direct e mail
DESCRIPTION
TRANSCRIPT
Direct
marketing
Contents
What is direct marketing ?
Direct Marketing Channels
Direct E-mail
What is direct marketing ?
Sending a promotional message directly
to consumers, rather than via a mass
medium. Includes methods such as Direct
E-Mail and Telemarketing.
Direct Marketin
g Channel
s
Online Tools
Mobile
Direct Mail
Telemarketing
Voicemail
Marketing
Broadcast Faxing
Couponing Direct
Response TV
Direct Response Radio
Insert Media
Out-of-Home
Community
Marketing
Direct Selling
Direct Respons
e Magazines and
Newspapers
Direct E-Mail
mailDirect The most common form of direct marketing is
direct E-mail
Any low-budget medium that can be used to
deliver a communication to a customer
Direct mail includes advertising circulars, catalogs,
free trial CDs, pre-approved credit
card applications, and other
For example a person who interests in golf may
receive direct mail for golf related products or
perhaps for goods and services that are
appropriate for golfers.
Mail Cycle-Direct E
Us Advertising spend (billion $)
Communicate with clients and
customers easily and effectively
Survey Of shoppers Made by : cross-channel commerce solutions.
In : 4 states in USA.
Nearly 4 in 10 preferred to receive promotional messages from
retailers by email.
Mail ?-Why Direct E
1) Value — High quality content that is useful to the reader
2) Brevity — Succinct, clear, calls-to-action and messaging
3) Appropriateness — Highly targeted messaging designed with the audience in mind and using appropriate tone and voice.
4) Timeliness — Nothing is better than getting the right information at the right time. Promote for the season, holiday or event as best fits your business
Requirements
Building email list is most important thing .
Website must have some offer or place to
grab customer email address.
Thanks & Best
Regards