cort scholten nws grand rapids, mi · –recurring theme! subjective – based on impact threat...
TRANSCRIPT
![Page 1: Cort Scholten NWS Grand Rapids, MI · –Recurring Theme! Subjective – Based on Impact Threat Subliminal – Message Should Match Color – Recurring Theme!](https://reader034.vdocument.in/reader034/viewer/2022042214/5eb9dbcd1370d919cd76f9d3/html5/thumbnails/1.jpg)
Cort Scholten
NWS Grand Rapids, MI
#GLOMW – August 25-27, 2015
@NWSGrandRapids
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Outlook Watch Warning Days to Hours Hours Minutes
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Outlook Watch Warning Days to Hours Hours Minutes
~ Hour “Radar Update”?
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Posted 6:13 pm
TOR Warning 6:35 pm
Tornado 6:39 pm
Franklin Grove – Rochelle – Fairfield
EF-4
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– Recurring Theme! Subjective – Based on Impact Threat
Subliminal – Message Should Match Color
![Page 6: Cort Scholten NWS Grand Rapids, MI · –Recurring Theme! Subjective – Based on Impact Threat Subliminal – Message Should Match Color – Recurring Theme!](https://reader034.vdocument.in/reader034/viewer/2022042214/5eb9dbcd1370d919cd76f9d3/html5/thumbnails/6.jpg)
– Recurring Theme! Subjective – Based on Impact Threat
Subliminal – Message Should Match Color
![Page 7: Cort Scholten NWS Grand Rapids, MI · –Recurring Theme! Subjective – Based on Impact Threat Subliminal – Message Should Match Color – Recurring Theme!](https://reader034.vdocument.in/reader034/viewer/2022042214/5eb9dbcd1370d919cd76f9d3/html5/thumbnails/7.jpg)
– Recurring Theme! Subjective – Based on Impact Threat
Subliminal – Message Should Match Color
![Page 8: Cort Scholten NWS Grand Rapids, MI · –Recurring Theme! Subjective – Based on Impact Threat Subliminal – Message Should Match Color – Recurring Theme!](https://reader034.vdocument.in/reader034/viewer/2022042214/5eb9dbcd1370d919cd76f9d3/html5/thumbnails/8.jpg)
– Recurring Theme! Subjective – Based on Impact Threat
Subliminal – Message Should Match Color
*Hypothetical Scenario
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• Still Subject to Refinement
• Social Media an Increasing Workload Challenge
• Social Media Desk When Warranted & Practical
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• City Labels: Large and Prominent
• Use Timestamps: Information Ages Quickly • Be Interactive: Retweet Useful Storm Photos,
Answer Questions, Encourage Shares (sparingly)
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15,000
10,000
5,000
2014 2015
Record November Lake Effect Snow May 2
Galesburg, MI Earthquake
Over 1.3 million reached in
5 posts
Exponential Curve Up No Plateau in Sight
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https://ocwws.weather.gov/afp/pds/Weather%20Story%20Content%20Full%20Paper.pdf
It’s Story Time! Weather Story Guidelines for
NWS Western Region