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Corporate Strategy

&

Group Member Roll No. Serial No.Abhinav Adarsh 13002 01

Amit Sahu 13018 05

Ankesh Anand 13022 06

Ankita Kaushal 13026 07

Anshul Dubey 13030 08

Ashish Agrawal 13034 09

Chirag Tyora 13038 10

Under the Guidance ofProf. Rajiv Taneja

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Vision & Mission of Vodafone

Vision:

To enrich our customer's lives through the unique powerof mobile communication

Mission: Our customers have chosen to trust us. In return, we muststrive to anticipate and understand their needs and delight

them with our service

We must always listen and respond to each of ourcustomers

We will strive to delight our customers, anticipating their

needs and delivering

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SWOT Analysis of Vodafone

Strengths:

Vodafone has more then 60 million customers, whichmakes it the largest cellular provider in India

The company has covered the entire Indian nation

with its network in urban as well as rural area.

Weakness: Till now Vodafone did not own its own towers, which

was a particular strength of some of its competitorslike Idea

.Contd

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.Contd

Opportunities:

Vodafone Essar is Embarking on another joint venturewith Bharti Airtel and Idea Cellular to create a new

independent tower company call as Indus Tower

Threats: Many new emerging competitors with their more

mouth watering offers to there customers

TRAIs rules and regulations

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PEST Analysis of Vodafone

Political: Governmental and legal issues affecting how the

company balances phone usage in certain criteria &

health Issue

Economic:

Cost of 3G license Worldwide recession

Social: Demographic and cultural aspects of environment

which influences customers need and market size

Technological: 3G, UMTS(2.5G), GPRS/WAP, SMS/MMS

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BCG Matrix of Vodafone

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Vision & Mission of !dea Cellular

Vision:

To be most customer focused mobile servicebrand, continuously innovating to help liberate our

customers from the shackles of time & space

Mission: We will delight our customers while meeting their

individual need time anywhere. We survive because ofour customers.

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SWOT Analysis of !dea Cellular

Strengths:

Rapid Growth in Subscriber base (CAGR 71%) 5th Largest (11th market Share)

Backing of ABG and Malaysian giant

Weakness: Less presence in Enterprise and Wireline

Negligible presence in metros

.Contd

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.Contd

Opportunities:

Sector Growth projection in 1 B 3G/DTH service launch

Mobile Number portability

Threats:

Intense CompetitionEntry of foreign players

Regulatory risks of licensing fees

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Key Challenges of !dea Cellular

Need for diversificationReduce Operational Costs

Increase ARPU

Increase Enterprise Customer Base

Increase presence in metros

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BCG Matrix of !dea Cellular

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