Participation Guide

—Japan's ONLY international trade fair specialised in COSMETICS

www.cosmetokyo.jp/en/

Dates: June 26[Wed] – 28[Fri ], 2013Venue: Tokyo Big Sight, JapanOrganised by: Reed Exhibitions Japan Ltd.Concurrent Show:

(Formerly: COSME INNOVATION)

Japan’s cosmetics imports have been ever increasing for the past 10 years.

Due to diversification of consumer needs, overseas cosmetics have become one of the common

options.

Now that organic cosmetics is becoming one the mainstreams in Japan, more and more

overseas organic brands are entering the Japanese market.

Why the Japanese market NOW?

Debuted in 2012 with a remarkable success! The show generated huge business opportunities gathering 16,936 *

visitors.(*including the concurrent show)

World’s second largest cosmetics market1

Demands for overseas cosmetics are greatly increasing.20

10,000

20,000

30,000

40,000

50,000

60,000

70,000

RussiaUKFranceGermanyChinaBrazilJapanUSA

Market Size (USD million)

(Source: Euromonitor International) (Source: Euromonitor International)

Market Size (USD million)

Colour Cosmetics Global Market Size [2011]Beauty and Personal Care Global Market Size [2011]

FranceRussiaGermanyChinaUKBrazilJapanUSA0

2,000

4,000

6,000

8,000

10,000

21

Exhibition Outline

Japan’s only international trade fair specialised in cosmetics,

where all kinds of cosmetics and toiletries gather from all over

the world.

The best gateway to your success in one of the largest and

most attractive markets, Japan & Asia.

Largely expand its scale.

Gather key buyers from all over Asia.

Concurrent Show

What is ?

will...

Special zone for overseas exhibitors who do not have importers in Japan. Show Management offers special packages to make your exhibiting easier.

Exhibit Profile

All kinds of cosmetics (skincare, makeup, etc.), toiletries, fragrance, and so on.

Organic cosmetics whose market is steadily growing in Japan

For those targeting Japan’s huge salon industry

Medical cosmetics whose market has grown by almost 50% in the past 5 years

Soap, Body Lotion, Body Cream, Deodorant, Bath Salt, Depilatory, and so on.

Shampoo, Conditioner, Hair Treatment, Coloring Product, Styling Product, Hair Tonic, and so on.

Inspired by the 2012 show’s remarkable success, many

new exhibitors are expected to join.

COSME TOKYO will become the central hub of the

world’s latest products and trends.

Asia’s leading exhibition specialised in cosmetics development,

gathering ingredients, OEM/ODM, containers/packaging, and so on.

COSME TOKYO & COSME Tech co-held, it is the only trade fair in

Japan covering the whole cosmetics industry.

Visitor Profile

Importers, Distributors, Agents

Buyers from various Retailers (Department Stores, Life Style Shops, Select Shops, Drug Stores, Online Shops, Mass Retailers, Specialty Shops, etc.)

Salons, Spas, Hotels, Clinics etc.

◆

◆

◆

We consistently count visitor registration numbers clearly and stringently and, without deception, continue to release the real numbers.

The Solemn Declaration of No Inflated Numbers

Please refer to the following URL for details on the counting method.www.cosmetokyo.jp/en/doc/TAC/

in 2013

(expected)

** 550 Exhibitors

in 2012

324 Exhibitors

(* including the concurrent show)

(* including the concurrent show)

<Number of Exhibitors>

in 2013

(expected)

*

*

30,000 Visitors

in 2012

16,936 Visitors

<Number of Visitors>

43

Held at the East Halls during the same period

Special Pavilion for those looking for importers/distributors...

Example of major retailers who visited 1st COSME TOKYO (2012)

“New Comers to the Japanese Market” Pavilion

If you are considering entering the Japanese market, the best way

to achieve it would be finding local importers, distributors and

agents.

Exhibiting at COSME TOKYO, you can effectively find reliable

importers.

COSME TOKYO’s visitors list also covers managers and buyers

from [beauty/nail/hair salons], [spas, hotels], [clinics], etc. who

are looking for cosmetics for professional-use.

Show Management invites powerful buyers and importers from

Asian countries as special VIPs, offering free accommodation,

conference tickets, and so on.

There are many positive feedbacks from exhibitors saying they

could conduct business meetings with these special guests

who would have been difficult to reach by themselves.

Special exhibiting plans for this pavilion include support services to

get certification for your temporary import from Ministry of Health,

Labour and Welfare, which enables you to showcase your products

even if you do not have importers in Japan.

This is the best way for newcomers to find importers/agents and

enter the Japanese market.

At COSME TOKYO, you can conduct business with...

Importers — Importers/Distributors/Agents in Japan

Retailers— Buyers from various retailers in Japan

Salons & Others— Salons, spas, hotels, clinics, etc.

Overseas Buyers Special Invitation by Show Management

Seeking for the latest products and trends gathering here at COSME TOKYO, many buyers and importers

visit here also from abroad, especially from Asian countries such as China, Taiwan, Korea, Thailand,

Malaysia, Philippines, etc.

International visitors — Buyers/Importers also from other Asian countries

<Department Store>

-DAIMARU MATSUZAKAYA DEPARTMENT STORES

-HANKYU HANSHIN DEPARTMENT STORES

-ISETAN MITSUKOSHI

-KEIKYU DEPARTMENT STORE

-KEIO DEPARTMENT STORE

-KINTETSU DEPARTMENT STORE

-MARUI

-MATSUYA

-ODAKYU DEPARTMENT STORE

-PARCO

-SOGO & SEIBU

-TAKASHIMAYA

-TOKYU DEPARTMENT STORE

<Lifestyle Shop>-CLAIRE'S-LOFT-PLAZASTYLE-TOKYU HANDS-TREE OF LIFE

<Select Shop>-NEUVE A-SHIPS-UNITED ARROWS

<Drug Store>-CAWACHI-COCOKARA FINE-MATSUMOTOKIYOSHI-SUGI HOLDINGS-SUNDRUG

<Online Shop / Catalogue Retailer>-AMAZON-CATALOGHOUSE-CECILE-DINOS-JALUX-NISSEN-PEACH JOHN-QVC JAPAN-SENSHUKAI-SHADDY

<Mass Retailer>-AEON RETAIL-CIRCLE K SUNKUS-DON QUIJOTE-FAMILYMART-ITO-YOKADO-LAWSON-SEVEN-ELEVEN JAPAN-THE DAIEI

Japan’s leading trade fair for variety-gifts, such as

fashion accessories, design products, babies &

kids’ items, and so on.

This show will generate huge synergy by bringing a

large number of importers and retailers also to

COSME TOKYO.

East Halls West Halls

Example of international visitors of 1st COSME TOKYO (2012)

…

…

……

……

China General Manager,

GUANGZHOU HAN YABIOLOGICAL TECHNOLOGY

(Dominant importer who has trade with 3,000 companies in China)

China CEO, ZHIWO.COM

(Online cosmetic shop with over 1 million users)

China General Manager, LILAN COSMETICS

(Leading importer of cosmetics with more than 400 business partners)

China General Manager, QINGDAO H & Y TRADING

(Online cosmetic shop)

China President, QUFU HAITAO INTERNATIONAL TRADING

(Trading subsidiary of a major pharmaceutical company)

Hong Kong Merchandising Manager,

FRANCO MERCANTILE AGENCY

(Owner of 40 cosmetic shops and beauty salons)

Hong Kong Director, SA SA DOT COM

(Owner of online shop of SaSa group, Hong Kong's No.1 cosmetic shop)

Taiwan President, GREENBARN ECO TECH.

(Leading importer/exporter with 450 business partners mainly in Taiwan, China & USA)

Korea CEO, PSFORYOU

(General trade company who runs aesthetic salons, cosmetic shops, etc.)

Korea CEO, KOREA BIO INDUSTRY

(Importer/exporter who has trade with 2,600 shops such as drug stores)

Malaysia Senior Vice President, HONG KONG SA SA MALAYSIA

(Major cosmetic shop with 45 branches)

Malaysia Executive Director, WEGLOBE MARKETING

(Malaysia's leading distributor of hair care products)

Philippines Manager, TAO CORPORATION

(One of the largest importers/wholesale companies in Philippines)

Thailand CEO, KANTANA GROUP PUBLIC COMPANY

(Major TV shopping company)

Thailand Managing Director, HEALTHY MANIA

(Powerful importer/exporter having business mainly in south-eastern Asia)

Singapore General Manager, SA SA COSMETIC CO.(S)

(Leading cosmetic shop with 22 branches)

Singapore Director, DERMA SPA PRODUCTS

(Owner of 4 cosmetic shops and online shop)

Saudi Arabia CEO, MADARAT BEAUTY TRADING

(Major importer of cosmetics in Saudi Arabia)

Indonesia General Manager, GLORIA ORIGITA COSMETICS

(Dominant importer/exporter in Indonesia)

Visitors

65

Active business is conducted on-site at COSME TOKYO.

Trade visitors decide/consider purchasing on-site. Exhibitors achieve highly successful results here.

Comments from the Visitors (2012, excerpt) Comments from the Exhibitors (2012, excerpt)

We purchased skincare cosmetics for USD

37,500, selecting from 4 companies we

found at COSME TOKYO.

SOGO & SEIBU Department Store

30 buyers in charge of cosmetics visited the

show from our company. We are planning

purchase for more than USD 125,000. It was

the perfect venue to select and purchase

cosmetics.

TOKYU HANDS Life Style Shop

The show was a perfect venue to compare

many new products. We found organic body

care products for USD 32,500. We would

love to visit COSME TOKYO 2013 as well.

DINOS Catalogue Retailer

We visited the show to purchase both for

treatment and for retail.

We have decided to purchase massage oil

for USD 15,000.

HOUENDO Aesthetic Salon

We will purchase hair care products for USD

52,500. In addition, we found many potential

hit products, which we are considering

purchasing now. The order would amount to

USD several hundred thousands.

LOFT Life Style Shop

We are planning to purchase face masks for

USD 37,500. We actively had meetings also

with new companies we met for the first

time.

NEUVE A Select Shop

Seeking to make agency agreements with

exhibitors, 25 staffs visited the show from

our company. After visiting all the exhibitors

and having many meetings, we have already

reached an agreement with 4 companies.

TOKYODO Distribution Agent

Agency agreements with 6 companies are

almost decided. We could find many new

companies we hadn't known. We are willing

to visit COSME TOKYO 2013 as well.

IDA RYOGOKUDO Distribution Agent

4 orders from major variety shops were

decided, which amount to USD 1 million

within a year. We gathered over 500 visitors

and conducted 290 meetings at our booth.

BRIAGE

We gathered 500 visitors to our booth, which

led to an order for USD 50,000 from an

overseas company and other 16 inquiries.

It was the most fruitful show ever.

BIGENDO Anti-aging Serum Placenta Skincare

COSME TOKYO was our debut event in

Japan. The show was fantastic, enabling us

to meet a large number of visitors - not only

buyers but press members as well. We will

double the booth size next year.

DINAIR AIRBRUSH MAKE UP (USA)

We are very satisfied with the show results.

Conducting meetings with 400 companies, we

received orders for USD 12,500 on-site

and additional orders for USD 2.5 million

from 50 companies after the show.

FUJI BOEKI Airbrush Makeup Soaps

Orders from companies in Singapore, India

and Taiwan are fixed, one of which has led to

an order for USD 162,500.

Furthermore, we expect it to amount to sales

for USD 1,625,000 within a year.

KOTOHOGI

We are extremely satisfied with the show

results. We could meet 150 visitors, from which

we are expecting sales for USD 400,000. We

also appreciate kind arrangement and support

of Show Management.

MATSUKURA (Taiwan) Skincare Cream for Salons Face Masks

We found a distributor at COSME TOKYO.

We are very surprised at the high quality of

visitors.

We will come back next year for sure.

O’PURE (Korea)

We had meetings with almost all the major

distribution agents and reached an

agreement with favorable conditions.

YOKOHAMA OILS & FATS INDUSTRYOrganic Skincare Organic Hair Care Products

87

Through “Matching System”, exhibitors can reach the visitors database consisting of 5,000* highly motivated registrants. Their needs and budgets are revealed to you, as well as other

information such as company name, position, visiting dates, etc.

“e-Guidebook” is an online show catalogue with active

appointment function, which enables visitors to search

exhibitors matching their needs and request

appointments. By showcasing your products/services

on it, you can maximise the number and quality of

visitors to your booth.

Above services maximise your chance of finding new customers and make your on-site meetings more effective and concrete.

Search for your target customers and look up their needs.

Check your target customers’ visiting dates and request appointments to them.

Prepare proposals in advance so that they match your customers’ needs.

“Matching System” — Visitors Search Engine

“e-Guidebook” — Exhibitors Search Engine

(*expected)

(Image) (Image) (Image)

<The system is subject to change.>

(Image)

By using Matching System, you can

(Select your products/services.) (Visitors whose needs match your products/services appear.) (Company name, Position, Field of interest, Budget, etc.)

FREE

FREE

新製品公開中New Product

ビジネスパートナー求む

Looking for Business Partners

At this party, networking activities and

information exchange are conducted

actively among top buyers and exhibitors

in a friendly atmosphere.

It is highly appreciated by exhibitors as

a rare opportunity to talk with VIPs of

their customer companies.

2013.6.26 WED-28FRI 2013.6.26 WED-28FRI 2013.6.26 WED-28FRI

We know how to assist your business expansion. —Special Support Services—

Other Support Services to enhance your business

VIP Reception Party for the cosmetics industry

Using VIP Guest Invitation System, you can invite your

important customers with special privileges as below.

Please use this as an incentive for them to visit the exhibition

and your booth.

In order to appeal to visitors, Bilingual Business Signboards

are highly effective. They will help you stand out in the crowded

aisles and lead your potential customers to your booth.

VIP Guest Invitation System Bilingual Business Signboard Order/Download Service

FREE

FREE FREE

For exhibitors, special discount

rates for international standard

hotels, conveniently located

close to the exhibition site, are

available.

Special Discount for Hotels

Preparing local language

speakers at your booth is

highly recommended.

Interpreter/Translator Agent Introduction Service

OPTIONAL

Comments from overseas exhibitors on the support services

We appreciate kind hospitality of Show Management.

Though it was our first time to exhibit in Japan,

preparation and export procedures went smoothly thanks

to courteous support from Show Management staff.

SECRETLEAF INTERNATIONAL (Malaysia)

We are very satisfied with the hospitality of Show

Management, as well as the show results.

Thanks to powerful promotion by Show Management, we

could meet many buyers and had good business

discussions.

MK LIFE (USA)

We are happy to welcome you as an exhibitor and support your business expansion in Japan.

Dates:June 26 [Wed] – 28 [Fri], 2013

Venue:Tokyo Big Sight, Japan

Organised by:Reed Exhibitions Japan Ltd.

Dates:June 26 [Wed] – 28 [Fri], 2013

Venue:Tokyo Big Sight, Japan

Organised by:Reed Exhibitions Japan Ltd.

2nd COSME TOKYO 4th COSME Tech

109

COSME TOKYO Show Management

Contact Show Management NOW for exhibiting

Attn: Megumi Yanai (Ms.)

Reed Exhibitions Japan Ltd.18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, JapanWEB: www.cosmetokyo.jp/en/ TEL: +81-3-3349-8518 / FAX: +81-3-3349-8530 E-mail: cosme-tokyo@reedexpo.co.jpA division of Reed Business Registered in England, Number 678540

Exhibit at COSME TOKYO, your best gateway to the Japanese & Asian market!