copyright and technology london 2012: multiplatform video security - susanne guth, castlabs
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Content Security Challenges in Multiplatform Distribution
Business Aspects Dr. Susanne Guth-Orlowski
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18.06.2012 2
The ecosystem challenge!
© castLabs GmbH
Closed Open
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19.06.2012 3
Challenges of new business models!
© castLabs GmbH
We define the conditions
under which we are ready
to license our content!
We already paid for content,
why pay for technology?
We are not getting more revenues
why investing in consumer plattforms?
Who pays for it?
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19.06.2012 4
Changing user behaviour / norms!
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I can‘t wait until
Sex and the city is
shown again. I want
to watch series #3 now.
This movie won the oscars,
why can‘t I watch it in Germany now?
Apps should be free!
Why buy an Android App?
I want to watch the movie
In my home cinema
environment in HD & DTS
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18.06.2012 5
The price challenge!
© castLabs GmbH
versus
!
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19.06.2012 6 © castLabs GmbH
Content Provider
Integrator/ Technology
Retailer / VoD Shop
Customer /
Technology
Tech
C
osts
# of Platforms
Marg
ins
# of Tech Companies
Keep everyone in the value chain happy
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18.06.2012 7
Some Success Factors …
Build the business:
Make sure everyone in the value chain survives!
Offer attractive prices to the end customer
Economy of Scale
Reduce zoo of technologies + few technology companies serve high
volume (e.g. one DRM backend for multiple retailers, DRM middleware,..)
Optimize the user experience
Offer high quality, don’t restrict use, let content flow!
Review traditional business models
Make (all) content available, listen to customer’s needs!
E.g. Adapt release windows (Pirated movies are available prior release date!);
There are no longer platform/bearer specific customers (e.g. only cable,
only TV)
© castLabs GmbH
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Thank you!
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18.06.2012 9
castLabs GmbH
Platz vor dem Neuen Tor 2
10115 Berlin
Germany
Hamburg
Michael Stattmann
Managing Director
+49 173 2585272
Commercial Register Berlin-Charlottenburg
HRB 101555 B
VAT-ID DE 208 844 111
http://www.castlabs.com
© castLabs GmbH
Berlin
Martin Tews
Managing Director
+49 173 2585256
Düsseldorf
Dr. Susanne Guth-Orlowski
Business Development & Sales
+49 162 2678760
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Backup
19.06.2012 © castLabs GmbH 10
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Example: UltraVioletTM Player A reminder of what needs to be adapted per device
18.06.2012 © castLabs GmbH 11
Download Manager DRM Agent
OMA, PlayReady
Hardening
File Format
(CFF, MP4, WebM…)
UltraVioletTM
Protocols
Audio Codec
DTS, Dolby, Stereo Media Player Adaptive Streaming
HLS, Smooth,..DASH
Video Codec
(H264, VC1, VP8)
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Return on Investment Challenges
19.06.2012 © castLabs GmbH 12
Tech
C
osts
# of Platforms
Marg
ins
# of Tech Companies
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18.06.2012 13
Who is the competitor?
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versus
?