converted satya das canadian crude oil conference presentation (4)

Presentation to Canadian Crude Oil Conference

Lake Louise, Alberta, 9 September MMX

Satya Brata Das

Cambridge Strategies Inc.

Energy Leadership Begins in the Mirror

Public demand for sustainable development

Oil sands painted as the dirtiest oil on the planet

Thirst for fossil fuels stronger than ever

If change is coming….

What will it look like?

Who will control the agenda and the direction?

How can different stakeholders be satisfied?

Managing change

Canada: The democratic world’s energy

superpower

The American battleground

The Big Truth

Fossil fuels and alternative/emerging energy

are complimentary.

Canada is the only energy superpower

with an obligation of environmental

stewardship.

Environment and Economy =One Issue

We have $15 trillion worth of oil

sands wealth.

Let’s fund the transition to sustainable

energy, starting with

greener hydrocarbon

production.

Oil Sands Wealth Funds the Future

We Can Lead the World

Greener oil sands; cleaner coal;

alternative energy; bio-energy and

bio-economy.

The oil sands can make

Canada the world’s first

clean-energy superpower.

So Let’s Deal With the Elephant in the Room

Natural Resources Severance Tax

(NRST):

Applied to the gross value of any natural

resource and

Measured by the market price of the resource

at the first “point of sale” upon severance.

Facing up to a carbon tax

A predictable and strong stream

of revenue will: Pay for a clean-energy economy

Accelerate the development of low-carbon

industries and

Greatly increase investment in renewables

and alternatives.

NRST will create jobs and drive growth

It’s all about social license.

Why Must the Oil Sands Go Green?

Our approach to measuring public

policy preferences Preference measurement and analysis is a research approach that can be used to

understand how people make choices

Understand

perceptions and

how choices are

made (trade-off)

Measure

preferences

through a simple

user friendly

survey

Learn how perceptions

compare and what is

most important to

people

Identify what is most

important to people

and what the public

policy preference

drivers are

Design, deliver, and/or

communicate new or

existing programs

addressing the needs

of the stakeholders

Ideally, blend

preferences with costs

to optimize policies

and seek to create

win-win solutions

- Conjoint Survey on Albertans Values for Oil Sands Development

65% 89% 76%

Percentage of

respondents who are

engaged,

demonstrating three

behaviors: Tell,

Remain, Strive

Believe the oil

sands are important

to Alberta’s

prosperity

Do not believe the

quality of life in

Alberta will decline

in the next two years

Citizenship

EngagementImportance of the

oil sands

Quality of life will

not decline

Albertans are engaged and generally

optimistic…


31% 17% 12%

Percentage of

respondents believe

Alberta is managing

the oil sands

responsibly

Satisfaction with

Alberta-based

Members of

Parliament

Satisfaction with the

Stelmach

government

Managing the oil

sandsSatisfaction with

Alberta based

MPs

Satisfaction with

Stelmach

government

… Yet there are some problems below the

surface


What matters most to Albertans

2

6

10

12

14

18

19

20

Development

Land use

Reclamation-pace

Water

Greenhouse

Ecologicalmonitoring

Habitat

Reclamation-type

This chart illustrates the potential a given feature has to drive overall preferences.


47%

42%

8%

1%

1%

1%

In your opinion, how important are the oil sands to Alberta’s prosperity?

Somewhat important

Very important

Extremely important

Very unimportant

Extremely unimportant

•In the 2007 study, 87% of respondents believed the oils sands were Extremely or Very Important to Alberta’s future

Somewhat unimportant

9 out of 10 view the oil sands as important

to Alberta’s prosperity


57%

30%

9%

2%

1%

1%

The companies operating in the oil sands should be held liable for all environmental

damages caused by their operations

Slightly agree

Agree

Completely agree

Disagree

Completely disagree

Slightly disagree

Note: Data collection completed prior to the BP oil spill in the Gulf of Mexico

9 in 10 Albertans feel companies liable for environmental

damages…


35%

34%

16%

8%

5%

2%

The companies operating in the oil sands should solely be responsible for

reclamation

Slightly agree

Agree

Completely agree

Disagree

Completely disagree

Slightly disagree

…Yet fewer feel companies are solely responsible for

reclamation


33%

45%

16%

3%

2%

1%

If the government set rules, regulations, and defined best practices, the companies operating in the oil

sands should lead all reclamation

Slightly agree

Agree

Completely agree

Disagree

Completely disagree

Slightly disagree

4 of 5 Albertans believe companies should lead

reclamation efforts adhering to government rules and

standards


33%

45%

16%

3%

2%

1%

If the government set rules, regulations, and defined best practices, the companies

operating in the oil sands should lead all reclamation

Slightly agree

Agree

Completely agree

Disagree

Completely disagree

Slightly disagree

4 of 5 Albertans believe companies should lead

reclamation efforts adhering to government rules and

standards


44%

43%

9%

2%

1%

1%

Reclamation must support and sustain a wide diversity of plants and animals

Slightly agree

Agree

Completely agree

Disagree

Completely disagree

Slightly disagree

87% of Albertans believe reclamation must support and

sustain a wide diversity of plants and animals


23%

9%

4%

19%

45%

Who do you trust the most to responsibly manage Alberta’s growth?

Brian Mason (NDP Party)

David Swann (Liberal Party)

Ed Stelmach (PC Party)

None of the above

Danielle Smith (Wildrose Alliance)

Strong level of distrust among established

politicians to responsibly manage Alberta’s

growth

- Conjoint Survey on Albertans Value for Oil Sands Development

Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9

[email protected]

(780) 420-0505

Ways to Connect

www.GreenOilBook.com

www.CambridgeStrategies.com

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