cooper tire dealer s aim manualcooperbusinessconnections.com/themes/cooper/assets/aim-dealer... ·...
TRANSCRIPT
AIM FOR HIGHER SALES WITH THIS TOOLKIT FROM COOPER.
2 ............ Cooper Business Connections
3 ............ How to Advertise: Putting It All Together
5 ............ Advertising Tools
11 .......... Identification Tools
13 .......... Merchandising Tools
16 .......... eCooper University
17 .......... Cooper Logo: Execution Guidelines
AIMCooper is committed to helping you succeed by providing you with tools to drive your business’ needs every step of the way.
This toolkit provides marketing tips in the areas of:
ADVERTISING • IDENTIFICATION • MERCHANDISING
These key tools will put you in the driver’s seat when it comes to attracting new customers and improving relations with existing ones.
ADVERTISEIDENTIFICATIONMERCHANDISE
COOPER BUSINESS CONNECTIONSwww.CooperBusinessConnections.com
Your online connection to Cooper’s business partners are highlighted in this AIM manual. This is a one-stop source where you’ll find links to marketing tools and information to help you promote and sell the Cooper brand.
2
Identify what attracts customers to your business. Use those particular services to craft your advertising message. Draw from the list below when assessing the strengths of your business to craft your advertising message.
YOUR PEOPLETrained, knowledgeable technicians .........................................................................In-depth knowledge in diverse vehicle service needs ..................................................In-depth knowledge to handle medium and heavy-duty commercial vehicles .................
YOUR FACILITIES, EQUIPMENT AND PARTS Clean, organized, fast-paced sales area ....................................................................Name-brand tires and parts ....................................................................................Special tire-servicing tools ......................................................................................
YOUR CUSTOMER SERVICE Major credit cards accepted ...................................................................................Inviting and comfortable waiting area .......................................................................Appointments available by phone or online ...............................................................Preferential and prompt treatment given to customers with appointments .....................Convenient business hours for people in your market .................................................Adjacent to a shopping center or near major employment areas ...................................Service warranties .................................................................................................Courtesy transportation service ...............................................................................On-time service ....................................................................................................Quality control inspection .......................................................................................
YOUR PRICINGA posted “menu board” of prices ............................................................................Quoted estimate provided before work begins ...........................................................Guaranteed pricing ................................................................................................Competitive pricing for typical tire services ...............................................................Service specials offered frequently ..........................................................................
HOW TO ADVERTISE: PUTTING IT ALL TOGETHER
3
Determining how much to spend on advertising can be a difficult decision. Planning ahead and budgeting advertising expenses will help you get the best results for your dollar. Generally, a range of 3% to 6% of your total retail sales volume should be budgeted each year for advertising.
YOUR SERVICESTire replacement ...................................Tire rotation .........................................Wheel balancing ...................................Shock absorber replacement ..................Battery charging ...................................Brake replacement ................................Air conditioning ....................................Cooling system .....................................
Tire puncture repair .................................Ride/vibration diagnosis ............................Oil and filter change ................................Front-end alignment .................................Tune-ups ................................................Exhaust systems .....................................Electric repair .........................................Other_____________________________________
• Since your business volume varies from month to month, there is a good chance that your advertising budget will vary also. Yearly amounts spent on advertising media should be budgeted into quarterly or monthly amounts.
• In general, you will want to advertise heavily during the spring and fall, which is the time when most people are in the market for tires.
• Your advertising budget should serve only as a guideline. It should be flexible and easily modified based on your business’ needs.
• Advertising should be regarded as an investment – not an expense. Advertising is an investment that will increase your sales and build your business. Money spent on advertising will pay off in the long run.
ADVERTISING BUDGET 3%-6% of total annual retail sales volume = $___________________
ADVERTISING MEDIUM 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER TOTAL ANNUAL
COST
Television
Radio
Social Media
Direct Mail
Billboards
Store ID
Newspaper
Wearable Gifts
Displays
Online/Digital
Total Planned Advertising Expense $
4
Planning an Effective Newspaper Ad:
1. State your Offer Use a dominant headline and as few words as possible.
2. Make your Ad Recognizable Try to make your ad distinguishably different from your competitors. Keep your ads’ appearance consistent.
3. Use Illustrations Photos and illustrations catch buyers’ interest. Ads should carry readers’ eyes through the message easily and in proper sequence.
4. Urge Your Readers to Buy Now Use phrases such as, “this weekend only,” “limited supply,” or “sale ends.”
BUILD YOUR BUSINESS WITH COOPER: ADVERTISING TOOLS
REMEMBER:1. Smaller, once-a-week ads are
generally more effective than large, once-a-month ads.
2. “FREE” draws customers in. When designing your newspaper ad, try to make a “free” offer; e.g. Buy 3 get 1 free or “free” road atlas with tire purchase
3. Every newspaper ad should tell your readers you have:
• Good Quality Tires• Good Deals• Good Service• Integrity
NEWSPAPER ADS
COOPERTIRE.COM
FOR YOUR ROAD, AND WHATEVER ROUTE IT TAKES.
TOURING TM
INTRODUCING THE NEW
CS5 ULTRA TOURING
CS5 GRAND TOURING
Dealer Area
TURNAROUND TIRE15%
OFFOIL CHANGEOffer expires 12/9/13. One coupon
per visit.
12%OFF
OIL CHANGEOffer expires 12/9/13. One coupon
per visit.
10%OFF
BRAKE PADSOffer expires 12/9/13. One coupon
per visit.
10%OFF
BRAKE PADSOffer expires 12/9/13. One coupon
per visit.
25%OFF
WIPER BLADESOffer expires 12/9/13. One coupon
per visit.
50%OFF
WIPER BLADESOffer expires 12/9/13. One coupon
per visit.
COOPERTIRE.COM
FOR YOUR ROAD, AND WHATEVER ROUTE IT TAKES.
TOURING TM
INTRODUCING THE NEW
CS5 ULTRA TOURINGCS5 GRAND TOURING
Dealer Area
COOPERTIRE.COM
FOR YOUR ROAD, AND WHATEVER ROUTE IT TAKES.
TOURING TM
INTRODUCING THE NEW
CS5 ULTRA TOURING
CS5 GRAND TOURING
Dealer Area
Cooper CS5 Touring newsprint ad (5.389 x 7.5 inches)
Cooper CS5 Touring newsprint ad (10.806 x 7 inches)
Visit CooperTireAds.com for all your Cooper Tire advertising needs.We offer additional CS5 Touring materials online!Image Library • Logos • Radio Scripts • Branding GuidelinesNewspaper Templates • Web Banners • and more!
TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00
For details visit CooperBusinessConnections.com
Dealer Area
COOPERTIRE.COM
Uncompromised All-Terrain Performance For All Seasons.
Exceeds Industry Standards for Severe Snow Traction
INTRODUCING THE COOPER
™
TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00
“The squarest deal on the roundest tires!”
5
Cooper offers 30 and 60 second prerecorded radio spots. Visit CooperBusinessConnection.com to download scripts.
Advantages• Builds business familiarity in
the marketplace
• No competition fighting for listeners’ attention during your spot
• Most cities have several radio stations, enabling you to select the one that best reaches your customers
Disadvantages• No visual image
• Amount of information listeners can absorb is limited
• Prices, phone numbers, sizes, etc. are not easily communicated through radio
ADVERTISING TOOLS
REMEMBER:1. Know Your Audience
Select the station and time of day your spot will air based on what will best reach your prospective customers.
2. Consistent Campaign Schedule enough spots per week to keep your products and services in the mind of customers. Consider using jingles and/or consistent messages so that the listening audience develops a familiarity with your business.
3. Spot Saturation Schedule a large number of spots over a brief period of time that feature special events, a special seasonal item or a special price promotion.
RADIO LISTENING TIMES AVAILABLEA.M. Drive: 6 a.m.–10 a.m.
Housewife: 10 a.m.–3 p.m.
P.M. Drive: 3 p.m.–7 p.m.
Evening: 7 p.m.–Midnight
Midnight: Midnight–6 a.m.2013 F T TMR SCRIPTS
FINAL/APPROVED – 7/9/2013
“Take the Money and Ride” :50/10
(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.
FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)
MUSIC: (UPBEAT. ENERGETIC.)
ANNCR: Now through November 5th,
Get up to an $80 Cooper Tires VISA pre-paid card for your every day road
trips,
When you buy 4 qualifying Cooper tires during the Take the Money and Ride
Savings Event.
Football fans: score $80 for a kickin’ tailgate party.
9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve
worked up.
A new set of Coopers for what you drive,
AND up to $80 back for what drives you.
Visit a participating Cooper Tire dealer or coopertirerebates.com for reward
forms, and official terms and conditions. This card is issued by CenterState
Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.
Life’s a road trip. Come on, let’s go.
(:10 tag: example copy):
Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535
Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.
RADIO
In the tire business, radio is best used as a long-term image builder. !
2013 F T TMR SCRIPTS
FINAL/APPROVED – 7/9/2013
“Take the Money and Ride” :50/10
(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP. FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)
MUSIC: (UPBEAT. ENERGETIC.)
ANNCR: Now through November 5th,
Get up to an $80 Cooper Tires VISA pre-paid card for your every day road trips,
When you buy 4 qualifying Cooper tires during the Take the Money and Ride Savings Event.
Football fans: score $80 for a kickin’ tailgate party.
9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve worked up.
A new set of Coopers for what you drive,
AND up to $80 back for what drives you.
Visit a participating Cooper Tire dealer or coopertirerebates.com for reward forms, and official terms and conditions. This card is issued by CenterState Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.
Life’s a road trip. Come on, let’s go.
(:10 tag: example copy):
Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535 Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.
2013 F T TMR SCRIPTS
FINAL/APPROVED – 7/9/2013
“Take the Money and Ride” :50/10
(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.
FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)
MUSIC: (UPBEAT. ENERGETIC.) ANNCR: Now through November 5th,
Get up to an $80 Cooper Tires VISA pre-paid card for your every day road
trips,
When you buy 4 qualifying Cooper tires during the Take the Money and Ride
Savings Event.
Football fans: score $80 for a kickin’ tailgate party.
9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve
worked up.
A new set of Coopers for what you drive, AND up to $80 back for what drives you. Visit a participating Cooper Tire dealer or coopertirerebates.com for reward
forms, and official terms and conditions. This card is issued by CenterState
Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.
Life’s a road trip. Come on, let’s go.
(:10 tag: example copy):
Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535
Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.
6
ADVERTISING TOOLS
REMEMBER:1. TV is a great way to advertise if your
business is one of the dominant tire dealers in your market and has enough stores to service the television coverage area.
2. TV advertising prices range from the inexpensive late show to the high-priced evening prime time shows. When purchasing TV time, remember who your prospective customers are and pick a time and show that they will most likely be viewing.
Advantages• Reaches a large number of people
• Adds credibility to a tire store
Disadvantages• TV ads are expensive
• No way to assess retention
• You pay for more coverage than you use
TELEVISION
Many tire dealers use local television to advertise. Typically, it is more affordable, and when executed properly, it is a powerful advertising force.
!
For details visit CooperBusinessConnections.com
7
WEBSITE DESIGNCooper has partnered with Net Driven, a lead provider of websites and Internet marketing solutions to automotive companies, providing you with the tools necessary to achieve personalized web design for your business.
Easy to use. Cost effective. Proven results.The Internet is the most effective way to get new customers and is the #1 way local consumers find tire dealers (not the Yellow Pages). Over 65% of consumers start their purchase process online, and without the right website and Internet marketing program, you could be missing out on more than 1/2 of all potential new customers.
Net Driven. We drive customers to you! Call 877-860-2005 or visit NetDriven.com to learn more.
ADVERTISING TOOLS
Advantages• Great visibility• Low cost• Easier to target your audience
Disadvantages• Several ads will be competing
for customers’ attention
• Tire Catalog • Service Catalog • Wheel Configurator • TurboSEO • SEO Reporting
• Website Analytics • Mobile Website • Tire Advantage Calculator • Service/Support • and so much more!
WEBSITE/ONLINE ADVERTISING
Connect with your customers 24 hours a day, 7 days a week with an easy, affordable website fully customized with your brand and business.!
8
ADVERTISING TOOLS
Visit CooperBusinessConnections.com for details.
Advantages• Virtually free
• Almost all Internet users have social media accounts
• Possibility of high exposure
Disadvantages• Fast and fleeting — customers could easily
ignore your posts. In order to gain leverage for your business, you must post at least once a day.
Advantages• Looks good and is an attention grabber
• Inexpensive form of advertising
Disadvantages• Exposure time is brief
• Message may be monotonous if not changed regularly
A
B
A
B
facebook.com/CooperTire
@CooperTire
SOCIAL MEDIA BILLBOARD
For some tire dealers, billboards can be a very effective means of advertising due to their round-the-clock visibility.!
For details visit CooperBusinessConnections.com
9
ADVERTISING TOOLS
Want a better way to market to your callers on hold?As a Cooper Tires dealer, you may not be happy with your current on-hold marketing provider. But there’s good news: representatives at Cooper acted on your feedback and chose BusinessVoice as the new authorized on-hold marketing provider for Cooper Tires dealers.
With BusinessVoice, you’ll receive proactive content updates on a scheduled basis, as well as convenient, no-touch equipment, plus effective content that’s designed to motivate your callers to ask questions and buy!
• Scheduled, proactive production updates throughout the year.
• Your choice of messages from a Cooper-approved list.
• Creation of up to 4 customized messages for each update.
• Remote delivery of updates. There are no tapes, CDs or MP3s to worry about.
• Equipment and installation included as part of your program.
• Copywriting services.
• Some available Spanish language content.
For more details or to start your on-hold marketing from BusinessVoice, please complete the form online or call Steve Evert at 419-724-7311.
VALASSISReach new customers by using Valassis’ targeted mail and online digital display programs.
• Geo-target consumers based on your key functional areas and capabilities.
• Valassis targets households at the sub-zip level, getting your message to consumers only within your trade area.
It’s quick and easy to get started. Cooper has direct mail, inserts, RedPlum wrap pages, and digital programs. Call 734-748-4288 today to get started.
DEMAND FORCEDemand Force provides new Cooper dealers a proven system to increase car count and drive shop profitability. Find ways to improve your shop’s performance with a FREE Shop Diagnostic.
For more details, please contact David Tulkin at [email protected].
Targeted Area Map
DIRECT MAIL ON-HOLD PROGRAM
Build Your Business with CustomerLink’s Segment Marketing Research Technology
RED BY CUSTOMER SYSTEMS Full-Service Customers For Life
A customer retention program should be the cornerstone of your marketing plan. CustomerLink is the industry-leading provider of customer retention marketing and new customer acquisition programs for independent tire and service centers.
CustomerLink’s services include everything you need to increase unit sales, car count, and average R.O. Segment Marketing Research Technology (smrt™) consumer demographics empower you to keep and attract the types of customers you want, and spend your marketing money in the most effective way possible.
CustomerLink’s services help you Increase unit sales
Grow car count
Improve shop profi tability with higher average R.O.
Encourage customer loyalty
Increase customer visits
Enhance professional image
CustomerLink’s fully automated program includes Direct mail service reminders, seasonal specials, and
promotions
Unlimited emails
“New Customer Finder” campaigns to only your most profi table and responsive prospect types
Automated customer reviews – Publish reviews to your search optimized landing page, major search engines, Facebook, and Twitter
– Improve your online visibility
Social media management – Facebook, Twitter, and major search engines – Reviews, stories and news written by professional writers, as you like
– Online Report Card that shows your online visibility
And more... newsletters, customer loyalty cards, websites, etc.
Customer Retention and New Customer Marketing ProgramAutomated Customer Reviews, Facebook, Twitter, Email, Websites, Postcards and MORE
TOLLFREE 866.661.9961 CustomerLink.com/cooperconnect
Search friendly landing
page
Automated Customer Reviews
Oversized Service
Reminders
10
Use Cooper Tires’ identification tools for higher visibility, to build more local awareness and increase sales.
BUILD YOUR BUSINESS WITH COOPER: IDENTIFICATION TOOLS
• Gain high visibility, local awareness and increased sales with Cooper inflatables. Perfect for community events, grand openings and retail sales promotions.
For full inventory, call Nate Dickman, LeaderPromos at 614-579-5937, [email protected] or view offerings on CooperBusinessConnections.com
As the nation’s premium provider of graphics and brand solutions, we offer more value than any of our competitors because of our unique service differentiators. Whether it’s the deep intellectual capital of our team, the flexibility to adapt and scale to each client’s special needs, or the industry-leading processes we employ to manufacture the highest-quality products, Alpine Graphics is a complete brand solutions provider.
• Customize your fleet to maximize your message impact
• For more Alpine Graphics information, visit CooperBusinessConnections.com
VEHICLE IDENTIFICATION TIRE AND SPORTS INFLATABLES
CT-L3-54OR
CT-R3-54CT-L1-54
ORCT-R1-54
TRU
CK
GR
AP
HIC
SP
ICK
UP
GR
AP
HIC
SVA
N G
RA
PH
ICS
CT-L3-54OR
CT-R3-54CT-L1-22
ORCT-R1-22
REAR
REAR
REAR
VEHICLE GRAPHICS PROGRAM
For details visit CooperBusinessConnections.com
11
• Our signage has been recently updated and now includes vinyl and digital options. Cooper offers billboard paper at no charge to its dealers. Contact the advertising department for details and designs.
• View our full collection of outdoor signage by visiting CooperBusinessConnections.com
IDENTIFICATION TOOLS
OUTDOOR SIGNAGE
12
DRIVE WINTER TIRE SALES
COOPER WINTER PROMOTION MATERIALS AVAILABLE
25”x 19” Winter Poster
860-O54-4620 (Free)
Winter Tire Insert
(to fit 16" tire)
860-J84-6916 (Free)
3’x 10’ Vinyl Banner 860-O64-5067 ($12.37 each)
Order in-store merchandising material at Coopertireadstore.com
or call WorkflowOne at 1-877-314-1620:
Advertise with downloadable
materials and templates from Coopertireads.com:
Access NEW! winter product information on www.coopertire.com or www.coopertire.ca:
NEW! Digital web
banner ads for online
advertisingWhen WInTeR Road TRIps demand
moRe, CounT on CoopeR
peRFoRmanCe WInTeR TIRes.
When WInTeR Road TRIps demand moRe,
CounT on CoopeR peRFoRmanCe WInTeR TIRes.
NEW! Newspaper Ad
& Postcard Templates
Ad slicks
LOCAL DEALER INFO
WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM
COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.
NO MATTER THE WEATHER
DEALER IMPRINT
$00.00• bullet point • bullet point
• bullet point
Offer good with coupon only and not good
with any other offer. Expires 00/00/00
Product or Service
Description
$000.00SIZE
• bullet point to fill space • bullet point
• bullet point to fill space
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
$000.00SIZE
• bullet point to fill space • bullet point
• bullet point to fill space
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
$000.00SIZE
• bullet point to fill space • bullet point
• bullet point to fill space
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
LIFE’S A ROAD TRIP. COME ON, LET’S gO.™
Dealer imprint
WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+S
TM
Social Media posts for:
Click on Social Image Library after
logging onto Coopertireads.com.
Check out our websites for
updated information on
Cooper winter products.
NEW! 25”x 19” Winter
Full Line Poster
60F020813 (Free)
60F020813 9-14-13
Visit www.coopertire.com or www.coopertire.ca
helping you get through everyday life every day.winter tireScooper tire
PERFORMANCEwM-SA2TM
• Cold weather tread compound
• Studless H & V rated winter tire
• Severe weather rated
pASSENGER
weAther-MASter S/t2TM
• Excellent traction on snow and ice
• Enhanced water evacuation
• Studdable and severe weather rated
pASSENGER
performanceweAther-MASter SnOw
TM
• Winter traction compound
• Studless high performance winter tire
• Severe weather rated
pASSENGER
weAther-MASter wSCTM
• Directional design
• Studdable and severe weather rated
• Superior winter performance
CUV/ SUV
PERFORMANCEDiSCOVerer M+S
SPOrtTM
• Severe weather rated
• Studless snow groove design
• T, H, V performance rated
CUV/ SUV
DiSCOVerer M+STM
• Excellent traction on snow and ice
• Excellent winter weather performance
• Studdable and severe weather rated
• Deep snow traction
SUV/ LT
winter commuting . . . . . . . . . . .
. . . . . . . . . . .
. . . . . . . ice /SLuSH miX . . . . .
. . . . . . . . . . . .
. . . . . . . . . . S
now-coVereD roADS
weAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+S
finD the COOPer winter tire
thAt fitS yOur rOAD triP...
NEW! Winter
Tire Stuffer60N010813 (Free)
LOCAL DEALER ADDRESS, WEB AND PhONE NuMBER
WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM
DEALER IMPRINT
COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.
NO MATTER THE WEATHER
Dealer Imprint
When WInTeR Road TRIps demand moRe,
CounT on CoopeR peRFoRmanCe WInTeR TIRes.
COOPERTIRE.COM
COOPER WINTER PERFORMANCE TIRESWEATHER-MASTER SNOW
TM WM-SA2TM DISCOVERER M+S SPORT
TM
NEW! Winter
Training Brochure
60M030813 (Free)
Each advertising medium has its own unique capabilities. You must select the media that best reaches your prospective customers.
BUILD YOUR BUSINESS WITH COOPER: MERCHANDISING TOOLS
60F020813 9-14-13
Visit www.coopertire.com or www.coopertire.ca
helping you get through everyday life every day.winter tireScooper tire
PERFORMANCEwM-SA2
TM
• Cold weather tread compound
• Studless H & V rated winter tire
• Severe weather rated
pASSENGER
weAther-MASter S/t2TM
• Excellent traction on snow and ice
• Enhanced water evacuation
• Studdable and severe weather rated
pASSENGER
performanceweAther-MASter SnOw
TM
• Winter traction compound
• Studless high performance winter tire
• Severe weather rated
pASSENGER
weAther-MASter wSCTM
• Directional design
• Studdable and severe weather rated
• Superior winter performance
CUV/ SUV
PERFORMANCEDiSCOVerer M+S
SPOrtTM
• Severe weather rated
• Studless snow groove design
• T, H, V performance rated
CUV/ SUV
DiSCOVerer M+STM
• Excellent traction on snow and ice
• Excellent winter weather performance
• Studdable and severe weather rated
• Deep snow traction
SUV/ LT
winter commuting . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . ic
e /SLuSH miX . . . . . . . . . . . . . . .
. . . . . . . . . . . . Snow-coVereD roADSweAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+S
finD the COOPer winter tirethAt fitS yOur rOAD triP...
Cooper WintVertPosterL.indd 1
9/16/13 11:53 AM
CS5 Grand TouringTM
PASSENGER All-Season
Material # Sdwl.
ApprovedRim Widths
MaxPSI
Max.Load
OverallDiam.
Sect.Width
TreadWidth
Rev.PerMile
UPC
CS5 GRAND TOURING
BLACK SIDEWALL T-speed rated
90000020006 BLK 185/60R15 84T (5.5) 5.0-6.5 44 1102 23.74 7.4 5.75 873 11.0 8.8 18.4 8.4 029142803409
90000020140 BLK 185/65R15 88T (5.5) 5.0-6.5 44 1235 24.45 7.4 5.75 848 11.5 9.2 19.1 8.7 029142803430
90000020007 BLK 195/60R15 88T (6.0) 5.5-7.0 44 1235 24.21 7.9 6.10 856 11.0 8.8 19.9 9.0 029142803416
90000020142 BLK 195/65R15 91T (6.0) 5.5-7.0 44 1356 25.00 7.9 6.10 829 11.5 9.2 20.1 9.2 029142803454
90000020036 BLK 205/55R16 91T (6.5) 5.5-7.5 44 1356 24.88 8.4 6.77 833 11.0 8.8 21.3 9.7 029142803157
90000020008 BLK 205/60R15 91T (6.0) 5.5-7.5 44 1356 24.69 8.2 6.34 840 11.0 8.8 20.5 9.3 029142803065
90000020037 BLK 205/60R16 92T (6.0) 5.5-7.5 44 1389 25.67 8.2 6.34 808 11.0 8.8 21.9 10.0 029142803164
90000020031 BLK 205/65R15 94T (6.0) 5.5-7.5 44 1477 25.47 8.2 6.34 814 11.5 9.2 21.7 9.9 029142803119
90000020034 BLK 205/70R15 96T (6.0) 5.0-7.0 44 1565 26.34 8.2 6.18 787 11.5 9.3 22.2 10.2 029142803133
90000020009 BLK 215/60R15 94T (6.5) 6.0-7.5 44 1477 25.16 8.7 6.73 824 11.0 8.8 22.2 10.1 029142803423
90000020038 BLK 215/60R16 95T (6.5) 6.0-7.5 44 1521 26.14 8.7 6.73 793 11.0 8.8 23.5 10.7 029142803171
90000020167 BLK 215/60R17 96T (6.5) 6.0-7.5 44 1565 27.17 8.7 6.73 763 11.0 8.8 25.9 11.8 029142803560
90000020032 BLK 215/65R15 96T (6.5) 6.0-7.5 44 1565 26.02 8.7 6.73 797 11.5 9.2 23.5 11.0 029142803126
90000020161 BLK 215/65R16 98T (6.5) 6.0-7.5 44 1653 27.01 8.7 6.73 768 11.5 9.2 24.6 11.2 029142803508
90000020170 BLK 215/65R17 99T (6.5) 6.0-7.5 44 1709 28.03 8.7 6.73 740 11.5 9.2 26.6 12.1 029142803591
90000020035 BLK 215/70R15 98T (6.5) 5.5-7.0 44 1653 26.89 8.7 6.54 771 11.5 9.3 23.7 10.8 029142803140
90000020173 BLK 225/50R18 95T (7.0) 6.0-8.0 44 1521 26.89 9.2 7.44 771 11.0 8.8 26.4 12.0 029142803621
90000020165 BLK 225/55R17 97T (7.0) 6.0-8.0 44 1609 26.77 9.2 7.36 774 11.0 8.8 26.2 11.9 029142803546
90000020174 BLK 225/55R18 98T (7.0) 6.0-8.0 44 1653 27.76 9.2 7.36 747 11.0 8.8 27.7 12.6 029142803638
90000020039 BLK 225/60R16 98T (6.5) 6.0-8.0 44 1653 26.61 9.0 6.93 779 11.0 8.8 25.1 11.4 029142803188
90000020168 BLK 225/60R17 99T (6.5) 6.0-8.0 44 1709 27.64 9.0 6.93 750 11.0 8.8 27.1 12.3 029142803577
90000020162 BLK 225/65R16 100T (6.5) 6.0-8.0 44 1764 27.48 9.0 6.93 754 11.5 9.2 27.9 12.7 029142803515
90000020171 BLK 225/65R17 102T (6.5) 6.0-8.0 44 1874 28.50 9.0 6.93 727 11.5 9.2 28.5 12.5 029142803607
90000020164 BLK 225/70R16 103T (6.5) 6.0-7.5 44 1929 28.43 9.0 6.77 729 11.5 9.3 28.2 12.8 029142803539
90000020166 BLK 235/55R17 99T (7.5) 6.5-8.5 44 1709 27.17 9.6 7.72 763 11.0 8.8 28.3 12.9 029142803553
90000020160 BLK 235/60R16 100T (7.0) 6.5-8.5 44 1764 27.09 9.4 7.28 765 11.0 8.8 27 12.3 029142803195
90000020169 BLK 235/60R17 102T (7.0) 6.5-8.5 44 1874 28.11 9.4 7.28 738 11.0 8.8 28.1 12.8 029142803584
90000020163 BLK 235/65R16 103T (7.0) 6.5-8.5 44 1929 28.03 9.4 7.28 740 11.5 9.2 28.4 12.9 029142803522
90000020172 BLK 235/65R17 104T (7.0) 6.5-8.5 44 1984 29.06 9.4 7.28 714 11.5 9.2 28.8 13.1 029142803614
90000020176 BLK 235/65R18 106T (7.0) 6.5-8.5 44 2094 30.04 9.4 7.28 690 11.5 9.2 31 14.1 029142803652
Tire Size &
Service Description
Tread Depth
32nds mmShip Wt.
lbs kg
Replacing the CS4 Touring - Available April 2014!
ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURER REPLACEMENT TIRE RECOMMENDATIONS AND
WARNINGS. Use the information on the vehicle placard and vehicle owner's manual to identify original equipment inflation
pressure, tire size, speed rating and load carrying capacity. Cooper Tire reserves the right to change and improve construction,
materials or specifications without notice or obligation. Please refer to the back cover of this book for important tire safety
considerations and recommendations.
REV. 3-12-14
COOPER’S CS5™ IS ON THE WAY!
Get your advertising materials NOW!
COOPERTIRE.COM
FOR YOUR ROAD, AND WHATEVER ROUTE IT TAKES.
TOURING TM
INTRODUCING THE NEW
CS5 ULTRA TOURING
CS5 GRAND TOURING
Dealer Area
COOPERTIRE.COM
FOR YOUR ROAD, AND WHATEVER ROUTE IT TAKES.
TOURING TM
INTRODUCING THE NEW
CS5 ULTRA TOURING
CS5 GRAND TOURING
Dealer Area
Cooper CS5 Touring newsprint ad (5.389 x 7.5 inches)
Cooper CS5 Touring newsprint ad (10.806 x 7 inches)
Visit CooperTireAds.com for all your Cooper Tire advertising needs.
We offer additional CS5 Touring materials online!
Image Library • Logos • Radio Scripts • Branding Guidelines
Newspaper Templates • Web Banners • and more!
19" x 25" Poster 60F010214
Order printed quantities at CooperTireAdStore.com:
___________________________________
19" x 25" Poster 60F010214
___________________________________
Tire Insert 60J010214
___________________________________
8.5" x 3.75" Stuffer 60N010214
___________________________________
Tire Insert 60J010214
___________________________________
Product Brochure 60M010114
___________________________________
10' x 3' Outdoor Banner 60F020314
___________________________________
Tire Stack Cover 60F010314
Visit CooperTireAds.com for:
___________________________________
Ad Slicks • Web Banners • Ad Templates
Image Gallery • Logos
Ad Slicks
8.5" x 3.75" Stuffer
60N010214
Download from
www.CooperTireAdStore.comRadio Scripts
Download from www.CooperWorld.netProduct Pages and F&B Sheets
Download from
www.CooperTireAds.comWeb Banners
Tire Insert(to fit 17" tire)
60J010214
Product Brochure 60M010114
Color and Black & White ads
available for download
at CooperTireAds.com
COOPERTIRE.COM
FOR YOUR ROAD, AND WHATEVER ROUTE IT TAKES.
TOURING TM
INTRODUCING THE NEW
CS5 ULTRA TOURING
CS5 GRAND TOURING
Dealer Area
COOPERTIRE.COM
FOR YOUR ROAD, AND WHATEVER ROUTE IT TAKES.
TOURING TM
INTRODUCING THE NEW
CS5 ULTRA TOURING
CS5 GRAND TOURING
Dealer Area
Visit cooperworld.net for up-to-date spec information.
®
PREMIUM LIMITED WARRANTYFREE 45-DAY ROAD TEST!80,000 MILE TREADWEAR PROTECTIONPREMIUM LUXURY TOURINGT-RATED
The CS5 Grand Touring has innovative technologies and is engineered for real-life performance on real-life roads. The CS5 Grand touring provides long lasting ride comfort in a wide range of sizes to fit most modern passenger vehicles and SUVs.Fitments: Chrysler Minivan, Chevrolet Impala, Chrysler 300, Nissan Altima
3D MICRO-GAUGETM GROOVESThese sipes are an innovative technology that allows the tread elements of the tire to interlock which stabilizes the tread. This maximizes tread contact with the road surface to grip the road better significantly in wet conditions and light snow resulting in superior handling and increased traction.
MORE SIPING AT HALF-WORNThe CS5 Grand Touring has 40% more sipe length remaining at half-worn than the previous generation tire (CS4). Therefore, at half-worn the CS5 will have more siping left aiding in performance and improving it’s worn appearance.
WEAR SQUARETM This is a visual wear indicator so that as your tire wears the shape of the visual wear indicator will change allowing you to approximate the tread life remaining on your tires. Knowing the approximate tread life remaining on your tires can give you more confidence in your vehicle. If the inner and outer “Wear SquareTM” is at different stages, this indicates a possible wheel alignment issue allowing you to seek professional service.
NEW GENERATION COUPLED SILICA COMPOUNDThe secret to any tire’s traction begins at the molecular level. Silica provides exceptional all-season performance, improves braking, reduces heat generated in the tire and lowers rolling resistance for better fuel mileage. Cooper’s unique blend of silica has up to four times more silica than the previous generation of premium all-season tires which dramatically increases this tire’s performance. The CS5 Touring will be the first to use Cooper’s new second generation coupled silica compound.
ASYMETRICAL TREAD PATTERNAdvanced 5-rib asymmetric tread pattern design reduces irregular wear by allowing tires to be rotated from one side of the car to the other. The result is sustained tire performance with even wear, less noise, and increased overall tread life. The asymmetric pattern also allows the outside of the tread pattern to be tuned with large, rigid tread elements for superior dry handling and traction while the inside is optimized for wet and light snow conditions.
TREAD PROFILENew generation tread profile affording a more desired footprint geared toward uniform treadwear and optimal tire performance.
CS5 Grand Touring TM
PASSENGER
M+S Rated
UTQG TREADWEAR TRACTION TEMP. T-RATED 780 A A
All-Season
CS5 Ultra TouringTM
PASSENGER All-Season
Material # Sdwl.
ApprovedRim Widths
MaxPSI
Max.Load
OverallDiam.
Sect.Width
TreadWidth
Rev.PerMile
UPC
CS5 ULTRA TOURING
BLACK SIDEWALL W, V & H-speed rated
90000020135 BLK 185/65R15 88H (5.5) 5.0-6.5 44 1235 24.45 7.4 5.75 848 11.0 8.6 19 8.6 029142804109
90000020188 BLK 195/55R15 85V (6.0) 5.5-7.0 44 1135 23.43 7.9 6.57 885 11.0 8.6 20 9.1 029142803713
90000020261 BLK 195/55R16 87V (6.0) 5.5-7.0 44 1201 24.41 7.9 6.57 849 11.0 8.6 20 9.1 029142803744
90000020159 BLK 195/60R15 88H (6.0) 5.5-7.0 44 1235 24.21 7.9 6.34 856 11.0 8.6 20 9.1 029142804000
90000020136 BLK 195/65R15 91H (6.0) 5.5-7.0 44 1356 25.00 7.9 6.14 829 11.0 8.6 20 9.1 029142804116
90000020138 BLK 205/50R16 87H (6.5) 5.5-7.5 44 1201 24.09 8.4 7.09 860 11.0 8.6 22 10.0 029142804130
90000020268 BLK 205/50R17XL 93V (6.5) 5.5-7.5 50 1433 25.12 8.4 7.09 825 11.0 8.6 24.3 11.1 029142804413
90000020139 BLK 205/55R16 91H (6.5) 5.5-7.5 44 1356 24.88 8.4 7.01 833 11.0 8.6 22 10.0 029142804147
90000020262 BLK 205/55R16 91V (6.5) 5.5-7.5 44 1356 24.88 8.4 7.01 833 11.0 8.6 22 10.0 029142803751
90000020132 BLK 205/60R15 91H (6.0) 5.5-7.5 44 1356 24.69 8.2 6.61 840 11.0 8.6 20.1 9.1 029142803072
90000020212 BLK 205/60R16 92H (6.0) 5.5-7.5 44 1389 25.67 8.2 6.61 808 11.0 8.6 23 10.4 029142804178
90000020264 BLK 205/60R16 92V (6.0) 5.5-7.5 44 1389 25.67 8.2 6.61 808 11.0 8.6 23 10.4 029142803775
90000020189 BLK 205/65R15 94V (6.0) 5.5-7.5 44 1477 25.47 8.2 6.65 814 11.0 8.6 22 10.0 029142803720
90000020137 BLK 205/65R15XL 99H (6.0) 5.5-7.5 50 1709 25.47 8.2 6.46 814 11.0 8.6 22 10.0 029142804123
90000020269 BLK 215/50R17XL 95V (7.0) 6.0-7.5 50 1521 25.51 8.9 7.52 813 11.0 8.6 25.9 11.8 029142804420
90000020210 BLK 215/55R16 93H (7.0) 6.0-7.5 44 1433 25.28 8.9 7.40 820 11.0 8.6 23 10.4 029142804154
90000020272 BLK 215/55R17 94V (7.0) 6.0-7.5 44 1477 26.30 8.9 7.40 788 11.0 8.6 26.9 12.2 029142804451
90000020133 BLK 215/60R15 94H (6.5) 6.0-7.5 44 1477 25.16 8.7 7.01 824 11.0 8.6 23 10.4 029142803089
90000020213 BLK 215/60R16 95H (6.5) 6.0-7.5 44 1521 26.14 8.7 7.01 793 11.0 8.6 24.9 11.3 029142804185
90000020265 BLK 215/60R16 95V (6.5) 6.0-7.5 44 1521 26.14 8.7 7.01 793 11.0 8.6 24.9 11.3 029142803782
90000019338 BLK 225/45R17 91H (8.0) 7.0-8.5 44 1356 24.96 8.9 7.20 831 11.0 8.6 24.6 11.2 029142804055
90000020870 BLK 225/45R17XL 94W (7.5) 7.0-8.5 50 1477 24.96 8.9 8.03 831 11.0 8.6 23.5 10.7 029142807360
90000020880 BLK 225/45R18XL 95W (7.5) 7.0-8.5 50 1521 25.94 8.9 8.03 799 11.0 8.6 24.9 11.3 029142806479
90000020260 BLK 225/50R16 92V (7.0) 6.0-8.0 44 1389 24.88 9.2 7.72 833 11.0 8.6 24.5 11.1 029142803737
90000020270 BLK 225/50R17 94V (7.0) 6.0-8.0 44 1477 25.91 9.2 7.72 800 11.0 8.6 26 11.8 029142804437
90000020211 BLK 225/55R16 95H (7.0) 6.0-8.0 44 1521 25.79 9.2 7.64 804 11.0 8.6 23.9 10.9 029142804161
90000020263 BLK 225/55R16 95V (7.0) 6.0-8.0 44 1521 25.75 9.2 7.64 805 11.0 8.6 24.9 11.3 029142803768
90000019374 BLK 225/55R17 97H (7.0) 6.0-8.0 44 1609 26.77 9.2 7.64 774 11.0 8.6 26.5 12.0 029142804062
90000020273 BLK 225/55R17 97V (7.0) 6.0-8.0 44 1609 26.77 9.2 7.64 774 11.0 8.6 26.9 12.2 029142804468
90000020216 BLK 225/55R18 98H (7.0) 6.0-8.0 44 1653 27.76 9.1 7.64 747 11.0 8.6 26.9 12.2 029142804215
90000020134 BLK 225/60R15 96H (6.5) 6.0-8.0 44 1565 25.63 9.0 7.20 809 11.0 8.6 23.9 10.9 029142803096
90000020214 BLK 225/60R16 98H (6.5) 6.0-8.0 44 1653 26.61 9.0 7.20 779 11.0 8.6 24.9 11.3 029142804192
90000020266 BLK 225/60R16 98V (6.5) 6.0-8.0 44 1653 26.61 9.0 7.20 779 11.0 8.6 24.9 11.3 029142803799
90000019375 BLK 225/60R18 100V (6.5) 6.0-8.0 44 1764 28.62 9.0 7.20 724 11.0 8.6 28.9 13.2 029142804505
90000020230 BLK 225/60R18 100H (6.5) 6.0-8.0 44 1764 28.62 9.0 7.20 724 11.0 8.6 27.9 12.7 029142804017
90000019392 BLK 235/45R17 94H (8.0) 7.5-9.0 44 1477 25.35 9.3 8.07 818 11.0 8.6 25.3 11.5 029142804079
90000020868 BLK 235/45R17 94W (8.0) 7.5-9.0 51 1477 25.35 9.3 8.31 818 11.0 8.6 25.3 11.5 029142806455
90000020271 BLK 235/50R17 96V (7.5) 6.5-8.5 44 1565 26.30 9.6 8.15 788 11.0 8.6 27.9 12.7 029142804444
90000020881 BLK 235/50R18 97W (7.5) 6.5-8.5 51 1609 27.28 9.6 8.11 760 11.0 8.6 26.9 12.2 029142806486
90000020274 BLK 235/55R17 99V (7.5) 6.5-8.5 44 1709 27.17 9.6 8.03 763 11.0 8.6 29.9 13.6 029142804475
90000020869 BLK 235/55R17 99W (7.5) 6.5-8.5 51 1709 27.17 9.6 7.99 763 11.0 8.6 29.4 13.3 029142806462
90000020276 BLK 235/55R18XL 104V (7.5) 6.5-8.5 50 1984 28.15 9.6 8.03 737 11.0 8.6 31.7 14.4 029142804499
90000020232 BLK 235/55R19XL 105H (7.5) 6.5-8.5 50 2039 29.17 9.6 8.03 711 11.0 8.6 31.9 14.5 029142804031
90000020267 BLK 235/60R16 100V (7.0) 6.5-8.5 44 1764 27.09 9.4 7.60 765 11.0 8.6 26.9 12.2 029142804406
90000020215 BLK 235/65R17 104H (7.0) 6.5-8.5 44 1984 29.06 9.4 7.36 714 11.0 8.6 29.9 13.6 029142804208
90000020275 BLK 245/45R18XL 100V (8.0) 7.5-9.0 50 1764 26.65 9.6 8.35 778 11.0 8.6 27.9 12.7 029142804482
90000020233 BLK 255/60R19 109H (7.5) 7.0-9.0 44 2271 31.06 10.2 8.23 667 11.0 8.6 34.9 15.9 029142804048
90000020231 BLK 255/65R18 111H (7.5) 7.0-9.0 44 2403 31.06 10.2 8.35 667 11.0 8.6 35.9 16.3 029142804024
Tire Size &
Service Description
Tread Depth
32nds mmShip Wt.
lbs kg
Replacing the CS4 Touring - Available April 2014!
ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURER REPLACEMENT TIRE RECOMMENDATIONS AND
WARNINGS. Use the information on the vehicle placard and vehicle owner's manual to identify original equipment inflation
pressure, tire size, speed rating and load carrying capacity. Cooper Tire reserves the right to change and improve construction,
materials or specifications without notice or obligation. Please refer to the back cover of this book for important tire safety
considerations and recommendations. REV. 3-20-14
Visit cooperworld.net for up-to-date spec information.
®
PREMIUM LIMITED WARRANTY
FREE 45-DAY ROAD TEST!
W-RATED 50,000 MILE TREADWEAR PROTECTION
V/H-RATED 60,000 MILE TREADWEAR PROTECTION
PREMIUM LUXURY TOURING
The CS5 Ultra Touring provides real-life performance, in
real-life conditions for everyday drivers. The new CS5 is
crafted with leading technology and innovations that meets
the needs of today’s consumer.
Fitments:
Honda Accord, GMC Acadia, Nissan Maxima, Toyota Camry
3D MICRO-GAUGETM GROOVES
These sipes are an innovative technology that allows the tread
elements of the tire to interlock which stabilizes the tread. This
maximizes tread contact with the road surface to grip the road better
significantly in wet conditions and light snow resulting in superior
handling and increased traction.
MORE SIPING AT HALF-WORN
The CS5 Grand Touring has 40% more sipe length remaining at
half-worn than the previous generation tire (CS4). Therefore, at
half-worn the CS5 will have more siping left aiding in performance
and improving it’s worn appearance.
WEAR SQUARETM
This is a visual wear indicator so that as your tire wears the shape
of the visual wear indicator will change allowing you to approximate
the tread life remaining on your tires. Knowing the approximate tread
life remaining on your tires can give you more confidence in your
vehicle. If the inner and outer “Wear SquareTM” is at different stages,
this indicates a possible wheel alignment issue allowing you to seek
professional service.
STABILEDGETM
“StabiledgeTM” is the bumper strategically located in several grooves
of the tire’s tread which help stabilize the tread elements during driving
conditions, enhancing the steering precision while providing a better
feel for the road. The StabiledgeTM feature also assists in keeping the
grooves open at the “tire-to-road” contact area providing good traction.
ASYMETRICAL TREAD PATTERN
Advanced 5-rib asymmetric tread pattern design reduces irregular
wear by allowing tires to be rotated from one side of the car to the
other. The result is sustained tire performance with even wear, less
noise, and increased overall tread life. The asymmetric pattern also
allows the outside of the tread pattern to be tuned with large, rigid
tread elements for superior dry handling and traction while the inside
is optimized for wet and light snow conditions.
LIGHT WEIGHT CONSTRUCTION
Light weight construction and design for less rolling mass and
increased fuel efficiency.
NEW GENERATION COUPLED SILICA COMPOUND
The secret to any tire’s traction begins at the molecular level. Silica
provides exceptional all-season performance, improves braking,
reduces heat generated in the tire and lowers rolling resistance for
better fuel mileage. Cooper’s unique blend of silica has up to four
times more silica than the previous generation of premium all-season
tires which dramatically increases this tire’s performance. The CS5
Touring will be the first to use Cooper’s new second generation
coupled silica compound.
DUAL PITCH SEQUENCE
A newly optimized dual pitch sequence ensures low tire noise coupled
with premium ride and comfort.
CS5 Ultra TouringTM
PASSENGER
M+S RatedUTQG
TREADWEAR TRACTION TEMP.
W-RATED 500 A
A
V-RATED 580 A
A
H-RATED 620 A
A
All-Season
10' x 3'
Outdoor Banner 60F020314
OUR BEST TIRE...NOW EVEN BETTER.
REV. 2-4-14
Tire Stack Cover*60F010314
*Artwork subject to change.
Imprinted CS5 items
email orders to:
REV. 3-24-14
Winter tireS
For details visit CooperBusinessConnections.com
A
B
FOR YOUR ROAD, AND WHATEVER ROUTE IT TAKES.
TOURING TM
INTRODUCING THE NEW
The best technology, innovation and performance Cooper has to offer, rolled into one outstanding tire.
LIFE’S A ROAD TRIP. COME ON, LET’S GO.™ FOR MORE INFORMATION, GO TO COOPERTIRE.COM OR CALL 1.800.847.3777
Scan here with your smartphone to discover more.
WEAR SQUARETM Visual Indicator – Convenient, tread-life gauge
COUPLED SILICA COMPOUND – All-season performance
3D MICRO-GAUGETM Siping – Superior handling and control
STABILEDGETM Technology – Improved steering and traction (Available on the CS5 Ultra)
Dealer Area
COOPERTIRE.COM
Uncompromised
All-Terrain Performance
For All Seasons.
Exceeds Industry Standards
for Severe Snow Traction
INTRODUCING THE COOPER
™
TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00
“The squarest deal on the roundest tires!”
13
MERCHANDISING TOOLS
These materials include stuffers, wall posters and tire inserts that showcase the benefits of Cooper’s SUV, Light Truck, Passenger and Performance tire lines. Our point-of-sale materials complement any showroom, and should be placed in prominent areas in order to reinforce key product features.
POINT-OF-SALE MATERIALSNEW!
NEW!
• Year round performance• Long tread life• Wet and winter grip
860-O12-0098 9-22-14
HELPING YOU GET THROUGH EVERYDAY LIFE EVERY DAY.PASSENGER TIRE LINECOOPER TIRE
PREMIUM LUXURY TOURINGCS5 ULTRA TOURING
TM
• Optimum ride comfort
• Sporty handling• All-season traction
ULTRA HIGH PERFORMANCECOOPER ZEON RS3-S
TM
• Excellent dry traction
• Stable cornering ability
• Asymmetrical design
PREMIUM LUXURY TOURINGCS5 GRAND TOURING
TM
• Enhanced ride, handling and traction
• Attractive styling• All-season performance
ALL-SEASON ULTRA HIGH PERFORMANCECOOPER ZEON RS3-A
TM
• Asymmetrical design
• Dynamic handling• Wet and light snow traction
COSMETIC PERFORMANCECOBRA RADIAL G/T
TM
• Raised white-letter styling
• All-season performance
• Excellent treadwear
PREMIUM WINTER TIREWEATHER-MASTER S/T2TM
• Excellent traction on snow and ice
• Enhanced water evacuation
• Studdable and severe weather rated
ASYMMETRIC WINTER PERFORMANCEWEATHERMASTER SNOW
TM
• Winter traction compound
• Studless winter tire
• Severe weather rated
DIRECTIONAL WINTER PERFORMANCEWM-SA2
TM
• Cold weather tread compound
• Studless winter tire
• Severe weather rated
ALL-SEASON TOURINGLIFELINER GLS
TM
• Touring tread formula for quiet, even treadwear
• All-weather traction
• Available in popular sizes
MID-RANGE TOURINGCS3 TOURING
TM
• Features StabiledgeTM technology
• Additional dry handling stability
• Even wear and long tread life
TRENDSETTER SETM
• Affordably priced• Reliable performance
• Black and white sidewall
VALUE LINE
(W/V/H RATED) (T RATED)
For product details and sizes visit www.coopertire.com or www.coopertire.ca
NEW! NEW!
Scan here with your smartphone to discover more.
FOR MORE INFORMATION, GO TO COOPERTIRE.COM OR CALL 1.800.847.3777
THE NEW COOPER
TOURINGTM TIRE.
LIFE’S A ROAD TRIP. COME ON, LET’S GO.™
3D MICRO-GAUGETM Siping – Superior handling and control
STABILEDGETM Technology – Improved steering and traction
COUPLED SILICA COMPOUND – All-season performance
WEAR SQUARETM Visual Indicator – Convenient, tread-life gauge
(Available on the CS5 Ultra.)
60J010214 2/14
14
MERCHANDISING TOOLS
UNIFORM PROGRAM (CITY APPAREL)• Customize the look of your business with
personalized apparel for you and your staff
• View full uniform program apparel by visiting CooperBusinessConnections.com
COOPER APPAREL AND GIFTS (STAPLES)• Order promotional gifts for your customers.
Dealer imprints and personalization is available for certain items.
• View apparel and gift options by visiting CooperBusinessConnections.com
VEHICLE MAINTENANCE (RSC SALES)RSC Sales Company is a manufacturer and distributor of specialty products for the automotive service industry. Protective floor mats, seat covers, tire bags and static cling reminder stickers are just a few of the many items that RSC provides to shops across North America. RSC is known for its emphasis on quality, custom printing, quick turnaround and flexibility.
RSC Sales Company prides itself on a comprehensive product line offering one-stop-shopping, as well as professional customer service and associates dedicated to making sure that customers get what they want, when they want it.
• Call 800-669-0072 for details or visit CooperBusinessConnections.com
NEW! COOPER TIRE CREDIT CARD PROGRAMDealers can enroll for the new Cooper Tire Synchrony Financial Credit Card Program by calling 866-838-0655.
MERCHANDISING AIDSVEHICLE PROTECTION & SERVICE REMINDERS
PROVIDED BY
(800) 669-0072www.rscsales.com
Open 8:00 am - 6:00 pm ET Monday - Thursday and 8:00 am - 5:00 pm ET Friday to serve you better.
COOPER APPAREL AND GIFTS
UNIFORM PROGRAM
VEHICLE MAINTENANCE
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COOPER TRAINING TOOLS: eLEARNING
Get you and your team registered for Cooper’s Online Interactive Sales, Product and Business eLearning Website!
Cooper Tire believes in supporting our distributors and dealers with the very best training support offered in the Industry. Our online program, eCooper University Training Rewards, is designed to provide you and your team with the best training and information on selling skills, product knowledge, Cooper Tire as a company and knowledge about the tire industry. While learning to increase sales and profits for your Organization, enrolled employees will earn valuable points, which can be redeemed to purchase a range of rewards from Cooper Tire branded apparel to the latest high-tech gadgets.
The eCooper University Training Rewards program is structured like University, with 100, 200, 300 and 400 level classes in addition to electives. By taking combinations of classes you, your managers and employees will achieve successive levels of Certification while increasing tire knowledge and sales skills. Cooper Tire currently offers classes in selling skills, product knowledge and business knowledge and is adding new classes every quarter. Certification Levels include:
• Basic Training Certification. This level of training is designed to give everyone a level playing field of knowledge on selling skills, tire technology, functional performance, working with the Cooper Tire Company and an overview of the Tire Industry.
• Sales Specialist Certification. This level is designed to give Cooper Tire customers extended expertise in selling and servicing the needs of sub-segments within the tire market.
• Sales Leader Certification. This level is designed to provide greater depth and expertise to Cooper Tire customers by enhancing their knowledge and skills in tire performance and technology.
• Tire Business Leader. Designed for managers and principals of tire dealers and distributors. The Tire Business Leader Certification is focused on providing business training for successfully managing a tire business with courses that may include marketing, financial management and human resources.
To find out more and to become registered for the eCooper University/Training Rewards program, please go to www.CooperMedallion.com and select the training page and follow the instructions!
Confidential Competitive Commercial Information
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Cooper Tire-approved logos are available through coopertireads.com. Below are the approved Cooper Tires logos to be used when advertising the Cooper brand per our corporate guidelines:
COOPER TIRES LOGO STANDARDS • PMS Blue 288 must be consistently used
in all brand communications, if available
• A registration mark (®) must appear after Cooper Tires in conjunction with the logo, as shown
COOPER LOGO: EXECUTION GUIDELINES
Blue swirl with Cooper Tires
Reversed on black
Reversed on blue
Stacked (no swirl)
This logo is to be used for signage only. In situations with extremely limited space constraints.
REMEMBER: Use PMS 288 blue when printing the Cooper logo in color.288 C
For any questions on Cooper Tires brand guidelines, please contact Tracy Tackett
by calling 419-420-6244 or emailing
Discontinue the use of “Cooper 100 Years.” Based on our updated brand message, this tagline will no longer be used.
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