copyright ©2013 the nielsen company. confidential and proprietary. 1 consumer confidence survey –...

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1Consumer Confidence Survey – Q3 – 2014

Field Dates: August 13 – September 5, 2014

LEVEL OF AGREEMENT TO THE FOLLOWING STATEMENTS ABOUT WATCHING VIDEO PROGRAMMING CONTENT IT

Too much sedentary (i.e., sitting) activity is leading to health problems

I like to stay abreast of the latest news

I enjoy the freedom of being connected anywhere anytime

The biggest screen is the best screen for watching video programming

I prefer to watch video programming live (at its regularly-scheduled time)

I switch to another channel when a commercial advertisement comes on

Face-to-face interactions are being replaced with electronic interactions

I often catch up with my favorite programming by watching several episodes on the same day

Watching time-shifted programming better accommodates my schedule

A tablet is just as good as a PC or laptop computer

I browse the Internet while watching video programming

Watching video programming on my mobile device is convenient

Video programs are an important part of my life

I prefer to use an app rather than a browser on my mobile phone when searching for content

I like to keep up with shows so I can join the conversation on social media

I like to use social media to talk about video programming being viewed

I watch live video programming content more if it has a social media tie in

I engage with others via social media while watching video programming

35

20

23

16

13

23

11

16

13

10

9

7

6

6

8

5

5

6

51

58

49

50

53

41

51

39

39

40

38

35

35

34

31

27

24

20

9

14

19

21

21

26

23

26

30

29

31

30

34

34

35

39

38

40

2

3

3

4

5

5

5

9

8

8

13

13

16

8

17

19

23

20

4

5

6

9

7

5

10

10

11

13

10

14

9

18

9

10

11

14

Strongly Agree Agree Disagree Strongly Disagree Not Applicable

Base : All Respondents (n: 502)

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Sporting events

News Shows

Documentaries

Reality Shows

Game Shows

How-to Shows

Awards Shows

Comedies

Dramas

Variety Shows

Movies

Children's Shows

Soap Operas/ Novellas

Cooking Shows

Short-form videos

Sports news/ commentaries

64

81

77

44

49

68

37

72

64

62

84

33

32

55

18

54

7

11

4

2

4

4

4

4

3

3

5

4

3

4

27

10

20

29

15

8

8

12

10

17

19

8

33

8

8

14

62

25

6

10

6

3

4

6

4

5

5

3

11

6

3

6

24

9

0

2

2

1

1

2

1

2

1

0

1

1

1

2

1

1

2

1

1

1

1

1

1

1

2

1

3

1

1

1

3

1

25

6

10

47

39

20

52

16

24

29

5

57

60

33

15

30

Television

Mobile Phone

Computer

Tablet

E-Reader

Gaming Console or other devices connected to your TV

I do not watch this pro-gramming


DEVICES YOU USE TO VIEW DIFFERENT TYPES OF VIDEO PROGRAMMING CONTENTIT

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DEVICES YOU USE TO WATCH VIDEO PROGRAMMING CONTENT WHILE ALSO TAKING PART IN THE FOLLOWING ACTIVITIES –

Spending time with my family

Sitting alone in my home

Waiting for a friend

While I'm at work

Sitting in a doctor's office

Spending time with my friends

While I'm in the bathroom

On my commute from work

While at school

While I'm shopping

While I'm driving

To pass the time

While cooking

When I eat

When I exercise

74

70

42

5

9

34

5

5

3

5

4

59

46

63

15

9

21

26

12

33

19

26

15

7

15

5

31

9

8

9

17

48

24

21

3

13

5

4

4

3

2

45

7

10

5

9

17

13

5

8

9

12

4

4

4

2

22

5

5

4

1

3

2

1

1

1

2

1

2

1

2

3

0

1

0

2

3

1

1

1

2

1

1

1

0

1

5

1

1

1

4

2

8

26

22

19

27

30

20

37

39

4

16

9

32

12

7

15

38

28

24

31

44

63

37

45

11

24

16

38

Television

Mobile Phone

Computer

Tablet

E-Reader

Gaming Console or other devices connected to your TV

I do not watch programming while doing this activity

I do not take part in this activity

IT

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LEVEL OF WILLINGNESS TO USE AN ELECTRONIC DEVICE FOR THE FOLLOWING ACTIVITIES IT

Conduct research

Get news

Connect with family/friends

Listen to music

Take pictures/videos

Share pictures/videos

Watch video programming content

Conduct banking business

Find a job

Get an education

Pay bills

Share medical information

Buy groceries

Find a date

67

67

63

59

57

54

53

50

39

38

36

17

14

8

20

16

15

19

19

17

18

15

30

27

24

24

22

13

9

11

14

13

12

13

15

17

14

15

19

26

27

13

4

5

9

9

12

17

14

19

18

20

21

33

38

66

Already DoingDefinitely WillingSomewhat WillingNot Willing


copyright ©2013 the nielsen company. confidential and proprietary. 1 consumer confidence survey –...

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