site

y The key is getting your dealership’s name and message in front of the customers. This can be done in 2 ways:

1. Choose from several different letters and campaigns within ProMax and send the letters yourself. OR

2. Let ProMax send the letters for you

Internet Leads - ProLeads

BDC Services If you’re not following up with your customers, someone else is! Don’t lose a sale because you didn’t make a call.

What type of Customers/Leads can we handle?

y Internet Leads y Market Thief & ProMail Leads y Unsold Showroom Traffic y Trade In / Equity Campaigns y Service Reminders / Follow Up y Delivered Customers

What do our BDC Services Include? y Up to 7 call attempts y Email Campaigns y Texting Campaigns y Appointment Confirmations y Missed Appointment Follow Up y All information integrated and updated

directly in your ProMax Customer Workscreen & Reports

y Weekly Reporting on Call Volume, Contacts, and Appointments Set

Our professional BDC can increase the number of contacts to customers/leads and set more appointments that result in more showroom visits and more sales!

Using our BDC, follow up with your customers without having to hire additional staff or worry about training!

Let us set the appointments, you sell the car!

©2016 Dealer Marketing Services, Inc. All Rights Reserved