Cooltra Press Kit

ABOUT US

Cooltra is the leading company in sustainable two-wheel mobility solutions in

Europe, founded by entrepreneur Timo Buetefisch. Born in Barcelona 14 years

ago, the company offers vehicle rentals to individuals, companies and public

administrations by minutes, days and months. It is present in 6 European

countries (Spain, Austria, France, Italy, Portugal and the Czech Republic), and

has a workforce of almost 400 employees. It currently has a fleet of more than

17,000 vehicles, of which 56% are electric motorcycles that operate with zero

emissions.

MOTIVATION AND HISTORY OF THE COMPANY

Passion for the world of motorcycles and business acumen led Timo Buetefisch

and brothers Henrik and Holger Sprengel to co-found Cooltra. It all started in

2006 when Timo’s scooter broke down in Barcelona and he had to leave it with

the mechanic for several weeks. It was then that he realised there were no

alternatives for renting mopeds for short periods of time in the city. Cooltra

was thus born from the personal needs of one of the founders, an ambitious

project that, after 14 years of hard work, has managed to become the European

leader in sustainable two-wheel mobility.

COOLTRA KEY FACTS

CountriesCities

Rental LocationsEmployees

VehiclesUsersTrips

Billing

6+20+10040017.000 (56% electric)+1.000.00015.000.00039.000.000 € (year 2019)

EXECUTIVE TEAM

Damián Martín B2B General Manager and Co-Founder of eCooltra

With an undergraduate degree in Economics from the University of Barcelona and a postgraduate in Finance

Management from the Pompeu Fabra University’s IDEC Institute, Damián has been working in the electric mobility

market for more than a decade and has participated in the creation of the company’s motosharing service, eCooltra,

no. 1 in Europe. Passionate about clean energy, recycling and the environment, he considers that electric vehicles

“are a very important part of solving climate change and pollution in large cities.”

Oriol Marimon-Clos B2C General Manager

Passionate about technology and with an entrepreneurial soul, Oriol has a degree from ESADE. His professional

career has included working at companies such as PWC, Eurofred or Lid, until he founded his own startup for the

design and development of mobile applications. In February of 2016, Oriol came across the opportunity to test out

eCooltra’s newly launched motosharing service and went from being a beta-tester of the service to becoming its

director.

Timo Buetefisch Co-Founder and CEO

Born in Germany, Timo is a former consultant and MBA student at the IESE Business School who has been living in

Barcelona for 15 years. Before settling in the capital, he lived in Germany, Paris, Buenos Aires, Greece and Switzerland.

His entrepreneurial spirit always gave him the desire to create his own company. Today, he leads the largest provider

of sustainable two-wheel mobility solutions in Europe.

BRANDS

Cooltra offers two-wheel mobility solutions that range from

motorcycle rentals for days, -aimed at customers who need a

scooter for their holidays-, to monthly motorcycle rentals for both

individuals and companies.

The company is the market leader in terms of fleet size and

turnover. It is present in 6 European countries (Spain, France,

Italy, Portugal, Austria and the Czech Republic), in more than 20

cities and offers up to 100 points where customers can collect

their vehicles. It has shops spread out across the main European

tourist destinations, such as Barcelona, Madrid, the Balearic

Islands, the Canary Islands, Rome, Lisbon, Paris, etc. In addition,

it offers comprehensive assistance that includes everything: from

24/7 customer service to vehicle maintenance, repairs, taxes, etc.

(customer service or vehicle maintenance), in order to maximise

the customer experience.

The monthly motorcycle rental service, also called vehicle renting,

is aimed at both individuals who need a scooter for at least one

month without a minimum contract period or any other type of

commitment (for example, students who move to a city temporarily),

as well as companies of all types and public administrations that

need to incorporate a fleet of two-wheel vehicles on a rental basis

for anywhere from 1 to 36 months. Domino’s Pizza, Prosegur, Línea

Directa, Eulen or Missionbox, as well as Barcelona’s municipal

police force, already cover part of their vehicle fleet needs with

Cooltra motorcycles.

The company has recently launched a pioneering premium

intercity electric mobility service in Barcelona: Cooltra Prime,

which offers its users the option to travel medium distances with

BMW C Evolution motorcycles, equivalent to 125 cc. These vehicles

are 100% electric, with a range of around 100 km and a speed of up

to 120 km/h to move around the city with greater agility. Cooltra

Prime motorcycles can be picked up and parked in various

SABA car parks located in Barcelona, at the Josep Tarradellas

Barcelona-El Prat airport, and soon in Sant Cugat as well. The

company’s goal is to be able to offer a powerful electric mobility

solution with high-end motorcycles, broader geographical

coverage and a greater range for those users who need to travel

medium-long distances.

BRANDS

eCooltra, the company’s motosharing service, is number one in

terms of brand presence and recognition in Europe. Launched

in 2016, it is currently present in Barcelona, Madrid, Valencia,

Lisbon, Rome and Milan, with a fleet of more than 7,400 electric

vehicles and more than 1 million users. The app’s ease of use and

the ability to always find an available motorcycle close to home

are the brand’s differentiating values. In addition, it also offers its

own 24/7 customer service in case an incident occurs. Platform

users can move around their city simply by opening up the app

from their Android or iOS device. The energy that eCooltra uses

for its batteries comes from HolaLuz, and it is 100% clean energy.

Likewise, the support vehicles that the swappers use when they

change the batteries in the vehicles are also powered 100% by

electrical energy.

BRANDS

BRANDS

In 2020, Cooltra has launched a new service in Barcelona with

which it makes more than 600 electric bicycles available to users

in this city. The vehicles, which reach a speed of 25 km/h, can be

used from the eCooltra mobile application, and the area where

they can be ridden is the same as the scooters. The only difference

between booking a bicycle and a shared motorcycle is that a

driver’s license isn’t required to ride an eCooltra bike, and the only

requirement is to be over 18 years old.

The process to use a bicycle begins by reserving the closest bike

through the app and unlocking it from your mobile device. Once

the rider has reached their destination, they must leave the bicycle

anchored to a public bicycle parking rack, the metallic structures

with the shape of an “inverted U” located throughout the city, and

take a photograph from the app so that there is proof they have

parked the bicycle correctly.

PRESS CONTACT

Canela PR

Angy Morales | Elena Mañas

amorales@canelapr.com | emanas@canelapr.com

Tel. 934 676 019

ONLINE RESOURCEShttps://corporate.cooltra.com/es/sala-de-prensa/