corporate design basic guideline - cev - database · pdf fileevent design : 16 opportunities...

Basic Design GuidelineCEV Corporate Identity : 04

Corporate Design : 06

Event Design : 16

Opportunities overview : 28

Corporate Design Basic Guideline

2 3

01. CEV Corporate Identity

CEV Logo 04

03. Event Design

Competition Court layouts 16

Net & Net Bands 18

Net Post padding 20

Referee chair 20

CEV Flags 22

Uniforms 24

Competition Backdrop 26

Result Board 26

Corporate Design Basic Guideline

04. Opportunities overview 2802. Corporate Design

Basic Colour scheme 06

CEV Partners Colour System 08

CEV Snow Volleyball Logo 10

Competition Promotion 12

CEV Partners Promotion 14

All necessary files incl. graphics are available for downloading on the CEV ftp server:

ftp://nftp.cev.luUsername: CEV_marketingPassword: 4marketing2010

Folder: .../CEV marketing/downloads/ SNOW VOLLEYBALL COMPETITIONS

© 2017 CEV

CEV Publications

Confédération Européenne de Volleyball

488, route de Longwy, L-1940 Luxembourg

Luxembourg

E-mail: [email protected]

Telephone: +352 25 46 46 34

Fax: +352 25 46 46 40

www.cev.lu

4 5

The CEV logo consists of the initials “CEV”, the volleyball symbol - the stylised ball - that is always located above the logotype, and the blue background rectangle.

The logo is only to be used in the vertical format shown below and must be presented at least one size bigger then any other logo.

prior printing.

The CEV logo shall always be used in colour. Please use it in black and white only if absolutely necessary.

On white backgrounds, the positive B&W version can be used.

Please use this version only if absolutely necessary (i.e. for applications that will be copied or faxed such as score sheet, official forms etc.). Utilization of this version has to be approved by CEV prior to production and printing.

01 // CEV Corporate Identity

The CEV logo must be printed on all official material (print material, merchandizing articles, banners, etc.) produced by the organiser.

The colour version (CEV initials + volleyball symbol + blue rectangle) must be used on all background colours. Any other use of the logo needs special approval of CEV x

1.25x

The CEV logo should never appear smaller than 25 mm in width, in order to guarantee a good visibility on the print material.

The correct dimension of the CEV logo has to be always adapted to the purpose and character of print material which is going to be used.

CEVLogo

Institutional version Promotional version

CEV identification

markers

If the respective Version of the CEV identification

markers is not specified the Organiser has to always

consult the CEV which Version shall be used.

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02 // Corporate Design

Corporate Color System.

BasicColor Scheme

Certain colors cannot be expressed within a particular color model in some PC (colors can be out of gamut. It means some colours can be expressed in the RGB/CMYK color space but cannot be expressed in the CMYK/RGB color space.

This is the reason why the color presentation in RGB color space in some computers may distinguish from CMYK or Pantone colours. .

CEV Logo

CEV Campaign Logos

Pantone 2738 c CMYK 100-87-0-2 RGB 46-58-136


Pantone process yellow CMYK 0-0-100-0 RGB 225-237-0



98


CEV Partners Color Scheme



This is the reason why the color presentation in RGB color space in some computers may distinguish from CMYK or Pantone colours.


This is the reason why the color presentation in RGB color space in some computers may distinguish from CMYK or Pantone colours. .

MIKASA


Pantone 1797 c CMYK 0-100-90-10 -

Pantone Reflex Blue c CMYK 100-73-0-2 -

DENIZBANK / SBERBANK



Pantone PMS 349 CMYK 100-0-91-42 RGB 0-112-60

1110


CEV Snow VolleyballTour Logo


Competition Snow Volleyball Tour Logo


CMYK 27-0-0-22 CMYK 59-0-043

Location 23,69

The dimension of the logo can be changed on a pro rata basis only, in side ratio.

The Organiser my use the Competition symbol /logo only for editorial purposes in non-commercial articles about the Competition / event and as part of the marketing, deressing and promotional material.

The black versions can be used only with the white background when all other logos are presented in the same way.

The blue versions can be used only on the white background.

The CEV logo shall always be used in colour if it is presented on the dark or coloured background.

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Banners On the court

Competition promotion


All banners have to be placed on the positions indicated on the court layout description.

The Organiser has to produce and fix on the correct positions the following panels: All banners have to be produced with the dimension of 300 x100 cm.

The banner has to be printed on heavy, waterproof non-transparent material and fixed properly stretched on the support.

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Logos & Banners On the court

CEV PartnersPromotion


All banners have to be placed on the positions indicated on the court layout description.

The Organiser has to produce and fix on the correct positions the following panels: All banners have to be produced with the dimension of 300 x100 cm.

The banner has to be printed on heavy, waterproof non-transparent material and fixed properly stretched on the support.

Artworks used for banners placed on the court

Artworks used for all other print and digital promotional material

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Court layout

Official CompetitionCourt layouts

02 // Event Design

The centre court and all side courts’ layout s have to comply with the valid competition regulations in terms of technical, organisational and commercial aspects.

The diemensions, arrangements and commercial rights distribution on the centre court as well as on side court(s) are displayed on the drawings presented in this guideline:

1918

Court Layout

Net & Net Bands

04 // Event Design

Net Upper and lower bands Advertising:Alternating 50 % CEV and 50 % Organiser according to

the Layout described in the guideline, in case of using

any Advertising on bands.

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Court Layout

Net Post Paddings and Referee ChairAdvertisings

04 // Event Design

Net Post Padding Advertising:Alternating 50 % CEV and 50 % Organiser according to

the Layout described in the guideline x).

Refree chair Advertising:Alternating 50 % CEV and 50 % Organiser according to

the Layout described in the guidelinex).

a

bc

50 %

50 %

Any Identification put in the UPPER part of the referee chair advertising cannot exceed 50% of the total advertising

The area cannot be bigger than the area matching formula :CEV advert area = 0.5* ((a * b) / 2)

50%

50% CEV (content to be confirmed)

ORGANISER

Background recommended in the official beach volleyball brand blue colour(Pantone 312 C or CMYK 96-0-11-0))

50%

50%

OrganiserIdentification of upper part of the net pole advertising is 50 % of the total advert area.

CEV (Competition logo )50% of the identification area

The real visibility

x) In case used for Advertising

CMYK 27-0-0-22 CMYK 59-0-043

Location 23,69

2322

Court Layout

CEV Flags

04 // EventDesign

1000 mm

3000

mm

(1000 mm)

x m

mx

mm

x mm x mm

2000

mm

2000

mm

The CEV Flags shall be produced and displayed in 2 basic dimesions:

a) horizontal hoisting with height of 2 m

b) vertical hoisting with the height of 3 m

Any other way of hoisting and dimension shall be

approved by CEV prior producing.

a)

b)

Drop-Flags the CEV logo shall be displayed always

at the right angle and as big as possible.

The hoisting and dimesion shall be

approved by CEV prior producing.

Institutional version Promotional version

If the respective Version of the CEV logo used for flag is not

specified the Organiser has to always consult the CEV, which

Version shall be used.

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Uniforms

Snow Volleyball Women‘s and Men‘s Uniforms

04 // Event Design

The final layout must be sent to CEV for approval before printing and producing. All positions and dimensions have to be observed as specified on the drawing shown in this document.

All positions and dimensions have to be observed as specified in this guideline.

The Organiser has to produce the uniforms in 2 different col-ours per player.

No uniforms are needed for the Qualification phase.

Men & Women

PROMOTERSSPONSOR

PROMOTERSSPONSOR

Manufacture Logomax. 20 cm sq

Snow volleyball tour Logo(width 8 cm)

Promoters Sponsormax. 300 cm sq

Country code8x12 cm per letter

Player Number12x10 cm

Promoters Sponsormax. 300 cm sq

GERGER

Snow volleyball tour Logo (width 8 cm)

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Boards & Backdrops

Results Bord &Backdrop

04 // Event Design

Backdrop (not mandatory)If produced, the official competition backdrop must be

present during the entire respective competition /Tour,

mainly (but not limited) for:

• Press conference

• Awarding ceremony

• Official photo shooting

• TV interview

The Organiser has to design and propose the look of the

official competition backdrop and send to the CEV for ap-

proval. The layout has to consider spaces for the CEV and

CEV Partners logos. The official competition backdrop can

be produced and presented once it is approved by the CEV.

Result board(s) (mandatory)The result Board(s) must be produced and present during

the entire respective competition /Tour.

The organiser has to propose the layout taking into

consideration that in addition to the results the board shall

display also the official competition title, Competition

The exact content of the backdrop will be specified once the Organiser shows the Intention to produce

the backdrop. The final look of the backdrop must be proposed by the Organiser and sent to CEV for the

approval before printing or producing.

example of the official competition logo

OpportunitiesOverview

Basic Commercial rights CEV Sberbank

Title Denomination Official CEV Partner

Product category exclusivity for As per contract

Static banners around the centre court 6 2

Static banners around the side court 1 -

Flags 3 -

Social media activities yes yes

Logos on the Organisers’ website yes yes

Logos on official print and digital material yes yes

Logos on communications promoting the event yes yes

Logos on tickets and accreditation yes yes

Daily Normal tickets yes (tbc) 10

Daily VIP tickets yes (tbc) 10

Press release (per day) yes yes

Other opportunities:Installing an inflatable

Provide branded cheering requisites to spectatorsDistribute leaflets to spectators

Post event reportRight to receive a set number of HQ pictures

yes yes

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