&

cosmetics

HERDSMAN ENTERPRISES CO., LTD

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ABOUTHERDSMANOver 45 years cosmetic supplier

Herdsman Enterprises was established in 1973 by a Malaysian couple living in Taiwan, and it’s a professional skin care company with a wide range of cosmetic products.

We’ve been working to achieve the philosophy of our slogan “The right cosmetics for every lady” since our first brand- Beanne was created. Not only because of our passion for Taiwan, but also the determination to show high-quality products made in Taiwan. In 2012, the second generation successfully continues the entrepreneurial spirit and created a whole new brand- PSK.

Nowadays, our products have launched in more than 30 countries, including USA, Europe, South East Asia, Australia, and even countries in the Middle East. Our products are certified by FDA, EEC and SASO. The consumers are now enjoying the beauty of Taiwan products.

The total sale volume of our flagship product “Pearl Cream” is higher than of 1000 buildings of Taipei 101! It is hot-selling in more than 30 countries all over the world.

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Awarded the 10th National Quality Assurance Golden Award

BEANNE's new product had received 16th China Cosmetic International Expo Award as the most innovative product.

Winner in 9th Annual Top Ten Enterprise Award and Annual Top Ten Excellent Product Award.

PSK’s new product has received Fashion Guide Beauty Award as the best product.

Elected by TAITRA, Ministry of Economic Affairs as one of the Top 11 Beauty Brands to form the Taiwan Beauty Alliance.

Exclusively sponsored the Malaysian beauty pageant and elected Miss PSK.

PSK’s product had received Hong Kong VIVI Magazine Beauty Award in 2016 as the Top3 Moisturizing Ceram.

Brand HistoryBEANNE Brand was born1973Certified by the US Food and Drug Administration.1992Certified by the EU EEC1993Certified by the ISO 9001 Quality management systems2000

Whole New Brand “PSK” released.2012

Approved by the Ministry of Economic Affairs’ Service Industry Innovation Research Program (SIIR), and recommended as a highlight manufacturer

2013

Interviewed by Commerce Development Research Institute and reported as outstanding brand in emerging markets.

2014

Held an international press conference with Taiwan Beauty Alliance, interviewed by overseas reporters, and received exclusive coverage from foreign media.

2017

2010

2011

2012

2015

2016

2018

2016

Recognized as a credible company online by the prominent D&B D-U-N-S Registered Certificate.

Recognized as a glorious team in the 8th session of the TaPartner Competition.

Received the globally recognized certificate from dun & bradstreet.

Our Brands

• Pearl Cream series• Pearly White series• Ultimate Skin Relief Series• Herbal Pleasure Series• Face Mask

• Deep Sea Source Extraction Series• Revive Brightening Series• Skin Balancing Oil-Control Series• Ultra Correction Anti-Age Series • Fundamental Skin Care Series• Make-up Series

BEANNE Brand

PSK Brand

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Whitening Expert Over 40 YearsBEANNE

The pronunciation of BEANNE sounds like “wife”in Malay which represents the meticulous care for beloved ones.

BEANNE is profoundly dedicated to developing BEANNE Pearly White Series, the skin care products with whitening effects. It whitens and freshens your skin with multiple features: cleaning, moisturizing, anti-aging, etc.

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Skin Care & Make UpYour Affordable Luxury Beauty

PSK

To cater for the younger generations, in 2008 a whole new brand was released- PSK. To concentrate on your need, PSK develops 4 series of skin care products.

Every series of products formulated with patented ingredients and the packaging design are of the best quality. PSK provides a whole range of makeup products featuring skincare ingredients so that customers can gain cosmetic and skincare benefits at the same time.

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Recognized Around the World

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TaiwanBeauty AllianceBecause the brands have been recognized internationally for many years, in the summer of 2016, we are elected by Taiwan government as one of the Top 11 beauty brands to form the Taiwan Beauty Alliance.

Until today our products have been sold to more than 30 countries, such as U.S.A, Canada, United Kingdom, Netherlands, Singapore, Malaysia, Vietnam, Thailand, Hong Kong, Republic of China, Australia, Saudi Arabia, Dubai, Kuwait, etc. Our products are loved and highly appreciated by consumers around the world.

Kuwait Malaysia Dubai Philippines

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Awarded the National Quality Certification, we insist on using high quality raw materials and manufacturing with high standards. Our products never contain hazardous ingredients and all of them meet the standards of FDA(USA), EEC(Europe) and SASO(Saudi Arabia).

Our products are strictly made in Taiwan without sacrificing high quality for low cost.We have expanded our factory scale to match global standard.

In 2010, we won the recognition of National Quality Assurance Golden Awards.

Reliable Cosmetics ManufacturerMade in Taiwan High Quality Control

Channels and Displays• Department Stores • Shopping Centers• Chain Stores

We have distributed our products through various channels all over the word, including

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TV SHOW

NEWS

MarketingMAGAZINE

KOL- Key Opinion Leader

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Skin careOur skin care products contain effective patent ingredients, and are presented with high-class packaging at attainable price.

MOISTURIZING

BRIGHTENING

OIL-CONTROL

FUNDAMENTAL

ANTI-AGE

Deep Sea Source Extraction Moisturizing p.16

p.18

p.20

p.22

p.24

Revive Brightening

Skin Balancing Oil-Control

Ultra Correction Anti-age

CleanserMakeup-remover

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24hrs Moisturizing Power from Red AlgaeDeep Sea Source Extraction

Deep Sea Source Extraction series extract the essence of deep-sea algae to reinvigorate and moisturize your skin. This series of products creates protection films on your skin and keeps your skin shiny and healthy all-day-long.

Main IngredientsChondrus Crispus extract (OLIGOGELINE®)

Antileukine 6®

Extracted from Oligogeline of Brittany in France, it creates protection films on your skin, providing your skin with natural moisturizer needed.

Extracted from golden seaweed: Laminaria ochroleuca. It’s good for anti-aging agent and moisturizer. It is also a DNA protector after UVA/UVB exposure.

Deep Sea Source Extraction Moisturizing Toner

Deep Sea Source Extraction Moisturizing Emulsion

Deep Sea Source Extraction Moisturizing Repair Serum

Deep Sea Source Extraction Intensive Hydra Cream

• Delicately balances skin pH level and instantly moisturizes.• Facilitates the following skin care routine.• Promotes elasticity and natural radiance.

• Replenishes the skin’s moisture barrier with a lasting effect.• Contains Red Algae Extract.• Alcohol-free and contains skin-calming ingredients.

• Revitalizes the skin with rich hydration and alleviates dryness.• Strengthens the skin self-protection against UV radiation.• Skin brightening.

• Sea Mayweed extract with essence soothes the sensitive skin.• Promote a healthier, softer skin.• Provides quick absorption with non-sticky cream texture.

5.07fl.oz./150ml

2.71fl.oz./80ml

1.15fl.oz./34ml

1fl.oz./30ml

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Effective Solution for Reducing MelaninRevive Brightening

This Brightening series is targeted at giving you a translucent skin with natural ingredients. It reduces Melanin production and protects your skin from black pigment.

Revive Brightening Moisturizing Lotion

Revive Brightening Perfect Emulsion

Revive Brightening Spot Corrector Serum

• Reduces signs of aging.• Replenishes the skin with natural ingredients.• Enhances keratinocyte metabolism with Lime Pearl TM.

• Removes the dead skin and offers a fresher, younger look.• Relieves dry skin.• Contains natural nutrients for a healthy skin.

• Tones skin by moisturizing with various active ingredients.• Reduces melanin to provide a brightening look.• Provides 72hr hydration and balancing.

5.07fl.oz./150ml

2.71fl.oz./80ml

1.05fl.oz./31ml

Main IngredientsTranexamic Acid

Cover your cheeks with soaked cotton padsGently apply on your skin Relish the radiant look

Brightenyl

Tranexamic acid inhibits the activation of melanocytes and skin roughness. It fades age spots and brightens your skin.

Restores a perfect and even skin tone by blocking the melanogenesis process.

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Renew Your Skin’s Beauty & EnergySkin Balancing Oil-Control

The series effectively reduces signs of aging by conditioning the surface keratin to tighten your skin, filling the skin layers with nourishing ingredients to facilitate skin renewal cycle.

Skin Balancing Oil-Control Toner

Skin Balancing Oil-Control Emulsion

Skin Balancing Oil-Control Serum

Skin Balancing Oil-Control Cream

• Prevents damage caused by dryness.• Reduces excessive oil secretion and improves skin metabolism.• Provides a special treatment for enlarged pores.

• AC.NET™ helps improve shiny skin, keeping oil & water in balance.• Ceramide Complex CLR™ helps increase water-holding capacity

of the skin.• Texture is clear and light, can be absorbed easily.

• Aloe vera helps clear clogged pores and boost skin repair.• Chamomilla helps calm and soothe damaged skin.• Kava kava helps soothe skin redness and irritation.

• Olive leaf helps protects skin from UV, providing anti-aging effect.• Sodium Hyaluronate helps skin retain moisture.• Refreshing and non-greasy. You’ll notice a smoother, softer feel.

5.07fl.oz./150ml

2.71fl.oz./80ml

1.15fl.oz./34ml

1fl.oz./30ml

Main IngredientsCeramide Complex CLR™

AC.NET™

Supports the recovery and maintenance of the skin’s healthy barrier function and water-holding capacity.

Will condition your skin’s secretion, effectively improves skin’s oily shiny problem and giving refreshment and oil-water balance to your facial skin.

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Comprehensively fights against aging skin.

Ultra Correction Anti-Aging Series

Formulated with premium ingredients including fullerene, snow paste flower, and ginkgo extract. This series repairs skin and reduces wrinkles, creating a firm and flawless skin.

Ultra Correction Anti-aging Eye Cream

Ultra Correction Anti-aging Firming Cream

Ultra Correction Anti-aging Regenerating Serum

• The cream features effective formulas aimed to improve dryness and fine lines around the eyes.

• The light texture melts into the skin, helping recover elasticity and improve radiance under regular use.

• A multi-antioxidant formula packed with powerful ingredients like Fullerene, Edelweiss and Ginkgo.

• Highly moisturizing and non-sticky, quickly penetrates into the skin.• Fights wrinkles, slows down skin aging, enhances skin’s moisture

and elasticity, and gives your skin natural tenderness and flawless-ness.

• Fullerenes & Peptides Improve skin’s elasticity and reduce fine lines.• A unique creamy texture with Fullerene, Edelweiss, Ginkgo and a

variety of peptides to help smooth skin, reduce wrinkles and reju-venate skin.

0.5fl.oz./15ml

1fl.oz./30ml

1.05fl.oz./31ml

✓Wrinkle-smoothing ✓ Eye-lifting ✓ Elasticity-boosting

Main IngredientsFullerenePatented anti-aging substance,effectively wrinkle-smoothing, brightening,and anti-aging.

EdelweissOffer skin protection & repair skin damage.Extracted from a European perennial alpine plant.

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FUNDAMENTALBuilding a Foundation For Your Beauty

Perfectly Cleansing Foam

Q10 Renewing Gel

STEP BY STEP

• Amino acids and water lily extract help skin retain moisture.

• Reduces the sensation of irritation after cleansing. • Protects skin from damage caused by air pollution.

• Revitalizes and brightens up skin. • Removes dead skin cells to bring back young

skin.• Helps reduce enlarged pores and prevent black

heads.

Get a proper amount of the scrub gel.

Gently rub the Micro-exfoliating Gel Scrub on the face.

Cleanse your face with clean water.

3.5fl.oz./100ml

3.5fl.oz./100ml

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Makeup Remover Cream

• Rose essential oil and bisabolol help soothe and brighten up skin.• Natural ingredients added, does not cause any irritation.• Soft texture melts away easily.

Brightening

Cuticle renewing

Mercury test : Use a mercury tester (brown color), if it meets with mercury, it will convert to purple color.

Moisture

Dull desalinating

Refreshing

same color

Pores minimizing

PSK PEARL CC CREAM MERCURY FREE TEST

MERCURY

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Make UpThe fabulous make-up series gets you a flawless look and a unique personal touch. Containing skin care ingredients, PSK Makeup Series help you take good care of your skin while applying makeup.

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Triangular Eyebrow

#001 Taupe #002 Brown

Triangular knife-shape pencil head: Special shape pencil design and soft brush with rotatable features make it very easy to draw thick and natural eyebrow.

Waterproof and has a long-lasting formula

Well-adjusted pencil texture

EE Moisturizing Fluid FoundationImproved formulas and [Hyalorepair™] provide lasting hydration and coverage for the skin. [EPHEMER™] from France effectively combats skin oxidation, giving your skin a reliable protection.Formulation with Almond Nut Extract, Jojoba Oil and Shea Nut Oil gives you a natural-looking and beautiful skin.

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Metallic Lipstick

Jelly Highlighter

GoldenPink Blue

Added with liposome-hyaluronic acid to fill every fine line of your lips. Easy to apply, and perfectly fit. A unique long-lasting matte metallic finish.

Richly pigmented, this innovative jellytextured highlighter creates glowing effects and emphasizes your features.

N-101 Rosy Pink

N-102 Rosebud

N-103 Sweet Orange

N-104 Spring Hibiscus

N-105 Peony Red

HERDSMAN ENTERPRISES Co., LtdBEANNE CHEMICAL Co. MEITA CHEMICAL WORKS

Tel: +886-2-2931-7272 Fax: +886-2-2931-2900www.herdsman-cosmetic.com

6FL, No.166, Sec5, Roosevelt Road, Taipei 11677, Taiwa