copenhagen airport 1 →november 28 th and 29 th 2013 →apne networking meeting
TRANSCRIPT
Kbenhavns Lufthavn
Copenhagen Airport1November 28th and 29th 2013APNE Networking Meeting
CPH has a Vision2The Gateway of Northern EuropeWhere you come to move onAnd we make you wish to stay
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World Class Hub strategy3Unique customer experiences
Competitiveness
Efficient operations
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Parking Ambition4All outbound passengers should prefer parking at CPH
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Parking 3 categories, 11 areas5DirectP4, P6, P7, P8
StandardP1, P5, P9, P10, P12
BudgetP15, P17
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Parking systems6Zeag
Inventive
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Parking 3 categories, 11 areas7USPsCamera secured parking areasNorton secured payment systemOnline booking space guaranteeFree start helpPay with BroBizzFree Terminal busses24 hours service office
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Parking Products8Bundle with CPH LoungePark n Relax
Business ProductDirect cardAnnual cardLimo cardCompany+
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Parking Add ons9Car Clean
Aircon Service
Service Check
Anti Corrosion Treatment
Order Tires
Fix Windscreen Chips
Change Tires
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Parking Competitors10Train
Metro
Taxi, Busses,
Valet product providersPark XJust Drive
Parking providersParkZoneEuroPark
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Parking Marketing11Online marketing
Price campaigns
AwarenessPrice Service
Search/ RTB
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Parking Marketing12Offline Marketing
AdShells
BillBoards
Flyers
Car parks
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Parking Marketing13Viral marketing
3D Event Fall 2013
YouTube moviesCPH Parkering
Facebook competition
WebTV commercial
CPH Advantage
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Parking Marketing14Partners
AffiliatesBookingflowNewsletters
BridgesHomepageFacebookNewsletters
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CPH Advantage If you want more15CPH free customer programFree WiFiBonus pointsExclusive parkingNews and offers
Launched 30th November 2011
460.000 Members
53 % from Scandinavia
57 % travel once every three months or more
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CPH Advantage If you want more16Bonus point on all online orders
25 % discount on P1 and P12
Special offers on parking
Campaignsextra bonus points
FutureBonus point on drive in
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17Copenhagen Airport
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