corporate social responsibility and competitive advantage
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Kai Hockerts presentation from CBS Responsibility Day 2009TRANSCRIPT
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 1
Corporate Social Responsibility and Competitive Advantage
Kai Hockerts, Associate ProfessorCopenhagen Business SchoolCentre for Corporate Social Responsibility (CSR)Porcelaenshaeven 18, Office 0.113Tel: 0045 3815-3175, [email protected] www.cbs.dk/staff/hockerts
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Join Us! Beyond this Day
Take it into every course you will take
Challenge Faculty on how to doResponsible Finance
Marketing Ethical Products
R&D for Social Innovation
Measuring and Reporting CSR
Give feed-back to your programme lines
1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 3
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 4
Corporate Social Responsibility and Competitive Advantage
Kai Hockerts, Associate ProfessorCopenhagen Business SchoolCentre for Corporate Social Responsibility (CSR)Porcelaenshaeven 18, Office 0.113Tel: 0045 3815-3175, [email protected] www.cbs.dk/staff/hockerts
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 5
Criteria of HUI Ranking
Vision & Policy:Environmental policy (I)
World-wide standards equivalence (II)
www.hamburger-umweltinst.org/Top50.htm
Implementation: Organizational structure (III) Communication (VI) External environmental activities (X)
Outcomes: Sustainability of products (IV) Process optimisation (V) Waste Management (VII) Accidents (VII) Contaminated sites (IX)
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 6
Leaders of the HUI Ranking
Source: http://www.hamburger-umweltinst.org/Top50.htm
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 7
Laggards of the HUI Ranking
Source: http://www.hamburger-umweltinst.org/Top50.htm
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 8
Is there a Competitive Advantage of CSR?
Analyzing the „Business Case“ for CSR
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 9
90%
140%
190%
240%
290%
340%
390%
440% USA: Leaders vs. LaggardsBerechnungszeitraum: 30.06.94 - 30.06.99)
LaggardsGesamtrendite: 193.0%Annualisierte Rendite: 24.0%Standardabweichung: 15.1%
30.6.1994 1995 1996 1997 1998 30.06.1999
LeadersGesamtrendite: 318.8 %Annualisierte Rendite: 33.2%Standardabweichung: 18.0%
Performance of HUI Leaders and Laggards
Source: SAM Asset Management; www.sam-group.com
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 10
Competitive Advantageor Corporate Adventure?
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Social Entrepreneurship
1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 12
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 13
For-Profit Public
Non-Profit
are blurringThe Boundaries of Business
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1 Sept 2009 Responsibility Day, Kai Hockerts, CBS 14
Lists of “CSR” Job Offershttp://www.acre-resources.co.uk/=> leading CSR recruitment company (global)
www.sustainablebusiness.com/=> Green Dream Jobs (US-focus)
http://www.eurosif.org/sri/jobs=> Jobs in Socially Responsible Investing (SRI)
http://uk.oneworld.net/job/list/professional/ => OneWorld Job List - For jobs in human rights, environment, and development (UK-based)
http://jobs.undp.org/ => UNDP jobsite
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Examples of Corporate Social Innovation