convert non-productive call to productive call
TRANSCRIPT
Possible ways to convert a non-productive call to productive call
What are the possible ways to convert a non-productive call to productive call
1. Follow Basic Strategies 2. Sales Call Intelligence3. Personal Intelligence4. Behavioral Intelligence5. Marketing Support
BELOW IS POSSIBLE WAY
DEFINITION OF PRODUCTIVE CALL
A CUSTOMER ,WHO PURCHASE OUR PRODUCTS AT LEAST ONCE IN A MONTH IS CALLED A PRODUCTIVE CALL.
1-Follow Basic Strategies
3 R Regularity – Regularity builds Connect and develop rapport.
Rapport – Rapport help to build the emotional attachment and achieving sales.
Retailing – Show up , Speak Up and Motivate Up
2- Sales Call Intelligence
A-Before the Sales Call
Find the right mindset – Positive attitude
Find the right information – Collect customer data from others channels
Research our prospects – Personal touch
Real-time communication - Wait for Right time
B-During the Call Smile
Be convincing and Keep it short
Listen – First to understand then to be understood
Think Win - Win
Deliver real-time information – Show up the catalogue
C- After the Call
• Analysis• Sharpen the saw
3-Personal Intelligence• Good Product Knowledge
• Good Personality ( Dressing ,Communication etc )
• Working Bag should be well managed
• Good in Analytical Skills
• Remember to measure effectiveness, not just productivity
4-Behavioral Strategies • Emotional Selling – Connect through regular visit & Greeting
• Awareness – Educate customer regarding Product Quality and Company Value ( Brand,Equity,CSR etc).
• Get Social-Taking help of Stockiest and manage all channels
• Tell him a success story
5-Through Marketing Support
• Offers & Schemes• General gift• POB gift• Mega POB gift• Quarterly purchase schemes • Through Sampling and Promotion Activity
2. Show mark up and mark down calculations giving one example
AFTER FOLLOW THE ABOVE STRATIGIES THE SALES GROWTH WILL BE LIKE BELOW
PRESENTED BY – Mukesh Kumar Singh9552632311