corporate crowdsourcing: from hiring talent to marketing products and csr to entering new markets
TRANSCRIPT
DISRUPTING THE SYSTEMFrom Hiring Talent through Marketing Products and CSR to Entering New Markets
Jan Kasprzycki-Rosikoń Managing Director, MillionYou
Crowdsourcing Week 2013 in Warsaw
Consumer BusinessCoca-Cola, Mentos, Nestlé,
BIC, Foxy, Akzo Nobel,PepsiCo.
Financial & Insurance Services
Citibank, National Bank of Poland, Santander Group,
Liberty Direct.
Infrastructure, Transport & Real EstateTrakcja PRKI, Polish Airlines,
National Rail.
Technology, Media & TelecommunicationsSamsung, Nokia, Netia,
Ringier Axel Springer, Nikon.
Life Science & Healthcare
USP Zdrowie, Medicover.
Energy & ResourcesPGE
(largest power producer & supplier in Poland).
Public SectorCity Council of Warsaw,
National Museum in Warsaw, POLIN Museum of the History of Polish Jews.
PHASE I: CONCEPT DEVELOPMENT
PHASE II:COMMUNITY BUILDING
PHASE III:CHALLENGE DESIGN
PHASE IV: IDEA GENERATION
PHASE V:SOLUTIONANALYSIS
PHASE VI: APPLICATION OF GENERATED SOLUTIONS
CROWDSOURCING TALENTSAn alternative way to recruit and hire talented people
EMPLOYEE PARTICIPATIONEngaging employees in the company’s development
CONSUMER ACTIVATON Re-imagining the R&D process
Creative Community
CREATIVE COMMUNITYGenerating authentic content with a creative crowd
CSR
CSR AT SCALEAkzoNobel: Engaging crowds to bring real change
What have we achieved?
• Created a pool of talented people to work for us
• Engaged employees who are aware of the changes, and are the co-authors of the solutions implemented
• Developed greater brand awareness and customer loyalty
• Received authentic and fresh content to promote our products
Engaged various groups to bring real change through CSR
