corporate identity: principles of branding
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Corporate Identity, 2016-06-25
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Marcus Podorf, 37yo #krtvr
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A good read.
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https://www.amazon.de/Hero-Outlaw-Building-Extraordinary-Archetypes/dp/0071364153
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Are you on track?
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The Idea of Corporate Identity
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Personality –
Connecting the Dots.
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Design Culture
Behavior Communication
– Everything connects.
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Make People Fall in Love with
Your Brand10
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Love –
It only happens over time.
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Authenticity & Integrity –
Be human, stay transparent.
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Belonging & Commitment –
It’s about sharing the same values and desires.
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Values & Meaning –
Ideals at the very core define your brand’s destiny.
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Guidance & Inspiration –
Bold leadership is essential.
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Trust & Confidence –
Focus on relationships, have human beings in mind.
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Awareness & Impact –
Strong symbols are key.
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Best Choice –
Make people fall in Love with you. Again and again.
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The Brand Design is the stage for showcasing the brand communication.
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A great Example
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http://www.slideshare.net/alexrascanu/key-marketing-lessons-from-charity-water
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World Vision
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Viva con Agua
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Creative Session
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Session #1: Tell Your Neighbor
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Session #2: Connect Your Dots
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Session #3: Enjoy your destiny
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Thank you
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Marcus Podorf #krtvr #berlin #antoni