corporate clothing guidelines - stellenbosch university · 2019. 9. 29. · embroidery vs screen...

Corporate clothing guidelinesOCTOBER 2018

Copyright © 2018, Stellenbosch University.All rights reserved.

Stellenbosch University Centenary Corporate Clothing Guidelines

Copyright © 2018, Stellenbosch University. All rights reserved.

ContentsPart A: SU | Faculty/Endorsed Entity

Introduction

Embroidery vs screen printing 02Colour palette 03

SU | Faculty/Endorsed Entity 04- Option 1: one colour grey 04- Option 2: one colour white 05- Option 3: full colour 06

SU | Faculty/Endorsed Entity | Department 07- Option 1: one colour grey 07- Option 2: one colour white 08- Option 3: full colour 09

SU | Faculty/Endorsed Entity | Sponsor 10- Option 1: one colour grey 10- Option 2: one colour white 11- Option 3: full colour 12

SU | Faculty/Endorsed Entity | Department | Sponsor 13- Option 1: one colour grey 13- Option 2: one colour white 14- Option 3: full colour 15

SU | Academic Society 16- Option 1: front print design smaller than A4 16- Option 2: front print design A4 or bigger 17

Part C: Clusters | Residences | PSO’s

Part B: Maties Sport

SU | Maties Sport 18- Option 1: front print design smaller than A4 18- Option 2: front print design A4 or bigger 19

SU | Clusters | Residences | PSO’s 20T-shirts | Golf shirts | Long sleeve tops | Hoodies | Dresses 20- Option 1: front print design smaller than A4 20- Option 2: front print design A4 or bigger 21

Sleeveless garments | Baby doll shirts | Dresses 22- Option 1: front print design smaller than A4 22- Option 2: front print design A4 or bigger 23

BACK TO SU BRANDIDENTITY MANUALAND RESOURCE TEMPLATES

http://stbweb01.stb.sun.ac.za/centenarybrandtoolkit/SU100_Brand_Manual_Oct18.pdf




2

Embroidery vs Screen PrintingCORPORATE CLOTHING

Screen printing and embroidery are two very different printing methods that are chosen based on your design, the size of the design, fabric and your preference depending on the use for your custom clothing. It is therefore important to understand the difference between the two methods. Screen printing exposes your design on a washed out (mesh) screen, which is then set up on a press with the blank material on it. Embroidery uses machines that sew your design with a needle and thread. To help you guide through the most suitable printing method, we ask you to consider: 1. what the use of these branded garments will be 2. the quantity of your order.

COST:So “which method is cheaper?” The answer depends on the complexity of the logo and the quantity of garments. In general, embroidery is cheaper for pocket size logos, particularly for smaller quantities (less than 100 garments) and for logos that have several colours.

The set-up cost for most embroidered logos is usually a flat fee and doesn’t vary based on the number of colours in your logo. The set-up cost for screen printing is colour dependent – a new mesh screen is required for each colour in your logo. And when screen printing logos onto coloured t-shirts, a “base print” is required – think of it as an undercoat – so for example, a white print on a black t-shirt requires 2 screens. Since the set-up cost for a typical embroidered logo is about the same as the cost for a single screen, embroidery is generally cheaper to set-up.

Exceptions are large logos because they can take tens of thousands of stitches to create. They take a lot more machine time and use more thread so that makes it a lot more expensive. Screen printing large designs and logos is cheaper.

EmbroideryEmbroidering on clothing is not as easy as screen printing on them since the needle is stitching through the material, which is why there are restrictions when using this method. Here is what you need to look out for :The more complex the logo or design the more difficult it becomes to embroider and the greater the risk that the quality will be compromised. The more solid the design is with less curves, the easier it is to embroider. For this reason, ONLY THE EMBROIDERY VERSION of the SU100 Endorsement Mark may be used:

The size of the design and font type are also important factors to consider. The smaller the design, the more difficult it is to embroider, therefore a minimum size of 70 mm (width) applies when the embroidery version of the SU100 Endorsement Mark is used. The plainer the font, the better it will embroider. Therefore only the University’s approved corporate font, Gill Sans, is allowed to be used for writing. A height of 5 mm is ideal for excellent quality.

SUITABILITY:The material has to be considerably strong for the fabric to hold when the needles are stitching through it. For business shirts and polo shirts embroidery is generally the best choice. Embroidery on these items is perceived as more prestigious. Embroidery is generally best for caps and outerwear too.

Minimum width: 70 mm

Screen PrintingScreen printing is a great process for larger order of printed garments (10+) and larger designs. Screen-printed clothing wash well and can maintain the print quality for some time.

When screen printing, one colour at a time is applied and therefore the cost will increase with each additional colour applied. For each separate colour an additional screen is required, so a design with 4 colours in it will need 4 screens, this can make screen printing in many colours uneconomical if only a small run of clothing is required and digital printing might be a cheaper option.

The SU Corporate Brand Mark at a minimum width of 100 mm can be applied when screen printing is used as production method:


SUITABILITY:For t-shirts and lightweight garments, screen printing is the best choice. Embroidery is often too “heavy” for t-shirts and you may notice “puckering” around the logo because the stitching creates tension. Screen printing has a “softer handle” than embroidery so it is much better for large logos and designs. And this suits t-shirts because they have a large decoration area on both the front and back. In Summary:• Screen printing is the best choice for t-shirts, hoodies

and large logos.• Embroidery is the best choice for business shirts, polo

shirts, caps and jackets.


DOWNLOAD THE SU BRAND MARKS

http://stbweb01.stb.sun.ac.za/centenarybrandtoolkit/SU100_Brand_Marks_Corporate_Clothing.zip

http://stbweb01.stb.sun.ac.za/centenarybrandtoolkit/SU100_Brand_Marks_Corporate_Clothing.zip

3

Colour Palette: SU | Faculty | Strongly endorsed entity | Maties SportCORPORATE CLOTHING

Only the following colours are allowed when choosing the material for your corporate clothing:• maroon• white• black• dark grey• light grey

MAROON WHITE BLACK DARK GREY LIGHT GREY

No Departmental logos are allowed. Any wording required on branded merchandise must be in Gill Sans. (This is the only approved corporate typeface). Where possible,Afrikaans, isiXhosa and English should be included in the names and wording. The branding examples in this document are applied to golf- and t-shirts as an example only. The same principles apply to jackets, tops and hoodies.

When in doubt, if you have any queries or need to discuss additional branding requirements, please contact the Brand and Corporate Identity Department: [email protected]


http://[email protected]

SU | Faculty/Strongly endorsed entityCORPORATE CLOTHING | SCREEN PRINTING | EMBROIDERY

Garments may have a printed or embroidered application of the logos in full colour or single colour. The golf shirt on this page is an example of one colour branding on maroon, white, light grey, black or dark grey.

Option 1: one colour branding application on maroon/black/white/dark grey/light grey.

Ensure that the colour of the material of the garment matches Pantone 209.

The grey used for the Brand marks should match Pantone 443.

The grey brand application can be applied to all these colours:4


SU Centenary sew-on label that is branded with the primary Corporate Brand Mark is required as Stellenbosch University is not included in theEndorsement Mark.

SECONDARY IDENTITY’S LOGO


SCREEN PRINTING

The faculty or secondary entity’s logo can be used on the right chest.

Minimum width: dependant on Brand Mark

SECONDARY ENTITY’S LOGO


Ensure that the embroidery version of the SU100 Endorsement Mark is used on the left chest. The width of the logo should be at least 70 mm.

FOR EMBROIDERY:

Use the SU100 Corporate Brand Mark on the left chest. The width of the logo should be at least 100 mm.


FOR SCREEN PRINTING:

EMBROIDERY

SU | Faculty/Strongly endorsed entityOption 2: one colour branding application on maroon/black/dark grey.





The white brand application can be applied to all these colours:

5Copyright © 2018, Stellenbosch University. All rights reserved.




FOR EMBROIDERY:






SCREEN PRINTING

CORPORATE CLOTHING | SCREEN PRINTING | EMBROIDERY

EMBROIDERY

SU | Faculty/Strongly endorsed entityGarments may have a printed or embroidered application of the logos in full colour or single colour. The golf shirt on this page is an example of full colour branding on white, light grey, black or dark grey.

Option 3: three colour branding application on white/light grey/black/dark grey.

The grey used in the SU100 logo and faculty/ entity logo should match Pantone 443.

Ensure that the maroon used in the SU100 logo matches Pantone 209.



The full colour brand application can be applied to all these colours:





FOR EMBROIDERY:







SCREEN PRINTING


EMBROIDERY

SU | Faculty/Entity | Department/UnitOption 1: one colour branding application on maroon/black/white/dark grey/light grey.

The grey used in the SU100 logo, faculty/entity icon and department name should match Pantone 443.


DEPARTMENT NAME

DEPARTEMENT SE NAAM

The faculty’s/entity’s icon can be used on the right chest with the department’s name next to it on the right. Department’s name to be left aligned in Gill Sans Bold. Height of font at least 5 mm.

The department’s name should be written in English and Afrikaans. If space allowsisiXhosa can also be added.

Minimum height: 5 mm


7Copyright © 2018, Stellenbosch University. All rights reserved. The grey brand application can be applied to all these colours.



FOR EMBROIDERY:





SCREEN PRINTING

DEPARTMENT NAME

DEPARTEMENT SE NAAM

DEPARTMENT NAME

DEPARTEMENT SE NAAM

ENTITY’SICON


EMBROIDERY

SU | Faculty/Entity | Department/UnitOption 2: one colour branding application on maroon/black/dark grey.


8Copyright © 2018, Stellenbosch University. All rights reserved. The white brand application can be

applied to all these colours:

DEPARTMENT NAME

DEPARTEMENT SE NAAM







FOR EMBROIDERY:




ENTITY’SICON SU Centenary sew-on

label that is branded with the primary Corporate Brand Mark is required as Stellenbosch University is not included in theEndorsement Mark.

SCREEN PRINTING

DEPARTMENT NAME

DEPARTEMENT SE NAAM

DEPARTMENT NAME

DEPARTEMENT SE NAAM


EMBROIDERY

SU | Faculty/Entity | Department/Unit

DEPARTMENT NAME

DEPARTEMENT SE NAAM






9Copyright © 2018, Stellenbosch University. All rights reserved. The full colour brand

application can be applied to all these colours:

ENTITY’SICON


FOR EMBROIDERY:





SCREEN PRINTING

DEPARTMENT NAME

DEPARTEMENT SE NAAM

DEPARTMENT NAME

DEPARTEMENT SE NAAM


EMBROIDERY



SU | Faculty/Entity | SponsorOption 1: one colour branding on maroon/black/white/dark grey/light grey.


The grey used for the Brand marks should match Pantone 443.

SPONSOR’S LOGO

Sponsor’s logo to be applied on the sleeves and/or the back of the garment. Negotiate with the sponsor to use the same grey as the SU branding.

10Copyright © 2018, Stellenbosch University. All rights reserved. The grey brand application can be applied to all these colours:







FOR EMBROIDERY:




SPONSOR’S LOGO



SPONSOR’S LOGO

SPONSOR’S LOGO

SCREEN PRINTING

EMBROIDERY

SPONSOR’S LOGO

SU | Faculty/Entity | SponsorOption 2: one colour branding on maroon/black/dark grey.


11Copyright © 2018, Stellenbosch University. All rights reserved. The white brand application can be

applied to all these colours:CORPORATE CLOTHING | SCREEN PRINTING | EMBROIDERY

SPONSOR’S LOGO

SPONSOR’S LOGO



SPONSOR’S LOGO

SPONSOR’S LOGO

SCREEN PRINTING

Sponsor’s logo to be applied on the sleeves and/or the back of the garment.






FOR EMBROIDERY:



FOR SCREEN PRINTING: EMBROIDERY

SPONSOR’S LOGO

SU | Faculty/Entity | SponsorOption 3: full colour branding application on white/light grey/black/dark grey.

The grey used in the SU100 logo and faculty/ entity logo should match Pantone 443.



12The full colour brand application can be applied to all these colours:



SPONSOR’S LOGO



SPONSOR’S LOGO

SPONSOR’S LOGO

SCREEN PRINTING

SPONSOR’S LOGO






FOR EMBROIDERY:



FOR SCREEN PRINTING:EMBROIDERY

SPONSOR’S LOGO

SU | Faculty/Entity | Department/Unit | Sponsor

Option 1: one colour branding application on maroon/black/white/dark grey/light grey.

13The grey brand application can be applied to all these colours:Copyright © 2018, Stellenbosch University. All rights reserved.


SPONSOR’S LOGO

SPONSOR’S LOGO

Sponsor’s logo to be applied on the sleeves and/or the back of the garment. Negotiate with the sponsor to use the same grey as the SU branding.



FOR EMBROIDERY:




SPONSOR’S LOGO

SPONSOR’S LOGO

SPONSOR’S LOGO

SCREEN PRINTING

EMBROIDERY

DEPARTMENT NAME

DEPARTEMENT SE NAAM

The faculty’s/entity’s icon can be used on the right chest with the department’s name next to it on the right. Department’s name to be left aligned in Gill Sans Bold. Height of font at least 5 mm. The department’s name should be written in English and Afrikaans. If space allowsisiXhosa can also be added.



ENTITY’SICON

DEPARTMENT NAME

DEPARTEMENT SE NAAM

DEPARTMENT NAME

DEPARTEMENT SE NAAM




Option 2: one colour branding application on maroon/black/dark grey.

14The white brand application can be applied to all these colours:



SPONSOR’S LOGO




FOR EMBROIDERY:




DEPARTMENT NAME

DEPARTEMENT SE NAAM




ENTITY’SICON

SPONSOR’S LOGO

SPONSOR’S LOGO

SPONSOR’S LOGO

SPONSOR’S LOGO

SCREEN PRINTING

EMBROIDERYDEPARTMENT NAME

DEPARTEMENT SE NAAM

DEPARTMENT NAME

DEPARTEMENT SE NAAM




15The full colour brand application can be applied to all these colours:



SPONSOR’S LOGO




FOR EMBROIDERY:




DEPARTMENT NAME

DEPARTEMENT SE NAAM




ENTITY’SICON


SPONSOR’S LOGO

SPONSOR’S LOGO

SPONSOR’S LOGO

SCREEN PRINTING

SPONSOR’S LOGO

EMBROIDERYDEPARTMENT NAME

DEPARTEMENT SE NAAM

DEPARTMENT NAME

DEPARTEMENT SE NAAM


SU | Academic Society

• The Faculty colour may be used for the material of the clothing.

• The SU logo should always be used in grey only: Pantone 443 CVC


CLOTHING | SCREEN PRINTING | EMBROIDERY



FOR EMBROIDERY:




The Academic Society’s emblem can be used on the right chest.

Option 1:If the garment has no print design on the front, or if the print design is smaller than an A4, the following rules apply:

For the purpose of this manual, white is used for illustration purposes only, the colour of the garment should match the Faculty’s colour within which the Academic Society is hosted.

SCREEN PRINTING

EMBROIDERY

ACADEMIC SOCIETYEMBLEM


PRINT DESIGN =

SMALLER THAN

A4 SIZE

PRINT DESIGN =

SMALLER THAN

A4 SIZE


T-shirts | Golf shirts | Long sleeve tops | Hoodies

CONTACT THEMATIE SHOPFOR APPROVAL

mailto:cjwicomb%40sun.ac.za?subject=



17

SU | Academic Society

• The Faculty colour may be used for the material of the clothing.



SCREEN PRINTING | EMBROIDERY

The Academic Society’s emblem can be used on the right chest.

Option 2:If the print design on the front is A4 size or bigger than A4, the following rules apply:

For the purpose of this manual, white is used for illustration purposes only, the colour of the garment should match the Faculty’s colour within which the Academic Society is hosted.



PRINT DESIGN = A4 SIZE

OR BIGGER

SCREEN PRINTING

EMBROIDERY


Ensure that the embroidery version of the vertically stacked SU100 Endorsement Mark is used on the left shoulder. The height of the logo should be at least 70 mm.

FOR EMBROIDERY:


Use the SU100 vertically stacked Corporate Brand Mark on the left shoulder. The height of the logo should be at least 100 mm.



CONTACT THEMATIE SHOPFOR APPROVAL




18

SU | Maties Sport


MATIES SPORT CLOTHING | EMBROIDERY | SCREEN PRINTING

The Maties Sport brand mark can be used on the right chest.



FOR EMBROIDERY:


• The SU colour palette may be used for the material of the clothing.

• The SU logo colour application is dependant on the colour of the garment’s material as can be seen on the examples on this page:

Option 1:If the garment has no design on the front, or if the print design is smaller than an A4, the following rules apply:




PRINT DESIGN =

SMALLER THAN

A4 SIZE

PRINT DESIGN =

SMALLER THAN

A4 SIZE


19

SU | Maties Sport


MATIES SPORT CLOTHING | EMBROIDERY | SCREEN PRINTING

T-shirts | Long sleeve tops | Hoodies

• The SU colour palette may be used for the material of the clothing.

• The SU logo colour application is dependant on the colour of the garment’s material as can be seen on the examples on this page:

Option 2:If the design on the front is A4 size or bigger than A4, the following rules apply:



FOR EMBROIDERY:




SCREEN PRINTING EMBROIDERY

The Maties Sport brand mark A4 size on front.


SU | Cluster | Residence | PSO ward

• The primary brand colour of the Cluster/Residence/PSO ward may be used for the material of the clothing.






FOR EMBROIDERY:




The Cluster/Residence/PSO ward emblem can be used on the right chest.

Option 1:If the shirt, top, jacket or dress has no print design on the front, or if the print design is smaller than a A4, the following rules apply:

For the purpose of this manual, white and black are used for illustration purposes only, the colour of the garment can be the primary colour of the Cluster/Residence/PSO ward. If the material is dark, white branding and wording will appply.

SCREEN PRINTING

EMBROIDERY

CLUSTER LOGO/RESIDENCE LOGO/PSO WARD LOGO


CLUSTER LOGO/RESIDENCE EMBLEM/PSO WARD EMBLEM

PRINT DESIGN =

SMALLER THAN

A4 SIZE

PRINT DESIGN =

SMALLER THAN

A4 SIZE

T-shirts | Golf shirts | Long sleeve tops | Hoodies | Dresses

21





SCREEN PRINTING | EMBROIDERY



FOR EMBROIDERY:





Option 2:If the print design on the shirt, top, jacket or dress is A4 size or bigger than A4, the following rules apply:

For the purpose of this manual, white and black are used for illustration purposes only, the colour of the garment can be the primary colour of the Cluster/Residence/PSO ward. If the material is dark, white branding and wording will appply.




OR BIGGER

T-shirts | Golf shirts | Long sleeve tops | Hoodies | DressesSCREEN PRINTING

EMBROIDERY








FOR EMBROIDERY:





Option 1:If the garment has no print design on the front, or if the print design is smaller than an A4, the following rules apply:

For the purpose of this manual, white is used for illustration purposes only, the colour of the garment can be the primary colour of the Cluster/Residence/PSO ward.

SCREEN PRINTING

EMBROIDERYCLUSTER LOGO/

RESIDENCE LOGO/PSO WARD LOGO



PRINT DESIGN =

SMALLER THAN

A4 SIZE

PRINT DESIGN =

SMALLER THAN

A4 SIZE

Sleeveless garments | Baby doll shirts | Dresses







Ensure that the embroidery version of the SU100 Endorsement Mark is used on the back, centred. The width of the logo should be at least 70 mm.

FOR EMBROIDERY:

Use the SU100 Corporate Brand Mark on the back, centred. The width of the logo should be at least 100 mm.



The Cluster/Residence/PSO ward emblem can be used on the centre front.

Option 2:If the print design on the front is A4 size or bigger than A4, the following rules apply:

For the purpose of this manual, white is used for illustration purposes only, the colour of the garment can be the primary colour of the Cluster/Residence/PSO ward.


SCREEN PRINTING



OR BIGGER

EMBROIDERY

Sleeveless garments | Baby doll shirts | Dresses

25

Copyright © 2018, Stellenbosch University.All rights reserved.

Administration Building BVictoria Street, Stellenbosch

Private Bag X1Matieland7602South Africa

Tel: +27 21 808 9111Fax: +27 21 808 3822

www.sun.ac.za

Corporate Communication Division

Dr. Phumzile Mmope – Senior DirectorEmail: [email protected] Tel: +27 21 808 4636

If you have any queries or to discuss additional branding requirements, contact the Brand and Corporate Identity Department: Marguerite Cloete – Brand SpecialistEmail: [email protected]: +27 21 808 3992

corporate clothing guidelines - stellenbosch university · 2019. 9. 29. · embroidery vs screen...

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