copyright 2006 thomas technologies international, inc. thomas background global presence clients...

Copyright 2006 Thomas Technologies International, Inc.

Thomas BackgroundThomas Background

Global PresenceGlobal Presence

Clients Clients

Industry ObservationIndustry Observation

The Subjectivity TrapThe Subjectivity Trap

Dating ProductDating Product

How it WorksHow it Works

BenefitsBenefits


• Founded in 1972 by Dr. Thomas Hendrickson Founded in 1972 by Dr. Thomas Hendrickson

• Recognized internationally as Recognized internationally as a leading provider of assessment a leading provider of assessment

tools used for self-discovery, recruiting, training, counseling, tools used for self-discovery, recruiting, training, counseling,

career planning, and team buildingcareer planning, and team building

• Current offering includes 7 proprietary instruments available in Current offering includes 7 proprietary instruments available in

22 languages 22 languages

• 350+ consultants serving 30,000 corporate clients350+ consultants serving 30,000 corporate clients

• Presence in 50 countriesPresence in 50 countries

• Over 4.5 million assessments conducted to dateOver 4.5 million assessments conducted to date

Thomas BackgroundThomas Background


Consumer Sales & NPDConsumer Sales & NPD• LondonLondon• TorontoToronto• AtlantaAtlanta

Hosting Hosting • LondonLondon• TorontoToronto

Software/Web Development Software/Web Development • TorontoToronto• SydneySydney• LondonLondon

Corporate Distributor NetworkCorporate Distributor Network• Presence in every major geographyPresence in every major geography• Over 50 offices worldwideOver 50 offices worldwide

Global PresenceGlobal Presence


Corporate ClientsCorporate Clients


Dating Industry Observation Dating Industry Observation

The number of web-dating sites featuring quizzes, assessments The number of web-dating sites featuring quizzes, assessments

and matching is increasing.and matching is increasing.

““Sites that focus on transactions and looking at pictures attract men. Sites that focus on transactions and looking at pictures attract men.

They must be more balanced to attract women."They must be more balanced to attract women." James Currier - Founder/CEO, Tickle Inc.James Currier - Founder/CEO, Tickle Inc.

http://www.match.com/home/myhome.aspx?sid=2D77965E-7C17-4259-A593-EF094530F3CD&trackingid=0&theme=215&lid=2

http://us.rd.yahoo.com/promotions/builder/canada/96118135/linkedimage/mast_logo.gif/*http://personals.yahoo.com

https://www.true.com/default.htm?svw=tnavbar

http://www.beliefnet.com/


Dating ClientsDating Clients

http://www.dreamsdiscovered.com/


1.1. Personality Assessment (PPA)Personality Assessment (PPA)

• In 6-8 minutes the PPA assesses member’s basic characteristics, perceptions, In 6-8 minutes the PPA assesses member’s basic characteristics, perceptions, motivators, communication style and unique strengths. motivators, communication style and unique strengths.

2.2. Dating ReportingDating Reporting

• Personal FeedbackPersonal Feedback - provides objective and positive personality feedback allowing - provides objective and positive personality feedback allowing members to understand and present themselves with confidence. members to understand and present themselves with confidence.

• Essay CoachEssay Coach - helps members build better profiles enabling them to more - helps members build better profiles enabling them to more effectively communicate their strengths and attributes.effectively communicate their strengths and attributes.

• CompatibilityCompatibility - assesses individuals’ similarities and differences, and provides - assesses individuals’ similarities and differences, and provides advice for increasing compatibility.advice for increasing compatibility.

3.3. Personality SearchPersonality Search

• Date Builder / Date Builder / Date CoachDate Coach - members build the personality of their ideal date with - members build the personality of their ideal date with key words / interactive coaching. key words / interactive coaching.

Members use the ideal date they’ve created to search for matches. Results ranked Members use the ideal date they’ve created to search for matches. Results ranked from 1-5 based on Thomas’ proprietary Goodness of Fit software.from 1-5 based on Thomas’ proprietary Goodness of Fit software.

• Date SelectorDate Selector - search for members who are Similar, Somewhat Similar or - search for members who are Similar, Somewhat Similar or Complimentary.Complimentary.

Thomas’ Dating ProductThomas’ Dating Product

$ £ €

$ £ €

$ £ €

$ £ €


What Our Product DoesWhat Our Product Does

ThomasThomas’’ Dating Offering…Dating Offering…

Increases visitor-to-member and subscriber conversionIncreases visitor-to-member and subscriber conversion

Adds rich content to profile pagesAdds rich content to profile pages

Appeals to non-photo-posting membersAppeals to non-photo-posting members

Builds Builds member member loyalty and participationloyalty and participation

Raises revenue not costs with opt-in premium feeRaises revenue not costs with opt-in premium fee

And…And…

Is Is affordable, smartaffordable, smart, , easy to useeasy to use


Increase Conversion Increase Conversion Visitors to Members; Members to SubscribersVisitors to Members; Members to Subscribers

• Use of Thomas reporting to encourage visitors to create Use of Thomas reporting to encourage visitors to create profiles and become members.profiles and become members.

http://www.spark.net/

http://www.spark.net/

http://images.google.ca/imgres?imgurl=http://www.snia.org/about/images/network_component_icons/Internet.jpg&imgrefurl=http://www.snia.org/about/images/network_component_icons&h=671&w=858&sz=56&tbnid=l_Ip7LFdSl8J:&tbnh=112&tbnw=143&start=26&prev=/images%3Fq%3Dinternet%26start%3D20%26hl%3Den%26lr%3D%26sa%3DN

http://dating.1053thebuzz.com/


Personality Assessment (PPA)Personality Assessment (PPA)

• Members are profiled during registration and receive a Members are profiled during registration and receive a Personal FeedbackPersonal Feedback report. Their Thomas Personality Profile report. Their Thomas Personality Profile (score) is attached to their database record.(score) is attached to their database record.

In a quick 6-8 minutes, the In a quick 6-8 minutes, the Personal Profile Analysis Personal Profile Analysis (PPA) assesses a user’s (PPA) assesses a user’s personal perceptions, personal perceptions, motivators and motivators and communication style.communication style. The PPA meets international The PPA meets international testing standards testing standards established by the British established by the British Psychological Society.Psychological Society.

142

-9-5

Our Test, Your BrandOur Test, Your Brand


Dating ReportingDating Reporting

• Members request individual or group reports highlighting Members request individual or group reports highlighting their strengths, motivators, communication style, and values.their strengths, motivators, communication style, and values.

Personal FeedbackPersonal Feedback

Provides objective, positive Provides objective, positive feedback about an individual’s feedback about an individual’s personality, enabling them to personality, enabling them to present themselves with present themselves with greater confidence.greater confidence.

CompatibilityCompatibility

Assesses two individuals’ Assesses two individuals’ compatibility, communication compatibility, communication styles, motivators, and styles, motivators, and personal perceptions.personal perceptions.

Customized ReportsCustomized Reports

As per client requirements.As per client requirements.

Create Richer ProfilesCreate Richer Profiles


Essay Coach Essay Coach

• Based on their Thomas Profile (score), Based on their Thomas Profile (score), subscriberssubscribers receive receive personalized coaching to assist them in writing better essays. personalized coaching to assist them in writing better essays.

Writing essays is easier Writing essays is easier when an individual when an individual understands their understands their communication style, communication style, motivators, and personal motivators, and personal perceptions. perceptions.

Users can edit these mini-Users can edit these mini-reports to personalize reports to personalize them. There are 218 them. There are 218 variations.variations.

Create Richer ProfilesCreate Richer Profiles


Date Builder Date Builder

• Subscribers Subscribers select characteristics they find desirable to select characteristics they find desirable to build the Personality Profile of their build the Personality Profile of their ideal date. ideal date. They can They can name their name their ideal dateideal date for future reference. for future reference.Date Builder allows Date Builder allows

Subscribers Subscribers to name and to name and build the Personality Profile build the Personality Profile of their ideal date using key of their ideal date using key words or descriptive words or descriptive phrases. phrases.

SubscribersSubscribers do not need to do not need to have completed the PPA to have completed the PPA to use Date Builder.use Date Builder.

Personality SearchPersonality Search


Date Builder - Report Date Builder - Report

• The output of Date Builder is a Personality Profile of the The output of Date Builder is a Personality Profile of the ideal dateideal date created by the created by the subscribersubscriber. . SubscribersSubscribers fine-tune their fine-tune their

ideal date ideal date ((KateKate) by ) by manipulating four points on manipulating four points on the the Personality TunerPersonality Tuner. Each . Each point relates to two point relates to two reciprocal traits. reciprocal traits. Changes Changes result in new Profiles.result in new Profiles.



Date Builder - Report Date Builder - Report

• The output of Date Builder is a Personality Profile of the The output of Date Builder is a Personality Profile of the ideal dateideal date created by the created by the subscribersubscriber. .


SubscribersSubscribers fine-tune their fine-tune their ideal date ideal date ((KateKate) by ) by manipulating four points on manipulating four points on the the Personality TunerPersonality Tuner. Each . Each point relates to two point relates to two reciprocal traits. reciprocal traits. Changes Changes result in new Profiles.result in new Profiles.


Date Coach Date Coach

• SubscribersSubscribers receive personalized interactive coaching to receive personalized interactive coaching to construct the Personality Profile of their construct the Personality Profile of their ideal dateideal date. .

Date Coach is similar to Date Date Coach is similar to Date Builder in that Builder in that subscriberssubscribers name and build the name and build the personality profile of their personality profile of their ideal dateideal date.. Date Coach differs from Date Date Coach differs from Date Builder in that it provides Builder in that it provides interactive, coaching (unique interactive, coaching (unique to the subscriber) to assist in to the subscriber) to assist in building the personality building the personality profile of their ideal date. profile of their ideal date.



Date Coach – CoachingDate Coach – Coaching

• SubscribersSubscribers can also select the alternate response and receive can also select the alternate response and receive coaching on the impact of this choice. coaching on the impact of this choice.

Date Coach is designed to Date Coach is designed to help help SubscribersSubscribers who feel who feel they continually date the they continually date the same (wrong) person.same (wrong) person.

Date Coach is based on the Date Coach is based on the PPA.PPA.



Date Coach - ReportDate Coach - Report

• SubscribersSubscribers can also select the alternate response and receive can also select the alternate response and receive coaching on the impact of this choice. coaching on the impact of this choice.

Date Coach is designed to Date Coach is designed to help help SubscribersSubscribers who feel who feel they continually date the they continually date the same (wrong) person.same (wrong) person.

Date Coach is based on the Date Coach is based on the PPA.PPA.



Date SelectorDate Selector

• Allows Allows SubscribersSubscribers to search for other members who are to search for other members who are SimilarSimilar, , Somewhat SimilarSomewhat Similar or or ComplimentaryComplimentary to them based on to them based on Thomas’ proprietary Goodness of Fit software.Thomas’ proprietary Goodness of Fit software.

Date Selector is designed for Date Selector is designed for daters who want to do a daters who want to do a quick search – people who quick search – people who may not be interested in may not be interested in answering a series of answering a series of questions. questions.

Date Selector is based on the Date Selector is based on the PPAPPA..



Personality Search ResultsPersonality Search Results

• Once Once SubscribersSubscribers have created their ideal date they can search have created their ideal date they can search for other members who match this profile. for other members who match this profile.

Results are ranked from 1-5 Results are ranked from 1-5 based on Thomas’ proprietary based on Thomas’ proprietary Goodness of FitGoodness of Fit matching matching technology for highest technology for highest granularity match. granularity match.

Thomas Personality Search Thomas Personality Search does not reduce the size of does not reduce the size of search results. It simply ranks search results. It simply ranks them according to the them according to the requirements specified by the requirements specified by the SubscribersSubscribers..

Search ResultsSearch Results


Personality Search ResultsPersonality Search Results

• Personality Search parameters (ideal date) can be saved for Personality Search parameters (ideal date) can be saved for future searches.future searches.

SubscribersSubscribers can run can run Compatibility reports on Compatibility reports on themselves and other themselves and other members.members.

Search ResultsSearch Results

Show Compatibility?Show Compatibility?


BenefitsBenefits

• Broaden your architecture without diluting your brandBroaden your architecture without diluting your brand through private-through private-

label behavioral assessment and reporting.label behavioral assessment and reporting.

• Increase conversion: Visitors to Members; Members to Subscribers. Use Increase conversion: Visitors to Members; Members to Subscribers. Use

of reporting as a pull from other channels.of reporting as a pull from other channels.

• Increase/diversify revenue through premium coaching, reporting and Increase/diversify revenue through premium coaching, reporting and

personality search functionality.personality search functionality.

• Consumer Psychographics: Thomas profiling to provide marketing data Consumer Psychographics: Thomas profiling to provide marketing data

(in aggregate) on your membership including basic traits, communication (in aggregate) on your membership including basic traits, communication

style, motivators, fears, etc.style, motivators, fears, etc.

• Thomas’ web-dating offering is unduplicated in the market. It is the only Thomas’ web-dating offering is unduplicated in the market. It is the only

truly member-driven set of personality tools available.truly member-driven set of personality tools available.


ContactContact

Patrick MarshallPatrick [email protected]

United Kingdom

Harris House 17 West StreetMarlow, SL7 2LSUNITED KINGDOM

Canada

555 Richmond Street WestSuite 708, P.O. Box 212Toronto ON M5V 3B1CANADA

Bahamas

P.O. Box CR-56766Suite 103, Harbour Bay PlazaEast Bay StreetNassau BAHAMAS

OfficesOffices

mailto:[email protected]


Assessment Providers Assessment Providers (…a few anyway)(…a few anyway)

Provider Test Format Time Output MatchingThomas (DISC-based)

PPA, Dating Reporting, Personality Search

24 Questions and

4-6 Questions

(forced-answer)

6-8 mins. Multiple reports: Personal Feedback, Essay Coach, Compatibility (2 people), Personality search / ranking (1-5)

Yes

(member driven)

WeAttract (Yahoo!

Personals) Basic and

Premium Tests

Interactive real-life scenarios (picture-based)

8-10 mins.

and

30 mins.

Multiple reports w 12 different personality types; 6 different love styles; customized to each client

Yes

ThinkingCraft

Personality Test

18 Questions (forced-

answer)

6-8 mins. Graph / report - four styles: Analyzer, Synthesizer, Concluder, Interactor

No

Psychoscopes

Personality Test

And Sexuality Test

2 Sections 136 and

158 Questions (forced

answer)

25 mins.

and

30 mins.

16 MBTI reports featuring general

characteristics, social life, work, love /

sex life, strong / weak points, advice

No

LoveHappens (Tickle)

Truematch

Personality Test

6 sections (forced

answer, scenario,

agreed / Disagree)

15-20 mins. Detailed report: Personality, Sex Life

Comparative - you vs. others; links to

5 other Tickle reports.

Yes

eHarmony (DISC–based)

Personality Profile

14 Sections (scales, multiple choice)

2 hours Detailed report: Strengths, Needs, Communication, Improving Comm

Yes

(hidden)

True

Compatibility Test™

4 sections (forced answer, multiple choice, scale)

25-30 mins. Detailed report including My Personality, Advice for Me, My Ideal Partner

Yes

Dating CompaniesThird Party / White Label Vendors

copyright 2006 thomas technologies international, inc. thomas background global presence clients...

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