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Corporate Sustainability Management and the Role of Stakeholder Communication in BASF
BISD Korea Inaugural Symposium September 26, 2005Dr. Lothar MeinzerDirector Sustainability Center BASF AG
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Overview
BASF in brief
CSM at BASF
- Business Principles
- Strategy
- Management Systems
- Goals and Tools
Stakeholder Challenges
SD in Asia and Korea
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BASF in briefFacts and Figures
BASF is the worlds leading chemical company with……customers in more than 170 countries…production sites in 41 countries …more than 81,000 employees
In 2004, BASF posted sales of Euro 37.5 billion and income before special items of approximately Euro 4.9 billionSales by segment (2004)
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Activities in Asia Pacific
Nanjing, China(startup in 2005)
Hong Kong
Singapore
Sales* in 2004: €6,324 millionEmployees*: 9,330 as of December 31, 2004Regional highlights:
Serving customers in 15 countriesVerbund sitesin Malaysia and China2010 target: 20% of BASF Group sales and earnings from Asia Pacific
Kuantan, Malaysia
* For Asia, Pacific Area, Africa; sales by location of customer
Regional headquartersVerbund sites
Agricultural research stationResearch center
Major production site
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BASF in briefBASF’s products
Segments Products (examples)
Chemicals Inorganic basic chemicals and specialties; electronic-grade chemicals; glues; resins; petrochemical feedstocks; plasticizers; amines; diols; polyalcohols;carboxylic acids; specialty intermediates
Plastics Styrene; styrene-based polymers and copolymers; capro-lactam and nylon; engineering plastics; polyurethane basic materials and polyurethane systems; specialty elastomers
Performance Performance chemicals for coatings, plastics & specialties Products and for detergents & formulators, textile and leather
chemicals; fuel and lubricant additives; automotive OEM and refinish coatings; industrial coatings; monomers; superabsorbents; adhesive raw materials; paper chemicals
Agricultural Herbicides, fungicides and insecticides; vitamins; carote-Products & Nutrition noids; pharmaceutical active ingredients; UV absorbers
Oil & Gas Crude oil and natural gas (exploration, production and trading)
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BASF in briefOur products: The „Chemis-tree”
natural gas sulphurphosphaterock salt water
aircrude oil ores
raw materialsraw materials
approx. 8 000 sales productsapprox. 8 000 sales products
major base and intermediate productsapprox. 200
major base and intermediate productsapprox. 200
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Corporate Sustainability Management
“For us, sustainable enterprise means combining economic success with environmental protection and social responsibility, thus contributing to a high quality of life for coming generations.”
CEO, Jürgen Hambrecht
CSM is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis (EU Commission)
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Shaping the future –Strategy BASF 2015
Earna premiumon our costof capital
Helpour customers
to be moresuccessful
Ensuresustainable
development
Formthe best teamin industry
BASF –The Chemical
Company
BASF –The Chemical
Company
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Vision, Values and Principles Codes of Conduct
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Sustainability Management
Regional SteeringCommittees
(Asia, North-America, South America, Europe)
Regional SteeringCommittees
(Asia, North-America, South America, Europe)
Project team
Project team
Project team
Project team
Project team
Sustainability C
enterS
ustainability Center
Sustainability Council
8 division presidents
Sustainability Council
8 division presidents
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Long-term global environmental goals
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‘Energy-Verbund’ for High Energy Efficiency
Specific Primary Energy Demand
GJ)
/
4,00
4,50
5,00
5,50
6,00
2001
Rat
io: P
rimar
y E
nerg
y D
emS
ales
Vol
ume
of P
rodu
cts
in T
ons
(t)
•48% of global steam requirement (55 million metric tons) come from waste heat •approx. 1.8 million tons oil equivalent p.a. globally
and
in G
igaj
oule
( GJ/t7,00
6,50
2002 2003 2004
Year
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Example: Greenhouse Gas Emission Savings through BASF- Products
mill
ion
t CO
equi
vale
nts
-125
-150
-100
-50
Emis
sion
s B
ASF
Gro
up
Savi
ngs
thro
ugh
EPS
in h
eat i
nsul
atio
n
Savi
ngs
thro
ugh
fuel
add
itive
s
Savi
ngs
thro
ugh
plas
tics
in a
utom
otiv
es
CO2 savings throughinnovative products arehigher than emissions
million t (CO2 equivalents)
BASF emissions 2003 24
Savings through BASF products -138
50
24
0-1
-122
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Good Products = Good SustainabilityNew Technology in Automotive Coatings
• New technology “Integrated Process II” eliminates entire primer application section of coating line while retaining all of primer’s function
• Performed by a new water-based paint system
Benefits: • Shortens the coating line• Less solvents used• Reduces volatile organic compound emissions • Can be seamlessly integrated into existing plants• Delivers a finish nearly identical to that of
conventionally applied coatings• Offers cost savings
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3 Liter House in Korea
Environmentally friendly and energy saving concept 3 companies
BASF: Technical support, Neopor® and PCM supplyDaelim Industry: ConstructionFuelcell Power: Fuel Cell supply
July 2005: funding by Ministry of Commerce, Industry and Energy as Government’s support projectAug. 2005: Neopor® won Energy winner AwardDec. 2005: completion of the first 3liter house in Korea
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Global Standards
“Our goal is to build and operate plants in such a way that malfunctions are as unlikely as possible”
Same stringent standards worldwide through a global binding process safety guideline Compulsory five-step review system for Safety, Health and Environmental Protection when planning plantsA plant only starts up, when all protection concepts are implemented correctlyProper operation of plants controlled through our Groupwide RC Audit
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Tools to measure Performance: Responsible Care® and Occupational Health Audits
Group-wide audits to ensure a high standard worldwideStrategic tool to manage local, regional and global efforts in safety and environmental protection.
Audits in 2004:88 environmental and safety audits carried out at 56 BASF sites38 occupational medicine and health protection audits at 38 sites
Certified by Deloitte
Assessment of risk performance
Verylow
Veryhigh
Medium
Verygood
Verylow
Medium
Safety and environmental performanceH
azar
d po
tent
ial
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The BASF Eco-Efficiency Analysis
Strategic instrumentfor internal decisions.Economic and ecological advantages and disadvantages of products and processesare jointly consideredand compared.Entire lifecycle taken into account.Higher eco-efficiency means greater customer benefits with respect to costs and environmental burden.
Example:Production of vitamin B2
Chemicalsynthesis
Biotechnologicalprocess
1
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Costs
Environmental burden
Low eco-efficiency
High eco-efficiency0.4
1.0
1.61.6 1.0 0.4
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Overview
BASF in brief
CSM at BASF
- Business Principles
- Strategy
- Management Systems
- Goals and Tools
Stakeholder Challenges
SD in Asia and Korea
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Stakeholder decide on the licenseto operate...
... as mass mediarecipients worldwide
... on the financial marketsworldwide
... as customers and consumers in global markets.
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SD Issue Management
External view– Forum for the Future (British NGO)
Current SD-Issues1. Climate Change
2. Renewable raw materials
3. Responsible Care
4. Responsible Lobbying
5. Measuring / Reporting
6. Responsibility as Employer
7. Responsibility for the Supply Chain
8. Corporate Social Responsibility
9. Human Rights
10. HIV / Aids
11. Socially Responsible Investment
12. Economic impact / added value of investment / community investment
13. Innovation / Sustainable Products and Services
14. Millennium Development Goals / Doing business with the poor
15. Integrity / Transparency
16. Stakeholder Dialogue
17. Nanotechnology
18. Animal Testing
19. Persistent Environmental Pollutants / Public Health
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SRI Indexes and Investment Products
BASF is listed in the leading sustainability indexes and funds: Dow Jones Sustainability Indexes (DJSI)
With the world’s leading sustainability-driven companies that implement sustainability operationally.
FTSE4Good IndexesInclude companies with good records in corporate social responsibility.
STOREBRAND SRI FundsContain companies with good environmental and social performance.
(…)
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Customer Issues:NGOs Campaigning on Human Rights
Myanmar*:Cooperation with military regimes and forced labor
in stately joint ventures force retreat
society pressure through
NGOs
Child labor in the supply chain ProAgro
Child laborin the sneakerssupply chain
Employees disappeared(1974-78 in Argentina)
Execution of human rights activistKen Saro-Wiwa
* Formerly Burma
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Customers Issues on Social Responsibility
Montoring of Sites Social Performance
Position statement on EHS, Labor standards and Human Rights
Supply chain monitoring on social and human rights issues
„In accordance“ statement with ownstandards
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Supply Chain Audits
Global Code of Conduct in Raw Materials Purchasing
A
B
C
Product risk
Supplier risk1 2 3
safearea I
safearea II low risk
potentiallyhigh risk
Our suppliers:Comply with our Safety Matrix ConceptMeet safety, health and environmental protection requirements in accordance with Responsible Care® guidelinesDo not use child labor and forced labor as required by the principles of the Global CompactComply with our quality management requirements
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Factory visit: First viewing
• Toxic Product
• Open System
• Poor Maintenance
• No Protection Equipment
No purchasing possible!
Action Plan
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Factory visit: After Joint Action Plan
• Modernized plant
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Reporting & Transparency
All-in-one Corporate Report
- according to GRI
- externally verified by DELOITTE Global Environment & Sustainability Services
Up-to-date sustainability website www.basf.de/sustainabilitySustainability newsletter three times a yearInvestor Relations:www.basf.de/share
http://www.basf.de/sustainability
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Selected Sustainability Prizes Awarded to BASF in 2005
Basic certificate for „family-friendly personnel policy“ of the Hertie Foundation
Rank 5 in the Scoris DAX 30 Sustainability Rating
Rank 2 in the Oekom Sustainability Rating
Presidential Green Chemistry Award of theU.S. Environmental Protection Agency
German Environmental Reporting Award of the German Chamber of Public Accountants
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Selected Sustainability Prizes Awarded to BASF in 2005
Member of Climate Leadership Index of the Carbon Disclosure Project
Member of FTSE4 Good Index September 2005
Best Corporate Reporting of the YearManager Magazin
Member of Dow Jones Sustainability World Index 2006
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Overview
BASF in brief
CSM at BASF
- Business Principles
- Strategy
- Management Systems
- Goals and Tools
Stakeholder Challenges
SD in Asia and Korea
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Sustainability networks in Asia Pacific
BASF is founding member of the Global CompactBASF is founding member of CBCSD
Goal: implement sustainable business practices in China by providing a forum for exchange and cooperation
BASF is member of ASrIA
BASF Pakistan is member of TransparencyInternational
Human rights awareness in Pakistan
China Business Council for Sustainable Development
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Important SD activities in Asia Pacific
Commitment to the concept of Responsible Care®
Key initiatives on all sites include audits and managementsystems, industry certification, emergency response, waste treatment and trainings
Transportation & distribution safety
Implementation of BASF‘s global transportation & distribution safety guide
Training and safety checks
Partnering with service providers to enhance safe loading andtransportation of chemicals
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Sustainable partnership projects in 2005
BASF is supporting China in the development of superior quality fuels, in order to reduce the emission of CO2
Technical and financial support for Beijing’s first independent engine-testing laboratory
Sustainable Tsunami relief in Asia3.8 million euro donation to help Tsunami victimsFocusing on long-term needs of children and housing
"Skin Health Camp" project in PakistanFree medical examination and medicines for tannery workers and their families
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Community Advisory Panel (CAP) in Korea
Official communication channel between BASF and local community,specially about environment and safety issues Periodical meeting between BASF and CAP members who are local opinion leadersBuilding strong relationship and credibility each other March 2002: First CAP in Korean chemical industry at BASF Yeosu site June 2005: CAP at Ulsan site has started
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Kids’ Lab in Korea
Chemical laboratory for primary school students to attract them Chemistry Our sites in Ulsan, Yeosu and Gunsan invited approx. 400 children since 2003 Benchmark for Korean chemical companies