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BRIEF Pringles needed a home for their influencer marketing campaign 'Battle Couch', a live multiplayer tournament that would bring together 100 PlayStation gamers from across six countries.

SOLUTION 150 crew helped install an enormous 70 metre red sofa into the Press Halls, seating all 100 competitors, each kitted out with branded tops and enough Pringles to fuel the gameathon.

EXPERIENCE The event utilised Printworks' in-house stage, screen and lighting rig to create a platform to host the event. Contestants went head-to-head across two PS4 titles; Rainbox 6 Siege and Tekken 7. More than 358,000 people took to the largest online gaming streaming platform, Twitch, to watch their favourite influencers battle and watch the action unfold over a period of two hours.

PRINGLES. BATTLE COUCH.

AREAS USED Press Halls

ATTENDEES 100 gamers

MEDIA 5,044,743 social impressions25,572 influencer engagements/chats1,224,831 minutes of broadcast watched359,873 total views on Twitch7,758 chats recorded on Twitch during broadcast

BRANDS Pringles x Playstation

EVENT TYPEBrand / Experiential

INDUSTRYGaming

VIDEOPlay

BATTLE COUCH.

BATTLE COUCH.

BATTLECOUCH.

NIKE.

INNOV

ATION

SUMM

IT.

BRIEF Nike wanted to unveil their ground-breaking football-kit designs and the new Mercurial boot in a two-day venue takeover.

SOLUTION Printworks London created a platform to generate a social media storm with big-name players, press and influencers able to discover two major launches as they travelled through a maze of immersive rooms.

EXPERIENCE With its expansive volume and blank-canvas appeal, HSBC's infrastructure enabled the creation of a series of mini-rooms. Here, the great reveal of the new England National Football team kits offered guests a first-look ahead of the World Cup 2018. An interactive workshop in Publishing also provided attendees with the opportunity to customise their own football jersey.

For the grand finale, guests enjoyed a majestic 270-degree LED screening of Nike's launch-film, featuring a roaring cheetah and soundbites by Ronaldo and Neymar. A high-volume soundtrack aided suspense, before rows of the new Mercurial boot descended from the ceiling. Three stages then immerged from the screen, revealing footballers Sanchez, Hazard and Neymar.

NIKE INNOVATION SUMMIT.

NIKEINNOVATION SUMMIT.

AREAS USED Vanway, Publishing, HSBC and Reel Storage

ATTENDEES 5,000+

BRANDS Nike

EVENT TYPE Product Launch

INDUSTRY Retail / Sport

VIDEOPlay

BRIEF OnePlus were planning to unveil its eagerly awaited 7 Series smartphone range, the OnePlus 7 Pro and OnePlus 7 simultaneously in London, New York and Bangalore on the 14th May 2019.

SOLUTION Printworks London was the chosen venue to host more than 1,000 global tech influencers, fans and media. Attendees flocked to the event to experience the new generation 5G-compatible smartphones.

EXPERIENCE There was a heavy brand presence, with wayfinding and visuals marking the route from Canada Water station, to the front gate where guests were greeted by brand ambassadors, all the way into Vanway.

Vanway and Publishing were split to divide community guests from media and VIP with separate entrances, registration, cloakroom and welcome areas for each. The VIP side had a media briefing area, soft furnishings and meeting pods, while the community side had a branded doodle wall for guests to sign and use as a photo op.

Guests entered the presentation (seating 1,096) in HSBC through an immersive LED tunnel in brand colours. The keynote featured an extra wide LED wall and LED ceiling panels. After the presentation, a drape line was pulled back to reveal a 'community hands on' area where the phone was revealed to all and guests were able to try out the phone.

Reel Storage was transformed into an interactive 'product experience' which included zoned activations and games that demonstrated the phones' 5G speed, super wide angle lens and accessories available.

ONE P

LUS.

ONE P

LUS 7

LAUN

CH.

AREAS USEDVanway ,Publishing, HSBC and Reel Storage

ATTENDEES 1,000

MEDIA 12,000+ live online streams

BRAND OnePlus

EVENT TYPE Product Launch

INDUSTRY Technology

VIDEOPlay

ONE PLUS 7 LAUNCH.

ONE PLUS 7 LAUNCH.

GOLDWELL. COLOUR ZOOM AWARDS 2019.

BRIEF Goldwell wanted an interesting and dynamic venue to host their London Color Zoom awards 2019, celebrating hairdressing artistry from around the world.

SOLUTION Neon tube lighting was fitted throughout the venue to reflect the vibrant hairstyles of competition entries and transform the venue into the perfect home for the awards.

EXPERIENCE Over 750 guests were treated to arrival cocktails and street food provided by KERB whilst enjoying the sun in Container Yard.

Guests were seated in the live side of the Press Halls, which featured a large stage and a 44ft length catwalk and played host to an array of colour as the striking award entries made their way down the runway. The award ceremony included Goldwell UK guest artists, with Beverly C, Erik Lander, Hare & Bone Art Team, Lisa Whiteman, Mazella & Palmer, Neil Barton and Shane Bennett presenting bright and on-trend colour looks.

An awesome after-party kicked off in the electronic side of the Press Halls, fully equipped with a massive glitter ball that lit up the space in style. Neon lightbox seating and tube lighting were creatively assembled to form an Instagram worthy bar area.

COLOUR ZOOM AWARDS 2019.

COLOUR ZOOM AWARDS 2019.

COLOUR ZOOM AWARDS 2019.

AREAS USEDPress Halls and Container Yard

ATTENDEES 750

BRAND Goldwell

EVENT TYPE Awards

INDUSTRY Hair & Beauty

VIDEOPlay

ASICS

. BL

ACKO

UT TR

ACK.

BRIEF ASICS wanted to highlight the role of the mind through exercise in the global launch of their new Gel KAYANO 25 trainer range by producing a running experience like no other.

SOLUTION Printworks provided the blank canvas space needed to build a bespoke 150 metre running track steeped in darkness. 60 custom-made sound and light plinths were installed to remove distractions along with a blended spotlight system that tracked the runners’ every step.

EXPERIENCE Guests were guided through Vanway by light walls featuring haze and high-powered spotlight towards a product room situated in Publishing. The room was brought to life with multi-faceted holographic meshes and low-poly animation sequences inspired by the KAYANO 25. A giant X-ray screen acted as a backdrop for guests to be scanned and all means of distraction were removed.

HSBC hosted the main event with every detail refined for running focus, to remind all runners to train the one muscle they often forget; their mind.

Guests and media watched runners from the viewing gallery, echoing the monochromatic aesthetic of darkness and clean light lines throughout the venue. This also boasted live stream and thermal camera feeds to continue the technical, sports science feel of the event.

https://www.dropbox.com/sh/1ry17bag9zryvgm/AADe3GafnPkwS2IQnWw_c7fia/Brand%20Events/Asics%20Blackout?dl=0&subfolder_nav_tracking=1

https://www.unit9.com/project/asics

AREAS USED Vanway, Publishing and HSBC

ATTENDEES Press, athletes and influencers

MEDIA100+ pieces of coverage

EVENT TYPEBrand / Experiential

INDUSTRYRetail / Sport

AWARDS WONThree

VIDEOPlay

BLACKOUT TRACK.

BLACKOUT TRACK.

BLACKOUT TRACK.

AMAZ

ON PR

IME.

THE G

RAND

TOUR

.

BRIEF Amazon Prime needed a space to propel their global launch event celebrating the second season of their flagship show "The Grand Tour".

SOLUTION Printworks' Press Halls, Reel Storage and HSBC proved their versatile ability to drive lasting impressions and power the event into the fast lane.

EXPERIENCE Printworks transformed into a Grand Tour-themed alternative-world. VIP attendees followed a bespoke journey, witnessing a projection of "The Grand Tour" logo on the venue's façade. An immersive walkway through the Press Halls to the cloakroom included an absorbing soundscape of Season 1 quotes. Illuminated by architectural lighting, the Press Halls combined dazzling tyre motive gobos with promotional video clip projections.

HSBC was recast as a screening auditorium for guests to view the premiere episode, ahead of its next-day public streaming. 500 tiered cinema seats were installed for competition winners and invited fans with specially designed 'drive-in' style cars for VIPs.

A 'Grand Tour' branded bar welcomed guests to enjoy tipples while they took in a unique exhibition of props. After Grand Tour themed food offerings a DJ took to the decks and HSBC metamorphosed into a vibrant post-premiere after-party.

THE GRAND TOUR.

AREAS USED Press Halls, Reel Storage and HSBC

ATTENDEES 800

SPEAKERSJeremey Clarkson

BRANDSAmazon and Grand Tour

EVENT TYPE Product Launch

INDUSTRYMedia

THE GRAND TOUR.

BRIEF Mercedes wanted to launch their brand new X-Class in the UK with a star-studded event.

SOLUTION Mercedes created an exceptional guest experience; completely transforming Vanway and Publishing by designing the largest scale performance set ever installed in the space. TV celebrities, motoring journalists, top UK influencers and press attended the event alongside Tinie Tempah, who surprised guests with a live performance on the night.

EXPERIENCE Dotted around the arena were six impeccable, awe-inspiring Mercedes-Benz X-Class pickups. One vehicle was modified into a DJ booth while another assistant the bar by acting as an oversized ice bucket.

As the stopwatch hit 00:00 it was time for the legendary British act to take centre stage for a 60 minute set, playing all the old school classics and a couple more recent tracks to finish off the night.

MERC

EDES

. 60

MINU

TES W

ITH X.

AREAS USED Vanway and Publishing

ATTENDEES 800

BRAND Mercedes

EVENT TYPEProduct Launch

INDUSTRY Automotive

VIDEOPlay

60 MINUTESWITH X.

60 MINUTES WITH X.

BRIEF Jeremy Scott, Creative Director of Moschino, released a limited edition collection for H&M. Described as: "Cartoon couture mixed with a streetwear vibe doused with hip hop worthy amounts of bling bling to create a totally Moschino look," there was huge hype ahead of the collection launch, which the clients wanted to reflect in their event.

SOLUTION The collaboration launch used the industrial charm of the Press Halls as a backdrop to elevate the bright aesthetics installed.

EXPERIENCE Moschino X H&M utilised the length of one side of the Press Halls, displaying the collection as a pop-up shop. The other side of the Press Halls showcased multiple inflatable activations – a monster, giant flamingos and the famous HM Moschino TV, erected as a bouncy castle –providing the 800 guests with the perfect 'instagrammable' moment.

MOSC

HINO X

H&M.

COLL

ECTIO

N LAU

NCH

AREAS USED Press Halls

ATTENDEES 800

BRANDS Moschino x H&M

EVENT TYPE Product Launch

INDUSTRY Retail / Fashion

MOSCHINO X H&M.COLLECTION LAUNCH

MOSCHINO X H&M.COLLECTION LAUNCH

CONTACT.

020 8498 4934 | printworkslondon.co.uk/hire | hire@printworkslondon.co.uk

A VIBRATION GROUP COMPANY

CONTACT.

CONTACT.

020 8498 4934 printworkslondon.co.uk/hire hire@printworkslondon.co.uk

020 8498 4934 printworkslondon.co.uk/hire hire@printworkslondon.co.uk

020 8498 4934 printworkslondon.co.uk/hire hire@printworkslondon.co.uk