corporate identity guidelines - bridon ropes guidelin… · · 2010-07-16the bridon corporate...

Corporate identity guidelines

The BRIDON corporate identity has been designed to reflect therecent developments within the organisation. This includes thenew organisational structure to reflect one company and the strongcustomer focused approach.

In all communication we require consistency and professionalismacross the globe to become the most respected and recognisedname in the industry.

To maximise benefits from the BRIDON name, we must apply astructure and a control to ensure the correct application of logos,colours, type, layouts etc in all our communication materials.

This will be achieved by operating within the simple guidelines. The guidelines are designed to help not hinder. They act not just as a guide, but as a bench mark against which the quality may be judged.

Minimum Clear Space

The illustration below indicates the minimum area of isolation aroundthe BRIDON logotype. In all cases, the more space allowed aroundthe logotype, the better will be the communication.

Using the ‘x’ landmark (i.e. the height of the logotype) and applyingthis to each edge of the logotype, the effective area of isolation isobtained.

This rule applies however large or small the logotype.

Logotype Colours

When it is not possible to reproduce the logotype in BRIDON blue,the following alternatives are acceptable.

1. Black

2. White out of relevant colour

1x

1x

1x

1x

1x

Logotype Colours

The BRIDON corporate colour for coated papersis Pantone 541c. For uncoated papers the colouris Pantone 287u.

The CMYK breakdown for the BRIDON corporate colour is as follows:

100%Cyan

75%Magenta

33%Yellow

22%Black

Logotype & Typefaces

Corporate Typefaces

The corporate typeface, as utilised on all promotional andmarketing publications, is the Swiss 721 font. In order to ensureconsistency across all media.

FKI Logotype

The FKI logotype must be used on all marketing material.

Swiss 721 Lt BT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 :;.?/!£$%&*()

Swiss 721 LtIt BT


Swiss 721 BT


Swiss 721 Bd BT


Misuse of Logotype

The following illustrations are a brief checklist of contraventions ofthe rules established in this manual to project the effectiveness incommunication of the logotype.

Care must be taken not to make any mistakes made on this checklist.

DO NOT use the signature at any other ratiothan intended. O

DO NOT superimpose the logotype out of a fullcolour photograph.O

DO NOT reproduce the logotype in any othercolour than those specified.O

Pompeii amputat Augustus, ut bellus oratori deciperet quinquenconcubine. Bellus zothecas corrumperet fiducias, et quadrupeifortiter adquireret oratori, ut aegre verecundus. Pompeii amputatAugustus, ut bellus oratori deciperet quinquennalis concubine.Bellus zothecas corrumperet fiducias, et quadrupei fortiter adquoratori, ut aegre verecundusPompeii amputat Augustus, ut bell.

DO NOT crowd the logotype with body copy or other type.O

Part of the FKI Group of Companies

Graphic Elements

The BRIDON corporate identity is further enhanced with thisgraphic ‘swoosh’.

Brochure Cover Examples

C 100. M 75. Y 33. K 22.

Corporate

Pantone 541cPantone 287u

C 91. M 53. Y 0. K 0.

Crane


C 5. M 40. Y 71. K 10.

Oil and Gas


C 0. M 68. Y 100. K 0.

Mining


C 97. M 16. Y 42. K 60.

Fishing


C 100. M 19. Y 8. K 50.

Marine


C 16. M 100. Y 35. K 46.

Wire


C 65. M 43. Y 26. K 78.

Structural


In order to protect the integrity of the Bridon Corporate Identity, thecorporate colour of Pantone 541c is incorporated across all Bridondivisions, as depicted below. (A 10% tint of the corporate colourfeatures within the divisional colours).

The divisions are illustrated with the use of various colours as shown.

Graphic Elements

Exhibitions

When posters or Flyers are being produced a ‘swoosh’ with a tallerband at the top may be used (see examples). Only the CorporateBlue colour must be used on Exhibition stands.

Poster

Flyer

Pop Up

A4 Letterheads

Here you see the model for an A4 letterhead. All the elements of the Bridon identity, the logotype, colours and typography should bepositioned and used in the way specified here.

Logotype Horizontal Rule: 1pt rule in the position shown and printed in BRIDON blue.Company Name: Swis721 Bd BT 8pt.Address and Telecommunication Details: Swis721 Lt BT 8pt.Legal Information: Swis721 Lt BT 6pt.

Stationery

BRIDON International LimitedCar Hill Balby Doncaster South Yorkshire DN4 8DG United Kingdom Tel: +44(0)1302 344010 Fax: +44(0)1302 360006 www.bridon.comRegistered in England Number 416671 Registered Office Falcon Works PO Box 7713 Meadow Lane Loughborough Leicestershire LE11 1ZF


14

643.55

11

1399 44

646064

62.5

Alan OtherpersonMarketing

Car HillDoncasterSouth YorkshireDN4 8DGUnited Kingdom

Phone: +44(0)1302 309265Fax: +44(0)1302 360006Mobile: +44(0)7846 [email protected]


Compliment Slips and Business Cards

Here you see the model for a compliment slip and business card. All the elements of the Bridon identity, the logotype, colours andtypography should be positioned and used in the way specified here.

Logotype Horizontal Rule: 1pt rule in the position shown and printed in BRIDON blue.Company Name: Swis721 Bd BT 8pt.Address and Telecommunication Details: Swis721 Lt BT 8pt.Legal Information: Swis721 Lt BT 6pt.

Logotype Horizontal Rule: 1pt rule in theposition shown and printed in BRIDON blue.Name: Swis721 Bd BT 8pt.Position: Swis721 Lt BT 8pt.Address and Telecommunication Details:Swis721 Lt BT 7pt.

643.55

11

27.54715.5

646064

14

13

131113 11 42

99 44

62.5

7

5

7

2.5

3.5

8.5

13

4.53

BRIDON International LimitedCar Hill Balby Doncaster South Yorkshire DN4 8DG United Kingdom Tel: +44(0)1302 344010 Fax: +44(0)1302 360006 www.bridon.comRegistered in England Number 416671 Registered Office Falcon Works PO Box 7713 Meadow Lane Loughborough Leicestershire LE11 1ZF


Powerpoint Templates

Heading: Tahoma 55ptBody Copy: Tahoma 40pt

Screen Presentations

Heading Here• Text Here• Text Here• Text Here• Text Here

Best Regards,

Alan Otherperson

Tel: +44 (0)1302 382240

Mob: +44 (0)7982 134689

Fax: +44 (0)1302 382223

www.bridon.com

This e-mail and any attachments are confidential and may contain legally privileged information. If you are not the

intended recipient, any use, disclosure or copying of this e-mail is unauthorised. If you have received this email in error,

please telephone +44(0) 1302 382240.

BRIDON International Ltd. Registered office Falcon Works,PO Box 7713, Meadow Lane,Loughborough,Leics LE11 1ZF.

Registerd in England and Wales Registration no 00416671. This e-mail and any attachments are confidential and may

contain legally privileged information. If you are not the intended recipient, any use, disclosure or copying of this e-mail is

unauthorised. Scanned by the MessageLabs Email Security System

Here you see the model for an email signature. All the elements of the Bridon identity, the logotype and typography should be positionedand used in the way specified here.

Best Regards: Helvetica 12ptName: Helvetica Bold 12ptAddress and Telecommunication Details: Helvetica 12ptLegal Information: Helvetica 9pt

Email Signature

Umbrella Brands

Here you see the model for an A4 letterhead. All the elements of the Bridon identity, the logotype, colours and typography should bepositioned and used in the way specified here.

Crane Oil and Gas Mining Marine Structures

Other Brands (CRANE) Other Brands (OIL & GAS)

Supporting Logotypes

Other Brands (MARINE)

Other Brands (FISHING)

Other Brands (WIRE)

Other Brands

Balby Carr Bank, Doncaster, South YorkshireDN4 5JQ United Kingdom

Phone: +44(0) 1302 565100Fax: +44(0) 1302 565190Email: [email protected]

www.bridon.com

If you require further information with regard to these guidelines please contact:

corporate identity guidelines - bridon ropes guidelin… · · 2010-07-16the bridon corporate...

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