Corporate PresentationCorporate Presentation

A.L.M.A.L.M.

Corporate ProfileCorporate Profile

A.L.M. Stands ForA.L.M. Stands For

AA lways lways

LL eading eading inin

MM arketing Techniques arketing Techniques

HistoryHistory

Formed in 1994Formed in 1994 Traditional n initial role - support HQ BPR Traditional n initial role - support HQ BPR

(Business Process Re-Engineering) (Business Process Re-Engineering) customers on PRcustomers on PR

Transform to full fledge marketing Transform to full fledge marketing services in 1997services in 1997

Created full cybermarketing process in Created full cybermarketing process in 19991999

Independent n on-stop shop 4 customersIndependent n on-stop shop 4 customers

HistoryHistory

Jul 2000, Setup India Rep OfficeJul 2000, Setup India Rep Office Aug 2000, Setup Hong Kong Rep Aug 2000, Setup Hong Kong Rep

OfficeOffice Dec 2001, Setup Malaysia Rep Dec 2001, Setup Malaysia Rep

OfficeOffice Dec 2001, Setup ThailandDec 2001, Setup Thailand 2003 – Consolidation of manpower2003 – Consolidation of manpower

What we do ...What we do ...

We are not just a PR company.We are not just a PR company. We provide full fledge marketing We provide full fledge marketing

support services support services Companies can out-source the full Companies can out-source the full

marketing department or function marketing department or function to us.to us.

We are also the only company in We are also the only company in Asia Pacific that provides the full Asia Pacific that provides the full cybermarketing process (1998)cybermarketing process (1998)

Company PositioningCompany Positioning

Specialist in Specialist in Cybermarketing/ConsultancyCybermarketing/Consultancy

If we say, we provide marketing services, If we say, we provide marketing services, there are many competitors n more reputable there are many competitors n more reputable with a rich history n track recordswith a rich history n track records

If we say we are an advertising agency. We If we say we are an advertising agency. We are not accredited n much smaller than any are not accredited n much smaller than any international agencyinternational agency

If we say we are a pr agency. There too many If we say we are a pr agency. There too many pr agencies n in growing numbers ……. pr agencies n in growing numbers …….

Objective/VisionObjective/Vision

Effective marketing is not about spending huge budget but selecting and investing the correct amount to achieve a desirable and realistic target

To Achieve Our ObjectiveTo Achieve Our Objective

Need to know and provide all the Need to know and provide all the process or function for better process or function for better controlcontrol

Need to continuously source or Need to continuously source or provide the best marketing toolprovide the best marketing tool

Need to develop unique marketing Need to develop unique marketing techniques in order to stay ahead techniques in order to stay ahead of competitionof competition

ThereforeTherefore A.L.M. services are unique A.L.M. services are unique We are non-conventional as we believe We are non-conventional as we believe

that marketing means “staying ahead”, that marketing means “staying ahead”, “standing out from the crowd”“standing out from the crowd”

There is no expensive or cheap quotes. There is no expensive or cheap quotes. We give a package that we feel will help We give a package that we feel will help your company achieve the objectives your company achieve the objectives with respect to the revenue/profitwith respect to the revenue/profit

Our unique marketing programs are on Our unique marketing programs are on the premium price rangethe premium price range

Cybermarketing ICybermarketing I Probably the 1st to introduce the full Probably the 1st to introduce the full

cybermarketing process in Asia Pacific.cybermarketing process in Asia Pacific. Worked with leading edge internet solutions Worked with leading edge internet solutions

developer like Content Management, One2One developer like Content Management, One2One Marketing, Cookies, Search EnginesMarketing, Cookies, Search Engines

ALM had hands on experience by setting up ALM had hands on experience by setting up our own website and using all marketing our own website and using all marketing techniques with monitoring tools.techniques with monitoring tools.

Combination of marketing techniques and Combination of marketing techniques and technologies. It is not just internet advertising technologies. It is not just internet advertising or a website or a website

Most website will fail including ours. Most website will fail including ours. Read our storyRead our story..

Cybermarketing IICybermarketing II #1 search engine submission – Asia Pacific, US, Europe, manual or

software #2 site tuning – for surfers, for search engines #3 announcement – press release #4 announcement – target email #5 internet advertising – specialised in search engines & directories #6 promotions #7 keywords purchase #8 co-branding – business collaboration on the net #9 content building – editorial team to write articles for sites. #10 web enhancement – latest technologies on the net, portals. #11 research - market/competition, log files. #12 others not listed (top secret)

Public RelationsPublic Relations Headed by Andy Wee, ex-technical writer for IT Headed by Andy Wee, ex-technical writer for IT

articles, sales manual, product brochuresarticles, sales manual, product brochures Created an innovative PR package where clients pay Created an innovative PR package where clients pay

only when articles are published - first used by only when articles are published - first used by restaurant client in 1999restaurant client in 1999

Copy-writing done by the pool of journalist from Copy-writing done by the pool of journalist from cybermarketing division located in Asia Pacificcybermarketing division located in Asia Pacific

Providing support to several media - research data, Providing support to several media - research data, contributing articles from vendors, advisory role on contributing articles from vendors, advisory role on positioning, searching for agents to expand positioning, searching for agents to expand circulation in AsiaPaccirculation in AsiaPac

More interesting information on separate presentationMore interesting information on separate presentation

Events Management IEvents Management I

Most exhibitors only reap less than 40% of Most exhibitors only reap less than 40% of what can be achieved in the event what can be achieved in the event

Have developed a proprietary technique in Have developed a proprietary technique in achieving up to 90% - Only company providing achieving up to 90% - Only company providing “Lead Generation Programs” (2000)“Lead Generation Programs” (2000)

Successfully introduce the first in Singapore or Successfully introduce the first in Singapore or even AsiaPac collaborative database program even AsiaPac collaborative database program in N+I in ‘99 with participants from Australia & in N+I in ‘99 with participants from Australia & Singapore. Eg Vendor 1 share data with Singapore. Eg Vendor 1 share data with Vendor 2 n therefore both benefits with more Vendor 2 n therefore both benefits with more potential customerspotential customers

Events Management IIEvents Management II Introduced a CRM program where visitors Introduced a CRM program where visitors

to the booth will be thank n reinforce with to the booth will be thank n reinforce with vendor’s message within 1 day after vendor’s message within 1 day after attending the showattending the show

The basic Lead Generation Services comes The basic Lead Generation Services comes in a package which includes temp staff, in a package which includes temp staff, training flyers etc which cost from $2.5k training flyers etc which cost from $2.5k

For bigger booth, we recommend full For bigger booth, we recommend full package which will include consultancy package which will include consultancy servicesservices

More interesting information on separate presentationMore interesting information on separate presentation

TelemarketingTelemarketing Extremely unique TM solutionsExtremely unique TM solutions Only company that provides 3 category of Only company that provides 3 category of

service – A, B n C depending on service – A, B n C depending on customers budget and needscustomers budget and needs

Supply of staff based on man-days Supply of staff based on man-days instead of x number of staff(s) for 1 week, instead of x number of staff(s) for 1 week, 2 week etc2 week etc

Work from home concept Work from home concept Our advantage: able to supply 100 man in Our advantage: able to supply 100 man in

one day to complete all the calls without one day to complete all the calls without jamming the customers’ telephone linesjamming the customers’ telephone lines

AdvertisingAdvertising We are not accredited and have no dedicate We are not accredited and have no dedicate

account servicing staff as we work with agencies.account servicing staff as we work with agencies. Developed the world first online media planning Developed the world first online media planning

site in 1997/8. Removed in end 1998 because the site in 1997/8. Removed in end 1998 because the online program did not work with offline data files.online program did not work with offline data files.

Currently provide support to some ad agencies on - Currently provide support to some ad agencies on - editorial, web design/programming n fashion stylist. editorial, web design/programming n fashion stylist.

Planning to develop a new media planning program Planning to develop a new media planning program which allows comparison between traditional & new which allows comparison between traditional & new media, with media research data n bookings media, with media research data n bookings done onlinedone online

PromotionsPromotions

Continuously source for unique promo Continuously source for unique promo items through our trading companyitems through our trading company

Assisted in marketing CD Card when it Assisted in marketing CD Card when it was 1st introduce in Asia Pacificwas 1st introduce in Asia Pacific

Developing a total promotional package Developing a total promotional package which includes interior designers/shop which includes interior designers/shop front designers, fashion stylist n even front designers, fashion stylist n even hair stylisthair stylist

Marketing Research IMarketing Research I Sun Tze Art of War - “Know Your Strengths, Sun Tze Art of War - “Know Your Strengths,

Know Your Enemy”Know Your Enemy” Product Test Centre setup by HQ in 1997 to Product Test Centre setup by HQ in 1997 to

assist companies to better understand their assist companies to better understand their products vs competition. n to plan their products vs competition. n to plan their marketing strategy based on the product test marketing strategy based on the product test results.results.

Ad design test can be done prior to campaign Ad design test can be done prior to campaign n ad test thereafter at marginal costing n ad test thereafter at marginal costing because of inter-company billingbecause of inter-company billing

Other services : Product/brand positioning, Other services : Product/brand positioning, general research etcgeneral research etc

Marketing Research IIMarketing Research II A.L.M. is able to access many research A.L.M. is able to access many research

information information Eg 1) to market an recruitment site, there are Eg 1) to market an recruitment site, there are

research info on percentage of job seekers going research info on percentage of job seekers going online vs offline, most popular jobsite etconline vs offline, most popular jobsite etc

Eg 2) to do ad design test, because of big Eg 2) to do ad design test, because of big database, could easily locate target group database, could easily locate target group therefore save time, cost or possibly error in therefore save time, cost or possibly error in message (due to cultural difference)message (due to cultural difference)

Eg 3) especially for IT/Communication clients - Eg 3) especially for IT/Communication clients - have database of resellers/dealershave database of resellers/dealers

Target Marketing ITarget Marketing I In-house database - traditional used for research, In-house database - traditional used for research,

approx 6 milapprox 6 mil Due to increase in demand for de - other Due to increase in demand for de - other

database marketing house was unable to supplydatabase marketing house was unable to supply Expanded division n possibly setting up an office Expanded division n possibly setting up an office

in Malaysia to support clients’ requirementin Malaysia to support clients’ requirement Purchase data from various sources in Asia PacificPurchase data from various sources in Asia Pacific CRM, Relationship Database Marketing know how CRM, Relationship Database Marketing know how

transfer from HQtransfer from HQ Target to have the biggest email databaseTarget to have the biggest email database

Target Marketing IITarget Marketing II ModeMode Total DatabaseTotal Database Direct Electronic Mail (dem)Direct Electronic Mail (dem) 105,000,000105,000,000 Direct Electronic Mail (dem) - Singapore Direct Electronic Mail (dem) - Singapore 22,00022,000 Direct Fax (df)Direct Fax (df) 3,000,0003,000,000 Direct Fax (df) - Singapore Direct Fax (df) - Singapore 60,00060,000 Direct Mail (dm)Direct Mail (dm) 8,000,0008,000,000 Direct Mail (dm) - Singapore companies Direct Mail (dm) - Singapore companies 100,700 100,700 Static Distribution (sd)Static Distribution (sd) Depends on country Depends on country Mail Drop (md)Mail Drop (md) Depends on country Depends on country

Translation ITranslation I Translation can be extremely complicated Translation can be extremely complicated

n tediousn tedious Level 1 - machine/software translationLevel 1 - machine/software translation Level 2 - local translation - technical/non Level 2 - local translation - technical/non

technicaltechnical Level 3 – local translation with country of Level 3 – local translation with country of

origin stafforigin staff Level 4 - country of origin translationLevel 4 - country of origin translation Level 5 - copy-writingLevel 5 - copy-writing Only A.L.M. provide total solutionsOnly A.L.M. provide total solutions

Translation IITranslation II Translation means - just converting one language to Translation means - just converting one language to

anotheranother A translated copy is usually just “grammatically A translated copy is usually just “grammatically

correct”correct” Copy-writing is needed to enhance the translated Copy-writing is needed to enhance the translated

copy to add in the local flavour and stylecopy to add in the local flavour and style Translator are usually not copy-writerTranslator are usually not copy-writer Copy-writing is another skill - a pr copy is different Copy-writing is another skill - a pr copy is different

from a marketing copyfrom a marketing copy In addition, A.L.M package technology whenever In addition, A.L.M package technology whenever

possiblepossible

SampleSample

TrainingTraining Conduct one2one PR training session by ex-editor, Conduct one2one PR training session by ex-editor,

ex-journalistex-journalist Conduct one2one marketing session by Andy WeeConduct one2one marketing session by Andy Wee In the process of developing standard PR courses In the process of developing standard PR courses

and probably collaborate with online learning and probably collaborate with online learning sitessites

Developed the AsiaPac 1st SOHO network courseDeveloped the AsiaPac 1st SOHO network course In the process of developing AsiaPac 1st In the process of developing AsiaPac 1st

cybermarketing coursecybermarketing course Setup a marketing site to assist marketing Setup a marketing site to assist marketing

personnel to network n learn from each otherpersonnel to network n learn from each other

IntegrationIntegration

To achieve maximum marketing To achieve maximum marketing efficiency, integration of all process efficiency, integration of all process is neededis needed

Our PR can be integrated to Our PR can be integrated to cybermarketing or events cybermarketing or events management or CRM with the given management or CRM with the given budgetbudget

Further, integration of the processes, Further, integration of the processes, operational cost may go down operational cost may go down

What U See Is JustWhat U See Is Just

The BeginningThe Beginning

Our bigger customersOur bigger customers Nasdaq-listed Net Perceptions (NETP), a leading provider of real-time Nasdaq-listed Net Perceptions (NETP), a leading provider of real-time

personalization and precision merchandising software solutions for the Internet personalization and precision merchandising software solutions for the Internet and multi-channel retailers, helps businesses achieve higher sales and customer and multi-channel retailers, helps businesses achieve higher sales and customer loyalty – by allowing them to understand customers individually, optimize loyalty – by allowing them to understand customers individually, optimize product assortments, prices and inventories, and offer the right product to the product assortments, prices and inventories, and offer the right product to the right customer at the right price. Many of the world’s best-known brands are Net right customer at the right price. Many of the world’s best-known brands are Net Perceptions’ customers. Among them are Proctor & Gamble, Bertelsmann, Perceptions’ customers. Among them are Proctor & Gamble, Bertelsmann, CDNOW, The Children’s Place. eToys.com. Fingerhut, Hudson’s Bay Company, J. CDNOW, The Children’s Place. eToys.com. Fingerhut, Hudson’s Bay Company, J. C. Penney, Walgreens and Williams-Sonoma.C. Penney, Walgreens and Williams-Sonoma.

Day Interactive Holding AG (DAYN) is listed on the SWX New Market in Zurich Day Interactive Holding AG (DAYN) is listed on the SWX New Market in Zurich since April 3, 2000. The company was founded in 1993 in Basel, Switzerland and since April 3, 2000. The company was founded in 1993 in Basel, Switzerland and is also active in Germany, the UK, the USA and Singapore. Day is addressing a is also active in Germany, the UK, the USA and Singapore. Day is addressing a growth market with Web Information ManagementTM.Gartner Group estimates growth market with Web Information ManagementTM.Gartner Group estimates that the market for Web software and services will grow from its present level of that the market for Web software and services will grow from its present level of USD 29 billion to USD 44 billion in 2000.USD 29 billion to USD 44 billion in 2000.

Our Other CustomersOur Other Customers

Western Digital > ITWestern Digital > IT Jobstreet > RecruitmentJobstreet > Recruitment AptitudeX > RecruitmentAptitudeX > Recruitment Tea Colors > FoodTea Colors > Food IVRS (International) Ltd > TelcoIVRS (International) Ltd > Telco Worldlink Technologies > SMS Worldlink Technologies > SMS

TechnologyTechnology New Horizons > TrainingNew Horizons > Training

Other Customers From Our Other Customers From Our GroupGroup

Logica > TelcoLogica > Telco Videojet Technologies > MfgVideojet Technologies > Mfg Keyene > ManufacturingKeyene > Manufacturing Sanyo Aircon > ManufacturingSanyo Aircon > Manufacturing Arbitration Chambers > LegalArbitration Chambers > Legal Watson, Farley & Williams > LegalWatson, Farley & Williams > Legal

ALM Group Partners & Clientele ListALM Group Partners & Clientele List

CYBEX COMPUTER PRODUCTS CORPORATION DIGIPHONIC SYSTEMS PTE LTD DIRECTION TRADING PTE LTD LINKSYS (SEA) PTE LTD MICRO EXPRESS SALES PTE LTD OKI DATA (SINGAPORE) PTE LTD V ONE MULTIMEDIA PTE LTD   2BSURE APTITUDEX.NET PTE LTD CIRCLE DOT COM (S) PTE LTD CRANE CULTURE CO PTE LTD DAY INTERACTIVE SINGAPORE PTE LTD FOUNTAINHEAD TECHNOLOGY ASSOCIATES PTE LTD JOBS DB SINGAPORE PTE LTD JOBSTREET.COM PTE LTD NET PERCEPTIONS NEW HORIZONS COMPUTER LEARNING CENTER (S) PTE LTD NTUC MEDIA COOPERATIVE LIMITED