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    Basic MotivationConcepts

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    BMC a producer of software products, givestop priority to keep talented workers by: Pay an incentive to designers of new products.

    Gives a percentage of any sales their productsgenerate,

    Provides other rewards to top performers/performing teams.

    Profit-per-employee is among the highest in theindustry.

    The company is introducing new products ata breathtaking pace.

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    Motivation is the process that accountsfor an individuals intensity, direction, and

    persistence of effort towards theattainment of a goal.

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    Intensity is how hard a person tries

    Direction is the orientation that helps

    realize the objective Persistence is a measure of how long

    a person can maintain his/her effort

    Motivated individuals stay with a tasklong enough to achieve their goal

    Three key elements

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    Maslows Hierarchy of Needs Theory

    ERG Theory by Clayton Alderfer

    Theory x, theory Y -By Douglas McGregor Motivation-Hygiene Theory or Herzbergs

    Two-factor Theory

    The Theory of Needs

    Goal-Setting Theory (Edwin Locke) Equity theory- J.Stacy Adams

    Expectancy Theory- Victor Vroom

    Imp. Theories of Motivation

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    Hierarchy of Needs Theory(Maslow)

    Hierarchy of Needs Theory

    There is a hierarchy of five needs:

    physiological, safety, social, esteem,and self-actualization; as each need

    is substantially satisfied, the next

    need becomes dominant.

    Self-Actualization

    The drive to become what one is capable of

    becoming

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    Deficiencyneeds - they must be satisfied ifthe individual is to be healthy and secure.

    Physiological. Hunger, thirst, shelter andother survival needs.

    Safety. Security, stability, and protectionfrom physical or emotional harm.

    Social. Social interaction, affection,companionship, and friendship.

    Maslows

    Hierarchy of Needs Theory

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    Growthneeds - are related to thedevelopment and achievement of onespotential

    Esteem.Self-respect, autonomy,achievement, status, recognition, and

    attention Self-actualization. Growth, self-

    fulfillment, and achieving ones potential

    Maslows

    Hierarchy of Needs Theory

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    Maslows Hierarchy of Needs

    Lower-Order NeedsNeeds that are satisfied

    externally; physiological

    and safety needs

    Higher-Order NeedsNeeds that are satisfied

    internally; social, esteem,

    and self-actualization

    needs

    Self

    Esteem

    Social

    Safety

    Physiological

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    Assumptions of MaslowsHierarchy

    Movement Up the Pyramid

    Individuals cannot move to the next higher level until all

    needs at the current (lower) level are satisfied.

    Maslow Application

    A homeless person

    will not be motivated to

    meditate!

    Individualstherefore mustmove up thehierarchy in order.

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    Existence: Basic material existence requirements.Physiological + safety needs of Maslows Hierarchy

    Relatedness: The desire for maintaining importantinterpersonal relationships.Social + External factor of Esteem need( status, recognition,

    and attention)

    Growth: An intrinsic desire for personal development.Intrinsic component of esteem (Self-respect, autonomy,achievement) + Self- Actualization.

    ERG Theory by Clayton AlderferThere are three groups of core needs: existence,relatedness, and growth

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    1. More than one need may be operative at the sametime

    2. If the gratification of a higher-level need is stifled,

    the desire to satisfy a lower-level need increases.(Frustration-regression dimension)

    ERG theory represents a more valid version of need hierarchy

    ERG Theory demonstrates

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    Theory X

    WorkersDislike Work

    Avoid Responsibility

    Little Ambition

    Theory YWorkers

    Enjoy Work

    Accept Responsibility

    Self-Directed

    Theory XTheory YBy DouglasMcGregor

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    Theory X Assumptions

    Individuals

    Inherently dislike work and will try to avoid it They avoid responsibilities

    Seek formal direction

    Place security above all other work-related

    factors Display little ambition

    They must be coerced, controlled, orthreatened to achieve goals

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    Theory Y Assumptions:

    Individuals

    View work as being as natural as rest or play Committed to their objectives

    The individual can learn to accept, even seek,responsibility

    Individuals have innovative decision-makingskills

    Individuals will exercise self-direction andself-control

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    Implications

    Theory X assumes that lower-orderneeds dominate individuals

    Theory Y assumes that higher-orderneeds dominate individuals

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    Proposals of Mc Gregor

    Participative decision making

    Responsible and challenging tasks Good group relations

    - Maximize motivation

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    Motivation-Hygiene Theory

    Frederick Herzberg asked workers to describesituations in which they felt either good orbad about their jobs

    Theory asserts that

    Intrinsic factors are related to job

    satisfaction - motivating factors

    Extrinsic factors are associated withdissatisfaction - hygiene factors

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    Comparison ofSatisfiers and

    Dissatisfiers

    Factors characterizing eventson the job that led to extremejob dissatisfaction

    Factors characterizing events

    on the job that led to extremejob satisfaction

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    Job satisfaction factors are distinct from jobdissatisfaction factors

    Managers who eliminate job dissatisfactionfactors may not necessarily motivate

    When hygiene factors are adequate, people will

    not be dissatisfied; Neither will they be satisfied

    To motivate people - emphasize intrinsicallyrewarding factors

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    Contrasting Views of Satisfactionand Dissatisfaction

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    The Theoryof Needs

    DavidMcClelland

    Need forAchievement

    (nAch)

    Need forPower(nPow)

    Need forAffiliation

    (nAff)

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    Proposed three needs motivate behavior

    Need for achievement -

    Need to excel To achieve in relation to a set of standards,

    to strive to succeed

    Need for power To make others behave in ways in which

    they would not have behaved otherwise

    Need for affiliation

    Desire for interpersonal relationships

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    Predictions Based on the Theory Individuals with a high need to achieve are

    strongly motivated in situations where

    Personal responsibility Feedback

    Intermediate degree of risk

    High achievers are interested in how well

    they do personally and not in influencingothers to do well

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    The needs for affiliation and power tendto be closely related to managerial

    success.

    The best managers are high in their

    need for power and low in their needfor affiliation.

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    Contemporary Theories ofMotivation

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    Goal-Setting Theory (Edwin

    Locke)

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    Specificity

    Challenge

    Feedback

    Participation

    Commitment

    Self-efficacy

    Task characteristics

    Culture

    Goal-setting Theory

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    Edwin Locke proposed

    Intentions to work toward a goal are a

    major source of work motivation Goals tell an employee what needs to be

    done and how much effort is needed

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    Effective Goal Setting

    Specific

    Goals

    Results-Oriented

    Goals

    Challenging

    Goals

    Goal

    Commitment

    Participation in

    Goal Formation

    (sometimes)

    Task

    Effort

    Task

    Performance

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    EQUITY THEORY- J.Stacy Adams

    Individuals compare their job inputs andoutcomes with those of others and then respondso as to eliminate any inequities.

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    RatioComparison*

    EmployeesPerception

    Outcomes A

    Inputs A

    Outcomes A

    Inputs A

    Outcomes A

    Inputs A

    Outcomes B

    Inputs B

    Outcomes B

    Inputs B

    Outcomes B

    Inputs B

    < Inequity (Under-Rewarded)

    Equity

    Inequity (Over-Rewarded)

    *Where A is the employee, and B is a relevant other or referent.

    >

    =

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    Inequity creates tension employee to seekfairness.

    Four referents that an employee can use: Self-inside:an employees experiences in a

    different position inside the organization.

    Self-outside:an employees experiences in aposition outside of the organization.

    Other-inside:an employees perception ofpersons inside the organization.

    Other-outside:an employees perception ofpersons outside of the organization.

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    Workers who perceive an inequity will react inone of the six following ways:

    Change inputs

    Change outcomes

    Distort perceptions of self

    Distort perceptions of others

    Choose a different referent, or

    Leave the field

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    Expectancy Theory-Victor Vroom

    The strength of a tendency to act in a certain

    way depends on the strength of an expectationthat the act will be followed by a givenoutcome and on the attractiveness of thatoutcome to the individual.

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    3. Rewards-personal goals relationship

    1. Effort-performance relationship

    2. Performance-rewards relationship

    Individual

    Effort

    Individual

    Performance

    PersonalGoals

    Organizational

    Rewards

    1 2

    3

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    1. Effort-performance relationship: The probabilityperceived by theindividual that exerting a given amount of effort will lead to

    performance.

    2. Performance-reward relationship: The degree to which the individualbelieves that performing at a particular level will lead to the attainment

    of desired outcome.

    3. Reward-personal goals relationship: The degree to whichorganizational rewards satisfy an individuals personal goals or needs

    and the attractiveness of those potential rewards for the individual.

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    Performance Dimensions

    OpportunityMotivation

    Ability

    Performance

    Dont forget abilities andopportunities

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    Success on a job is facilitated or hindered bythe existence or absence of support resources

    Performance = f(a M O)

    If either is inadequate, performance will benegatively affected

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    Elizabeths boss starts out the day

    each morning saying, Bet you wish

    you didnt have to be here, huh?

    Knowing this, which theory gives usinsight as to why Elizabeth may not

    be motivated at work?

    Chapter Check-up: Motivation

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    Elizabeths boss may well be aTheory X manager, as she/he

    assumes employees dont likework and/or want to be there.

    Chapter Check-up: Motivation

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    If you study really hardand only get a B on an

    exam, but your classmate

    barely studies at all and

    gets an A, what theory

    will help explain why youfeel less motivated to go

    to class?

    Chapter Check-up: Motivation

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    What theory would say

    that this man, who knows

    he works hard and is

    performing well, will be

    motivated by a gym

    membership for being a

    high performer?

    Chapter Check-up: Motivation

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    Would a gym membership be considered a

    motivator or hygiene factor, according to

    Herzberg? Discuss with a classmate.

    Chapter Check-up: Motivation

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    Implications for Group Leaders

    Know your group members needs

    Unsatisfied needs motivate or a satisfied need

    activates movement to a new need level Participative decision making, responsible and

    challenging tasks and good group relations

    maximize motivationAllow group members greater responsibility in

    planning and controlling their work

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    Implications for Group Leaders

    Variables such as education, familybackground, and cultural environment canalter the driving force that a group of needsholds for a particular individual

    Train your group members according to theirneeds or groups need

    Hard and specific goals-a potent motivatingforce

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    Motivation is influenced significantly byrelative rewards as well as by absoluterewards

    Understanding of an individuals goals andthe linkage between effort andperformance- imp.

    An individual may be willing and able, theremay be obstacles that constrainperformance.