copyright © 2011 pearson education, inc. publishing as longman

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Copyright © 2011 Pearson Education, Inc. Publishing as Longman

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Page 1: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Page 2: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Chapter 15The News Media

Page 3: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Chapter Outline and Learning Objectives

Roots of the News Media in the United States

LO 15.1: Trace the historical development of the news media in the United States.

Current News Media TrendsLO 15.2: Characterize four major trends in the news media today.

Page 4: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Chapter Outline and Learning Objectives

Rules Governing the News MediaLO 15.3: Summarize the ethical standards and federal regulations that govern the news media.

How the News Media Cover PoliticsLO 15.4: Assess how the news media cover politics.

Page 5: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Chapter Outline and Learning Objectives

Toward Reform: News Media Influence, News Media Bias, and Public Confidence

LO 15.5: Evaluate the influence of the news media on public policy and the impact of media bias.

Page 6: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Roots of the News Media in the United StatesLO 15.1: Trace the historical development of the news media in the United States.

• Where do people get their news?• Mass media includes

– Print sources– Movies– Radio– Television– New Media

To Learning Objectives

Page 7: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Print Media

• Early partisan press• Penny press• Yellow Journalism• Muckraking

LO 15.1

To Learning Objectives

Page 8: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Radio News

• FDR’s fireside chats• Today

– AM Talk—conservative dominance– Liberals: National Public Radio

LO 15.1

To Learning Objectives

Page 9: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Television News

• Network News• Cable News: C-

SPAN• Comedy News:

SNL, the Daily Show, the Colbert Report

LO 15.1

To Learning Objectives

Page 10: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

New Media

• The Internet• Blogs

– Redstate.org, dailykos.com

• Social networking sites– Facebook, Twitter

LO 15.1

To Learning Objectives

Page 11: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Today most Americans get their news from _____.

A. Cable TVB. the InternetC. RadioD. Local TVE. Newspapers

LO 15.1

To Learning Objectives

Page 12: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Today most Americans get their news from _____.

A. Cable TVB. the InternetC. RadioD. Local TVE. Newspapers

LO 15.1

To Learning Objectives

Page 13: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Current News Media TrendsLO 15.2: Characterize four major trends in the news media today.

• Consolidation of privately-owned media

– Top 10 media chains account for more than 50% of daily circulation

• Concerns– Market pressures– Control of the flow of

information

To Learning Objectives

Page 14: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Narrowcasting

• Fierce competition to attract viewers and the rise of cable and satellite television have led media outlets to move toward narrowcasting

– Fox News versus MSNBC– Spanish-language news programs on

stations such as Univision and Telemundo– Black Entertainment Television– Pat Robertson’s Christian Broadcasting

Network

LO 15.2

To Learning Objectives

Page 15: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Increasing Use of Experts

• Most journalists not specialize• Increasingly rely on experts• How objective are these experts?• How does party affiliation of the j

ournalists affect citizens’ news sources?

LO 15.2

To Learning Objectives

Page 16: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Citizen Journalists

• The rise of citizen journalists– Internet– Traditional media

• Pro: Democratization• Con: Untrained in rules and

standards of journalism

LO 15.2

To Learning Objectives

Page 17: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

The top 10 media chains account for approximately ___% of daily circulated newspapers.

A. 30B. 10C. 50D. 70E. 90

LO 15.2

To Learning Objectives

Page 18: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

The top 10 media chains account for approximately ___% of daily circulated newspapers.

A. 30B. 10C. 50D. 70E. 90

LO 15.2

To Learning Objectives

Page 19: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Rules Governing the News MediaLO 15.3: Summarize the ethical standards and federal regulations that govern the news media.

Journalistic Standards• Dealing with

sources– On the record– Off the record

• Getting a story right v. getting a story first

• OmbudsmenTo Learning Objectives

Page 20: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Journalistic Standards

• On or off the record• On background• Deep background

LO 15.3

To Learning Objectives

Page 21: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Government Regulations

• Prior restraint• Media ownership

– Telecommunications Act of 1996– Federal Communications Commission

• Content regulations– Equal time rule

LO 15.3

To Learning Objectives

Page 22: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

The Supreme Court case NY Times v. U.S. (1971) concerning the publication of the Pentagon Papers affirmed the principle of

A. media ownership.B. content regulation.C. the equal time rule.D. prior restraint.E. protection of unnamed sources.

LO 15.3

To Learning Objectives

Page 23: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

The Supreme Court case NY Times v. U.S. (1971) concerning the publication of the Pentagon Papers affirmed the principle of

A. media ownership.B. content regulation.C. the equal time rule.D. prior restraint.E. protection of unnamed sources.

LO 15.3

To Learning Objectives

Page 24: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

How the News Media Cover PoliticsLO 15.4: Assess how the news media cover politics.

• How the Press and Public Figures Interact

– Press releases– Press briefings and press conferences

• Covering the Presidency– Receives the most media attention– The press secretary

• Covering Congress• Covering the Supreme Court

To Learning Objectives

Page 25: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

The White House Press Secretary:

A. delivers daily briefings to the press.B. answers the phone for the president.C. is really more like an administrative

assistant.D. is elected by the national press core to

represent their interests. E. is required to bring coffee and cookies to

meetings the president has.

LO 15.4

To Learning Objectives

Page 26: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

The White House Press Secretary:

A. delivers daily briefings to the press.B. answers the phone for the president.C. is really more like an administrative

assistant.D. is elected by the national press core to

represent their interests. E. is required to bring coffee and cookies to

meetings the president has.

LO 15.4

To Learning Objectives

Page 27: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Toward Reform: News Media Influence, News Media Bias, and Public ConfidenceLO 15.5: Evaluate the influence of the news media on public policy and the impact of media bias.

News Media Influence on public opinion• Sway people who lack a strong opinion• Bring attention to issues removed from

daily lives• Agenda setting• Framing

To Learning Objectives

Page 28: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

News Media Bias

• Media bias unavoidable--journalists are human.

– Media generally thought to be liberal.– Prefer good stories over issue analysis.– Can be charmed by interesting

personalities.

• Public confidence– Accepted as an authoritative source– But Pew Research Center Poll: 63 percent

believed the press was often inaccurate

LO 15.5

To Learning Objectives

Page 29: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

The process by which a news organization defines a political issue and consequently affects opinion about the issue is called _________.

A. framingB. agenda settingC. media effectsD. crossfireE. ideological promotion

LO 15.6

To Learning Objectives

Page 30: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

The process by which a news organization defines a political issue and consequently affects opinion about the issue is called _________.

A. framingB. agenda settingC. media effectsD. crossfireE. ideological promotion

LO 15.6

To Learning Objectives

Page 31: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Figure 15.1: Where do Americans get their news?

Back

To Learning Objectives

Page 32: Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Table 15.1: How does party affiliation affect citizens’ news sources?

Back

To Learning Objectives