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Press Release
Coca-Cola partners with Vodafone Idea & eBest IoT to introduce Connected Coolers
A smart and efficient fleet of coolers powered by Internet of Things (IoT) provides valuable
insight into consumer behaviour
Connected Coolers will be on display at the Vodafone Idea stall at IMC2018 in Aerocity, New Delhi from 25-27th Oct’18
New Delhi, October 25, 2018: Coca-Cola India, one of the country’s leading beverage companies, has collaborated with Vodafone Idea Business Services, the enterprise arm of Vodafone Idea Limited, the largest telecommunications service provider in India and eBest IoT, to introduce state-of-the-art Connected Coolers across the country. The IoT enabled fleet of Connected Coolers will enable Coca-Cola to understand consumer behaviour and use the insights to enhance consumer experience.
Under the partnership, Connected Coolers will be powered by Vodafone SuperIoT – an industry-
first solution that enables end-to-end management of device, application, connectivity, service
platform, support and security. The technology will also equip Coca-Cola’s partners to manage
inventory, sales tracking, monitor usage pattern and track locations, thus enabling them to
increase sales and enhance customer experience.
Commenting on the collaboration, Sanjay Rawal, Chief Information Officer for Coca-Cola India
and South-West Asia said, “Coca-Cola’s portfolio is expanding, and we are harnessing the power
of technology to get consumer insights which can help us engage better with our consumers and
provide choices tailored to their location and behaviour. The connected cooler is the next
milestone in our journey towards digitizing the marketplace and establishing a connected
environment with our consumers. We are delighted to have partners like Vodafone Idea
Business Services and eBest IoT.”
To ensure that customers get the best taste, this IoT solution has turned static cabinets into
intelligent assets through a sensor that detects temperature, humidity and door closing/opening
and helps maintain the quality of the bottle of Coke delivered to the customer.
Announcing the partnership with Coca-Cola India, Nick Gliddon, Chief Enterprise Business
Offer, Vodafone Idea Business Services said, “Vodafone Idea Limited is extremely pleased to
partner with a global leader like Coca-Cola India to bring the benefits of Internet of Things closer
to the consumers. As organisations embark on their digital journey, collaborations like this will
enable them to harness the power of IoT, driving innovation and growth. I am confident that the
introduction of Connected Coolers is the beginning of Coca-Cola’s journey in building a digital
ecosystem for deepening their engagement with the Indian consumers.”
Karan Bakshi, Chief Executive Officer at ebest IoT said, “We are extremely happy to partner
with Coca-Cola India for our Connected Retail Solution. We are confident that our solution will
provide relevant insights to Coca-Cola and help them realize better ROI on their Cooling assets”
The pilot for the Connected Coolers has been successfully completed and they will be
introduced in phased manner across the country.
About Coca-Cola India
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products - Coca-
Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com.Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.
About Vodafone Idea Limited Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. Vodafone Idea Limited continues to remain listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). For more information, please visit: www.vodafoneidea.com
For Further Information, please contact: Adfactors PR | [email protected] Kaveri Singh
M: 9871030182
E-mail: [email protected]
Kaavya Narain
M: 9999633335
E-mail: [email protected]