cooperation for cycling promotion in car … · puma 3. business intelligence 4. practical examples...
TRANSCRIPT
COOPERATION FOR CYCLING PROMOTION
IN CAR ORIENTED COUNTRIES
Rostock, 23rd of May 2014
AGENDA
2. GENESIS OF COOPERATION
1. PUMA
3. BUSINESS INTELLIGENCE
4. PRACTICAL EXAMPLES
5. CONCLUSIONS
fot: schopenhauer.net
ARTUR SCHOPENHAUER
THERE ARE THREE PHASES OF REVEALING THE TRUTH
AT FIRST THE TRUTH IS RIDICULED
THEN IT IS VIOLENTLY RESISTED
AND FINALLY IT IS CONSIDERED TO BE SELF-EVIDENT
PUMA
OBTAINING OF NON-STRUCTURAL
FUNDS
INCREASE OFINVESTING
ATTRACTIVENESS OFCITIES AND MUNICIPALITIES
INCREASE OF PUBLIC AND
SOCIAL SPACE QUALITY
MAIN AREAS OF ACTIVITY
Maciej LisickiCity of Gdańsk – President
of the Board
City of Elbląg
Zenon DrewaCity of Tczew
Małgorzata Żebrowska
Municipality of Smołdzino
Maciej RusekCity of
Malbork
City of Starogard Gdański
City of Pruszcz Gdański
City of Gdynia
Municipality of Cedry Wielkie
Municipality of Trąbki Wielkie
Municipality of Przywidz
Lębork Poviat
City & Municipality of Nowy Staw
Roman WojcieszekCity of
Skarżysko - Kamienna
City of Ustka
Municipality of Ustka
THE BOARD OF PUMA
SUSTAINABLE URBAN MOBILITY PLANS 1/2
SUSTAINABLE URBAN MOBILITY PLANS 2/2
MIECZYSŁAW STRUKMarshal of Pomorskie Region
EU PROJECTS
Jan Gehl (DK)
2010
2011
2012
2013
120 participants
Randy Neufeld (USA)
170 participants
Hep Monatzeder (D)
350 participants250 participants
Klaus Bondam (DK)
CONGRESS OF ACTIVE MOBILITY
11.-12. SEPTEMBER 2014
BALTIC CONGRESS OF SPORT MARKETING
9.-10. OCTOBER 2014
Academic Centres
Local Governments
(sport centers)
SMEs& corporations
Media
NGOs
Sportfederations
& clubs
NEED FOR CREATING SOLUTIONS FOR INTEGRATION AND COOPERATION
Media
SMEs & Corporations
Science (Universities and training companies)
Local Governmen
ts
Ministry of Sport & Tourism
Ministry of Health
Ministry of Culture
and National Heritage
0
The Polish Union of Active Mobility
MTG Gdansk International Fair
The partnership
Arena Gdansk Operator
Think Tanks
/ NGOs
Embassies
Clusters
University of Physical
Education and Sport
Wiedza Association
Gdansk Foundation
Nature Protection League
Association of Sea Cities
and Municipalities
Ministry of Economy
Ministry of the
Environment
Handball Section Wisła
Płock Ltd.
The Pomeranian Association “Common Europe”
Gdansk Tourist
OrganisationGdansk
Economic Development Agency Ltd
NETWORKING OF THE BALTIC CLUSTER OF LEISURE TIME INDUSTRY
GENESIS OF COOPERATION
Source: Authors’ own considerations on the basis of Władysław Findeisen and krzysztof Zawalski
OPERATIONAL LEVEL
AXIOLOGICAL LEVEL
POLITICAL LEVEL
STRATEGIC LEVEL
TACTICAL LEVEL
REFLECTION LEVELS
TIMEFRAMES
MINUTES GENERATIONS
TERMS OF OFFICE
YEARSDAYS
IDENTIFICATION OF THE NEED OF STRATEGIC REFLECTION
S P E C I A L T E R R A I N R E S E R V E S F O R T H E D E V E L O P M E N T O F P U B L I C T R A N S P O R T I N G D A Ń S K
THINKING ABOUT THE FUTURE
POLAND UK
68
35
60
89
64 66
93
35 32
25
PDI IDV MAS UAI LTO
UNCERTAINTY AVOIDANCE (UAI)
POWER DISTANCE
INDIVIDUALISM VS. COLLECTIVISM
MASCULINITY VS. FEMININITY
UNCERTAINTY AVOIDANCE
LONG-TERM ORIENTATION
Źró
dło
: h
ttp
:// g
bu
dd
y.b
log
spot.
com
/20
06
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e.h
tml
ORGANIZATIONAL CHARTS
ME
CLEVER
PEOPLE
BUNCH OF
IDIOTS AND MORONS
MEMEBUNCH BUNCH
Źró
dło
: htt
p:/
/dem
oty
wato
ry. p
l
SOCIAL PYRAMID IN CENTRAL AND EASTERN EUROPE
Źró
dło
:: h
ttp
://w
ww
.row
ery
.gd
ansk
.pl /
htt
p:/
/metd
efi
ets
coolg
ezi
en
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gsp
ot.
com
/searc
h/lab
el/co
rrect
%2
0p
ark
ere
n
WHAT KIND OF MESSAGE DO WE PREFER?
BUSINESS INTELLIGENCE
Źró
dło
: PS
WE
GENERATING REVENUE
EFFECTIVE CHANNEL?
WHAT DOES S/HE NEED?
WHAT KIND OF OFFER??
WHO IS OUR CUSTOMER?
BEHAVIORAL SEGMENTATION
GEOGRAPHICAL SEGMENTATION
DEMOGRAPHIC SEGMENTATION
MARKET SEGMENTATION CRITERIA
GATHERING THE DATA
IMPROVED
BUSINESS DECISION
S
ANALYZING THE DATA
RELEASING THE DATA
BUSINESS INTELLIGENCE
Pre-Event
Quantitative&
Qualitative
Internet
EventQuantitat
ive
iPad
Post-Event
Quantitative&
QualitativeInternet
Pre-Event
Pre-Event
● Quantitative● Internet● Quantitative● Quantitative● Internet
EventPost-Event
EVENT QUALITY/VALUE
IMPROVEMENT
Customer values & Brand perception
Customer satisfaction
Based on a slide created by Risto Rasku, SBS Finland
BUSINESS INTELLIGENCE FOR EVENT MARKETING
IT IS NOT DIFFICULT
Volleyball – 2013 European ChampionshipsScale from 1 to 6
According to volleyball fans this sport is neither dull nor routine
exc
item
en
t
hon
est
y
tole
ran
ce
eco
log
y
libera
tion
creati
vit
y
firm
ness
innovati
on
ple
asu
re
popu
lari
ty
am
bit
ion
wealt
h
healt
h
safe
ty
ob
edie
nce
tradit
ion
loyalt
y
ind
ivid
ualit
y
ind
ivid
ualit
y
tren
ds
pla
y
eco
nom
y
inte
rnati
on
alit
y
eff
ect
iveness
chan
geabi li
ty
att
ract
iven
ess
fash
ion
colo
rfuln
es s
youn
gness
con
serv
ati
venes s
seri
ousn
es s
seri
ousn
es s
exp
en
siven
ess
inco
mpete
nce
adu
lth
ood
weakness
bore
dom
routi
ne
form
alit
y
TESTED EVENT BRAND PERCEPTION
MATHEMATICS
CREATION
MATHEMATICS
EFFICIENCY OF PROMOTION DEPENDS ON TECHNOLOGY
TECHNOLOGICAL TRENDS IN PROMOTION
DO NOT BUY PLACEMENT OF ADVERTISING
BUY THE VIEWER FROM YOUR
TARGET GROUP
PHILOSOPHY OF AUDIENCE BUYING
PRACTICAL EXAMPLES
Źró
dło
: B
iuro
Pro
mocj
i U
rzęd
u M
iast
a T
czew
i h
ttp
://t
czew
.port
alp
om
orz
a.p
l/
GOOD WILL AND SUCCESS OF AUTHORITIES
• Cliquez pour modifier les styles du texte du masque– Deuxième niveau– Troisième niveau
• Quatrième niveau– Cinquième niveau
Targ Węglowy w Gdańsku.Źródło: http://www.trojmiasto.pl
FRIENDLY PUBLIC SPACE
CICLOVIA AMBER EXPO
• Kliknij, aby edytować style wzorca tekstu– Drugi poziom– Trzeci poziom
• Czwarty poziom– Piąty poziom
BIKE FRIDAYS
MY FIRST TWO WHEELS 1/2
MY FIRST TWO WHEELS 2/2
CONCLUSIONS
CONCLUS ION 1 /5
F R O M I S O L A T E D
M E A S U R E S
T O W A R D S
SYSTEM ORIENTED APPROACH
CONCLUSION 1/2
CONCLUS ION 5 /5
F U R T H E R
EFFORTS
NEEDED
CONCLUSION 2/2
