corporate identity and branding guidelines · corporate identity and branding guidelines 5.8...
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Note: All names tagsmust be printed on awhite background.
27Republic of South Africa’s
national Coat of ArmsCorporate Identity and Branding Guidelines
5.8 Corporate clothing
5.8.1 Name tags
the dti
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Name: Arial Bold - 13 ptDesignation: Arial Bold - 10ptColour: Black
Name: Arial Bold - 13 ptColour: Black
20mm30mm
ESTELLEJANSE VAN RENSBURG
governmentcommunications
ANANDE NOTHLINGAdministrative Secretary
80mm
20mm
80mm
30mm
2 line name: Arial Bold - 13 ptColour: Black
1 line name: Arial Bold - 13 ptColour: Black
ESTELLEJANSE VAN RENSBURG
arts & culture
JOLEEN ANN MOKOENA
governmentcommunications
ANANDE NOTHLINGAdministrative Secretary
governmentcommunications
Name: Arial Bold - 13 ptDesignation: Arial Bold - 10ptColour: Black
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General clothing
Black jacket
Grey skirt
A certain degree of formality is required in uniforms. It should be functional and simple.Branding and colours are kept to a minimum with the emblem providing a focal point ofidentification on pockets only. In special cases thematic branding is allowed,e.g. 2010 Soccer Bid. Thematic identification of projects can alternatively occur in the formof a pin that may be worn on the left lapel.
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
28Republic of South Africa’s
national Coat of ArmsCorporate Identity and Branding Guidelines
5.8 Corporate clothing
5.8.2 General and project-specific clothing
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The national Coat of Armsprinted in in single colouron ties.
The national Coat of Armsprinted in single colour oncuff links.
Emblem on a shirt to beembroidered in the samecolour as the shirt.
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
Tie clip
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
29Republic of South Africa’s
national Coat of ArmsCorporate Identity and Branding Guidelines
5.8 Corporate clothing
5.8.3 Shirt, tie, cuff links and tie clip
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General departmental and special projects. These examples are shown to illustrate the usageof the emblem.
Jacket
Golf shirts and jackets mayhave a printed or embroideredapplication of the emblem infull colour or single colour.
Golf shirt
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
30Republic of South Africa’s
national Coat of ArmsCorporate Identity and Branding Guidelines
5.8 Corporate clothing
5.8.4 Informal men and women’s wear5.8.4.1 Sports shirt and jacket
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These examples show the usage of the departmental signature on its own and with a thematicidentity. When a thematic identity is the lead communications platform, the departmentalsignature is placed on the back of the item as shown.
Cap
Hat
Project-specific design to goon front of caps and hats.
Caps and hats may have aprinted or embroideredapplication of the emblem infull colour or single colour.
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
Minerals and EnergyDepartment:
REPUBLIC OF SOUTH AFRICA
the dme
31Republic of South Africa’s
national Coat of ArmsCorporate Identity and Branding Guidelines
5.8 Corporate clothing
5.8.4 Informal men and women’s wear5.8.4.2 Cap and hat