CorporateStandardsManual

B E A U T Y L O U N G E

Our BrandWelcome to the revised graphics standards manual for Dallas Beauty Lounge. A unified, easily recognized graphic identity is an essential requirement for companies functioning in today’s competitive environment. The new look has been designed to distinguish Dallas Beauty Lounge from other companies. The look of the logo identity should be immediately recognizable and distinctive whenever and wherever it is seen. The updated corporate logo retains the PMS colors. The font, Daydreamer, replaces the previous letterforms used; generating a more stylized and general look. The company’s Graphics Standards Manual is to be used as a tool for anyone designing or supplying communication materials for/or associated with Dallas Beauty Lounge. This manual may be adapted to suit unforeseen needs, and the information contained within is intended for authorized use only.

Questions regarding the proper usage of the logo may be directed to the Marketing Department, call 412-552-0307.

Table of Contents ............ Our Logo

............ Incorrect Use

............ Color/Fonts

............ Stationary

............ Letterhead

............ Envelope

............ Business Card

............ Signage

4

5

7

6

8

9

11

10

2 3

Our LogoAs a general rule, no distortions of the logo are permitted. The colors, shapes and proportions may not be contorted or manipulated so as to change the appearance of the logo. The logo may not be merged, skewed or otherwise combined with other logos, marks, images, text or graphics. It is to be used independently, and in compliance with the guidelines outlined in this manual.

B E A U T Y L O U N G E

The preferred logo size is 2.5x2.5 inches as shown above. The logo is not to be sized down any smaller than 1x1 inch.

Incorrect Uses

B E A U T Y L O U N G E B E A U T Y L O U N G E

B E A U T Y L O U N G EB E A U T Y L O U N G E

B E A U T Y L O U N G E

Do not change the logo colors

Do not leave out logo informaton

Do not change logo typefaces

Do not change the logo shape

Do not shear the logo

Do not horizontally or vertically scale the logo

4 5

ColorsThe preferred Dallas Beauty Lounge logo is the PMS color version using the specified identify colors here. No other colors may be used for the Dallas Beauty Lounge color logo. If and when spot color is used on communications material, it should complement the company’s official PMS colors. In instances where budgetary constraints are a factor the one-color logo version may print in black.

PMS PMS 2562 C

C M Y K 21 42 0 0

Hexidecimal #C69CC8

Grayscale 47%

PMS PMS Black C

C M Y K 75 68 67 90

Hexidecimal #000000

Grayscale 100%

FontsTypography is as important to our Image Identification System as is the accurate presentation of the logo and colors. For this reason, consistent use of our chosen type fonts will enhance and reinforce our visual image. When using these typefaces, do not distort or alter the fonts in any way.

Daydreamera b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z1234567890

Futura - Condensed ExtraBoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Roboto - ThinabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

StationeryThe stationery diagrams shown on the following pages are helpful in illustrating the many parts of the visual system as a hierarchy of information: color, size, position, scale, and typography. All measurements are in inches. They serve as a model for the application of the logo and the specification of typography accompanying the logo. All departments and offices should order letterhead, envelopes, and business cards from the supply office. Name badges may also be ordered through the supply office, call Dallas Beauty Lounge.

609 Washington Pike #13Bridgeville, PA 15017

412-552-0307www.dallasbeautylounge.com

B E A U T Y L O U N G E

609 Washington Pike #13Bridgeville, PA 15017412-552-0307

B E A U T Y L O U N G E

B E A U T Y L O U N G E

Dallas SauersBeauty Boss

412-552-0307609 Washington Pike #13

Bridgeville, PA 15017

6 7

609 Washington Pike #13Bridgeville, PA 15017412-552-0307

B E A U T Y L O U N G E

609 Washington Pike #13Bridgeville, PA 15017

412-552-0307www.dallasbeautylounge.com

B E A U T Y L O U N G E

8.5”

11”

.25”

.5”

EnvelopeSize

9.5 x 4.125 inches

Paper Soft White Felt 70 lb. Text

Font Roboto Thin

Diamonds 30% Opacity

LetterheadSize

8.5 x 11 inches

Paper White Smooth 60 lb. Text

Font Roboto Thin

Diamonds 30% Opacity

9.5”

.25”

.125”

4.12

5”

8 9

Business CardSize

3.5 x 2 inches

Paper White Smooth 100 lb. Cover

Fonts Daydreamer (24pt)

Futura Condensed ExtraBold (16pt) Roboto Thin (8pt)

Diamonds 30% Opacity

B E A U T Y L O U N G E

Dallas SauersBeauty Boss

412-552-0307609 Washington Pike #13

Bridgeville, PA 15017

2”

3.75”

Logo centered at 1.75 x 1”

1.5”

.25”

.25”

SignageThe primary logo should appear on all signs (indoor and outdoor) and vehicles. New signage should be developed in cooperation with the marketing department. Signs must follow size, color, and area of isolation requirements.

Standard signage materials are to be used when constructing signs. Background colors and textures should be paid close attention to. They must maintain the integrity of the Dallas Beauty Lounge logo. Materials must conform to color requirements.

1110