Presentation to Canadian Crude Oil Conference
Lake Louise, Alberta, 9 September MMX
Satya Brata Das
Cambridge Strategies Inc.
Energy Leadership Begins in the Mirror
Public demand for sustainable development
Oil sands painted as the dirtiest oil on the planet
Thirst for fossil fuels stronger than ever
If change is coming….
What will it look like?
Who will control the agenda and the direction?
How can different stakeholders be satisfied?
Managing change
Canada: The democratic world’s energy
superpower
The American battleground
The Big Truth
Fossil fuels and alternative/emerging energy
are complimentary.
Canada is the only energy superpower
with an obligation of environmental
stewardship.
Environment and Economy =One Issue
We have $15 trillion worth of oil
sands wealth.
Let’s fund the transition to sustainable
energy, starting with
greener hydrocarbon
production.
Oil Sands Wealth Funds the Future
We Can Lead the World
Greener oil sands; cleaner coal;
alternative energy; bio-energy and
bio-economy.
The oil sands can make
Canada the world’s first
clean-energy superpower.
So Let’s Deal With the Elephant in the Room
Natural Resources Severance Tax
(NRST):
Applied to the gross value of any natural
resource and
Measured by the market price of the resource
at the first “point of sale” upon severance.
Facing up to a carbon tax
A predictable and strong stream
of revenue will: Pay for a clean-energy economy
Accelerate the development of low-carbon
industries and
Greatly increase investment in renewables
and alternatives.
NRST will create jobs and drive growth
It’s all about social license.
Why Must the Oil Sands Go Green?
Our approach to measuring public
policy preferences Preference measurement and analysis is a research approach that can be used to
understand how people make choices
Understand
perceptions and
how choices are
made (trade-off)
Measure
preferences
through a simple
user friendly
survey
Learn how perceptions
compare and what is
most important to
people
Identify what is most
important to people
and what the public
policy preference
drivers are
Design, deliver, and/or
communicate new or
existing programs
addressing the needs
of the stakeholders
Ideally, blend
preferences with costs
to optimize policies
and seek to create
win-win solutions
- Conjoint Survey on Albertans Values for Oil Sands Development
65% 89% 76%
Percentage of
respondents who are
engaged,
demonstrating three
behaviors: Tell,
Remain, Strive
Believe the oil
sands are important
to Alberta’s
prosperity
Do not believe the
quality of life in
Alberta will decline
in the next two years
Citizenship
EngagementImportance of the
oil sands
Quality of life will
not decline
Albertans are engaged and generally
optimistic…
- Conjoint Survey on Albertans Values for Oil Sands Development
31% 17% 12%
Percentage of
respondents believe
Alberta is managing
the oil sands
responsibly
Satisfaction with
Alberta-based
Members of
Parliament
Satisfaction with the
Stelmach
government
Managing the oil
sandsSatisfaction with
Alberta based
MPs
Satisfaction with
Stelmach
government
… Yet there are some problems below the
surface
- Conjoint Survey on Albertans Values for Oil Sands Development
What matters most to Albertans
2
6
10
12
14
18
19
20
Development
Land use
Reclamation-pace
Water
Greenhouse
Ecologicalmonitoring
Habitat
Reclamation-type
This chart illustrates the potential a given feature has to drive overall preferences.
- Conjoint Survey on Albertans Values for Oil Sands Development
47%
42%
8%
1%
1%
1%
In your opinion, how important are the oil sands to Alberta’s prosperity?
Somewhat important
Very important
Extremely important
Very unimportant
Extremely unimportant
•In the 2007 study, 87% of respondents believed the oils sands were Extremely or Very Important to Alberta’s future
Somewhat unimportant
9 out of 10 view the oil sands as important
to Alberta’s prosperity
- Conjoint Survey on Albertans Values for Oil Sands Development
57%
30%
9%
2%
1%
1%
The companies operating in the oil sands should be held liable for all environmental
damages caused by their operations
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
Note: Data collection completed prior to the BP oil spill in the Gulf of Mexico
9 in 10 Albertans feel companies liable for environmental
damages…
- Conjoint Survey on Albertans Values for Oil Sands Development
35%
34%
16%
8%
5%
2%
The companies operating in the oil sands should solely be responsible for
reclamation
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
…Yet fewer feel companies are solely responsible for
reclamation
- Conjoint Survey on Albertans Values for Oil Sands Development
33%
45%
16%
3%
2%
1%
If the government set rules, regulations, and defined best practices, the companies operating in the oil
sands should lead all reclamation
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
4 of 5 Albertans believe companies should lead
reclamation efforts adhering to government rules and
standards
- Conjoint Survey on Albertans Values for Oil Sands Development
33%
45%
16%
3%
2%
1%
If the government set rules, regulations, and defined best practices, the companies
operating in the oil sands should lead all reclamation
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
4 of 5 Albertans believe companies should lead
reclamation efforts adhering to government rules and
standards
- Conjoint Survey on Albertans Values for Oil Sands Development
44%
43%
9%
2%
1%
1%
Reclamation must support and sustain a wide diversity of plants and animals
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
87% of Albertans believe reclamation must support and
sustain a wide diversity of plants and animals
- Conjoint Survey on Albertans Values for Oil Sands Development
23%
9%
4%
19%
45%
Who do you trust the most to responsibly manage Alberta’s growth?
Brian Mason (NDP Party)
David Swann (Liberal Party)
Ed Stelmach (PC Party)
None of the above
Danielle Smith (Wildrose Alliance)
Strong level of distrust among established
politicians to responsibly manage Alberta’s
growth
- Conjoint Survey on Albertans Value for Oil Sands Development
Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9
(780) 420-0505
Ways to Connect
www.GreenOilBook.com
www.CambridgeStrategies.com